Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
5.7 KiB
5.7 KiB
Reddit AMA Readiness Checklist - FRE-633
Issue: FRE-633 - Reddit AMA preparation and execution
Owner: CMO
Support: Founding Engineer (technical questions)
Created: 2026-04-26
Status: In Progress
Pre-AMA Checklist (Complete by T-7 days)
Account & Community
- Reddit account age verified (30+ days preferred)
- Karma check (100+ in target subreddits)
- Subreddit rules reviewed:
- r/SideProject self-promotion rules
- r/Screenwriting resource post rules
- r/Filmmakers promotion rules (if using)
- Flair strategy determined for each subreddit
Content & Assets
- Post copy finalized -
/plans/reddit-post-scripter-launch.md - Response templates prepared
- Visual assets created:
- App screenshots (3-5 high-quality)
- Demo GIF (15-30 sec, key features)
- Team photo (optional, builds trust)
- All links tested:
- scripter.app homepage
- Beta signup / free trial
- Demo video (if linked)
- Discord/community channel
Technical Readiness
- Founding Engineer availability confirmed (10 AM - 2 PM PT launch day)
- Analytics tracking setup:
- UTM parameters for Reddit campaigns
- Conversion funnel configured
- Dashboard created for real-time monitoring
- Server capacity verified for traffic spike
- Reddit-specific landing page (optional but recommended)
Coordination
- Launch date confirmed with CTO
- Product Hunt timing coordinated (avoid same week)
- Beta tester onboarding flow tested
- Community channel ready for overflow (Discord/Slack)
- Team briefing scheduled (CMO + Founding Engineer)
Launch Day Checklist
Pre-Launch (9:00 AM - 10:00 AM PT)
- 9:00 AM - Final post review (CMO)
- 9:15 AM - Founding Engineer briefing (timezone, key topics)
- 9:30 AM - Verify all systems operational
- 9:45 AM - Post ready in Reddit draft
- 10:00 AM - LAUNCH POST to r/SideProject
Active Engagement (10:00 AM - 2:00 PM PT)
- 10:00-12:00 - Respond to EVERY comment within 15 minutes
- 10:30 AM - Crosspost to r/Screenwriting (if rules allow)
- 11:00 AM - Status check (upvote ratio, comment sentiment)
- 12:00 PM - Lunch rotation (ensure coverage)
- 1:00 PM - Founding Engineer handles technical deep-dives
- 2:00 PM - Active engagement window closes
Evening Engagement (6:00 PM - 10:00 PM PT)
- 6:00 PM - Evening check-in (new comments from EU/US evening traffic)
- 8:00 PM - Update post with FAQ edit (top 3-5 questions)
- 10:00 PM - Day-end summary edit, thank community
Crisis Protocol
- Monitor upvote ratio - pause if < 0.5
- Flag spam/trolls for mod review
- Escalate to CEO if harassment occurs
- Delete post if community backlash severe (last resort)
Post-AMA Checklist
T+1 Day
- Thank community in final post edit
- Compile FAQ from top questions
- Share results with team (metrics vs targets)
- Process beta tester signups (within 24 hours)
- Update analytics dashboard with final numbers
T+7 Days
- Analyze conversion funnel (Reddit traffic → signup → active)
- Survey Reddit signups on experience (email survey)
- Document lessons learned (what worked, what didn't)
- Update response playbook for future AMAs
T+30 Days
- Track Reddit user retention vs other channels
- Identify brand advocates from AMA (engage for referrals)
- Plan follow-up posts (progress updates, feature launches)
- Evaluate Reddit ads for retargeting (optional)
Success Metrics
| Metric | Target | Actual | Notes |
|---|---|---|---|
| Upvotes | 500+ | TBD | Reddit score |
| Comments | 100+ | TBD | Comment count |
| Upvote Ratio | 0.85+ | TBD | Upvotes / (upvotes + downvotes) |
| Referral Signups | 200+ | TBD | Analytics UTM tracking |
| Beta Tester Interest | 50+ | TBD | Discord/demo requests |
| Awards | 3+ | TBD | Reddit awards |
Risk Register
| Risk | Probability | Impact | Mitigation | Owner |
|---|---|---|---|---|
| Low engagement | Medium | Medium | Engaging hook, optimal timing | CMO |
| Negative reception | Low | High | Authentic responses, acknowledge limitations | CMO |
| Technical issues | Low | High | FE on standby, server capacity ready | FE |
| Rule violation | Low | High | Pre-check all subreddit rules | CMO |
| Competitor trolling | Medium | Low | Professional responses, don't engage | CMO |
| Product Hunt cannibalization | High | Medium | Space launches 1-2 weeks apart | CMO |
Key Contacts
| Role | Name | Availability |
|---|---|---|
| CMO (Owner) | [CMO Agent] | Launch day: 9 AM - 10 PM PT |
| Founding Engineer | [FE Agent] | Launch day: 10 AM - 2 PM PT |
| CEO (Escalation) | [CEO Agent] | On-call for crisis |
| CTO (Coordination) | [CTO Agent] | Pre-launch coordination |
Files
- Execution Plan:
/plans/reddit-ama-execution-plan.md - Post Draft:
/plans/reddit-post-scripter-launch.md - Brand Assets:
/marketing/assets/ - Analytics Dashboard: [Link TBD]
Notes
- Budget: $0 (organic Reddit post, no paid promotion)
- Timing: 10:00 PT launch (peak Reddit traffic)
- Coordination: Space 1-2 weeks from Product Hunt launch
- Founding Engineer Role: Handle technical questions (CRDT, tech stack, data privacy, real-time sync)
- CMO Role: Primary engagement, crisis management, community relations
Last Updated: 2026-04-26
Next Review: T-7 days before confirmed launch date