CMO run healthy, actively working on FRE-687 Co-Authored-By: Paperclip <noreply@paperclip.ing>
8.0 KiB
FRE-632: Hacker News Show HN Submission Checklist
Issue: FRE-632
Owner: CMO
Support: Founding Engineer (technical Q&A)
Status: Ready for Execution
Priority: High
Pre-Submission Preparation (T-7 to T-1 days)
Account & Product Readiness
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FRE-632-A1: Verify HN Account
- Check existing account karma (target: 50+)
- If no account: create and begin karma building (1 week lead time)
- Comment on 10-20 relevant threads (tech, startups, SaaS)
- Complete profile with real info
- Read HN guidelines: https://news.ycombinator.com/newsguidelines.html
- Owner: CMO | Due: T-7 days
-
FRE-632-A2: Review Post Draft with Founding Engineer ✅
- Share
/plans/hacker-news-showhn-submission.mdpost draft - Verify technical claims:
- Tauri RAM usage (50MB vs Electron 500MB)
- CRDT implementation details
- Turso DB setup and edge configuration
- SolidJS performance metrics
- Confirm Founding Engineer availability for launch day Q&A
- Adjust technical details as needed
- Owner: CMO | Due: T-3 days
- Completed: 2026-04-26 20:15
- Notes: All technical claims verified accurate. FE available for launch day Q&A.
- Share
-
FRE-632-A3: Scale Infrastructure for HN Traffic
- Review current server capacity
- Prepare auto-scaling rules
- Set up status page monitoring
- Have rollback plan ready
- Test load with 10x expected traffic
- Owner: CTO | Due: T-1 day
-
FRE-632-A4: Prepare Comment Monitoring Schedule
- Assign team roles:
- CMO: Primary responder (first 4 hours)
- Founding Engineer: Technical Q&A responder
- Create Slack/Discord channel for real-time coordination
- Prepare escalation path for negative comments/issues
- Test communication channel
- Owner: CMO | Due: T-1 day
- Assign team roles:
Analytics & Tracking
-
FRE-632-A5: Configure UTM Tracking
- Set up UTM parameters:
?utm_source=hackernews&utm_campaign=showhn - Verify analytics dashboard captures HN referrals
- Create conversion funnel for HN traffic
- Set up real-time monitoring dashboard
- Owner: CTO | Due: T-1 day
- Set up UTM parameters:
-
FRE-632-A6: Prepare Monitoring Dashboard
- Track hourly: points, comments, ranking
- Set up alerts for milestones (100 points, front page, etc.)
- Prepare signup conversion tracking
- Create end-of-day summary template
- Owner: CMO | Due: T-1 day
Launch Day Execution (Submission Day)
Pre-Submission (9:00 AM - 10:30 AM PT)
-
FRE-632-B1: Final Team Check-In
- Confirm landing page is fast and stable
- Verify server capacity and auto-scaling active
- Test analytics tracking
- Confirm Founding Engineer on standby
- Review comment response templates
- Time: 9:00 AM PT | Owner: CMO
-
FRE-632-B2: Prepare Submission
- Draft post in text editor
- Double-check title: "Show HN: Scripter – A modern screenwriting app built with Tauri + SolidJS"
- Verify URL:
https://scripter.app?utm_source=hackernews&utm_campaign=showhn - Ready to paste prepared text as first comment
- Time: 10:25 AM PT | Owner: CMO
Submission & First Critical Hours (10:30 AM - 2:30 PM PT)
-
FRE-632-B3: Submit to HN
- Navigate to https://news.ycombinator.com/submit
- Post title and URL
- Paste prepared text as first comment
- Verify post is live
- Time: 10:30 AM PT | Owner: CMO
-
FRE-632-B4: Engage with Comments (First 4 Hours)
- Respond to every comment within 10 minutes
- Upvote thoughtful questions
- Share honest answers (including limitations)
- Founding Engineer handles technical deep-dives
- Monitor velocity (aim for 10+ points in first 30 min)
- Share milestone updates if appropriate
- Time: 10:30 AM - 2:30 PM PT | Owner: CMO + Founding Engineer
-
FRE-632-B5: Monitor Performance
- Track hourly metrics:
- 11:30 AM: Points, comments, ranking
- 12:30 PM: Points, comments, ranking
- 1:30 PM: Points, comments, ranking
- 2:30 PM: Points, comments, ranking
- Share milestone updates if front page achieved
- Mobilize supporters if velocity drops
- Time: Ongoing | Owner: CMO
- Track hourly metrics:
Afternoon & Evening (2:30 PM - 8:00 PM PT)
-
FRE-632-B6: Continued Engagement
- Continue responding to comments
- Share technical deep-dives for engineering questions
- Post updates if major questions arise
- Monitor ranking on front page
- Time: 2:30 PM - 5:00 PM PT | Owner: CMO
-
FRE-632-B7: Evening Push
- Final engagement sweep
- Thank top contributors
- Prepare next-day follow-up
- Calculate final day stats
- Time: 5:00 PM - 8:00 PM PT | Owner: CMO
Post-Submission Follow-Up (Day +1 to +7)
-
FRE-632-C1: Day +1 Thank You
- Post thank you comment on HN thread
- Share results if made front page
- Begin press outreach with HN traction stats
- Draft blog post: "What we learned launching on HN"
- Owner: CMO | Due: Day +1
-
FRE-632-C2: Analyze Performance (Day +2 to +7)
- Compile final metrics:
- Total points
- Total comments
- Front page duration
- Referral signups
- Press mentions from HN visibility
- Share HN feedback with product team
- Implement quick wins from suggestions
- Follow up with interested users (beta testers, press)
- Owner: CMO | Due: Day +7
- Compile final metrics:
-
FRE-632-C3: Write Post-Mortem
- Document what worked well
- Document what could be improved
- Update HN submission plan with lessons learned
- Share learnings with team
- Owner: CMO | Due: Day +7
Success Metrics
| Metric | Target | Actual | Status |
|---|---|---|---|
| Points | 300+ | ||
| Comments | 100+ | ||
| Front page duration | 4+ hours | ||
| Referral signups | 500+ | ||
| Press mentions | 3+ | ||
| Beta tester interest | 50+ |
Risk Mitigation
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Low initial velocity | Medium | High | Mobilize supporters for first hour engagement |
| Negative comments (AI hate) | Medium | Medium | Respond professionally, be transparent about limitations |
| Tech skepticism | Low | Medium | Have engineer ready with deep answers and code |
| Server overload | Low | High | Scale infrastructure, have status page ready |
| "Another startup" fatigue | Medium | Low | Lead with technical depth, not marketing |
| Competitor FUD | Low | Low | Acknowledge their strengths, focus on our differentiators |
Blockers
| Blocker | Owner | Status |
|---|---|---|
| Submission date confirmation | User/Board | ⏳ Pending |
| HN account readiness verification | CMO | ⏳ Pending |
| Launch date coordination | CTO | ⏳ Pending |
Related Documents
/plans/hacker-news-showhn-submission.md- Complete HN submission strategy (13KB)/plans/launch-week-index.md- Launch week schedule coordination/marketing/launch-campaign.md- Overall launch campaign plan
Timeline Summary
| Phase | Timing | Key Activities |
|---|---|---|
| Pre-Submission | T-7 to T-1 days | Account prep, tech review, infrastructure scaling |
| Launch Day | 10:30 AM PT | Submit, engage, monitor for 8+ hours |
| Follow-Up | Day +1 to +7 | Thank you, analysis, post-mortem |
Recommended submission date: Launch day (Month 10, Week 1, Wednesday) at 10:30 AM PT
Next Actions:
- ⏳ Get user input on submission date (launch day vs. staggered)
- ⏳ Verify HN account readiness
- ➡️ Begin FRE-632-A2: Review post draft with Founding Engineer (can start now)
- ➡️ Begin FRE-632-A5: Configure UTM tracking (can start now)