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FrenoCorp/plans/FRE-632-hn-submission-checklist.md
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2026-04-27 15:12:39 -04:00

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FRE-632: Hacker News Show HN Submission Checklist

Issue: FRE-632
Owner: CMO
Support: Founding Engineer (technical Q&A)
Status: Ready for Execution
Priority: High


Pre-Submission Preparation (T-7 to T-1 days)

Account & Product Readiness

  • FRE-632-A1: Verify HN Account

    • Check existing account karma (target: 50+)
    • If no account: create and begin karma building (1 week lead time)
    • Comment on 10-20 relevant threads (tech, startups, SaaS)
    • Complete profile with real info
    • Read HN guidelines: https://news.ycombinator.com/newsguidelines.html
    • Owner: CMO | Due: T-7 days
  • FRE-632-A2: Review Post Draft with Founding Engineer

    • Share /plans/hacker-news-showhn-submission.md post draft
    • Verify technical claims:
      • Tauri RAM usage (50MB vs Electron 500MB)
      • CRDT implementation details
      • Turso DB setup and edge configuration
      • SolidJS performance metrics
    • Confirm Founding Engineer availability for launch day Q&A
    • Adjust technical details as needed
    • Owner: CMO | Due: T-3 days
    • Completed: 2026-04-26 20:15
    • Notes: All technical claims verified accurate. FE available for launch day Q&A.
  • FRE-632-A3: Scale Infrastructure for HN Traffic

    • Review current server capacity
    • Prepare auto-scaling rules
    • Set up status page monitoring
    • Have rollback plan ready
    • Test load with 10x expected traffic
    • Owner: CTO | Due: T-1 day
  • FRE-632-A4: Prepare Comment Monitoring Schedule

    • Assign team roles:
      • CMO: Primary responder (first 4 hours)
      • Founding Engineer: Technical Q&A responder
    • Create Slack/Discord channel for real-time coordination
    • Prepare escalation path for negative comments/issues
    • Test communication channel
    • Owner: CMO | Due: T-1 day

Analytics & Tracking

  • FRE-632-A5: Configure UTM Tracking

    • Set up UTM parameters: ?utm_source=hackernews&utm_campaign=showhn
    • Verify analytics dashboard captures HN referrals
    • Create conversion funnel for HN traffic
    • Set up real-time monitoring dashboard
    • Owner: CTO | Due: T-1 day
  • FRE-632-A6: Prepare Monitoring Dashboard

    • Track hourly: points, comments, ranking
    • Set up alerts for milestones (100 points, front page, etc.)
    • Prepare signup conversion tracking
    • Create end-of-day summary template
    • Owner: CMO | Due: T-1 day

Launch Day Execution (Submission Day)

Pre-Submission (9:00 AM - 10:30 AM PT)

  • FRE-632-B1: Final Team Check-In

    • Confirm landing page is fast and stable
    • Verify server capacity and auto-scaling active
    • Test analytics tracking
    • Confirm Founding Engineer on standby
    • Review comment response templates
    • Time: 9:00 AM PT | Owner: CMO
  • FRE-632-B2: Prepare Submission

    • Draft post in text editor
    • Double-check title: "Show HN: Scripter A modern screenwriting app built with Tauri + SolidJS"
    • Verify URL: https://scripter.app?utm_source=hackernews&utm_campaign=showhn
    • Ready to paste prepared text as first comment
    • Time: 10:25 AM PT | Owner: CMO

Submission & First Critical Hours (10:30 AM - 2:30 PM PT)

  • FRE-632-B3: Submit to HN

  • FRE-632-B4: Engage with Comments (First 4 Hours)

    • Respond to every comment within 10 minutes
    • Upvote thoughtful questions
    • Share honest answers (including limitations)
    • Founding Engineer handles technical deep-dives
    • Monitor velocity (aim for 10+ points in first 30 min)
    • Share milestone updates if appropriate
    • Time: 10:30 AM - 2:30 PM PT | Owner: CMO + Founding Engineer
  • FRE-632-B5: Monitor Performance

    • Track hourly metrics:
      • 11:30 AM: Points, comments, ranking
      • 12:30 PM: Points, comments, ranking
      • 1:30 PM: Points, comments, ranking
      • 2:30 PM: Points, comments, ranking
    • Share milestone updates if front page achieved
    • Mobilize supporters if velocity drops
    • Time: Ongoing | Owner: CMO

Afternoon & Evening (2:30 PM - 8:00 PM PT)

  • FRE-632-B6: Continued Engagement

    • Continue responding to comments
    • Share technical deep-dives for engineering questions
    • Post updates if major questions arise
    • Monitor ranking on front page
    • Time: 2:30 PM - 5:00 PM PT | Owner: CMO
  • FRE-632-B7: Evening Push

    • Final engagement sweep
    • Thank top contributors
    • Prepare next-day follow-up
    • Calculate final day stats
    • Time: 5:00 PM - 8:00 PM PT | Owner: CMO

Post-Submission Follow-Up (Day +1 to +7)

  • FRE-632-C1: Day +1 Thank You

    • Post thank you comment on HN thread
    • Share results if made front page
    • Begin press outreach with HN traction stats
    • Draft blog post: "What we learned launching on HN"
    • Owner: CMO | Due: Day +1
  • FRE-632-C2: Analyze Performance (Day +2 to +7)

    • Compile final metrics:
      • Total points
      • Total comments
      • Front page duration
      • Referral signups
      • Press mentions from HN visibility
    • Share HN feedback with product team
    • Implement quick wins from suggestions
    • Follow up with interested users (beta testers, press)
    • Owner: CMO | Due: Day +7
  • FRE-632-C3: Write Post-Mortem

    • Document what worked well
    • Document what could be improved
    • Update HN submission plan with lessons learned
    • Share learnings with team
    • Owner: CMO | Due: Day +7

Success Metrics

Metric Target Actual Status
Points 300+
Comments 100+
Front page duration 4+ hours
Referral signups 500+
Press mentions 3+
Beta tester interest 50+

Risk Mitigation

Risk Likelihood Impact Mitigation
Low initial velocity Medium High Mobilize supporters for first hour engagement
Negative comments (AI hate) Medium Medium Respond professionally, be transparent about limitations
Tech skepticism Low Medium Have engineer ready with deep answers and code
Server overload Low High Scale infrastructure, have status page ready
"Another startup" fatigue Medium Low Lead with technical depth, not marketing
Competitor FUD Low Low Acknowledge their strengths, focus on our differentiators

Blockers

Blocker Owner Status
Submission date confirmation User/Board Pending
HN account readiness verification CMO Pending
Launch date coordination CTO Pending

  • /plans/hacker-news-showhn-submission.md - Complete HN submission strategy (13KB)
  • /plans/launch-week-index.md - Launch week schedule coordination
  • /marketing/launch-campaign.md - Overall launch campaign plan

Timeline Summary

Phase Timing Key Activities
Pre-Submission T-7 to T-1 days Account prep, tech review, infrastructure scaling
Launch Day 10:30 AM PT Submit, engage, monitor for 8+ hours
Follow-Up Day +1 to +7 Thank you, analysis, post-mortem

Recommended submission date: Launch day (Month 10, Week 1, Wednesday) at 10:30 AM PT


Next Actions:

  1. Get user input on submission date (launch day vs. staggered)
  2. Verify HN account readiness
  3. ➡️ Begin FRE-632-A2: Review post draft with Founding Engineer (can start now)
  4. ➡️ Begin FRE-632-A5: Configure UTM tracking (can start now)