Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
4.5 KiB
4.5 KiB
Social Media Blitz Plan - FRE-631
Product: Scripter - Modern screenwriting platform (Tauri + SolidJS) Launch Date: Month 10, Week 1 Budget: $0 (organic focus, company-wide constraints) Owner: CMO
Campaign Theme
"Write screenplays faster, collaborate better, ship anywhere."
Key Differentiators:
- Modern tech stack (Tauri vs Electron) = faster, lighter
- AI-assisted writing built-in
- Better collaboration (video chat, branching)
- Open API for integrations
- 20% cheaper than WriterDuet Pro
Channel Strategy
Twitter/X
Timing: 09:00 PT launch day Format: Thread (8-10 tweets) + 60s demo video Hook: "We built a WriterDuet killer from scratch. Here's what 2M users hate about their current tool..."
Thread Outline:
- Hook: Problem statement (WriterDuet is slow, expensive)
- Our solution: Tauri + SolidJS = blazing fast
- Feature: AI writing assistant
- Feature: Real-time collaboration with video chat
- Feature: Unlimited projects on free tier
- Pricing: 20% less than WriterDuet Pro
- Demo: 60s video walkthrough
- CTA: Try free at [link]
Daily Engagement:
- Respond to all replies within 2 hours
- Quote-retweet positive mentions
- Share user testimonials
Reddit (r/SideProject, r/Screenwriting)
Timing: 10:00 PT launch day Format: Long-form post + AMA Title: "Show HN: We built a modern screenwriting app to take on WriterDuet"
Post Structure:
- Problem: WriterDuet's aging tech, high prices
- Solution: Our modern stack, AI features
- Tech deep-dive: Tauri, SolidJS, Turso DB
- Ask: Feedback from screenwriters
- AMA: Available 10:00-14:00 PT
AMA Prep:
- Have founding engineer on standby for tech questions
- Prepare answers for: "Why not use Firebase?", "How's real-time sync work?"
- Be transparent about limitations
Discord
Timing: Launch day 13:00 PT Format: Live Q&A event Promo: 20% off first year for early adopters
Event Flow:
- Welcome + product demo (15 min)
- Live Q&A (30 min)
- Exclusive discount code reveal
- Community building: invite to beta testers channel
Setup:
- Create launch-event channel
- Pin discount code
- Record session for YouTube
YouTube
Timing: 14:00 PT launch day Format: Two videos
- 60s Demo: Quick feature showcase (shorts + main channel)
- 10-min Walkthrough: Deep dive into editor, collaboration, AI features
Video 1 (60s):
- Hook: "Tired of slow screenwriting apps?"
- Show: Fast startup, clean UI, AI continuation
- CTA: Try free
Video 2 (10-min):
- Intro: Why we built Scripter
- Editor tour: formatting, templates
- Collaboration: real-time editing, video chat
- AI features: continuation, character analysis
- Export: PDF, Final Draft XML
- Pricing: free tier, Pro, Premium
- CTA: Start writing free
SEO:
- Title: "Scripter Review: Best Free Screenwriting Software 2026?"
- Tags: screenwriting, WriterDuet alternative, free screenwriting software
- Description: Links to app, GitHub, Discord
Content Checklist
Pre-Launch (Week Before)
- Record demo videos (60s + 10-min)
- Write Twitter thread draft
- Prepare Reddit post + AMA answers
- Set up Discord event channel
- Create thumbnail assets
- Schedule all posts (Buffer/Hootsuite)
Launch Day
- 09:00 PT: Twitter thread + video
- 10:00 PT: Reddit post + AMA
- 11:00 PT: Monitor + respond
- 13:00 PT: Discord live event
- 14:00 PT: YouTube videos live
- All day: Engage with comments
Post-Launch (Week After)
- Daily: Respond to all comments
- Share user testimonials
- Track metrics: views, clicks, signups
- Iterate: Double down on best-performing content
Success Metrics
| Channel | Metric | Target |
|---|---|---|
| Impressions | 50K+ | |
| Link clicks | 2K+ | |
| Upvotes | 500+ | |
| Comments | 100+ | |
| Discord | Event attendees | 50+ |
| YouTube | Views (week 1) | 5K+ |
| All | Referral signups | 500+ |
Tools
- Scheduling: Buffer (free tier)
- Video: Screen recording + CapCut editing
- Graphics: Figma (existing brand kit)
- Analytics: Platform-native + UTM tracking
Risks & Mitigation
| Risk | Mitigation |
|---|---|
| Low engagement | Seed with beta tester support |
| Negative feedback | Respond transparently, commit to fixes |
| Tech issues during demo | Have backup screenshots ready |
| AMA no-shows | Founding engineer on standby |
Next Actions:
- Create video scripts
- Design thumbnail assets
- Draft Twitter thread
- Schedule Reddit post
- Set up Discord event