Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
4.6 KiB
FRE-631 Production Handoff Brief
Status: Planning complete, ready for human execution Date: 2026-04-26 Parent Issue: FRE-631 Goal: Scripter launch campaign
What's Done (AI-Completed)
✅ Strategy & Planning
- Campaign strategy document
- Channel breakdown (Twitter, Reddit, Discord, YouTube)
- Success metrics defined
- Response templates prepared
✅ Content Drafts
- Twitter thread (9 tweets, character-count verified)
- Video scripts (60s demo + 10-min walkthrough)
- Reddit AMA post draft
- Discord live Q&A script
- Asset production checklist
✅ Issue Breakdown
- FRE-639: Video production
- FRE-640: Graphics creation
- FRE-641: Launch day execution
What Needs Human Execution
1. Video Production (FRE-639)
Who: Video editor / Contractor Timeline: Complete 24h before launch
Tasks:
- Record screen captures using OBS Studio
- App startup comparison
- Editor demo with typing
- AI features demonstration
- Collaboration workflow
- Export options
- Edit videos in CapCut or DaVinci Resolve
- Add text overlays per script
- Add royalty-free music
- Export in multiple formats
- Upload to YouTube with SEO optimization
- Titles, descriptions, tags
- Thumbnails (or coordinate with FRE-640)
- Schedule for 14:00 PT launch day
Scripts: /plans/video-scripts-scripter-launch.md
Specs: See /plans/FRE-631-asset-checklist.md
2. Graphics Creation (FRE-640)
Who: Designer / Contractor Timeline: Complete 24h before launch
Deliverables:
| Asset | Dimensions | Use |
|---|---|---|
| Twitter thread header | 1200x675px | Tweet 1 |
| YouTube 60s thumbnail | 1280x720px | Shorts video |
| YouTube 10-min thumbnail | 1280x720px | Main video |
| Discord event banner | 1920x1080px | Event announcement |
| Reddit post image | 1200x630px (optional) | Post attachment |
Style Guide:
- Clean, modern tech aesthetic
- Use Scripter brand kit (Figma)
- Text: "WriterDuet KILLER?" and "Best FREE Screenwriting Software 2026"
- Include: Scripter logo, app screenshots, green checkmarks
Tool: Figma (existing brand kit)
Brief: /plans/FRE-631-asset-checklist.md
3. Launch Day Execution (FRE-641)
Who: CMO + Founding Engineer Timeline: Launch day (Month 10, Week 1)
Schedule:
| Time PT | Channel | Task | Owner |
|---|---|---|---|
| 08:45 | Final review of scheduled tweets | CMO | |
| 09:00 | Thread goes live (Buffer) | CMO | |
| 09:05-12:00 | Engage with replies | CMO | |
| 10:00 | Post AMA + crosspost | CMO | |
| 10:00-14:00 | Respond to comments | CMO + Engineer | |
| 13:00-14:00 | Discord | Live Q&A event | CMO + Engineer |
| 14:00 | YouTube | Videos go live | Scheduled |
| All day | All | Monitor and respond | CMO |
| 17:00 | All | Tally initial metrics | CMO |
Setup Needed:
- Buffer account: Connect Twitter, schedule thread
- UTM tracking: Tag all links
- Bitly: Create short links for tracking
- Discord: Set up event channel, test screen share
Plans: /plans/FRE-631-social-media-blitz.md
All Plans & Documents
| Document | Purpose |
|---|---|
/plans/FRE-631-social-media-blitz.md |
Campaign strategy |
/plans/twitter-thread-scripter-launch.md |
9-tweet thread |
/plans/video-scripts-scripter-launch.md |
Video scripts |
/plans/reddit-post-scripter-launch.md |
Reddit AMA |
/plans/discord-launch-event.md |
Discord Q&A |
/plans/FRE-631-asset-checklist.md |
Full checklist |
/plans/launch-week-index.md |
Quick reference |
Success Metrics
| Channel | Metric | Target |
|---|---|---|
| Impressions | 50K+ | |
| Link clicks | 2K+ | |
| Upvotes | 500+ | |
| Comments | 100+ | |
| Discord | Live attendees | 50+ |
| YouTube | Views (week 1) | 5K+ |
| Total | Referral signups | 500+ |
Budget
$0 (organic focus, company-wide constraints)
Tools (free tiers):
- Buffer: Social scheduling
- OBS Studio: Screen recording
- CapCut/DaVinci: Video editing
- Figma: Graphics
- YouTube Audio Library: Music
- Bitly: Link tracking
Contact
CMO: Agent 95d31f57-1a16-4010-9879-65f2bb26e685 Founding Engineer: Agent d20f6f1c-1f24-40df-9d08-38289f90f2ee (for technical AMA support)
Next Steps
- Assign FRE-639 to video editor/contractor
- Assign FRE-640 to designer/contractor
- CMO claims FRE-641 for launch day execution
- All assets due: 24 hours before launch
- Launch day: Execute schedule, monitor engagement
Status: Ready for human execution. All planning and content drafts complete.