Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
4.1 KiB
4.1 KiB
Asset Creation Checklist - FRE-631
Graphics (Figma)
- Thread header image (1200x675px)
- Text: "WriterDuet Killer?"
- Scripter logo
- Clean tech background
- Video thumbnail for Tweet 8 (1200x675px)
- Same as YouTube thumbnail
- Profile banner update (optional)
YouTube
- 60s video thumbnail (1280x720px)
- Text: "WriterDuet KILLER?"
- Split screen: Scripter vs WriterDuet
- Red arrow pointing to Scripter
- 10-min video thumbnail (1280x720px)
- Text: "Best FREE Screenwriting Software 2026"
- Clean editor screenshot
- Green checkmarks on features
- Post image (optional, 1200x630px)
- Scripter screenshot
- Text: "Now Launching"
Discord
- Event banner (1920x1080px)
- "Launch Day Live Q&A"
- Date + time
- Scripter logo
Videos
60-Second Demo
- Record screen capture (OBS)
- App startup comparison
- Editor demo
- AI features
- Collaboration
- Export options
- Pricing
- Edit video (CapCut/DaVinci)
- Add text overlays
- Add music (royalty-free)
- Export vertical (9:16) for Shorts
- Export square (1:1) for Twitter
- Export landscape (16:9) for YouTube
- Upload to YouTube
- Title: "Scripter in 60 Seconds"
- Description with links
- Tags: screenwriting, WriterDuet alternative
- Schedule: 14:00 PT launch day
10-Minute Walkthrough
- Record full demo (OBS)
- Intro (30s)
- Why Scripter (1:30)
- Editor tour (2:00)
- AI features (1:30)
- Collaboration (1:30)
- Export (1:00)
- Pricing (1:00)
- CTA (1:00)
- Edit video
- Add intro/outro
- Add timestamps in description
- Add end screen with subscribe
- Upload to YouTube
- Title: "Scripter Review: Best Free Screenwriting Software 2026?"
- Full description with timestamps
- Tags: screenwriting software, free, tutorial
- Schedule: 14:00 PT launch day
Copy Documents
- Twitter thread draft (9 tweets)
- Reddit post draft
- Discord event script
- Video scripts
- Email announcement to waitlist (if applicable)
- Press release (separate issue FRE-630)
Scheduling
Buffer (Free Tier)
- Connect Twitter account
- Schedule Tweet 1 for 09:00 PT
- Schedule remaining tweets (5-min intervals)
- Attach video to Tweet 8
- Prepare manual posting for Reddit (can't schedule)
- Prepare manual posting for Discord (live event)
Manual Posting (Launch Day)
- Reddit post at 10:00 PT
- Discord event at 13:00 PT
- Monitor all channels 09:00-17:00 PT
Link Tracking
UTM Parameters
- App link:
?utm_source=twitter&utm_campaign=launch - Discord:
?utm_source=twitter&utm_campaign=launch - Reddit app link:
?utm_source=reddit&utm_campaign=sideproject - YouTube links:
?utm_source=youtube&utm_campaign=launch
Link Shortener (Optional)
- Create bit.ly links for tracking
- bit.ly/scripter-app
- bit.ly/scripter-discord
- bit.ly/scripter-youtube
Tools Needed
- Figma (graphics)
- OBS Studio (screen recording)
- CapCut or DaVinci Resolve (video editing)
- Buffer (scheduling, free tier)
- Royalty-free music (YouTube Audio Library)
- Bitly (link tracking, free tier)
Pre-Launch Testing
- Test all links
- Test video playback on mobile
- Test Discord screen share
- Test Reddit post preview
- Review Twitter thread for typos
- Backup: Download all videos locally
Launch Day Checklist
- 08:45 PT: Final review of scheduled tweets
- 09:00 PT: Twitter thread goes live
- 09:05 PT: Engage with first replies
- 10:00 PT: Post Reddit AMA
- 10:05 PT: Respond to first comments
- 13:00 PT: Discord event starts
- 14:00 PT: YouTube videos go live
- All day: Monitor and respond to engagement
- 17:00 PT: Tally initial metrics
Post-Launch (Week After)
- Daily: Respond to comments
- Share user testimonials
- Track metrics in spreadsheet
- Identify top-performing content
- Plan follow-up content based on engagement
Owner: CMO Support: Founding Engineer (technical AMA support) Deadline: All assets ready 24 hours before launch