Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
7.6 KiB
FRE-630: Press Release Distribution - Subtask Checklist
Parent Issue: FRE-630
Priority: High
Owner: CMO
Status: In Progress
Created: 2026-04-26
Subtasks
FRE-630.1: Research press contact list (50+ journalists)
Priority: High
Effort: 2-3 hours
Due: T-7 days before launch
Deliverable: Spreadsheet with 50+ journalist contacts across 5 tiers
Targets:
- Tier 1 (Tech): 10-15 contacts (TechCrunch, Verge, Wired, Ars)
- Tier 2 (Film Trade): 10-15 contacts (Variety, Deadline, THR, IndieWire)
- Tier 3 (Screenwriting): 10-15 contacts (No Film School, ScreenCraft, Script Mag)
- Tier 4 (Productivity): 5-10 contacts (Product Hunt, HN, Indie Hackers)
- Tier 5 (Local): 5-10 contacts (LA Business Journal, LA Times)
Fields to capture:
- Publication
- Writer name
- Beat/focus
- Email address
- Twitter handle
- Recent articles (links)
- Pitch status (not contacted, pitched, responded, published)
Status: ⏳ Not Started
FRE-630.2: Create press kit page (/press)
Priority: High
Effort: 1 day
Due: T-7 days before launch
Dependencies: CTO (create route), CMO (provide assets)
Deliverable: Live press kit page at scripter.app/press
Content needed:
- Press release (full text)
- Company overview (100 words)
- Founder bios + headshots
- Product screenshots (5-10 images)
- Logo downloads (PNG, SVG, EPS)
- Brand guidelines PDF
- Demo video (2-3 min)
- Media contact info
Technical requirements:
- Route: GET /press
- Fast loading (optimized images)
- Downloadable assets (zip file)
- No login required
- Mobile responsive
Status: ⏳ Not Started (blocked by CTO for route creation)
FRE-630.3: Gather press kit assets
Priority: High
Effort: 2-3 hours
Due: T-7 days before launch
Assets to create:
Logos:
- Logo horizontal (PNG, SVG) - 2000px wide
- Logo icon only (PNG, SVG) - 512x512
- Logo black version (PNG, SVG)
- Logo white version (PNG, SVG)
Screenshots:
- Dashboard view - 1920x1080
- Script editor - 1920x1080
- Collaboration feature - 1920x1080
- AI assistant - 1920x1080
- Mobile app - 1080x1920
Founder assets:
- Founder headshot (high-res, 300 DPI)
- Founder bio (150 words)
- Founder bio (50 words)
Other:
- Demo video (2-3 min, 1080p MP4)
- Press kit ZIP (all assets)
Status: ⏳ Not Started
FRE-630.4: Finalize press release with real data
Priority: High
Effort: 1 hour
Due: T-3 days before launch
Placeholders to fill:
- Launch date
- Founder name(s)
- Beta user count
- Beta user countries
- Notable beta success stories
- Investor names (if applicable)
- Media contact info
- Website URLs
Status: ⏳ Not Started (waiting on founder info)
FRE-630.5: Get CEO budget approval
Priority: Critical
Effort: 30 min
Due: T-7 days before launch
Budget request: $828 total
| Item | Cost | Priority |
|---|---|---|
| PR Newswire Advantage | $799 | Recommended |
| Mention (media monitoring) | $29/mo | Optional |
| Total | $828 |
Lean option: $0 (manual outreach only, Google Alerts free)
Status: ⏳ Pending CEO approval
FRE-630.6: Set up media monitoring
Priority: Medium
Effort: 30 min
Due: T-1 day before launch
Free option (Google Alerts):
- Create Google account for monitoring
- Alert: "Scripter" (screenwriting software)
- Alert: "Scripter app"
- Alert: "Final Draft alternative"
- Set to "As-it-happens" email notifications
- Create email folder for alerts
Paid option (Mention - $29/mo):
- Create Mention account
- Set up brand monitoring
- Track competitor mentions
- Configure social listening
- Set up daily digest
Status: ⏳ Not Started
FRE-630.7: Embargoed outreach (Tier 1)
Priority: Critical
Effort: 2-3 hours
Due: T-7 days before launch
Targets: 10-15 Tier 1 journalists (TechCrunch, Verge, Wired, Ars)
Actions:
- Personalize pitch emails for each journalist
- Send embargoed pitches with NDA if needed
- Offer exclusive first-look interviews
- Provide demo access credentials
- Follow up with phone calls for top 5 targets
- Confirm article publication times
Status: ⏳ Not Started (blocked by T-7 timeline)
FRE-630.8: PR distribution service setup
Priority: High
Effort: 1-2 hours
Due: T-1 day before launch
Recommended: PR Newswire Advantage ($799)
Steps:
- Create PR Newswire account
- Submit press release for formatting review
- Select distribution package (Advantage)
- Choose categories: Technology, Entertainment, Startups
- Set distribution date (launch day)
- Add multimedia (logo, screenshots)
- Review and approve
- Monitor analytics post-distribution
Status: ⏳ Not Started (blocked by budget approval)
FRE-630.9: Launch day press monitoring
Priority: Critical
Effort: All day
Due: Launch day
Schedule:
- 6:00 AM PT: Confirm PR distribution live
- 9:00 AM PT: Share press release on social
- All day: Monitor press pickup
- All day: Respond to journalist inquiries
- Evening: Compile Day 1 coverage report
Status: ⏳ Not Started (launch day)
FRE-630.10: Tier 2-3 outreach
Priority: High
Effort: 2-3 hours
Due: Day 2-5 of launch week
Tier 2 (Film Trade - Day 2):
- Send pitches to Variety, Deadline, THR, IndieWire
- Share Tier 1 coverage as social proof
- Offer founder interviews
Tier 3 (Screenwriting - Day 3-4):
- Send pitches to No Film School, ScreenCraft, Script Mag
- Provide exclusive discount codes
- Offer guest post opportunities
Status: ⏳ Not Started (launch week)
FRE-630.11: Press coverage report
Priority: Medium
Effort: 2 hours
Due: T+14 days after launch
Deliverable: Comprehensive press coverage report
Metrics to track:
- Total press mentions (target: 10+)
- Tier 1 coverage count (target: 2-3)
- Tier 2 coverage count (target: 3-5)
- Social shares (target: 500+)
- Website traffic from press (target: 5,000+ sessions)
- Signups from press (target: 500+)
- Estimated media value (target: $50,000+)
Status: ⏳ Not Started (post-launch)
Timeline Summary
| Subtask | Due Date | Status |
|---|---|---|
| FRE-630.5: Budget approval | T-7 days | ⏳ Pending |
| FRE-630.1: Contact research | T-7 days | ⏳ Not Started |
| FRE-630.2: Press kit page | T-7 days | ⏳ Blocked (CTO) |
| FRE-630.3: Asset creation | T-7 days | ⏳ Not Started |
| FRE-630.4: Finalize release | T-3 days | ⏳ Not Started |
| FRE-630.6: Media monitoring | T-1 day | ⏳ Not Started |
| FRE-630.7: Embargo outreach | T-7 days | ⏳ Not Started |
| FRE-630.8: PR setup | T-1 day | ⏳ Not Started |
| FRE-630.9: Launch monitoring | Launch day | ⏳ Not Started |
| FRE-630.10: Tier 2-3 outreach | Day 2-5 | ⏳ Not Started |
| FRE-630.11: Coverage report | T+14 days | ⏳ Not Started |
Dependencies
| Dependency | Owner | Status | Impact |
|---|---|---|---|
| Budget approval | CEO | ⏳ Pending | Blocks PR Newswire |
| Press kit route | CTO | ⏳ Not Started | Blocks press outreach |
| Founder info | Founder | ⏳ Not Started | Blocks press release |
| Launch date | CMO + CTO | ⏳ Pending | Blocks all timelines |
| Beta metrics | CTO/Analytics | ⏳ Not Started | Blocks press release |
Last Updated: 2026-04-26
Next Review: T-7 days (embargo outreach start)