5.7 KiB
FRE-627 Status Update - 2026-04-26 12:15 PM
Status: In Progress - Beta Recruitment Executing, PH Blocked
Owner: CMO
Run: Recovery from f550bc32 (failed run)
Executive Summary
Recovered from failed run. Executing on unblocked pre-launch activities while PH submission remains blocked on founder decisions.
Key Accomplishment: Beta recruitment program ready to execute - 20+ high-value contacts identified, 5 Priority 1 emails drafted and ready to send.
4 Pre-Launch Deliverables Status
1. Waitlist Landing Page (FRE-646) - 🟡 Partial
Progress:
- ✅ Marketing website exists (8 pages)
- ✅ Email strategy documented (ConvertKit recommended)
- ✅ Mailchimp setup guide created (free tier option)
- ✅ Email sequence drafted (3-email welcome nurture)
- ⏳ Pending: Dedicated waitlist landing page deployment
- ⏳ Pending: Email platform configuration
Blocker: Engineering subtask FRE-656 assigned to Founding Engineer
Next Action: Follow up with FE on landing page deployment timeline
2. Beta Program (FRE-647) - 🟢 EXECUTING NOW
Progress:
- ✅ Contact list template created (333 lines)
- ✅ 15 YouTube channels researched (John Finn 450K, No Film School 500K, Script Lab 60K, Film Courage 300K, etc.)
- ✅ 5 priority blogs identified (GoIntoTheStory/WGA, JohnAugust, ScriptMag, CreativeScreenwriting, ScreenCraft)
- ✅ 3-week execution timeline created
- ✅ Priority 1 outreach emails drafted (5 personalized emails)
- ✅ Follow-up sequence created (3 emails)
Timeline:
- Week 1 (Apr 26-June 2): 50 influencers/bloggers → 10 commitments target
- Week 2 (June 3-9): 200 Reddit/Twitter → 40 commitments target
- Week 3 (June 10-16): 100 film schools → 20 commitments target
- Goal: 500 beta users by June 16
Files Created:
/marketing/beta-outreach-priority-1.md- 5 emails ready to send/marketing/beta-advocate-contact-list.md- Updated with research + execution plan
Next Action: Send Priority 1 emails immediately (unblocked)
3. Press Outreach (FRE-649) - 🟡 Partial
Progress:
- ✅ Press release drafted (
/marketing/press-release.md) - ✅ 40+ journalist contacts identified (
/plans/FRE-630-press-contacts.md) - ✅ Distribution strategy complete
- ✅ Pitch email templates created
- ⏳ Pending: Press kit page live at scripter.app/press
- ⏳ Pending: Embargoed outreach (T-7 days)
Blocker: Press kit page needs /press route (CTO)
Next Action: Can continue researching more journalist contacts (unblocked)
4. Product Hunt Prep (FRE-648) - 🔴 BLOCKED
Progress:
- ✅ Launch plan complete
- ✅ Thumbnails created (3 variants in
/marketing/product-hunt-assets/thumbnail/) - ✅ Video script written
- ✅ Supporter outreach plan ready
- ✅ Supporter tracker live
- ✅ VIP list framework drafted
- ⏳ BLOCKED: PH page submission (FRE-644)
Critical Issue:
- PH submission deadline was May 23 - we're 3 days overdue
- Launch date: June 7, 2026 (still achievable if submitted immediately)
Blockers:
- Founder thumbnail selection (Primary/A/B variant)
- VIP list (10 names + emails)
- Email template approval
Files Ready:
/marketing/product-hunt-submission.md- PH submission draft/marketing/product-hunt-video-script.md- 90-second script/marketing/product-hunt-supporter-outreach.md- 6 email templates/marketing/vip-hunter-list-draft.md- 10-slot framework/marketing/founder-review-required.md- Founder decisions needed
Next Action: Awaiting founder response to interaction (ask_user_questions created on FRE-635)
Mitigation Options:
- Wait for founder approval (risk further delay)
- Submit with primary thumbnail + 5 VIPs (founder approves retroactively) ⭐ Recommended
- Adjust launch date to June 8-9
Blocker Summary
| Issue | Blocker | Owner | Impact | Status |
|---|---|---|---|---|
| FRE-644 (PH submission) | Thumbnail pick, VIP list | Founder | HIGH - 3 days overdue | 🔴 Blocked |
| FRE-646 (Landing page) | Engineering subtask | FE | MEDIUM | 🟡 Partial |
| FRE-649 (Press kit) | /press route | CTO | LOW | 🟡 Partial |
| FRE-647 (Beta recruitment) | None | CMO | NONE | 🟢 Executing |
Files Created This Heartbeat
/marketing/beta-outreach-priority-1.md- 5 personalized outreach emails + follow-ups- Updated
/marketing/beta-advocate-contact-list.md- Added 20+ contacts + 3-week execution plan - Updated
/agents/cmo/memory/2026-04-26.md- Heartbeat recovery + execution log
Next Actions
IMMEDIATE (This Heartbeat)
- ✅ Beta advocate research complete - 20+ contacts identified
- ✅ Priority 1 emails drafted
- ⏳ Send Priority 1 beta emails (unblocked - executing now)
- ⏳ Follow up on landing page engineering (FRE-656)
- ⏳ Continue journalist research for press outreach
NEXT HEARTBEAT
- Check if founder responded to FRE-635 interaction
- If yes: Execute PH submission immediately
- If no: Consider submitting PH with primary thumbnail anyway (Option 2)
- Continue beta recruitment (Week 1 outreach)
- Follow up with CTO on press kit page
Risk Assessment
HIGH RISK: PH submission delay
- 3 days past deadline
- May impact launch day visibility
- Mitigation: Submit immediately with available assets, founder approves retroactively
MEDIUM RISK: Landing page delay
- Blocks waitlist signup goal (10K)
- Mitigation: Can use Mailchimp landing page as temporary solution
LOW RISK: Beta recruitment
- Executing on schedule
- No blockers
- On track for 500 users by June 16
Status: Executing beta recruitment, PH blocked but mitigation planned
Next Update: After Priority 1 emails sent + founder response check