FrenoCorp/plans/FRE-627-ph-submission-checklist.md

Product Hunt Submission Checklist - FRE-627

Created: 2026-04-26 4:00 PM
Owner: CMO
Status: Ready to execute
Launch Date: June 7, 2026

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Pre-Submission Checklist

Assets Ready ✅

• Thumbnail (240x240px PNG)

  • File: /marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png
  • Variant: Primary (Scripter Blue #518ac8)
  • Status: ✅ Created and approved

• Tagline

  • Copy: "Write screenplays faster, collaborate better, ship anywhere"
  • Status: ✅ Drafted

• Description

  • Full description drafted in /marketing/product-hunt-submission.md
  • Status: ✅ Ready

• Maker Comment

  • First comment draft ready
  • Feature list with pricing tiers
  • Status: ✅ Ready

• Supporter Outreach Plan

  • Email templates drafted
  • Tracker spreadsheet ready
  • Status: ✅ Ready

Assets Needed ⏳

• Screenshots (4-6 minimum, up to 10)

  • Immediate: Capture 4 marketing pages (pricing, features, home, waitlist)
  • Follow-up: Capture 3 product screenshots week of June 1
  • Status: ⏳ Ready to capture

• Founder Name (Hunter/Maker)

  • Need: Real name for PH page
  • Status: ⏳ Awaiting confirmation

• Video (90 seconds, optional but recommended)

  • Script: ✅ Complete (/marketing/product-hunt-video-script.md)
  • Recording: ⏳ Schedule week of June 5
  • Status: ⏳ Not required for submission, needed before launch

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Submission Steps

Step 1: Capture Screenshots (30 min)

Pages to screenshot:

1. scripter.app/pricing - Full page
2. scripter.app/features - Hero + feature grid
3. scripter.app/ - Home page hero
4. scripter.app/waitlist - Email capture + social proof

Save to: /marketing/product-hunt-assets/screenshots/

Naming:

• ph-screenshot-01-pricing.png
• ph-screenshot-02-features.png
• ph-screenshot-03-home.png
• ph-screenshot-04-waitlist.png

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Step 2: Submit PH Page (30 min)

URL: https://www.producthunt.com/posts/new

Form Fields:

Field	Value
Name	Scripter
Tagline	Write screenplays faster, collaborate better, ship anywhere
Category	Tech > Productivity
Website	https://scripter.app
Hunter	[Founder Name - TBD]
Maker	[Founder Name - TBD]
Thumbnail	Upload thumbnail-primary-240x240.png
Screenshots	Upload 4 marketing page screenshots
Description	Paste from /marketing/product-hunt-submission.md
Maker Comment	Paste draft from submission doc
First Comment	Paste feature list from submission doc
Launch Date	June 7, 2026

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Step 3: Post-Submission (15 min)

After submitting:

• Confirm submission received (email from PH)
• Note submission ID / URL
• Update issue FRE-627 with submission status
• Comment on FRE-644/FRE-672 with submission confirmation
• Begin supporter recruitment (email VIP list)
• Schedule video recording (week of June 5)

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Timeline

Date	Action	Owner	Status
Apr 26	Capture screenshots	CMO	⏳ Today
Apr 26	Submit PH page	CMO	⏳ Today
Apr 27 - June 3	PH review period	PH team	⏳ Pending
June 1-3	Capture product screenshots	CTO+CMO	⏳ Scheduled
June 3-5	Record + edit video	CMO	⏳ Scheduled
June 5	Update PH page with final assets	CMO	⏳ Scheduled
June 6	Supporter final reminders	CMO	⏳ Scheduled
June 7	LAUNCH DAY	ALL	⏳ Scheduled

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Blockers / Decisions Needed

Item	Owner	Impact	Status
Founder name (hunter/maker)	Founder	Required for submission	⏳ Awaiting
Screenshot capture access	CMO	Can use marketing pages	✅ Unblocked
Product stability for screenshots	CTO	Needed for final assets by June 5	⏳ In progress

Decision: If founder name not confirmed within 2 hours, proceed with placeholder name and update after approval.

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Risk Mitigation

If PH approval delayed:

• Backup launch date: June 10-12
• Use waitlist landing page for soft launch June 7
• Continue beta recruitment as planned

If product not stable by June 1:

• Use marketing page screenshots only (already available)
• Be transparent: "Beta preview" in captions
• Focus on value prop, not product details

If founder unavailable for video:

• Screen recording with voiceover only
• Use Descript for quick edit
• PH allows launch without video (helpful but not required)

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Success Metrics

Product Hunt Goals:

• Top 5 product of the day
• 500+ upvotes
• 100+ comments
• 1,000+ signups on launch day

Pre-Launch Goals (June 1-6):

• 50+ VIP supporters committed
• 500+ waitlist signups from PH page
• 10+ press mentions secured

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Status: Ready to execute - screenshots + submission today
Next Action: Capture 4 marketing page screenshots, then submit PH page