FRE-600: Implement Phase 1 WebSocket + Yjs CRDT foundation

- Create TypeScript and Vite configuration for SolidJS - Implement Yjs document structure for screenplay collaboration - Build WebSocket connection manager with exponential backoff reconnection - Create CRDT document manager with undo/redo support - Set up WebSocket sync server with JWT authentication - Add SolidJS reactive bindings for Yjs shared types - Build collaborative editor component - Write unit tests for CRDT operations - Document implementation in analysis/fre600_websocket_foundation.md Architecture: Yjs chosen over Automerge for better ecosystem and Tauri compatibility. WebSocket for sync, WebRTC for video. Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-04-22 23:08:27 -04:00
parent 6cf6858b1c
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--- a/marketing/brand/identity.md
+++ b/marketing/brand/identity.md
@@ -0,0 +1,168 @@
+# Scripter Brand Identity Guide
+
+**Version:** 1.0
+**Date:** April 22, 2026
+**Author:** CMO
+
+---
+
+## Product Name
+
+**Scripter**
+
+Rationale: Short, memorable, action-oriented. Directly communicates what the product does. Available as a domain (scripter.app recommended). Avoids the "-Duet" suffix pattern of WriterDuet, establishing independent brand identity.
+
+---
+
+## Tagline
+
+**Primary:** "Write screenplays faster, collaborate better, ship anywhere."
+
+**Alternatives:**
+- "The screenwriting platform that keeps up with you."
+- "Where scripts come alive."
+- "Professional screenwriting. Modern tools."
+
+---
+
+## Brand Voice
+
+| Trait | Description | Examples |
+|-------|-------------|----------|
+| **Confident** | We know screenwriting; we speak the language | "Industry-standard formatting, zero learning curve" |
+| **Approachable** | Professional without being stuffy | "Start writing in 30 seconds" |
+| **Modern** | We're the new standard | "Built for how screenwriters actually work" |
+| **Helpful** | We want you to succeed | "Your script, your way, your team" |
+
+**Avoid:** Corporate jargon, over-promising, condescension toward legacy tools.
+
+---
+
+## Color Palette
+
+### Primary
+| Color | Hex | Usage |
+|-------|-----|-------|
+| Scripter Blue | `#2563EB` | Primary actions, links, headers |
+| Deep Navy | `#1E293B` | Body text, dark backgrounds |
+
+### Secondary
+| Color | Hex | Usage |
+|-------|-----|-------|
+| Accent Amber | `#F59E0B` | CTAs, highlights, badges |
+| Success Green | `#10B981` | Confirmations, positive states |
+| Error Red | `#EF4444` | Errors, warnings |
+
+### Neutral
+| Color | Hex | Usage |
+|-------|-----|-------|
+| White | `#FFFFFF` | Backgrounds |
+| Light Gray | `#F8FAFC` | Card backgrounds, sections |
+| Mid Gray | `#94A3B8` | Secondary text, borders |
+| Dark Gray | `#475569` | Placeholder text |
+
+**Rationale:** Blue conveys trust and professionalism (industry standard for creative tools). Amber accent provides energy and differentiates from WriterDuet's green and Final Draft's red.
+
+---
+
+## Typography
+
+### Primary Font: Inter
+- **Why:** Clean, modern, highly legible at all sizes. Free/open-source (no licensing cost). Excellent for both UI and marketing copy.
+- **Weights:** 400 (body), 500 (labels), 600 (subheadings), 700 (headings)
+
+### Monospace: JetBrains Mono
+- **Why:** Used in the screenplay editor for formatting codes, page numbers, and metadata. Familiar to developers (aligns with tech-forward positioning).
+
+### Scale
+| Element | Size | Weight | Line Height |
+|---------|------|--------|-------------|
+| H1 | 48px | 700 | 1.1 |
+| H2 | 36px | 700 | 1.2 |
+| H3 | 24px | 600 | 1.3 |
+| Body | 16px | 400 | 1.6 |
+| Small | 14px | 400 | 1.5 |
+| Caption | 12px | 500 | 1.4 |
+
+---
+
+## Logo Concept
+
+### Primary Logo
+- **Wordmark:** "Scripter" in Inter Bold, with a stylized "S" that doubles as a page/film strip icon
+- **Icon mark:** Abstract "S" formed by overlapping screenplay pages (two rectangles offset at an angle)
+- **Lockup:** Icon left, wordmark right, 2:3 ratio
+
+### Variants
+1. **Full logo** (icon + wordmark) — primary usage
+2. **Icon only** — favicon, app icon, social avatars
+3. **Wordmark only** — narrow spaces, email signatures
+4. **Stacked** — icon above wordmark for square formats
+
+### Minimum Size
+- Full logo: 120px width
+- Icon only: 32px
+- Wordmark only: 100px width
+
+### Clear Space
+- Minimum clear space = height of the "S" in Scripter on all sides
+
+---
+
+## Logo Usage Guidelines
+
+**Do:**
+- Use on white, dark navy, or light gray backgrounds
+- Scale proportionally
+- Use approved color variants
+
+**Don't:**
+- Change colors outside the palette
+- Add effects (shadows, gradients, outlines)
+- Rotate, stretch, or distort
+- Place on busy backgrounds without sufficient contrast
+
+---
+
+## Visual Language
+
+### Photography
+- Real screenwriters at work (not stock-model poses)
+- Natural lighting, candid moments
+- Diverse representation (age, gender, ethnicity)
+- Settings: home offices, co-working spaces, film sets
+
+### Illustrations
+- Flat, geometric style with subtle depth
+- Use brand colors exclusively
+- Rounded corners (8px radius) on all shapes
+- Consistent character style if used
+
+### Icons
+- Outline style, 2px stroke
+- Rounded caps and joins
+- 24px grid, scalable to 16px-48px
+
+---
+
+## Competitive Positioning Statements
+
+| Competitor | Positioning |
+|------------|-------------|
+| **Final Draft** | "All the power of Final Draft, none of the $199 price tag. Collaborate in real-time from any device." |
+| **WriterDuet** | "The screenwriting platform that keeps up with you. Faster, smarter, and more affordable." |
+| **Celtx** | "Professional tools without the bloat. Focused on writing, not production management." |
+
+---
+
+## Brand Assets Checklist
+
+- [ ] Logo files (SVG, PNG, ICO) — all variants
+- [ ] Favicon set (16x16, 32x32, 48x48, 180x180)
+- [ ] App icon (macOS, Windows, Linux, Web PWA)
+- [ ] Social media profile images (Twitter/X, LinkedIn, Reddit, Discord, YouTube)
+- [ ] Social media cover images
+- [ ] Email signature template
+- [ ] Presentation template
+- [ ] Press kit
+- [ ] Brand style guide PDF
--- a/marketing/content-calendar.md
+++ b/marketing/content-calendar.md
@@ -0,0 +1,217 @@
+# Scripter Content Calendar — Year 1
+
+**Version:** 1.0
+**Date:** April 22, 2026
+**Author:** CMO
+
+---
+
+## Publishing Cadence
+
+| Channel | Frequency | Best Time | Owner |
+|---------|-----------|-----------|-------|
+| Blog | 2 posts/week | Tuesday, Thursday 9am PT | Content |
+| YouTube | 1 video/week | Wednesday 12pm PT | Video |
+| Twitter/X | Daily | 8am, 12pm, 4pm PT | Social |
+| LinkedIn | 3x/week | Monday-Wednesday-Friday 10am PT | Social |
+| Reddit | 2x/week | Sunday, Wednesday | Community |
+| Newsletter | Weekly | Friday 10am PT | Email |
+
+---
+
+## Content Pillars
+
+### 1. Screenwriting Education
+How-to guides, formatting tips, structure advice, genre deep-dives.
+
+### 2. Industry Insights
+Film news, festival coverage, market trends, script sales analysis.
+
+### 3. Product Education
+Feature tutorials, use cases, tips and tricks, migration guides.
+
+### 4. Community Spotlights
+Writer interviews, success stories, script spotlights, beta feedback.
+
+### 5. Competitive Content
+Why Scripter vs alternatives, feature comparisons, migration incentives.
+
+---
+
+## Monthly Breakdown
+
+### Month 1 (May 2026) — Foundation
+**Theme:** "What makes great screenwriting software?"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "Top 10 Screenwriting Tools in 2026 (And Why They Fall Short)" | "What We're Building: Scripter Preview" | Tease the product, build curiosity |
+| W2 | "The Anatomy of a Screenplay: Formatting Guide for Beginners" | "How to Format a Screenplay (Complete Guide)" | Screenwriting education |
+| W3 | "Final Draft vs WriterDuet: Honest Comparison in 2026" | "Why We Left WriterDuet" (founder story) | Competitive content |
+| W4 | "5 Screenwriting Mistakes Every Beginner Makes" | "Screenwriting Tips from a Working Screenwriter" | Education pillar |
+
+**Reddit:** Join r/Screenwriting discussions. Answer formatting questions. No self-promotion yet.
+**Newsletter:** Launch "The Scripter" weekly newsletter (signup on landing page).
+
+### Month 2 (June 2026) — Education
+**Theme:** "Level up your screenwriting"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "How to Write a Logline That Sells" | "Logline Workshop: From Pitch to Script" | Education |
+| W2 | "Three-Act Structure Explained (With Examples)" | "Breaking Down the Three-Act Structure" | Education |
+| W3 | "Character Development: Creating Memorable Characters" | "Character Arcs That Move Audiences" | Education |
+| W4 | "Screenplay Dialogue: How to Write What People Actually Say" | "Dialogue Tips from Oscar-Winning Scripts" | Education |
+
+**Reddit:** Share educational content when relevant to discussions.
+**Twitter:** Daily screenwriting tips thread.
+
+### Month 3 (July 2026) — Beta Launch
+**Theme:** "Scripter is coming"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "Introducing Scripter: The Screenwriting Platform You've Been Waiting For" | "Scripter Beta: First Look" | Beta announcement |
+| W2 | "How Scripter's AI Writing Assistant Works" | "AI for Screenwriters: Demo and Ethics" | Product deep-dive |
+| W3 | "Real-Time Collaboration for Screenwriters: Why It Matters" | "Collaborative Screenwriting: Live Demo" | Feature spotlight |
+| W4 | "Migrating from WriterDuet to Scripter: Complete Guide" | "Importing Your WriterDuet Scripts to Scripter" | Migration content |
+
+**Discord:** Launch community server. Beta signup drive.
+**Reddit:** Announce beta in r/Screenwriting, r/FinalDraft (follow sub rules).
+
+### Month 4 (August 2026) — Beta Growth
+**Theme:** "Early adopters love Scripter"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "Beta Spotlight: How [Writer] Uses Scripter" | "Beta User Interview: First Impressions" | Social proof |
+| W2 | "Screenplay Formatting: Fountain vs Final Draft XML" | "Fountain Format: The Open Standard for Screenwriters" | Education |
+| W3 | "How to Build a Writing Routine (That Sticks)" | "My Screenwriting Morning Routine" | Lifestyle |
+| W4 | "Top 5 Features Our Beta Users Love Most" | "Scripter Beta: Feature Roundup" | Product |
+
+**Referral:** Launch referral program for beta users.
+**Influencer:** Send beta access to 10 screenwriting YouTubers.
+
+### Month 5 (September 2026) — Authority
+**Theme:** "Scripter knows screenwriting"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "How Hollywood Scripts Get Formatted (Behind the Scenes)" | "Inside a Hollywood Script Formatting Workflow" | Industry |
+| W2 | "Screenplay Coverage: What Pro Readers Actually Look For" | "Getting Your Script Read: Coverage Explained" | Education |
+| W3 | "TV Pilot vs Feature Film: Structural Differences" | "Writing a TV Pilot: Complete Guide" | Education |
+| W4 | "Script Competitions Worth Entering in 2026" | "Nicholl Fellowship: Application Tips" | Industry |
+
+**Partnership:** Outreach to film schools (USC, NYU, AFI).
+
+### Month 6 (October 2026) — Community
+**Theme:** "Screenwriters unite"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "How to Build a Screenwriting Network" | "Networking for Introverted Screenwriters" | Community |
+| W2 | "Scriptment to Script: Bridging the Gap" | "From Outline to First Draft: My Process" | Education |
+| W3 | "Rewriting: How to Kill Your Darlings" | "Rewriting a Screenplay: Before and After" | Education |
+| W4 | "Scripter Community: Best Scripts from Our Beta" | "Community Script Spotlight: Top 3 Scripts" | Community |
+
+**Event:** Host first virtual screenwriting workshop on Discord.
+
+### Month 7 (November 2026) — Pre-Launch Push
+**Theme:** "Something big is coming"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "The Future of Screenwriting: AI, Collaboration, and Beyond" | "Will AI Replace Screenwriters? (Spoiler: No)" | Thought leadership |
+| W2 | "Scripter Premium: Every Feature Explained" | "Scripter Premium: Full Feature Tour" | Product |
+| W3 | "Why We Priced Scripter at $7.99 (Transparency Post)" | "Behind Our Pricing: Making Screenwriting Accessible" | Trust |
+| W4 | "Launch Week Preview: What to Expect" | "Scripter Launch: Everything You Need to Know" | Hype |
+
+**Waitlist:** Push waitlist signups to 10K+.
+**Press:** Send embargoed press releases to film tech outlets.
+
+### Month 8 (December 2026) — Launch
+**Theme:** "Scripter is live"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "Scripter is Live: Start Writing for Free Today" | "Scripter Launch: Full Product Tour" | Launch day |
+| W2 | "First Week at Scripter: What We Learned" | "Scripter: First Week User Stories" | Momentum |
+| W3 | "Holiday Screenwriting Challenge: Write Your First Draft" | "30-Day Screenwriting Challenge: Day 1" | Engagement |
+| W4 | "Year in Review: Best Screenwriting Resources of 2026" | "Best Screenwriting Tools and Resources" | Authority |
+
+**Product Hunt:** Launch day campaign.
+**Reddit:** Launch announcement (r/Screenwriting, r/SideProject, r/InternetIsBeautiful).
+
+### Month 9 (January 2027) — Growth
+**Theme:** "New year, new scripts"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "How to Finish Your Screenplay in 2027" | "Screenwriting Goals That Actually Work" | Motivation |
+| W2 | "Scripter Tips: 10 Features You're Not Using" | "10 Hidden Scripter Features" | Product |
+| W3 | "Spec Scripts vs Original Scripts: Which Should You Write?" | "Spec vs Original: Screenwriter's Dilemma" | Education |
+| W4 | "How to Query Literary Agents for Screenplays" | "Getting Represented: Agent Query Guide" | Career |
+
+**Paid Ads:** Launch Google Ads for "Final Draft alternative" keywords.
+
+### Month 10 (February 2027) — Authority
+**Theme:** "Scripter is the standard"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "Screenplay Market Report: What's Selling in 2027" | "What Studios Are Looking For Right Now" | Industry |
+| W2 | "Advanced Scripter: Power User Workflow" | "Scripter Power User: My Daily Workflow" | Product |
+| W3 | "How to Write a Screenplay in 30 Days" | "30-Day Screenplay Challenge: Full Process" | Education |
+| W4 | "Scripter API: Building Integrations for Screenwriters" | "Building a Scripter Integration: Tutorial" | Developer |
+
+### Month 11 (March 2027) — Scale
+**Theme:** "Scripter grows"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "Scripter Hits [Milestone]: Thank You, Community" | "Scripter Community Milestone Celebration" | Celebration |
+| W2 | "International Screenwriting: Writing for Global Markets" | "Screenwriting for International Co-Productions" | Expansion |
+| W3 | "Scripter for Teams: How Studios Use Our Platform" | "How [Studio] Uses Scripter for Development" | Enterprise |
+| W4 | "Screenwriting in the Age of AI: A Balanced View" | "AI Tools for Screenwriters: What Works, What Doesn't" | Thought leadership |
+
+### Month 12 (April 2027) — Year 1 Review
+**Theme:** "One year of Scripter"
+
+| Week | Blog | YouTube | Social Focus |
+|------|------|---------|-------------|
+| W1 | "One Year of Scripter: What We Built and Learned" | "Scripter at One Year: Founder's Letter" | Reflection |
+| W2 | "Best Scripts Written on Scripter in Year 1" | "Top 5 Scripts from Our Community" | Community |
+| W3 | "What's Coming in Year 2: Scripter Roadmap" | "Scripter Roadmap 2027: What's Next" | Vision |
+| W4 | "Screenwriting Resources: The Ultimate Guide" | "Every Screenwriting Resource You Need" | Authority |
+
+---
+
+## SEO Content Cluster
+
+### Pillar Pages (Long-form, 2000+ words)
+1. "Complete Guide to Screenwriting Software" (target: "screenwriting software")
+2. "How to Write a Screenplay" (target: "how to write a screenplay")
+3. "Final Draft Alternative" (target: "Final Draft alternative")
+4. "Screenplay Formatting Guide" (target: "screenplay format")
+
+### Cluster Posts (800-1500 words, link to pillars)
+- Genre-specific guides (comedy, thriller, sci-fi, drama)
+- Formatting deep-dives (scene headings, action lines, dialogue)
+- Tool comparisons (Scripter vs X)
+- Career guides (breaking in, getting represented, selling scripts)
+
+---
+
+## Newsletter Strategy
+
+### "The Scripter" — Weekly (Friday)
+- One screenwriting tip
+- One industry news item
+- One Scripter update or feature
+- One community spotlight
+- One resource recommendation
+
+### Segmentation
+- **Free users:** Tips, features, upgrade prompts
+- **Pro/Premium users:** Advanced tips, new features, community highlights
+- **Beta/Waitlist:** Development updates, sneak peeks, launch countdown
--- a/marketing/website/structure.md
+++ b/marketing/website/structure.md
@@ -0,0 +1,290 @@
+# Scripter Marketing Website — Content and Structure
+
+**Version:** 1.0
+**Date:** April 22, 2026
+**Author:** CMO
+
+---
+
+## Site Architecture
+
+```
+/ (Homepage)
+/features
+/pricing
+/blog/
+/blog/[slug]
+/about
+/faq
+/terms
+/privacy
+/signup
+/login
+```
+
+---
+
+## Homepage
+
+### Hero Section
+**Headline:** Write screenplays faster, collaborate better, ship anywhere.
+**Subheadline:** The modern screenwriting platform built for how you actually work. Real-time collaboration, AI-powered writing, and industry-standard formatting — all in one place.
+**Primary CTA:** Start Writing Free (no credit card)
+**Secondary CTA:** See Features
+**Visual:** Product screenshot showing the screenplay editor with collaboration indicators
+
+### Social Proof Bar
+- "Trusted by screenwriters at [studios/festivals]" (post-launch)
+- Product Hunt badge (post-launch)
+- Star rating placeholder
+
+### Features Overview (3-column grid)
+1. **Industry-Standard Formatting** — Automatic screenplay formatting. Scene headings, action, dialogue, parentheticals — all formatted to spec.
+2. **Real-Time Collaboration** — Write together with your team. See changes live, leave comments, chat with video.
+3. **AI Writing Assistant** — Get help with dialogue, scene descriptions, character analysis, and more.
+
+### Comparison Section
+**Headline:** Why Scripter over [competitor]?
+
+**vs Final Draft:**
+- $7.99/mo vs $199 one-time (with no updates)
+- Real-time collaboration vs desktop-only
+- Works on any device vs macOS/Windows only
+- Cloud backup vs manual saves
+
+**vs WriterDuet:**
+- Unlimited projects on free tier vs 3 projects
+- Faster native desktop app (Tauri vs Electron)
+- Built-in AI writing assistant
+- 33% lower pricing
+
+### Testimonial Section (post-launch)
+Placeholder for 3 user testimonials with photos and credits.
+
+### CTA Section
+**Headline:** Ready to write your next script?
+**Subheadline:** Join thousands of screenwriters who've made the switch. Free to start, no credit card required.
+**CTA:** Start Writing Free
+
+---
+
+## Features Page
+
+### Structure
+Organized by category with expandable sections:
+
+### Writing Tools
+- **Screenplay Editor** — Full-featured editor with industry-standard formatting
+- **Auto-Format** — Intelligent formatting that understands screenplay structure
+- **Templates** — Feature film, TV pilot, short film, sitcom, podcast, treatment
+- **Typewriter Mode** — Keep your current line centered as you type
+- **Dictation** — Speak your script, we format it
+
+### Collaboration
+- **Real-Time Editing** — Multiple writers, one document, zero conflicts
+- **Comments & Mentions** — Leave feedback inline, @mention your team
+- **Video Chat** — Built-in video calls for writing sessions
+- **Revision Tracking** — Color-coded changes with accept/reject workflow
+- **Version History** — Never lose a draft. Roll back to any point in time
+
+### Organization
+- **Project Management** — Cards, sequencing, outlining tools
+- **Character Database** — Track characters, relationships, arcs
+- **Mind Maps** — Visual story structure planning
+- **Goal Setting** — Track your writing progress
+
+### Export & Integration
+- **Export Formats** — PDF, Final Draft XML, Fountain, Screenplay Pro
+- **Open API** — Integrate with StudioBinder, IMDb, and more
+- **Cloud Backup** — Automatic saves to Google Drive, Dropbox
+
+### AI Features (Premium)
+- **Smart Continuation** — AI suggests next lines and scenes
+- **Character Analysis** — Get insights on character consistency and development
+- **Scene Enhancement** — Improve descriptions, tighten dialogue
+- **Auto-Translate** — Translate scripts to 30+ languages
+- **ReadAloud** — TTS narration with distinct character voices
+
+---
+
+## Pricing Page
+
+### Headline
+Simple pricing for every screenwriter.
+
+### Subheadline
+Start free. Upgrade when you need more. No hidden fees, no surprises.
+
+### Free Plan — $0/mo
+**For:** Screenwriters exploring the platform
+- Unlimited projects
+- Industry-standard formatting
+- Auto cloud saving
+- Mobile editing
+- Comments & mentions
+- Basic export (PDF, Fountain)
+- Google Drive / Dropbox backup
+
+**CTA:** Get Started Free
+
+### Pro Plan — $7.99/mo ($5.99/yr annual)
+**For:** Professional screenwriters
+- Everything in Free, plus:
+- Real-time collaboration
+- Desktop app (macOS, Windows, Linux)
+- Offline writing
+- Video chat
+- Revision tracking
+- Custom themes and margins
+- Document statistics
+- Location/scene filters
+- Custom title pages
+- PDF security and watermarks
+
+**CTA:** Start Pro Trial (14 days)
+
+### Premium Plan — $10.99/mo ($7.99/yr annual)
+**For:** Teams and power users
+- Everything in Pro, plus:
+- Infinite document history
+- AI writing assistant
+- Auto-translate (30+ languages)
+- ReadAloud narration
+- Multi-column tools
+- Priority support
+- API access
+
+**CTA:** Start Premium Trial (14 days)
+
+### Comparison Table
+Full feature comparison matrix across all three plans.
+
+### FAQ Accordion
+- "Can I switch plans anytime?" — Yes, upgrade or downgrade at any time.
+- "Is there a team plan?" — Contact us for custom team pricing.
+- "What happens to my scripts if I cancel?" — Your scripts are always yours. Download them in any format.
+- "Do you offer education discounts?" — Yes, 50% off for verified students and educators.
+
+---
+
+## Blog
+
+### Structure
+- Category pages: Tips, Industry, Product, Community
+- Individual post pages with related posts sidebar
+- Newsletter signup in sidebar and footer
+
+### Content Pillars
+1. **Screenwriting Education** — How-to guides, formatting tips, structure advice
+2. **Industry Insights** — Film news, festival coverage, market trends
+3. **Product Updates** — Feature announcements, tips, tutorials
+4. **Community** — Writer interviews, success stories, script spotlights
+
+### SEO Target Keywords
+- "Final Draft alternative"
+- "online screenplay writer"
+- "free screenwriting software"
+- "collaborative screenwriting tool"
+- "screenplay format template"
+- "how to write a screenplay"
+
+---
+
+## About Page
+
+### Headline
+Built by screenwriters, for screenwriters.
+
+### Story
+[Placeholder for team story and mission]
+
+### Mission
+Make professional screenwriting tools accessible to every storyteller.
+
+### Values
+- **Accessibility** — Great tools shouldn't cost a fortune
+- **Collaboration** — Screenwriting is a team sport
+- **Innovation** — We're building the future of screenwriting
+- **Community** — We're screenwriters too
+
+---
+
+## FAQ Page
+
+### Structure
+Categorized accordion:
+
+**Getting Started**
+- How do I create my first script?
+- Do I need to install anything?
+- Can I import scripts from Final Draft or WriterDuet?
+
+**Features**
+- What export formats are supported?
+- How does real-time collaboration work?
+- Can I work offline?
+
+**Pricing**
+- What's included in the free plan?
+- Can I try Pro or Premium before paying?
+- Do you offer refunds?
+
+**Technical**
+- What browsers are supported?
+- How is my data stored and secured?
+- Can I export my data if I leave?
+
+---
+
+## Technical Requirements
+
+### Performance
+- Lighthouse score: 90+ on all metrics
+- First Contentful Paint: <1.5s
+- Time to Interactive: <3.5s
+- Core Web Vitals: All green
+
+### SEO
+- Semantic HTML5 structure
+- Meta tags for each page
+- Open Graph and Twitter Card images
+- Structured data (Schema.org)
+- XML sitemap
+- robots.txt
+- Canonical URLs
+
+### Analytics
+- Google Analytics 4
+- Heatmap tool (Hotjar or similar)
+- Conversion tracking (signup, trial start, upgrade)
+- A/B testing framework
+
+### Accessibility
+- WCAG 2.1 AA compliance
+- Keyboard navigation
+- Screen reader support
+- High contrast mode
+
+---
+
+## Conversion Optimization
+
+### Primary Conversion Paths
+1. Homepage → Signup (free)
+2. Pricing → Signup (free or trial)
+3. Blog → Signup (contextual CTAs)
+4. Features → Pricing → Signup
+
+### CTA Placement
+- Hero section (above fold)
+- After features overview
+- After comparison section
+- Sticky header button
+- Footer
+- Exit intent popup (after 30s or scroll to bottom)
+
+### Trust Signals
+- "No credit card required" near free signup
+- Security badges (SSL, data encryption)
+- User counts (post-launch)
+- Press logos (post-launch)