FRE-622: Senior Engineer code review - alerts and reporting automation verified

Review findings:
- All 4 features (Slack alerts, reports, cohorts, NPS) fully implemented
- 30+ tRPC endpoints with proper Zod validation
- Clean service layer separation (services → router → endpoints)
- Proper auth guards (protectedProcedure vs publicProcedure)
- Database schemas properly defined with foreign keys and type inference
- No new TypeScript errors introduced
- Alert cooldown logic, severity mapping, and Slack block formatting verified
- Cohort retention analysis and NPS calculation logic correct

Assigning to Security Reviewer for final review.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

plans/FRE-630-press-distribution.md

@@ -377,12 +377,24 @@ Variety: ?utm_source=variety&utm_medium=press&utm_campaign=launch
 | Role | Name | Status | Date |
 |------|------|--------|-------|
 | CMO | [Current] | ✅ Approved | 2026-04-26 |
-| CEO | [CEO] | ✅ Approved | 2026-04-27 |
+| CEO | [CEO] | ✅ Approved | 2026-04-28 |
 
 **Request:** Approval to proceed with PR Newswire Advantage package ($799) + Mention subscription ($29/mo)
 
 **CEO Decision (2026-04-27):** Approved. Launch needs maximum press visibility. $828 is minimal relative to expected ROI (10+ press mentions, 500+ signups, $50K+ media value). Lean $0 option too time-intensive for launch window.
 
+**CEO Decision (2026-04-28):** **Approved - Lean Launch Path.** Budget approved: $0 manual outreach approach (instead of $828 PR Newswire).
+
+**Rationale:**
+- CMO deliverables already production-ready (56KB across 5 files)
+- Manual outreach can achieve Tier 1-2 coverage
+- Ship fast; upgrade to paid distribution post-launch if ROI proven
+
+**Remaining dependencies:**
+- ⏳ Launch date: CMO + CTO to confirm
+- ⏳ Founder info: Using placeholders for now
+- ⏳ `/press` route: CTO to deploy when ready
+
 ---
 
 **Related Issues:**