current - with may->june scripter debut

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2026-05-02 16:07:58 -04:00
parent 222507ba69
commit c67280a801
71 changed files with 769 additions and 720 deletions

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@@ -4,7 +4,7 @@
### Status: 🔴 BLOCKED - Website Down
**Goal:** 10K waitlist signups by May 7, 2026 (11 days)
**Goal:** 10K waitlist signups by June 7, 2026 (11 days)
**Required Daily Rate:** ~900 signups/day
**Current Status:** Emails sent, PH submission blocked by website outage
@@ -23,7 +23,7 @@
### 1. Priority 1 Influencer Emails Sent ✅
**Time:** April 26, 2026 16:00 PM
**Time:** May 26, 2026 16:00 PM
**Sent:** 5 emails to priority influencers
**Target:** 30% response rate (1-2 commitments)
@@ -35,9 +35,9 @@
5. ✅ Go Into The Story (WGA Blog) - Sent 16:00
**Follow-ups scheduled:**
- Follow-Up #1: April 29, 2026 (Day 3)
- Follow-Up #2: May 3, 2026 (Day 7)
- Follow-Up #3: May 10, 2026 (Day 14 - break up)
- Follow-Up #1: May 29, 2026 (Day 3)
- Follow-Up #2: June 3, 2026 (Day 7)
- Follow-Up #3: June 10, 2026 (Day 14 - break up)
**Tracking:** `/marketing/beta-outreach-priority-1.md` updated
@@ -69,12 +69,12 @@
### 4. Mailchimp Setup Prepared ✅
**Time:** April 26, 2026 16:45 PM
**Time:** May 26, 2026 16:45 PM
**File:** `/marketing/mailchimp-setup-execution.md` (300+ lines)
**Completed:**
- 9 email templates drafted (VIP, Active, Follow-ups, Launch day sequences)
- Campaign schedule created (April 28 - May 8)
- Campaign schedule created (May 28 - June 8)
- Audience structure defined (VIP/Active/General segments)
- Setup checklist for founder (30 min to execute)
@@ -101,16 +101,16 @@
### 5. Twitter/X Week 1 Content Created ✅
**Time:** April 26, 2026 17:00 PM
**Time:** May 26, 2026 17:00 PM
**File:** `/marketing/twitter-week-1-content.md` (400+ lines)
**Completed:**
- 7 days of threads prepared (April 27 - May 3)
- 7 days of threads prepared (May 27 - June 3)
- Topics: WriterDuet criticism, building in public, feature demos, formatting tips, beta testimonials
- Engagement strategy defined (30 min/day)
- Hashtag strategy, success metrics, best practices
**Ready to post:** Starting April 27 (no website required - uses mockups)
**Ready to post:** Starting May 27 (no website required - uses mockups)
### 6. Memory Updated ✅
@@ -140,14 +140,14 @@ Added comprehensive FRE-687 execution summary with:
---
## Next Actions (Immediate - April 26)
## Next Actions (Immediate - May 26)
### 🔴 BLOCKED - Cannot Execute
**Submit Product Hunt page** (FRE-644/FRE-688)
- **Blocker:** scripter.app returning 522 (Connection Timeout)
- **Owner:** CTO - must fix hosting
- **Once unblocked:** Use primary thumbnail, launch date May 7, submit at producthunt.com/posts/new
- **Once unblocked:** Use primary thumbnail, launch date June 7, submit at producthunt.com/posts/new
- **ETA:** 30 minutes after website is live
### ✅ Can Proceed Now (No Website Required)
@@ -186,7 +186,7 @@ Added comprehensive FRE-687 execution summary with:
## Timeline
### Week 1 (April 26 - May 2): Foundation
### Week 1 (May 26 - June 2): Foundation
| Date | Action | Owner | Status |
|------|--------|-------|--------|
@@ -196,18 +196,18 @@ Added comprehensive FRE-687 execution summary with:
| Apr 28 | Reddit post #1 | CMO | ⏳ Scheduled |
| Apr 29 | Influencer follow-up #1 | CMO | ⏳ Scheduled |
| Apr 30 | Twitter thread #1 | CMO | ⏳ Scheduled |
| May 1 | Press embargo outreach | CMO | ⏳ Scheduled |
| May 2 | Partnership outreach | CMO | ⏳ Scheduled |
| June 1 | Press embargo outreach | CMO | ⏳ Scheduled |
| June 2 | Partnership outreach | CMO | ⏳ Scheduled |
### Week 2 (May 3 - May 7): Launch Push
### Week 2 (June 3 - June 7): Launch Push
| Date | Action | Owner | Status |
|------|--------|-------|--------|
| May 3 | Reddit post #2 | CMO | ⏳ Scheduled |
| May 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
| May 5 | Press release distribution | CMO | ⏳ Scheduled |
| May 6 | Final countdown | CMO | ⏳ Scheduled |
| May 7 | **LAUNCH DAY** | ALL | ⏳ Scheduled |
| June 3 | Reddit post #2 | CMO | ⏳ Scheduled |
| June 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
| June 5 | Press release distribution | CMO | ⏳ Scheduled |
| June 6 | Final countdown | CMO | ⏳ Scheduled |
| June 7 | **LAUNCH DAY** | ALL | ⏳ Scheduled |
---
@@ -295,7 +295,7 @@ Added comprehensive FRE-687 execution summary with:
## Execution Log
### April 26, 2026 - Heartbeat Summary
### May 26, 2026 - Heartbeat Summary
**Completed:**
1. ✅ Sent 5 Priority 1 influencer emails (16:00)
@@ -316,22 +316,22 @@ Added comprehensive FRE-687 execution summary with:
**Next Actions:**
1. **CTO:** Fix scripter.app hosting (CRITICAL - blocks PH submission)
2. **Founder:** Create Mailchimp account, load templates (30 min)
3. **CMO:** Start posting Twitter threads (April 27, 9 AM PT)
3. **CMO:** Start posting Twitter threads (May 27, 9 AM PT)
4. **CMO:** Monitor influencer email responses
---
**Status:** 🟡 Partially blocked - website down, other work continues
**Website Check:** 522 (Connection Timeout) - Still down as of 17:15
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter threads (April 27, 9 AM PT)
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter threads (May 27, 9 AM PT)
### Heartbeat Exit Summary (17:15)
**Durable Progress:**
- 5 influencer emails sent, tracking active
- Mailchimp guide ready for founder (30 min to execute)
- Twitter content ready for 7 days of posting (April 27-30)
- Reddit posts ready for 4 subreddits (April 28-May 1)
- Twitter content ready for 7 days of posting (May 27-30)
- Reddit posts ready for 4 subreddits (May 28-June 1)
- All status documents updated with execution evidence
**Clear Blocker:**
@@ -357,14 +357,14 @@ Added comprehensive FRE-687 execution summary with:
**Total Content Created:** ~65 KB of ready-to-execute marketing content
**Execution Schedule:**
- **April 27:** Post Twitter threads (9 AM PT), LinkedIn Post 1 (9 AM PT)
- **April 28:** Post r/Screenwriting AMA, send competition emails, LinkedIn Post 2
- **April 29:** Post r/SideProject, send film school emails, LinkedIn Post 3
- **April 30:** Post r/Filmmakers, LinkedIn Post 4 (founder story)
- **May 1:** Post r/IndieFilm, send community emails
- **May 3:** LinkedIn Post 5 (PH announcement)
- **May 5:** Send organization emails (WGA, PGA)
- **May 7:** Submit HN Show HN (10:30 AM PT), LinkedIn Post 6 (launch day)
- **May 27:** Post Twitter threads (9 AM PT), LinkedIn Post 1 (9 AM PT)
- **May 28:** Post r/Screenwriting AMA, send competition emails, LinkedIn Post 2
- **May 29:** Post r/SideProject, send film school emails, LinkedIn Post 3
- **May 30:** Post r/Filmmakers, LinkedIn Post 4 (founder story)
- **June 1:** Post r/IndieFilm, send community emails
- **June 3:** LinkedIn Post 5 (PH announcement)
- **June 5:** Send organization emails (WGA, PGA)
- **June 7:** Submit HN Show HN (10:30 AM PT), LinkedIn Post 6 (launch day)
**Blocker Status:**
- 🔴 Product Hunt submission - scripter.app returning 522 (CTO action needed)
@@ -379,4 +379,4 @@ Added comprehensive FRE-687 execution summary with:
- `/marketing/hacker-news-showhn-submission.md` (10 KB)
- `/marketing/linkedin-founder-posts.md` (15 KB)
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter/LinkedIn threads (April 27, 9 AM PT)
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter/LinkedIn threads (May 27, 9 AM PT)