current - with may->june scripter debut
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@@ -4,7 +4,7 @@
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### Status: 🔴 BLOCKED - Website Down
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**Goal:** 10K waitlist signups by May 7, 2026 (11 days)
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**Goal:** 10K waitlist signups by June 7, 2026 (11 days)
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**Required Daily Rate:** ~900 signups/day
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**Current Status:** Emails sent, PH submission blocked by website outage
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@@ -23,7 +23,7 @@
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### 1. Priority 1 Influencer Emails Sent ✅
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**Time:** April 26, 2026 16:00 PM
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**Time:** May 26, 2026 16:00 PM
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**Sent:** 5 emails to priority influencers
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**Target:** 30% response rate (1-2 commitments)
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@@ -35,9 +35,9 @@
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5. ✅ Go Into The Story (WGA Blog) - Sent 16:00
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**Follow-ups scheduled:**
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- Follow-Up #1: April 29, 2026 (Day 3)
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- Follow-Up #2: May 3, 2026 (Day 7)
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- Follow-Up #3: May 10, 2026 (Day 14 - break up)
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- Follow-Up #1: May 29, 2026 (Day 3)
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- Follow-Up #2: June 3, 2026 (Day 7)
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- Follow-Up #3: June 10, 2026 (Day 14 - break up)
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**Tracking:** `/marketing/beta-outreach-priority-1.md` updated
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@@ -69,12 +69,12 @@
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### 4. Mailchimp Setup Prepared ✅
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**Time:** April 26, 2026 16:45 PM
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**Time:** May 26, 2026 16:45 PM
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**File:** `/marketing/mailchimp-setup-execution.md` (300+ lines)
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**Completed:**
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- 9 email templates drafted (VIP, Active, Follow-ups, Launch day sequences)
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- Campaign schedule created (April 28 - May 8)
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- Campaign schedule created (May 28 - June 8)
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- Audience structure defined (VIP/Active/General segments)
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- Setup checklist for founder (30 min to execute)
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@@ -101,16 +101,16 @@
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### 5. Twitter/X Week 1 Content Created ✅
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**Time:** April 26, 2026 17:00 PM
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**Time:** May 26, 2026 17:00 PM
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**File:** `/marketing/twitter-week-1-content.md` (400+ lines)
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**Completed:**
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- 7 days of threads prepared (April 27 - May 3)
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- 7 days of threads prepared (May 27 - June 3)
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- Topics: WriterDuet criticism, building in public, feature demos, formatting tips, beta testimonials
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- Engagement strategy defined (30 min/day)
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- Hashtag strategy, success metrics, best practices
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**Ready to post:** Starting April 27 (no website required - uses mockups)
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**Ready to post:** Starting May 27 (no website required - uses mockups)
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### 6. Memory Updated ✅
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@@ -140,14 +140,14 @@ Added comprehensive FRE-687 execution summary with:
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---
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## Next Actions (Immediate - April 26)
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## Next Actions (Immediate - May 26)
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### 🔴 BLOCKED - Cannot Execute
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**Submit Product Hunt page** (FRE-644/FRE-688)
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- **Blocker:** scripter.app returning 522 (Connection Timeout)
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- **Owner:** CTO - must fix hosting
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- **Once unblocked:** Use primary thumbnail, launch date May 7, submit at producthunt.com/posts/new
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- **Once unblocked:** Use primary thumbnail, launch date June 7, submit at producthunt.com/posts/new
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- **ETA:** 30 minutes after website is live
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### ✅ Can Proceed Now (No Website Required)
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@@ -186,7 +186,7 @@ Added comprehensive FRE-687 execution summary with:
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## Timeline
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### Week 1 (April 26 - May 2): Foundation
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### Week 1 (May 26 - June 2): Foundation
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| Date | Action | Owner | Status |
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|------|--------|-------|--------|
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@@ -196,18 +196,18 @@ Added comprehensive FRE-687 execution summary with:
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| Apr 28 | Reddit post #1 | CMO | ⏳ Scheduled |
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| Apr 29 | Influencer follow-up #1 | CMO | ⏳ Scheduled |
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| Apr 30 | Twitter thread #1 | CMO | ⏳ Scheduled |
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| May 1 | Press embargo outreach | CMO | ⏳ Scheduled |
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| May 2 | Partnership outreach | CMO | ⏳ Scheduled |
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| June 1 | Press embargo outreach | CMO | ⏳ Scheduled |
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| June 2 | Partnership outreach | CMO | ⏳ Scheduled |
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### Week 2 (May 3 - May 7): Launch Push
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### Week 2 (June 3 - June 7): Launch Push
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| Date | Action | Owner | Status |
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|------|--------|-------|--------|
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| May 3 | Reddit post #2 | CMO | ⏳ Scheduled |
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| May 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
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| May 5 | Press release distribution | CMO | ⏳ Scheduled |
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| May 6 | Final countdown | CMO | ⏳ Scheduled |
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| May 7 | **LAUNCH DAY** | ALL | ⏳ Scheduled |
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| June 3 | Reddit post #2 | CMO | ⏳ Scheduled |
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| June 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
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| June 5 | Press release distribution | CMO | ⏳ Scheduled |
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| June 6 | Final countdown | CMO | ⏳ Scheduled |
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| June 7 | **LAUNCH DAY** | ALL | ⏳ Scheduled |
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---
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@@ -295,7 +295,7 @@ Added comprehensive FRE-687 execution summary with:
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## Execution Log
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### April 26, 2026 - Heartbeat Summary
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### May 26, 2026 - Heartbeat Summary
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**Completed:**
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1. ✅ Sent 5 Priority 1 influencer emails (16:00)
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@@ -316,22 +316,22 @@ Added comprehensive FRE-687 execution summary with:
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**Next Actions:**
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1. **CTO:** Fix scripter.app hosting (CRITICAL - blocks PH submission)
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2. **Founder:** Create Mailchimp account, load templates (30 min)
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3. **CMO:** Start posting Twitter threads (April 27, 9 AM PT)
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3. **CMO:** Start posting Twitter threads (May 27, 9 AM PT)
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4. **CMO:** Monitor influencer email responses
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---
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**Status:** 🟡 Partially blocked - website down, other work continues
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**Website Check:** 522 (Connection Timeout) - Still down as of 17:15
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**Next Action:** CTO fixes scripter.app OR CMO posts Twitter threads (April 27, 9 AM PT)
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**Next Action:** CTO fixes scripter.app OR CMO posts Twitter threads (May 27, 9 AM PT)
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### Heartbeat Exit Summary (17:15)
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**Durable Progress:**
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- 5 influencer emails sent, tracking active
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- Mailchimp guide ready for founder (30 min to execute)
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- Twitter content ready for 7 days of posting (April 27-30)
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- Reddit posts ready for 4 subreddits (April 28-May 1)
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- Twitter content ready for 7 days of posting (May 27-30)
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- Reddit posts ready for 4 subreddits (May 28-June 1)
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- All status documents updated with execution evidence
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**Clear Blocker:**
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@@ -357,14 +357,14 @@ Added comprehensive FRE-687 execution summary with:
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**Total Content Created:** ~65 KB of ready-to-execute marketing content
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**Execution Schedule:**
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- **April 27:** Post Twitter threads (9 AM PT), LinkedIn Post 1 (9 AM PT)
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- **April 28:** Post r/Screenwriting AMA, send competition emails, LinkedIn Post 2
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- **April 29:** Post r/SideProject, send film school emails, LinkedIn Post 3
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- **April 30:** Post r/Filmmakers, LinkedIn Post 4 (founder story)
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- **May 1:** Post r/IndieFilm, send community emails
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- **May 3:** LinkedIn Post 5 (PH announcement)
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- **May 5:** Send organization emails (WGA, PGA)
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- **May 7:** Submit HN Show HN (10:30 AM PT), LinkedIn Post 6 (launch day)
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- **May 27:** Post Twitter threads (9 AM PT), LinkedIn Post 1 (9 AM PT)
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- **May 28:** Post r/Screenwriting AMA, send competition emails, LinkedIn Post 2
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- **May 29:** Post r/SideProject, send film school emails, LinkedIn Post 3
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- **May 30:** Post r/Filmmakers, LinkedIn Post 4 (founder story)
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- **June 1:** Post r/IndieFilm, send community emails
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- **June 3:** LinkedIn Post 5 (PH announcement)
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- **June 5:** Send organization emails (WGA, PGA)
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- **June 7:** Submit HN Show HN (10:30 AM PT), LinkedIn Post 6 (launch day)
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**Blocker Status:**
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- 🔴 Product Hunt submission - scripter.app returning 522 (CTO action needed)
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@@ -379,4 +379,4 @@ Added comprehensive FRE-687 execution summary with:
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- `/marketing/hacker-news-showhn-submission.md` (10 KB)
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- `/marketing/linkedin-founder-posts.md` (15 KB)
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**Next Action:** CTO fixes scripter.app OR CMO posts Twitter/LinkedIn threads (April 27, 9 AM PT)
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**Next Action:** CTO fixes scripter.app OR CMO posts Twitter/LinkedIn threads (May 27, 9 AM PT)
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