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current - with may->june scripter debut

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Michael Freno
2026-05-02 16:07:58 -04:00
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plans/FRE-626-growth-execution.md
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@@ -5,7 +5,7 @@
**Priority:** High
**Status:** In Progress
**Owner:** CMO
**Timeline:** Month 10, Weeks 2-4+ (May 8-28, 2026)
**Timeline:** Month 10, Weeks 2-4+ (June 8-28, 2026)
---
@@ -36,12 +36,12 @@ Post-launch growth execution for Scripter focusing on three pillars:
| Week | Date | Topic | Target Keyword | CTA |
|------|------|-------|----------------|-----|
| 2 | May 12 | "How to Format a Screenplay in 2026" | screenplay format | Start free |
| 2 | May 15 | "WriterDuet vs Scripter: Which Should You Choose?" | writerduet alternative | Compare |
| 3 | May 19 | "10 Screenwriting Mistakes Beginners Make" | screenwriting mistakes | Free trial |
| 3 | May 22 | "Real-Time Collaboration: The Future of Writing" | collaborative writing | Try collaboration |
| 4 | May 26 | "How to Write a Script in 30 Days" | write screenplay fast | Start challenge |
| 4 | May 29 | "AI for Screenwriters: Hype vs Reality" | AI screenwriting | Try AI features |
| 2 | June 12 | "How to Format a Screenplay in 2026" | screenplay format | Start free |
| 2 | June 15 | "WriterDuet vs Scripter: Which Should You Choose?" | writerduet alternative | Compare |
| 3 | June 19 | "10 Screenwriting Mistakes Beginners Make" | screenwriting mistakes | Free trial |
| 3 | June 22 | "Real-Time Collaboration: The Future of Writing" | collaborative writing | Try collaboration |
| 4 | June 26 | "How to Write a Script in 30 Days" | write screenplay fast | Start challenge |
| 4 | June 29 | "AI for Screenwriters: Hype vs Reality" | AI screenwriting | Try AI features |
#### Blog Distribution
@@ -63,8 +63,8 @@ Post-launch growth execution for Scripter focusing on three pillars:
| Week | Date | Topic | Length | CTA |
|------|------|-------|--------|-----|
| 2 | May 14 | "Scripter Tutorial: Write Your First Scene" | 10 min | Try free |
| 4 | May 28 | "5 Features WriterDuet Doesn't Have" | 8 min | Compare |
| 2 | June 14 | "Scripter Tutorial: Write Your First Scene" | 10 min | Try free |
| 4 | June 28 | "5 Features WriterDuet Doesn't Have" | 8 min | Compare |
#### Video Distribution
@@ -105,7 +105,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
- Max CPC: $3.00-4.00
- Landing: Homepage
**Launch:** Week 2, May 8
**Launch:** Week 2, June 8
**Optimization:** Weekly bid adjustments
### Facebook/Instagram Ads
@@ -129,7 +129,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
- Feature carousel (5 cards)
- 30s demo video
**Launch:** Week 2, May 8
**Launch:** Week 2, June 8
### Reddit Ads
@@ -146,7 +146,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
- "Tired of Final Draft's $199 price tag?"
- "Finally, a screenwriting tool built for 2026"
**Launch:** Week 2, May 8
**Launch:** Week 2, June 8
### Twitter/X Ads
@@ -157,7 +157,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
**Ad Format:** Promoted threads + single image
**Launch:** Week 3, May 15 (after creative testing)
**Launch:** Week 3, June 15 (after creative testing)
---
@@ -166,7 +166,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
### Discord Growth (Target: 500+ members)
**Current Baseline:** TBD (need current count)
**Goal:** 500 members by May 28
**Goal:** 500 members by June 28
**Growth Needed:** ~35 members/day
#### Growth Tactics
@@ -196,7 +196,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
### Referral Program Launch
**Program:** "Write Together"
**Launch:** Week 4, May 22
**Launch:** Week 4, June 22
**Budget:** $500/month (credits + rewards)
#### Reward Structure
@@ -209,7 +209,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
#### Launch Contest
**Duration:** May 22-28 (1 week)
**Duration:** June 22-28 (1 week)
**Prizes:**
- 1st: $500 + Lifetime Premium
- 2nd: $250 + Lifetime Pro
@@ -244,7 +244,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
- Co-branded workshops
- Student showcase sponsorship
**Outreach:** Week 3, May 15-19
**Outreach:** Week 3, June 15-19
---
@@ -280,40 +280,40 @@ Post-launch growth execution for Scripter focusing on three pillars:
## Timeline & Milestones
### Week 2 (May 8-14): Launch Paid + Content
### Week 2 (June 8-14): Launch Paid + Content
| Day | Activity | Owner | Status |
|-----|----------|-------|--------|
| May 8 | Launch Google Ads | CMO | ⏳ |
| May 8 | Launch Facebook Ads | CMO | ⏳ |
| May 8 | Launch Reddit Ads | CMO | ⏳ |
| May 9 | Publish Blog Post #1 | CMO | ⏳ |
| May 12 | Publish Blog Post #2 | CMO | ⏳ |
| May 14 | Publish YouTube Video #1 | CMO | ⏳ |
| May 14 | Week 2 metrics review | CMO | ⏳ |
| June 8 | Launch Google Ads | CMO | ⏳ |
| June 8 | Launch Facebook Ads | CMO | ⏳ |
| June 8 | Launch Reddit Ads | CMO | ⏳ |
| June 9 | Publish Blog Post #1 | CMO | ⏳ |
| June 12 | Publish Blog Post #2 | CMO | ⏳ |
| June 14 | Publish YouTube Video #1 | CMO | ⏳ |
| June 14 | Week 2 metrics review | CMO | ⏳ |
### Week 3 (May 15-21): Optimize + Expand
### Week 3 (June 15-21): Optimize + Expand
| Day | Activity | Owner | Status |
|-----|----------|-------|--------|
| May 15 | Launch Twitter Ads | CMO | ⏳ |
| May 16 | Publish Blog Post #3 | CMO | ⏳ |
| May 17 | Film school outreach begins | CMO | ⏳ |
| May 19 | Publish Blog Post #4 | CMO | ⏳ |
| May 20 | Discord event #1 (AMA) | CMO | ⏳ |
| May 21 | Week 3 metrics review | CMO | ⏳ |
| June 15 | Launch Twitter Ads | CMO | ⏳ |
| June 16 | Publish Blog Post #3 | CMO | ⏳ |
| June 17 | Film school outreach begins | CMO | ⏳ |
| June 19 | Publish Blog Post #4 | CMO | ⏳ |
| June 20 | Discord event #1 (AMA) | CMO | ⏳ |
| June 21 | Week 3 metrics review | CMO | ⏳ |
### Week 4 (May 22-28): Referral Launch + Scale
### Week 4 (June 22-28): Referral Launch + Scale
| Day | Activity | Owner | Status |
|-----|----------|-------|--------|
| May 22 | Launch referral program | CMO | ⏳ |
| May 23 | Publish Blog Post #5 | CMO | ⏳ |
| May 24 | Referral contest begins | CMO | ⏳ |
| May 26 | Publish Blog Post #6 | CMO | ⏳ |
| May 28 | Publish YouTube Video #2 | CMO | ⏳ |
| May 28 | Week 4 metrics review | CMO | ⏳ |
| May 28 | Referral contest ends | CMO | ⏳ |
| June 22 | Launch referral program | CMO | ⏳ |
| June 23 | Publish Blog Post #5 | CMO | ⏳ |
| June 24 | Referral contest begins | CMO | ⏳ |
| June 26 | Publish Blog Post #6 | CMO | ⏳ |
| June 28 | Publish YouTube Video #2 | CMO | ⏳ |
| June 28 | Week 4 metrics review | CMO | ⏳ |
| June 28 | Referral contest ends | CMO | ⏳ |
---
@@ -356,27 +356,27 @@ Post-launch growth execution for Scripter focusing on three pillars:
## Next Actions
### Immediate (Week 2, May 8-10)
### Immediate (Week 2, June 8-10)
1. **Set up ad accounts** - Google Ads, Facebook Business, Reddit Ads, Twitter Ads
2. **Create ad creatives** - Images, copy, landing pages
3. **Launch campaigns** - Google, Facebook, Reddit (May 8)
4. **Publish first blog post** - "How to Format a Screenplay in 2026" (May 9)
3. **Launch campaigns** - Google, Facebook, Reddit (June 8)
4. **Publish first blog post** - "How to Format a Screenplay in 2026" (June 9)
5. **Set up analytics** - UTM tracking, conversion pixels
### Week 2-3 (May 11-17)
### Week 2-3 (June 11-17)
6. **Launch Twitter ads** (May 15)
7. **Publish YouTube video #1** (May 14)
8. **Begin film school outreach** (May 15)
9. **Discord event planning** (May 15-17)
6. **Launch Twitter ads** (June 15)
7. **Publish YouTube video #1** (June 14)
8. **Begin film school outreach** (June 15)
9. **Discord event planning** (June 15-17)
### Week 4 (May 22-28)
### Week 4 (June 22-28)
10. **Launch referral program** (May 22)
11. **Referral contest** (May 22-28)
12. **Publish YouTube video #2** (May 28)
13. **Month-end metrics review** (May 28)
10. **Launch referral program** (June 22)
11. **Referral contest** (June 22-28)
12. **Publish YouTube video #2** (June 28)
13. **Month-end metrics review** (June 28)
---