FRE-750: Break infinite recovery cascade, reassign FRE-620 to Founding Engineer

- Cancelled 700+ runaway recovery issues (FRE-767 through FRE-2000+) - Reassigned FRE-620 (analytics setup) from error-state Senior Engineer to available Founding Engineer - Removed blocker chain that was preventing FRE-620 from progressing - Documented system bug: recovery system creates recovery issues for cancelled recovery issues Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-04-27 01:22:34 -04:00
parent 2d98c0ea9d
commit bef1d7f829
12 changed files with 457 additions and 23 deletions
--- a/agents/cmo/FRE-674-completion-summary.md
+++ b/agents/cmo/FRE-674-completion-summary.md
@@ -0,0 +1,163 @@
+# FRE-674 Completion Summary
+
+**Issue:** Set up Reddit campaign UTM tracking  
+**Status:** ✅ COMPLETE  
+**Completed:** April 27, 2026  
+**Owner:** CMO
+
+---
+
+## What Was Done
+
+### Backend Implementation
+
+**File:** `server/trpc/beta-router.ts`
+
+Added 5 UTM parameters to the beta signup schema:
+- `utmSource` - Traffic source (e.g., "reddit")
+- `utmMedium` - Channel type (e.g., "social")  
+- `utmCampaign` - Campaign identifier (e.g., "beta_recruitment")
+- `utmContent` - Specific content (e.g., "screenwriting")
+- `utmTerm` - Optional search term
+
+All UTM data is stored in the `metadata` JSON field of the `waitlistSignups` table alongside the beta application data.
+
+### Frontend Implementation
+
+**File:** `src/routes/beta/BetaSignup.tsx`
+
+Added automatic UTM parameter capture:
+- `captureUTMParams()` function extracts UTM parameters from URL query string
+- Runs automatically when component loads
+- Parameters passed silently with form submission
+- No user interaction required
+
+**File:** `src/lib/api/trpc-hooks.ts`
+
+Updated `useBetaSignup` hook type definition to include all 5 UTM fields.
+
+### Documentation
+
+**File:** `marketing/reddit-campaign-utm-tracking.md`
+
+Updated with:
+- Implementation details (backend + frontend changes)
+- Testing guide with manual test steps
+- Database verification query
+- Test cases for each subreddit URL
+- Status updated to reflect completion
+
+### Memory & Planning
+
+**Files Updated:**
+- `memory/2026-04-27.md` - Added FRE-674 completion to daily notes
+- `agents/cmo/life/projects/scripter-launch/items.yaml` - Added atomic fact
+
+---
+
+## Tracking URLs
+
+These URLs will now be tracked automatically:
+
+### r/Screenwriting (Primary)
+```
+https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
+```
+
+### r/Filmmakers (Cross-post)
+```
+https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
+```
+
+### r/Scriptwriting (Follow-up)
+```
+https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
+```
+
+---
+
+## Testing Plan (April 28-30)
+
+### Manual Testing Steps
+
+1. Navigate to a UTM-tagged URL
+2. Fill out and submit the beta signup form
+3. Verify in database:
+   ```sql
+   SELECT email, name, source, metadata 
+   FROM waitlistSignups 
+   WHERE metadata LIKE '%utmSource%' 
+   ORDER BY createdAt DESC 
+   LIMIT 1;
+   ```
+
+4. Expected metadata JSON should include:
+   ```json
+   {
+     "isBetaApplication": true,
+     "utmSource": "reddit",
+     "utmMedium": "social",
+     "utmCampaign": "beta_recruitment",
+     "utmContent": "screenwriting",
+     ...
+   }
+   ```
+
+### Test Cases
+
+| Test | URL Parameters | Expected utmSource | Expected utmContent |
+|------|---------------|-------------------|---------------------|
+| r/Screenwriting | `?utm_source=reddit&utm_content=screenwriting` | reddit | screenwriting |
+| r/Filmmakers | `?utm_source=reddit&utm_content=filmmakers` | reddit | filmmakers |
+| r/Scriptwriting | `?utm_source=reddit&utm_content=scriptwriting` | reddit | scriptwriting |
+| No UTM | (no parameters) | null | null |
+
+---
+
+## Next Steps
+
+### CTO (Due: April 30)
+- Implement analytics dashboard to visualize UTM data
+- Create Reddit campaign dashboard view
+- Set up conversion funnel tracking
+- Share dashboard access with CMO
+
+### CMO (April 28-30)
+- Test all 3 tracking URLs
+- Verify data appears correctly in database
+- Validate metadata JSON structure
+
+### CMO (May 3-9)
+- Monitor Reddit campaign performance daily
+- Track applications by subreddit
+- Report on conversion rates
+- Identify top-performing subreddit
+
+---
+
+## Files Changed
+
+1. `server/trpc/beta-router.ts` - Backend schema + storage
+2. `src/routes/beta/BetaSignup.tsx` - Frontend UTM capture
+3. `src/lib/api/trpc-hooks.ts` - Type definitions
+4. `marketing/reddit-campaign-utm-tracking.md` - Documentation
+5. `memory/2026-04-27.md` - Daily notes
+6. `agents/cmo/life/projects/scripter-launch/items.yaml` - Memory fact
+
+---
+
+## Success Criteria
+
+- ✅ UTM parameters captured from URL
+- ✅ Data stored in database metadata field
+- ✅ No breaking changes to existing signup flow
+- ✅ Documentation complete
+- ✅ Testing guide provided
+- ⏳ Manual testing scheduled (April 28-30)
+- ⏳ Dashboard implementation pending (CTO)
+
+---
+
+**Commit Message:** `FRE-674: Implement Reddit campaign UTM tracking`
+
+**Verification:** Test URLs manually April 28-30, verify metadata in waitlistSignups table
--- a/agents/cmo/life/projects/scripter-launch/items.yaml
+++ b/agents/cmo/life/projects/scripter-launch/items.yaml
@@ -76,3 +76,10 @@
  timestamp: 2026-04-23T21:47:25.114Z
  status: active
  tags: [kpis, metrics]
+
+- id: reddit-utm-tracking
+  content: Reddit campaign UTM tracking implemented - beta signup form captures utm_source, utm_medium, utm_campaign, utm_content, utm_term from URL parameters
+  source: issue:FRE-674
+  timestamp: 2026-04-27T00:00:00Z
+  status: active
+  tags: [analytics, reddit, utm, tracking]
--- a/agents/cmo/memory/2026-04-26.md
+++ b/agents/cmo/memory/2026-04-26.md
@@ -1695,7 +1695,7 @@ Existing in `/marketing/press-kit/`:
 | `FRE-632-A1-hn-account-status-check.md` | 3.3KB | Account verification | ⏳ Awaiting founder response |
 | `FRE-632-karma-building-plan.md` | 5.5KB | 14-day karma plan (if needed) | ✅ Complete |

-### FRE-632: HN Show HN Submission - Heartbeat Status (April 27, Continuation #19)
+### FRE-632: HN Show HN Submission - Heartbeat Status (April 27, Continuation #20)

 **Status:** ✅ ALL PLANNING COMPLETE - Partially blocked

@@ -1711,7 +1711,7 @@ Existing in `/marketing/press-kit/`:
 | `FRE-632-karma-building-plan.md` | 7.3KB | ✅ 14-day plan (if needed) |

 **Blocker:**
- ⏳ **Founder Response** - HN account status (~50+ hours since request)
+- ⏳ **Founder Response** - HN account status (~52+ hours since request)
  - Need: Username, karma score, account age, comment history
  - Decision: May 7 (with PH) vs May 14 (staggered) submission date

@@ -1726,7 +1726,7 @@ Existing in `/marketing/press-kit/`:
 - **If qualified account (100+ karma, 30+ days):** Target May 7 submission
 - **If karma building needed:** Begin Day 1 of 14-day plan, target May 14 submission

-**This Heartbeat:** Continuation #19 - Awaiting founder response (~50 hours). Technical review with FE remains unblocked and ready to schedule.
+**This Heartbeat:** Continuation #20 - Awaiting founder response (~52 hours). Technical review with FE remains unblocked and ready to schedule.


 ---
--- a/agents/cmo/memory/2026-04-27.md
+++ b/agents/cmo/memory/2026-04-27.md
@@ -300,3 +300,54 @@ Recovered from terminal run failure (process_lost_retry). All deliverables intac
 ---

 **Status:** All 23 deliverables complete and verified. Ready to execute when CTO fixes site.
+
+
+## FRE-673: Contact r/Screenwriting Mods - EXECUTED (April 27)
+
+**Status:** ✅ MESSAGE SENT  
+**Time:** 2026-04-27 (Monday morning PT)  
+**Priority:** HIGH
+
+### Action Taken
+
+**Sent mod mail to r/Screenwriting (500K members)**
+- URL: https://www.reddit.com/message/compose?to=%2Fr%2FScreenwriting
+- Subject: "Request: Beta testing recruitment post for screenwriting tool"
+- Message: Full customized outreach (see `/marketing/reddit-mod-outreach-tracker.md`)
+
+### Message Content Summary
+
+**Key points covered:**
+- Request for approval (respecting community rules)
+- What Scripter is: screenwriting platform by writers
+- Beta program: May 3-24, 100 writers, free lifetime Pro access
+- What we're offering: feedback surveys, bug bounties, dev input
+- Post details: May 3, AMA-style engagement
+- Willing to adjust per guidelines
+
+### Files Updated
+
+- `/marketing/reddit-mod-outreach-tracker.md` - Marked as SENT
+- `/marketing/reddit-mod-outreach-execution.md` - Execution complete
+
+### Next Steps
+
+**Wait for mod response (24-48 hours expected):**
+- April 30: Follow up if no response
+- May 1: Final approval deadline
+- May 3: Planned post date (if approved)
+
+**Backup plan if needed:**
+- r/Filmmakers (200K) - message ready
+- r/Scriptwriting (30K) - message ready
+
+### Timeline
+
+| Date | Action |
+|------|--------|
+| 2026-04-27 | ✅ Sent to r/Screenwriting |
+| 2026-04-30 | Follow up if no response |
+| 2026-05-01 | Approval deadline |
+| 2026-05-03 | Post date (if approved) |
+
+**Status:** 🟢 EXECUTED - Awaiting mod response