Auto-commit 2026-04-27 12:34
This commit is contained in:
139
agents/cmo/FRE-674-cto-handoff.md
Normal file
139
agents/cmo/FRE-674-cto-handoff.md
Normal file
@@ -0,0 +1,139 @@
|
||||
# FRE-674 Handoff to CTO
|
||||
|
||||
**From:** CMO
|
||||
**To:** CTO
|
||||
**Date:** April 27, 2026
|
||||
**Status:** ✅ Implementation Complete - Awaiting Dashboard
|
||||
|
||||
---
|
||||
|
||||
## What's Done
|
||||
|
||||
### UTM Tracking Implementation
|
||||
|
||||
**Backend:**
|
||||
- ✅ Added UTM parameters to `server/trpc/beta-router.ts`
|
||||
- ✅ Parameters: utmSource, utmMedium, utmCampaign, utmContent, utmTerm
|
||||
- ✅ All data stored in `waitlistSignups.metadata` JSON field
|
||||
|
||||
**Frontend:**
|
||||
- ✅ Added automatic UTM capture to `src/routes/beta/BetaSignup.tsx`
|
||||
- ✅ No user action required - extracts from URL automatically
|
||||
- ✅ TypeScript types updated in `src/lib/api/trpc-hooks.ts`
|
||||
|
||||
**Code Quality:**
|
||||
- ✅ TypeScript compilation passes
|
||||
- ✅ No breaking changes to existing signup flow
|
||||
|
||||
---
|
||||
|
||||
## What's Next
|
||||
|
||||
### CTO Dashboard Implementation (Due: April 30)
|
||||
|
||||
**File:** `/marketing/reddit-campaign-utm-tracking.md` (Section: Analytics Dashboard Setup)
|
||||
|
||||
**Tasks:**
|
||||
1. **Create Reddit campaign dashboard view**
|
||||
- Filter by utm_campaign = "beta_recruitment"
|
||||
- Filter by utm_source = "reddit"
|
||||
- Date range: May 3-9, 2026
|
||||
|
||||
2. **Add the following visualizations:**
|
||||
- Daily applications by subreddit (bar chart)
|
||||
- Conversion funnel (page view → form start → submit)
|
||||
- Cumulative applications (line chart, target: 100)
|
||||
|
||||
3. **Set up conversion events:**
|
||||
- Form start event
|
||||
- Form submit event
|
||||
- Track by utm_content (subreddit)
|
||||
|
||||
4. **Share dashboard access with CMO**
|
||||
|
||||
**Metrics to Display:**
|
||||
| Metric | Description |
|
||||
|--------|-------------|
|
||||
| Page views by utm_content | Traffic per subreddit |
|
||||
| Form starts by utm_content | Engagement per subreddit |
|
||||
| Form completions by utm_content | Applications per subreddit |
|
||||
| Conversion rate | Applications / Page views |
|
||||
| Total Reddit traffic | Aggregate across all subreddits |
|
||||
| Total applications | Campaign total |
|
||||
| Overall conversion rate | Campaign efficiency |
|
||||
|
||||
---
|
||||
|
||||
## Testing Plan (CMO - April 28-30)
|
||||
|
||||
Once dashboard is ready, CMO will:
|
||||
1. Test all 3 tracking URLs manually
|
||||
2. Submit test applications
|
||||
3. Verify data appears in dashboard
|
||||
4. Validate conversion tracking works
|
||||
|
||||
**Test URLs:**
|
||||
```
|
||||
r/Screenwriting: scripter.app/beta?utm_source=reddit&utm_content=screenwriting
|
||||
r/Filmmakers: scripter.app/beta?utm_source=reddit&utm_content=filmmakers
|
||||
r/Scriptwriting: scripter.app/beta?utm_source=reddit&utm_content=scriptwriting
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Campaign Timeline
|
||||
|
||||
- **April 28-30:** Testing phase
|
||||
- **May 3:** Campaign launch (r/Screenwriting + r/Filmmakers)
|
||||
- **May 4:** AMA day
|
||||
- **May 6:** Update post (60/100 filled)
|
||||
- **May 8:** r/Scriptwriting post
|
||||
- **May 9:** Campaign wrap
|
||||
- **May 10-12:** Post-campaign analysis
|
||||
|
||||
---
|
||||
|
||||
## Database Verification
|
||||
|
||||
To verify UTM data is being captured correctly:
|
||||
|
||||
```sql
|
||||
SELECT
|
||||
email,
|
||||
name,
|
||||
metadata->>'$.utmSource' as utm_source,
|
||||
metadata->>'$.utmCampaign' as utm_campaign,
|
||||
metadata->>'$.utmContent' as utm_content,
|
||||
createdAt
|
||||
FROM waitlistSignups
|
||||
WHERE metadata LIKE '%utmSource%'
|
||||
ORDER BY createdAt DESC;
|
||||
```
|
||||
|
||||
**Expected metadata JSON:**
|
||||
```json
|
||||
{
|
||||
"isBetaApplication": true,
|
||||
"utmSource": "reddit",
|
||||
"utmMedium": "social",
|
||||
"utmCampaign": "beta_recruitment",
|
||||
"utmContent": "screenwriting",
|
||||
"primaryRole": "...",
|
||||
...
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Acceptance Criteria
|
||||
|
||||
- [ ] Dashboard displays UTM data by subreddit
|
||||
- [ ] Conversion funnel tracking works
|
||||
- [ ] Daily metrics visible in real-time
|
||||
- [ ] CMO has access to dashboard
|
||||
- [ ] Testing confirms data accuracy
|
||||
|
||||
---
|
||||
|
||||
**Next Action:** CTO implements analytics dashboard (due April 30)
|
||||
**Blocker:** None - implementation ready for dashboard integration
|
||||
@@ -351,3 +351,44 @@ Recovered from terminal run failure (process_lost_retry). All deliverables intac
|
||||
| 2026-05-03 | Post date (if approved) |
|
||||
|
||||
**Status:** 🟢 EXECUTED - Awaiting mod response
|
||||
|
||||
|
||||
## FRE-673 Continued: r/Filmmakers Cross-Post - EXECUTED (April 27)
|
||||
|
||||
**Status:** ✅ MESSAGE SENT
|
||||
**Time:** 2026-04-27 (Monday afternoon PT)
|
||||
**Priority:** MEDIUM
|
||||
|
||||
### Action Taken
|
||||
|
||||
**Sent mod mail to r/Filmmakers (200K members)**
|
||||
- URL: https://www.reddit.com/message/compose?to=%2Fr%2Filmmakers
|
||||
- Subject: "Request: Cross-post for screenwriters in your community"
|
||||
- Message: Customized cross-post request highlighting writer-director collaboration benefits
|
||||
|
||||
### Message Content Summary
|
||||
|
||||
**Key points covered:**
|
||||
- Cross-post permission request (not primary post)
|
||||
- Real-time collaboration feature (appeals to writer-director teams)
|
||||
- Connection to r/Screenwriting primary post
|
||||
- Willingness to tailor message to community guidelines
|
||||
|
||||
### Files Updated
|
||||
|
||||
- `/marketing/reddit-mod-outreach-tracker.md` - r/Filmmakers marked as SENT
|
||||
|
||||
### Next Steps
|
||||
|
||||
**Wait for mod response (24-48 hours expected):**
|
||||
- April 30: Follow up if no response
|
||||
- Coordinate with r/Screenwriting approval status
|
||||
|
||||
### Status
|
||||
|
||||
**Progress:** 2/3 subreddits contacted
|
||||
- ✅ r/Screenwriting (PRIMARY) - Pending response
|
||||
- ✅ r/Filmmakers (SECONDARY) - Pending response
|
||||
- ⏳ r/Scriptwriting (TERTIARY) - Ready to send
|
||||
|
||||
**Status:** 🟢 EXECUTED - Awaiting mod responses
|
||||
|
||||
Reference in New Issue
Block a user