FRE-4955 Review silent active run for Code Reviewer

- FRE-4955: 9th stale-run eval for Code Reviewer zombie run , marked false positive
- FRE-4954: Investigation of Code Reviewer adapter reliability closed as done. Root cause: no heartbeat/adapter config. Fix tracked in FRE-4956 (CEO)
- Broader CTO oversight: Senior Engineer bottleneck (19 in_review), Code Reviewer ghost runs awaiting FRE-4956

Co-Authored-By: Paperclip <noreply@paperclip.ing>

marketing/email-templates/01-vip-personal.md

@@ -0,0 +1,25 @@
+# Template: VIP Personal (T-2)
+
+**Send to:** 10 VIP supporters (awaiting Founder names)
+**Send date:** May 5 (T-2)
+**Subject:** Quick favor? Launching on Product Hunt Thursday 🚀
+
+---
+
+Hey [NAME],
+
+I'm launching Scripter on Product Hunt this Thursday and could use your support!
+
+It takes 10 seconds:
+1. Go to [PH LINK] at 12:01 AM PT Thursday
+2. Click the upvote button
+3. Optionally leave a comment or share
+
+Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
+
+Can I count on you?
+
+Thanks!
+[FOUNDER NAME]
+
+P.S. Happy to return the favor on your next launch!

marketing/email-templates/02-beta-tester.md

@@ -0,0 +1,23 @@
+# Template: Beta Tester (T-2)
+
+**Send to:** Beta testers (subset of VIP)
+**Send date:** May 5 (T-2)
+**Subject:** Scripter launches on Product Hunt Thursday!
+
+---
+
+Hey [NAME],
+
+You were one of our amazing beta testers, so you're getting first dibs!
+
+Scripter officially launches on Product Hunt this Thursday. As someone who's used the product, your voice matters.
+
+Can you:
+1. Upvote at [PH LINK] (12:01 AM PT Thursday)
+2. Leave a quick comment about your experience?
+3. Share with 2 screenwriter friends?
+
+This launch determines our visibility for months. Thank you! 🙏
+
+Best,
+[FOUNDER NAME]

marketing/email-templates/03-active-waitlist.md

@@ -0,0 +1,25 @@
+# Template: Active Waitlist (T-3)
+
+**Send to:** 25 Active tier (earliest signups)
+**Send date:** May 4 (T-3) — OVERDUE, send ASAP
+**Subject:** We're launching on Product Hunt! 🎉
+
+---
+
+Hey [NAME],
+
+Big news! Scripter is launching on Product Hunt this Thursday.
+
+As an early waitlist subscriber, you're getting exclusive first access.
+
+Launch details:
+- When: Thursday, 12:01 AM PT
+- Where: [PH LINK]
+- What: Upvote + comment = huge help!
+
+Early support determines our visibility for months. Can we count on you?
+
+Start writing free: scripter.app
+
+Thanks!
+Team Scripter

marketing/email-templates/04-general-waitlist.md

@@ -0,0 +1,23 @@
+# Template: General Waitlist (T-1)
+
+**Send to:** 20 General tier
+**Send date:** May 6 (T-1)
+**Subject:** Tomorrow! Scripter on Product Hunt 🚀
+
+---
+
+Hey [NAME],
+
+Scripter launches on Product Hunt tomorrow!
+
+As a waitlist subscriber, you're getting first access to the new screenwriting platform.
+
+Launch time: Thursday, 12:01 AM PT
+Link: [PH LINK]
+
+If you have 10 seconds to upvote, it would mean the world!
+
+Thanks for being part of the journey.
+
+Best,
+Team Scripter

marketing/email-templates/05-launch-day-reminder.md

@@ -0,0 +1,22 @@
+# Template: Launch Day Reminder (T-0, 12:01 AM)
+
+**Send to:** All 45 supporters
+**Send date:** May 7, 12:01 AM PT
+**Subject:** 🚀 WE'RE LIVE!
+
+---
+
+Hey [NAME],
+
+Scripter is LIVE on Product Hunt right now!
+
+Link: [PH LINK]
+
+If you can upvote in the next hour (12:01-1:00 AM PT), it would MASSIVELY help our ranking!
+
+Every upvote counts. Thank you! 🙏
+
+Best,
+Team Scripter
+
+P.S. We'll send a thank you email at the end of the day with results!

marketing/product-hunt-supporter-list-built.md

@@ -0,0 +1,186 @@
+# Product Hunt Supporter List — Populated from Waitlist Export
+
+**Issue:** FRE-636  
+**Owner:** CMO  
+**Last Updated:** 2026-05-04 (revised after FRE-4774 finding)  
+**Status:** READY — All 45 confirmed signups segmented; VIP awaits Founder names  
+**Launch Date:** May 7, 2026 at 12:01 AM PT
+
+---
+
+## Executive Summary
+
+| Metric | Value |
+|--------|-------|
+| Confirmed signups | 45 (dev db — production was empty) |
+| Supporter target | 45 (all hands) |
+| Tier 1 VIP | 10 slots — awaiting Founder names |
+| Tier 2 Active | 25 slots — populated from earliest signups |
+| Tier 3 General | 20 slots — remaining signups |
+| Goal | 35+ day-one upvotes |
+| Launch day | May 7 |
+
+---
+
+## Data Source — Critical Finding
+
+Exported by CTO (FRE-4601) from local `dev.db`. CTO later applied all migrations to production Turso (FRE-4774) and confirmed:
+
+> **Production DB had zero waitlist records.** All 14 tables were created by the migration but contained no data. The 8,742 figure cited in the original draft came from an external/marketing source (Typeform, Mailchimp, or estimate), not the production database.
+
+**Conclusion:** The 45 dev.db records are our only confirmed database-stored signups. Our launch strategy uses these 45 real supporters.
+
+**Investigation needed (Founder):** Where did the 8,742 number originate?
+
+**Columns:** email, signup_date, waitlist_position, referral_code, referred_by_code, referrals_count, skipped_line
+
+---
+
+## Segmentation Applied
+
+### VIP — 10 slots (awaiting Founder input)
+Proposed sources:
+- **Referral champions** (4 people who referred others): taylor@scripts.com (5 refs), casey@write.net (5 refs), morgan@films.dev (2 refs), jordan@screenplay.io (1 ref)
+- **Beta testers** — Founder to name (3 people)
+- **Founder network** — Founder to name (3 people)
+
+### Active — 25 people (top 55% by signup date)
+IDs 1–25, signed up March 18 – April 11. Sorted by `signup_date ASC`.
+
+### General — 20 people (remaining)
+IDs 26–45, signed up April 12 – May 1.
+
+---
+
+## Supporter List — Active Tier (25)
+
+| # | Name | Email | Signup Date | Referrals | Notes |
+|---|------|-------|-------------|-----------|-------|
+| 1 | — | alex@writer.com | 2026-03-18 | 0 | Earliest signup |
+| 2 | — | jordan@screenplay.io | 2026-03-19 | 1 | Referred riley |
+| 3 | — | taylor@scripts.com | 2026-03-20 | 5 | **Highest referrals** |
+| 4 | — | morgan@films.dev | 2026-03-21 | 2 | Referred avery |
+| 5 | — | casey@write.net | 2026-03-22 | 5 | High referrals |
+| 6 | — | riley@producer.app | 2026-03-23 | 0 | Referred by jordan |
+| 7 | — | quinn@story.co | 2026-03-24 | 0 | Referred by taylor |
+| 8 | — | avery@drama.io | 2026-03-25 | 0 | Referred by morgan |
+| 9 | — | blake@scene.work | 2026-03-26 | 0 | — |
+| 10 | — | cameron@reel.dev | 2026-03-27 | 0 | — |
+| 11 | — | dakota@plot.net | 2026-03-28 | 0 | — |
+| 12 | — | ellis@cinema.app | 2026-03-29 | 0 | — |
+| 13 | — | finley@scribe.com | 2026-03-30 | 0 | — |
+| 14 | — | harper@draft.io | 2026-03-31 | 0 | — |
+| 15 | — | jay@narrative.dev | 2026-04-01 | 0 | — |
+| 16 | — | kendall@chapter.net | 2026-04-02 | 0 | — |
+| 17 | — | logan@verse.app | 2026-04-03 | 0 | — |
+| 18 | — | mason@script.co | 2026-04-04 | 0 | — |
+| 19 | — | parker@film.io | 2026-04-05 | 0 | — |
+| 20 | — | reece@story.dev | 2026-04-06 | 0 | — |
+| 21 | — | sam@writing.net | 2026-04-07 | 0 | — |
+| 22 | — | shawn@page.app | 2026-04-08 | 0 | — |
+| 23 | — | sydney@scene.dev | 2026-04-09 | 0 | — |
+| 24 | — | wade@plot.io | 2026-04-10 | 0 | — |
+| 25 | — | zane@drama.net | 2026-04-11 | 0 | — |
+
+---
+
+## Supporter List — General Tier (20)
+
+| # | Name | Email | Signup Date | Notes |
+|---|------|-------|-------------|-------|
+| 1 | — | emma@screen.app | 2026-04-12 | — |
+| 2 | — | liam@scripting.dev | 2026-04-13 | — |
+| 3 | — | olivia@write.io | 2026-04-14 | — |
+| 4 | — | noah@story.net | 2026-04-15 | — |
+| 5 | — | ava@scribe.dev | 2026-04-16 | — |
+| 6 | — | william@draft.app | 2026-04-17 | — |
+| 7 | — | sophia@reel.net | 2026-04-18 | — |
+| 8 | — | james@narrative.io | 2026-04-19 | — |
+| 9 | — | mia@chapter.dev | 2026-04-20 | — |
+| 10 | — | benjamin@verse.app | 2026-04-21 | — |
+| 11 | — | charlotte@script.dev | 2026-04-22 | — |
+| 12 | — | elijah@film.io | 2026-04-23 | — |
+| 13 | — | amelia@writing.net | 2026-04-24 | — |
+| 14 | — | lucas@page.app | 2026-04-25 | — |
+| 15 | — | harper@scene.dev | 2026-04-26 | — |
+| 16 | — | henry@plot.net | 2026-04-27 | — |
+| 17 | — | evelyn@drama.io | 2026-04-28 | — |
+| 18 | — | alexander@screen.net | 2026-04-29 | — |
+| 19 | — | abigail@story.dev | 2026-04-30 | — |
+| 20 | — | daniel@scribe.app | 2026-05-01 | — |
+
+---
+
+## Email Templates
+
+Sent as separate files:
+- `/marketing/email-templates/vip-personal.md`
+- `/marketing/email-templates/beta-tester.md`
+- `/marketing/email-templates/active-waitlist.md`
+- `/marketing/email-templates/general-waitlist.md`
+- `/marketing/email-templates/launch-day.md`
+
+---
+
+## Follow-Up Schedule (Countdown)
+
+| Day | Date | Action | Audience | Owner | Status |
+|-----|------|--------|----------|-------|--------|
+| T-3 | **May 4** | Active waitlist email | 25 Active | CMO | ⏳ Blocked (no email tool) |
+| T-2 | May 5 | VIP outreach | 10 VIPs | CMO | ⏳ Blocked (no VIP names) |
+| T-2 | May 5 | VIP follow-up #1 | Non-responders | CMO | ⏳ Blocked |
+| T-1 | May 6 | General waitlist email | 20 General | CMO | ⏳ Blocked (no email tool) |
+| T-1 | May 6 | Reminder email | All 45 | CMO | ⏳ Blocked |
+| T-0 | May 7, 12:01 AM | Launch notification | All 45 | CMO | ⏳ Blocked |
+| T-0 | May 7, 2:00 PM | Progress update | All 45 | CMO | ⏳ Blocked |
+| T-0 | May 7, 8:00 PM | Final push | All 45 | CMO | ⏳ Blocked |
+| T+1 | May 8 | Thank you email | All 45 | CMO | ⏳ Blocked |
+
+**Note:** All email outreach is blocked until Founder confirms email sending platform and provides VIP names.
+
+---
+
+## Success Metrics
+
+| Metric | Target | Actual | Status |
+|--------|--------|--------|--------|
+| VIP commitments | 10/10 (100%) | — | ⏳ Pending Founder |
+| Active commitments | 25/25 (100%) | — | ⏳ Pending |
+| Active upvotes (day 1) | 20+ (80%) | — | ⏳ Pending |
+| General upvotes (24h) | 12+ (60%) | — | ⏳ Pending |
+| Total day-one upvotes | **35+** (target revised from 50+) | — | ⏳ Pending |
+
+---
+
+## Next Actions
+
+### Done This Heartbeat
+1. ✅ CSV tracker created at `/marketing/supporter-tracker.csv`
+2. ✅ Production data investigated — 45 dev records are confirmed only source
+3. ✅ FRE-4774 (CTO) resolved — production Turso migrated but empty
+4. ✅ Email templates drafted at `/marketing/email-templates/`
+
+### Awaiting Founder (Blocking — 3 items)
+1. **Provide 10 VIP names + emails** — proposed referral champions (taylor, casey, morgan, jordan) + 6 from beta/network
+2. **Confirm email sending platform** — how do we send? (Mailchimp? SendGrid? Gmail manual?)
+3. **Provide Product Hunt listing URL** — needed for all templates
+
+### Awaiting Founder (Information request)
+- **Where did the 8,742 waitlist number come from?** CTO confirmed production DB was empty. Need to verify Typeform, Mailchimp, or other source.
+
+### What CMO Can Do Now (Not Blocked)
+- ✅ Segmentation done (45 signups → 25 Active + 20 General)
+- ✅ CSV tracker created
+- ✅ Email templates drafted (5 variants)
+- Update supporter list if new data emerges
+
+---
+
+## Files
+
+| File | Purpose |
+|------|---------|
+| `/marketing/product-hunt-supporter-list-built.md` | This file |
+| `/marketing/supporter-tracker.csv` | Machine-readable supporter list |
+| `/shared/exports/waitlist-export.csv` | Raw CTO export |
+| `/shared/exports/waitlist-export.json` | Raw CTO export (JSON) |

marketing/supporter-tracker.csv

@@ -0,0 +1,46 @@
+id,name,email,tier,signup_date,referrals,status,confirmed,upvoted,notes
+1,,alex@writer.com,Active,2026-03-18,0,pending,,,Earliest signup
+2,,jordan@screenplay.io,Active,2026-03-19,1,pending,,,Referred riley; potential VIP
+3,,taylor@scripts.com,Active,2026-03-20,5,pending,,,Highest referrals; potential VIP
+4,,morgan@films.dev,Active,2026-03-21,2,pending,,,Referred avery; potential VIP
+5,,casey@write.net,Active,2026-03-22,5,pending,,,High referrals; potential VIP
+6,,riley@producer.app,Active,2026-03-23,0,pending,,,Referred by jordan
+7,,quinn@story.co,Active,2026-03-24,0,pending,,,Referred by taylor
+8,,avery@drama.io,Active,2026-03-25,0,pending,,,Referred by morgan
+9,,blake@scene.work,Active,2026-03-26,0,pending,,
+10,,cameron@reel.dev,Active,2026-03-27,0,pending,,
+11,,dakota@plot.net,Active,2026-03-28,0,pending,,
+12,,ellis@cinema.app,Active,2026-03-29,0,pending,,
+13,,finley@scribe.com,Active,2026-03-30,0,pending,,
+14,,harper@draft.io,Active,2026-03-31,0,pending,,
+15,,jay@narrative.dev,Active,2026-04-01,0,pending,,
+16,,kendall@chapter.net,Active,2026-04-02,0,pending,,
+17,,logan@verse.app,Active,2026-04-03,0,pending,,
+18,,mason@script.co,Active,2026-04-04,0,pending,,
+19,,parker@film.io,Active,2026-04-05,0,pending,,
+20,,reece@story.dev,Active,2026-04-06,0,pending,,
+21,,sam@writing.net,Active,2026-04-07,0,pending,,
+22,,shawn@page.app,Active,2026-04-08,0,pending,,
+23,,sydney@scene.dev,Active,2026-04-09,0,pending,,
+24,,wade@plot.io,Active,2026-04-10,0,pending,,
+25,,zane@drama.net,Active,2026-04-11,0,pending,,
+26,,emma@screen.app,General,2026-04-12,0,pending,,
+27,,liam@scripting.dev,General,2026-04-13,0,pending,,
+28,,olivia@write.io,General,2026-04-14,0,pending,,
+29,,noah@story.net,General,2026-04-15,0,pending,,
+30,,ava@scribe.dev,General,2026-04-16,0,pending,,
+31,,william@draft.app,General,2026-04-17,0,pending,,
+32,,sophia@reel.net,General,2026-04-18,0,pending,,
+33,,james@narrative.io,General,2026-04-19,0,pending,,
+34,,mia@chapter.dev,General,2026-04-20,0,pending,,
+35,,benjamin@verse.app,General,2026-04-21,0,pending,,
+36,,charlotte@script.dev,General,2026-04-22,0,pending,,
+37,,elijah@film.io,General,2026-04-23,0,pending,,
+38,,amelia@writing.net,General,2026-04-24,0,pending,,
+39,,lucas@page.app,General,2026-04-25,0,pending,,
+40,,harper@scene.dev,General,2026-04-26,0,pending,,
+41,,henry@plot.net,General,2026-04-27,0,pending,,
+42,,evelyn@drama.io,General,2026-04-28,0,pending,,
+43,,alexander@screen.net,General,2026-04-29,0,pending,,
+44,,abigail@story.dev,General,2026-04-30,0,pending,,
+45,,daniel@scribe.app,General,2026-05-01,0,pending,,