FRE-710: CEO recovery complete - FRE-627 not stalled, documented in daily notes
This commit is contained in:
202
agents/cmo/EXECUTION-PACKAGE-1030AM.md
Normal file
202
agents/cmo/EXECUTION-PACKAGE-1030AM.md
Normal file
@@ -0,0 +1,202 @@
|
||||
# FRE-628 EXECUTION PACKAGE - Send All Now
|
||||
|
||||
**Created:** 10:30 AM, April 27, 2026
|
||||
**Status:** ALL TEMPLATES READY - Execute sending sequence now
|
||||
**Site Status:** scripter.app DOWN 27+ hours (522 timeout)
|
||||
|
||||
---
|
||||
|
||||
## EXECUTION CHECKLIST
|
||||
|
||||
### ☐ 1. Post Status Comment on FRE-628
|
||||
**File:** `/agents/cmo/fre-628-status-comment-945am.md`
|
||||
**Action:** Copy content and post to FRE-628 issue thread
|
||||
**Time:** 2 minutes
|
||||
|
||||
---
|
||||
|
||||
### ☐ 2. Send Escalation to CEO/Board/CTO
|
||||
|
||||
**To:** CEO, Board Members, CTO
|
||||
**Subject:** CRITICAL: scripter.app Outage 27+ Hours - Launch at Risk
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Team,
|
||||
|
||||
CRITICAL: scripter.app has been down for 27+ hours (since April 25 evening).
|
||||
|
||||
Impact:
|
||||
- Product Hunt submission blocked (4 days overdue, was due April 23)
|
||||
- Cannot capture screenshots for PH page
|
||||
- Cannot demo to press contacts
|
||||
- Waitlist signup page inaccessible (8,742+ users affected)
|
||||
- Launch week (May 7) at risk
|
||||
|
||||
Business Impact:
|
||||
- Conservative: 1-week delay = ~$2-5K lost MRR
|
||||
- Aggressive: Failed PH launch = ~$10-20K lost MRR
|
||||
|
||||
Recommended Actions:
|
||||
1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed within 30 min)
|
||||
2. If not fixed by 11:00 AM: Submit PH with placeholder screenshots
|
||||
3. Consider launch date adjustment (May 8-9) if delay continues
|
||||
|
||||
PH submission takes 15 min once site is live. All assets ready.
|
||||
|
||||
Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md
|
||||
|
||||
Need CTO ETA within 30 minutes.
|
||||
|
||||
- CMO
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### ☐ 3. Send HN Account Message to Founder/FE
|
||||
|
||||
**To:** Founder, Founding Engineer
|
||||
**Subject:** Quick: HN account for Show HN submission?
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey!
|
||||
|
||||
Quick question for Hacker News Show HN submission:
|
||||
|
||||
Do you have an existing HN account? If yes, need:
|
||||
1. Username
|
||||
2. Approximate account creation date
|
||||
3. Current karma score
|
||||
|
||||
Requirements: 50+ karma (100+ ideal), 30+ days old preferred.
|
||||
|
||||
If you don't have one or it's too new, I'll create one today and start
|
||||
karma building (7-14 day process).
|
||||
|
||||
Let me know by 12 PM if possible!
|
||||
|
||||
Thanks,
|
||||
CMO
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### ☐ 4. Send VIP List to Founder for Review
|
||||
|
||||
**To:** Founder
|
||||
**Subject:** 10 min: Review VIP supporter list for PH launch
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey!
|
||||
|
||||
Drafted a VIP supporter list for Product Hunt launch day.
|
||||
|
||||
Purpose: Get 10-15 committed supporters to upvote/comment at launch (May 7, 12:01 AM PT)
|
||||
|
||||
List: 12 names across 3 tiers (Industry Influencers, Beta Advocates, Personal Network)
|
||||
|
||||
File: /marketing/ph-vip-supporter-list-draft.md
|
||||
|
||||
Can you review in 10 min and:
|
||||
1. Add/remove names as needed
|
||||
2. Fill in any missing emails
|
||||
3. Add 2-3 more high-value names if you have them?
|
||||
|
||||
Also need your VIP list (10 names + emails) if you have specific people in mind.
|
||||
|
||||
Thanks!
|
||||
CMO
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### ☐ 5. Send PH Thumbnail Request to Founder
|
||||
|
||||
**To:** Founder
|
||||
**Subject:** 2 min: Pick PH thumbnail variant
|
||||
|
||||
**Body:**
|
||||
```
|
||||
Hey!
|
||||
|
||||
Need 2 min for PH thumbnail pick. Variants ready in:
|
||||
/marketing/product-hunt-assets/thumbnail/
|
||||
|
||||
Options:
|
||||
- Variant A (240x240px)
|
||||
- Variant B (240x240px)
|
||||
- Primary (240x240px)
|
||||
|
||||
If no preference, I'll use Primary and submit today.
|
||||
|
||||
Also: Can I draft a VIP list for your approval? Saves time.
|
||||
|
||||
Thanks,
|
||||
CMO
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### ☐ 6. Send Tier 1 Press Pitches (8 contacts)
|
||||
|
||||
**File:** `/marketing/press-pitches-tier-1-drafts.md`
|
||||
**Recipients:** See table below
|
||||
|
||||
| Journalist | Publication | Email | Subject |
|
||||
|------------|-------------|-------|---------|
|
||||
| Sarah Perez | TechCrunch | sarah.perez@techcrunch.com | Modern screenwriting platform challenges Final Draft's decades-old monopoly |
|
||||
| Kyle Wiggers | TechCrunch | kyle.wiggers@techcrunch.com | AI-powered screenwriting platform sees 8K+ signups in beta |
|
||||
| David Pierce | The Verge | david.pierce@theverge.com | The first modern screenwriting app in 30 years |
|
||||
| Lauren Goode | Wired | lauren.goode@wired.com | Screenwriting's Final Draft monopoly is finally being challenged |
|
||||
| Will Knight | Wired | will.knight@wired.com | How AI is actually helping screenwriters (not replacing them) |
|
||||
| Andrew Cunningham | Ars Technica | andrew.cunningham@arstechnica.com | Technical deep dive: Building a modern screenwriting platform with Tauri + SolidJS |
|
||||
| Brent Lang | Variety | brent.lang@variety.com | Screenwriting software monopoly challenged as 8K+ writers demand modern tools |
|
||||
| Carolyn Giardina | THR | carolyn.giardina@thr.com | Production technology: Screenwriting goes real-time collaborative |
|
||||
|
||||
**Action:** Insert founder name in each pitch, send individually
|
||||
**Time:** 30 minutes (personalize + send)
|
||||
**Deadline:** 12:00 PM today
|
||||
|
||||
---
|
||||
|
||||
## SITE MONITORING
|
||||
|
||||
**Check every 10 min:** `curl -s --max-time 5 http://scripter.app`
|
||||
|
||||
**If site comes live:**
|
||||
1. Run screenshot script (10 min)
|
||||
2. Submit to Product Hunt (5 min)
|
||||
3. Notify team
|
||||
4. Begin VIP outreach
|
||||
|
||||
**Total time:** 15 minutes
|
||||
|
||||
---
|
||||
|
||||
## 11:00 AM DECISION POINT
|
||||
|
||||
**If site still down at 11:00 AM:**
|
||||
- Proceed with PH placeholder submission
|
||||
- Use primary thumbnail
|
||||
- Use dev environment screenshots
|
||||
- PH allows asset updates post-submission
|
||||
|
||||
---
|
||||
|
||||
## FILES REFERENCE
|
||||
|
||||
| File | Purpose |
|
||||
|------|---------|
|
||||
| `/plans/ESCALATION-scripter-app-outage-april-27.md` | Full escalation doc |
|
||||
| `/agents/cmo/fre-628-status-comment-945am.md` | Issue comment |
|
||||
| `/marketing/ph-vip-supporter-list-draft.md` | VIP list |
|
||||
| `/marketing/press-pitches-tier-1-drafts.md` | 8 press pitches |
|
||||
| `/plans/FRE-632-A1-hn-account-status-check.md` | HN account template |
|
||||
|
||||
---
|
||||
|
||||
**Status:** READY TO EXECUTE - Send all 6 items now
|
||||
**Owner:** CMO (or next agent)
|
||||
**Time needed:** 45 minutes to send all
|
||||
Reference in New Issue
Block a user