Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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plans/discord-launch-event.md
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plans/discord-launch-event.md
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# Discord Launch Event Plan
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## Event Details
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**Name:** Scripter Launch Day Live Q&A
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**Date:** Launch day (Month 10, Week 1)
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**Time:** 13:00-14:00 PT
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**Platform:** Discord (Scripter server)
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**Host:** CMO + Founding Engineer
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---
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## Pre-Event Setup (Week Before)
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### Channel Creation
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- [ ] Create `#launch-event` channel
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- [ ] Create `#beta-testers` channel (private, for early adopters)
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- [ ] Create `#feature-requests` channel
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- [ ] Pin event announcement in `#announcements`
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### Event Announcement Template
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```
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🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
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📅 Date: [Launch Date]
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🕐 Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
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📍 Where: This Discord server
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Join us for a live demo + Q&A session!
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**What we'll cover:**
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✨ Live product demo
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✨ AI writing features
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✨ Real-time collaboration
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✨ Pricing + launch discounts
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✨ Your questions answered
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🎁 **Exclusive:** Discord members get 20% off first year with code DISCORD20
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See you there!
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- The Scripter Team
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```
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### Promotion
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- [ ] Announce in `#general` 1 week before
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- [ ] Reminder 24 hours before
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- [ ] Reminder 1 hour before
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- [ ] Cross-post to Twitter, Reddit
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---
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## Event Flow (60 minutes)
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### [13:00-13:05] Welcome + Intro (5 min)
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**Host (CMO):**
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"Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.
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Quick housekeeping:
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- Drop your questions in the chat as we go
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- We'll answer as many as we can live
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- Recording will be posted to YouTube later
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- Stick around till the end for an exclusive Discord discount code
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Let's get started!"
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### [13:05-13:20] Live Demo (15 min)
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**Demo Script:**
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1. **App Startup (1 min)**
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- "Watch this - instant startup. No 10-second Electron load time"
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- Show system monitor: 50MB RAM
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2. **New Project (2 min)**
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- Create new screenplay
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- Choose template: Feature Film
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- "Industry-standard formatting from the first line"
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3. **Writing Flow (3 min)**
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- Type scene heading, action, dialogue
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- Show auto-formatting
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- Keyboard shortcuts: TAB, ENTER
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- "It just works. No fighting with formatting"
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4. **AI Features (3 min)**
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- Click AI Assist
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- "Continue this scene" - show AI suggestion
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- "Analyze this character" - show arc breakdown
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- "Not a gimmick. A real writing partner"
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5. **Collaboration (3 min)**
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- Share project link
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- Second cursor appears (staged with engineer)
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- Real-time editing demo
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- Open video chat
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- "Your writers' room, anywhere"
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6. **Export (2 min)**
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- Export to PDF, Final Draft XML
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- Show formatted PDF
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- "Production-ready from day one"
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7. **Pricing (1 min)**
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- Free tier: unlimited projects
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- Pro: $7.99/mo
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- Premium: $10.99/mo
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- "20% less than WriterDuet, more features"
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### [13:20-13:50] Live Q&A (30 min)
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**Moderation:**
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- Founder/CMO monitors chat
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- Upvote popular questions
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- Group similar questions together
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- Be honest about limitations
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**Prepared Q&A (seed if chat is slow):**
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**Q: "Can I import from Final Draft?"**
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A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."
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**Q: "How's offline mode?"**
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A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."
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**Q: "What about mobile apps?"**
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A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"
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**Q: "Is the AI worth it?"**
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A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."
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**Q: "How do you compare to WriterDuet?"**
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A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."
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**Q: "What's your roadmap?"**
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A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"
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### [13:50-14:00] Exclusive Reveal + Close (10 min)
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**Discount Code Reveal:**
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"Alright, before we wrap up - we have an exclusive discount for our Discord community.
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Use code **DISCORD20** for 20% off your first year of Pro or Premium.
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That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.
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Valid for the next 48 hours. Share with your writer friends!"
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**Closing:**
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"Thank you all so much for joining us. This is just the beginning.
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Next steps:
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- Try Scripter free at scripter.app
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- Join #beta-testers for early access to new features
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- Drop feature requests in #feature-requests
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- Follow us on Twitter @scripterapp
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The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.
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Happy writing! ✍️"
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---
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## Technical Setup
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### Requirements
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- [ ] Screen sharing software (OBS)
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- [ ] Good microphone
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- [ ] Stable internet connection
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- [ ] Backup: Pre-recorded demo video
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- [ ] Test Discord screen share quality
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### Roles
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- **Host (CMO):** Lead demo, answer product questions
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- **Co-host (Founding Engineer):** Answer technical questions, monitor chat
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- **Moderator:** Mute trolls, pin important messages, upvote questions
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### Backup Plan
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If tech fails:
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1. Switch to pre-recorded demo video
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2. Continue Q&A via text chat
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3. Reschedule if critical failure
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---
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## Post-Event
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### Follow-up
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- [ ] Upload recording to YouTube
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- [ ] Clip highlights for Twitter/Shorts
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- [ ] Thank-you message in Discord
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- [ ] DM discount code to attendees
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- [ ] Track conversions from DISCORD20 code
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### Metrics
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| Metric | Target |
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|--------|--------|
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| Live attendees | 50+ |
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| Recording views (week 1) | 500+ |
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| Discount code uses | 20+ |
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| New Discord members | 100+ |
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---
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## Community Building
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### After Event
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- Keep `#launch-event` channel for ongoing discussion
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- Move active beta testers to `#beta-testers`
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- Weekly check-ins in `#general`
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- Monthly AMAs with product team
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### Long-term Engagement
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- Feature request voting system
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- Beta tester early access program
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- Community spotlight (showcase scripts written in Scripter)
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- Discord-exclusive discounts
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