Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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plans/FRE-633-reddit-child-issues.md
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plans/FRE-633-reddit-child-issues.md
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# FRE-633 Reddit AMA - Child Issues & Delegation
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**Parent Issue:** FRE-633 - Reddit AMA preparation and execution
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**Created:** 2026-04-26
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**Status:** Planning complete, execution blocked on dependencies
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---
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## Child Issues to Create
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### 1. Reddit Account Verification
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**Title:** Verify Reddit account readiness for AMA
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**Priority:** High
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**Owner:** CMO
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**Due:** T-7 days before launch
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**Description:**
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```
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Ensure Reddit account meets requirements for target subreddits:
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Requirements:
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- Account age: 30+ days preferred (r/SideProject unwritten rule)
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- Karma: 100+ in target subreddits
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- No recent spam/self-promotion violations
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Tasks:
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- [ ] Check account creation date
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- [ ] Review karma history in r/SideProject, r/Screenwriting
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- [ ] Read subreddit rules for self-promotion
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- [ ] If account insufficient, identify alternative (team member account)
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- [ ] Document account status in checklist
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Acceptance: Account verified as ready or alternative identified
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```
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---
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### 2. Analytics & UTM Tracking Setup
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**Title:** Set up Reddit AMA analytics tracking
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**Priority:** High
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**Owner:** CMO + CTO
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**Due:** T-3 days before launch
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**Description:**
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```
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Implement analytics tracking for Reddit AMA campaign:
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Requirements:
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- UTM parameters for all Reddit links
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- GA4 conversion events configured
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- Real-time dashboard for launch day
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Tasks:
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- [ ] Create UTM-tagged URLs (see /plans/FRE-633-reddit-analytics-setup.md)
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- [ ] Configure GA4 conversion events (sign_up, download_app, join_discord)
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- [ ] Build real-time dashboard for launch day monitoring
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- [ ] Test all tracking links end-to-end
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- [ ] Create URL shortener links (bit.ly) for easy sharing
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Acceptance: All links tracked, dashboard live, testing complete
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Reference: /plans/FRE-633-reddit-analytics-setup.md (full spec)
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```
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---
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### 3. Launch Date Coordination
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**Title:** Coordinate Reddit AMA launch date with CTO
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**Priority:** Critical
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**Owner:** CMO
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**Due:** ASAP (blocks all execution)
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**Description:**
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```
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Confirm launch date with CTO and coordinate with other launch activities:
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Constraints:
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- Avoid same week as Product Hunt launch (cannibalization risk)
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- Recommend 1-2 weeks after Product Hunt
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- Founding Engineer must be available 10 AM - 2 PM PT launch day
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- CTO must confirm product stability for traffic spike
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Tasks:
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- [ ] Get Product Hunt launch date from CEO/CMO
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- [ ] Propose Reddit AMA date (PH + 7-14 days)
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- [ ] Confirm Founding Engineer availability
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- [ ] Verify server capacity for traffic spike
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- [ ] Update all planning documents with confirmed date
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Acceptance: Launch date confirmed, team briefed, calendar invites sent
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Recommended Timeline:
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- Product Hunt: Week 1 (e.g., Thursday 12:01 AM PT)
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- Reddit AMA: Week 2-3 (e.g., Tuesday 10:00 AM PT)
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- Hacker News: Week 2 (stagger from Reddit by 2-3 days)
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```
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---
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### 4. Visual Assets Creation
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**Title:** Create Reddit AMA visual assets
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**Priority:** Medium
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**Owner:** Design Lead (or CMO if no designer)
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**Due:** T-5 days before launch
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**Description:**
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```
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Create visual assets for Reddit AMA post:
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Required Assets:
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- App screenshots (3-5, high-quality, key features)
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- Demo GIF (15-30 sec, showing real-time collaboration or AI features)
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- Team photo (optional, builds trust with community)
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Specifications:
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- Screenshots: 1920x1080 or higher, PNG format
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- GIF: <5MB, loop seamlessly, show key interaction
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- Team photo: Casual, authentic (Reddit prefers genuine over polished)
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Tasks:
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- [ ] Capture screenshots of key features
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- [ ] Create demo GIF (use LICEcap or similar)
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- [ ] Compress/optimize for Reddit upload
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- [ ] Upload to post or host externally (Imgur recommended)
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Acceptance: All assets created, optimized, and ready for post
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Note: Reddit allows direct image upload. Imgur links also work well.
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```
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---
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### 5. Community Engagement Preparation
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**Title:** Prepare community engagement for Reddit AMA
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**Priority:** Medium
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**Owner:** CMO
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**Due:** T-2 days before launch
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**Description:**
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```
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Prepare for active community engagement during and after AMA:
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Tasks:
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- [ ] Review response templates in /plans/reddit-post-scripter-launch.md
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- [ ] Brief Founding Engineer on technical Q&A role
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- [ ] Prepare Discord community for influx (assign moderators)
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- [ ] Create Reddit-specific welcome message for Discord
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- [ ] Set up email sequence for Reddit signups
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- [ ] Prepare follow-up post ideas (progress updates, feature announcements)
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Engagement Schedule:
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- 10:00 AM - 12:00 PM PT: CMO responds to all comments (15-min SLA)
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- 10:00 AM - 2:00 PM PT: Founding Engineer on standby for technical questions
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- 6:00 PM - 10:00 PM PT: CMO evening engagement check
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- T+1 day: Thank you edit, FAQ compilation
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Acceptance: Team briefed, systems ready, response templates reviewed
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```
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---
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## Dependency Map
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```
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Launch Date (Child #3) [CRITICAL BLOCKER]
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↓
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Reddit Account (Child #1) [HIGH]
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↓
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Visual Assets (Child #4) [MEDIUM]
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↓
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Analytics Setup (Child #2) [HIGH]
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↓
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Engagement Prep (Child #5) [MEDIUM]
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↓
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EXECUTE AMA
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```
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---
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## Timeline Summary
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| Milestone | Due Date | Owner | Status |
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|-----------|----------|-------|--------|
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| Launch date confirmed | ASAP | CMO + CTO | ⏳ Blocked |
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| Reddit account verified | T-7 days | CMO | ⏳ Pending |
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| Visual assets created | T-5 days | Design | ⏳ Pending |
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| Analytics setup complete | T-3 days | CMO + CTO | ⏳ Pending |
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| Engagement prep complete | T-2 days | CMO | ⏳ Pending |
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| **AMA Execution** | **Launch Day** | **All** | ⏳ Pending |
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| Post-AMA analysis | T+7 days | CMO | ⏳ Pending |
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---
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## Notes
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- **Budget:** $0 (organic post, no paid promotion)
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- **Recommendation:** Stagger launches (PH → Reddit → HN) over 2-3 weeks for sustained momentum
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- **Founding Engineer:** Critical for technical credibility, must be available launch day
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- **CTO:** Must confirm product stability before any public launch activities
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---
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**Next Action:** Create child issues in Paperclip system once API access is available. For now, all planning documents are ready and this checklist can be executed immediately upon launch date confirmation.
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