Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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plans/FRE-631-social-media-blitz.md
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plans/FRE-631-social-media-blitz.md
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# Social Media Blitz Plan - FRE-631
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**Product:** Scripter - Modern screenwriting platform (Tauri + SolidJS)
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**Launch Date:** Month 10, Week 1
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**Budget:** $0 (organic focus, company-wide constraints)
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**Owner:** CMO
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## Campaign Theme
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"Write screenplays faster, collaborate better, ship anywhere."
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**Key Differentiators:**
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- Modern tech stack (Tauri vs Electron) = faster, lighter
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- AI-assisted writing built-in
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- Better collaboration (video chat, branching)
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- Open API for integrations
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- 20% cheaper than WriterDuet Pro
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## Channel Strategy
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### Twitter/X
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**Timing:** 09:00 PT launch day
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**Format:** Thread (8-10 tweets) + 60s demo video
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**Hook:** "We built a WriterDuet killer from scratch. Here's what 2M users hate about their current tool..."
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**Thread Outline:**
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1. Hook: Problem statement (WriterDuet is slow, expensive)
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2. Our solution: Tauri + SolidJS = blazing fast
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3. Feature: AI writing assistant
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4. Feature: Real-time collaboration with video chat
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5. Feature: Unlimited projects on free tier
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6. Pricing: 20% less than WriterDuet Pro
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7. Demo: 60s video walkthrough
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8. CTA: Try free at [link]
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**Daily Engagement:**
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- Respond to all replies within 2 hours
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- Quote-retweet positive mentions
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- Share user testimonials
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### Reddit (r/SideProject, r/Screenwriting)
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**Timing:** 10:00 PT launch day
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**Format:** Long-form post + AMA
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**Title:** "Show HN: We built a modern screenwriting app to take on WriterDuet"
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**Post Structure:**
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- Problem: WriterDuet's aging tech, high prices
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- Solution: Our modern stack, AI features
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- Tech deep-dive: Tauri, SolidJS, Turso DB
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- Ask: Feedback from screenwriters
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- AMA: Available 10:00-14:00 PT
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**AMA Prep:**
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- Have founding engineer on standby for tech questions
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- Prepare answers for: "Why not use Firebase?", "How's real-time sync work?"
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- Be transparent about limitations
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### Discord
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**Timing:** Launch day 13:00 PT
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**Format:** Live Q&A event
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**Promo:** 20% off first year for early adopters
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**Event Flow:**
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1. Welcome + product demo (15 min)
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2. Live Q&A (30 min)
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3. Exclusive discount code reveal
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4. Community building: invite to beta testers channel
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**Setup:**
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- Create launch-event channel
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- Pin discount code
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- Record session for YouTube
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### YouTube
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**Timing:** 14:00 PT launch day
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**Format:** Two videos
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1. **60s Demo:** Quick feature showcase (shorts + main channel)
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2. **10-min Walkthrough:** Deep dive into editor, collaboration, AI features
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**Video 1 (60s):**
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- Hook: "Tired of slow screenwriting apps?"
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- Show: Fast startup, clean UI, AI continuation
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- CTA: Try free
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**Video 2 (10-min):**
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- Intro: Why we built Scripter
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- Editor tour: formatting, templates
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- Collaboration: real-time editing, video chat
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- AI features: continuation, character analysis
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- Export: PDF, Final Draft XML
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- Pricing: free tier, Pro, Premium
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- CTA: Start writing free
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**SEO:**
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- Title: "Scripter Review: Best Free Screenwriting Software 2026?"
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- Tags: screenwriting, WriterDuet alternative, free screenwriting software
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- Description: Links to app, GitHub, Discord
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## Content Checklist
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### Pre-Launch (Week Before)
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- [ ] Record demo videos (60s + 10-min)
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- [ ] Write Twitter thread draft
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- [ ] Prepare Reddit post + AMA answers
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- [ ] Set up Discord event channel
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- [ ] Create thumbnail assets
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- [ ] Schedule all posts (Buffer/Hootsuite)
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### Launch Day
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- [ ] 09:00 PT: Twitter thread + video
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- [ ] 10:00 PT: Reddit post + AMA
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- [ ] 11:00 PT: Monitor + respond
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- [ ] 13:00 PT: Discord live event
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- [ ] 14:00 PT: YouTube videos live
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- [ ] All day: Engage with comments
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### Post-Launch (Week After)
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- [ ] Daily: Respond to all comments
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- [ ] Share user testimonials
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- [ ] Track metrics: views, clicks, signups
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- [ ] Iterate: Double down on best-performing content
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## Success Metrics
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| Channel | Metric | Target |
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|---------|--------|--------|
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| Twitter | Impressions | 50K+ |
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| Twitter | Link clicks | 2K+ |
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| Reddit | Upvotes | 500+ |
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| Reddit | Comments | 100+ |
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| Discord | Event attendees | 50+ |
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| YouTube | Views (week 1) | 5K+ |
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| All | Referral signups | 500+ |
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## Tools
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- **Scheduling:** Buffer (free tier)
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- **Video:** Screen recording + CapCut editing
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- **Graphics:** Figma (existing brand kit)
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- **Analytics:** Platform-native + UTM tracking
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## Risks & Mitigation
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| Risk | Mitigation |
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|------|------------|
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| Low engagement | Seed with beta tester support |
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| Negative feedback | Respond transparently, commit to fixes |
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| Tech issues during demo | Have backup screenshots ready |
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| AMA no-shows | Founding engineer on standby |
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---
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**Next Actions:**
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1. Create video scripts
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2. Design thumbnail assets
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3. Draft Twitter thread
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4. Schedule Reddit post
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5. Set up Discord event
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