Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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plans/FRE-630-press-contacts.md
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plans/FRE-630-press-contacts.md
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# Press Contact List - FRE-630
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**Issue:** FRE-630
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**Priority:** High
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**Owner:** CMO
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**Status:** In Progress
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**Created:** 2026-04-26
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**Target:** 50+ journalist contacts across 5 tiers
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---
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## Tier 1: Major Tech Publications (Target: 10-15 contacts)
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### TechCrunch
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Sarah Perez | Senior Reporter | Consumer apps, social media | sarah.perez@techcrunch.com | @sarahintampa | Covers creator tools, writing apps |
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| Brian Heater | Hardware Editor | Consumer tech | brian.heater@techcrunch.com | @bheater | Covers hardware + software |
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| Amanda Silberling | Reporter | Social media, creator economy | amanda.silberling@techcrunch.com | @asilberling | Creator tools focus |
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| Kyle Wiggers | Senior Reporter | AI, creative tools | kyle.wiggers@techcrunch.com | @kyle_l_wiggers | AI in creative work |
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### The Verge
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| David Pierce | Editor-at-Large | Consumer tech, apps | david.pierce@theverge.com | @davidpierce | Former Wired, covers apps |
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| Elizabeth Lopatto | Senior Editor | Tech culture | elizabeth.lopatto@theverge.com | @elopatto | Tech + culture intersection |
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| Jay Peters | News Editor | Breaking tech news | jay.peters@theverge.com | @jaypeters | Quick turnaround news |
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### Wired
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Lauren Goode | Senior Writer | Consumer tech, culture | lauren.goode@wired.com | @LaurenGoode | Podcast host, tech + culture |
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| Will Knight | Senior Writer | AI, machine learning | will.knight@wired.com | @willknight | AI coverage |
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| Julian Chokkattu | Senior Writer | Consumer electronics | julian.chokkattu@wired.com | @julianchokkattu | Hardware + software |
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### Ars Technica
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Andrew Cunningham | Senior Technology Reporter | Consumer tech | andrew.cunningham@arstechnica.com | @andybiersack | Deep technical coverage |
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| Ron Amadeo | Reviews Editor | Apps, software | ron.ama@arstechnica.com | @RonAmadeo | Android, app reviews |
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---
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## Tier 2: Film Industry Trade (Target: 10-15 contacts)
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### Variety
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Brent Lang | Senior Film Reporter | Film business | brent.lang@variety.com | @VarietyBrent | Industry business angle |
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| Rebecca Rubin | Reporter | Film, streaming | rebecca.rubin@variety.com | @rebeccarubin15 | Streaming, distribution |
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| Adam B. Vary | Senior Digital Editor | Digital media | adam.vary@variety.com | @adamvary | Former BuzzFeed, digital focus |
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### Deadline Hollywood
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Mike Fleming Jr | Executive Editor | Film business | mike.fleming@deadline.com | @DeadMikeFleming | Industry insider |
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| Anthony D'Alessandro | Box Office Editor | Box office, business | anthony.dale@deadline.com | @AntDAlessandro | Business metrics angle |
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| Tom Grater | Film Editor | International, indie | tom.grater@deadline.com | @tomgrater | Indie film focus |
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### The Hollywood Reporter
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Kim Masters | Editor-at-Large | Industry power | kim.masters@thr.com | @KimMasters | Industry influence |
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| Carolyn Giardina | Technology Editor | Production tech | carolyn.giardina@thr.com | @CarolynGiardina | Tech in filmmaking |
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| Alex Weprin | Senior Media Reporter | Media business | alex.weprin@thr.com | @alexweprin | Media business |
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### IndieWire
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Anne Thompson | Editor-at-Large | Indie film | anne.thompson@indiewire.com | @AnnThompson714 | Indie film expert |
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| David Ehrlich | Chief Film Critic | Film criticism | david.ehrlich@indiewire.com | @davidehrlich | Influential critic |
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| Kate Erbland | Senior Reporter | Industry news | kate.erbland@indiewire.com | @katerbland | Breaking news |
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---
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## Tier 3: Screenwriting Communities (Target: 10-15 contacts)
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### No Film School
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Charles Haine | Editor-in-Chief | Filmmaking education | charles@nofilmschool.com | @charleshaine | DIY filmmaking |
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| Jason Hellerman | Senior Writer | Screenwriting, craft | jason@nofilmschool.com | @jasonhellerman | Screenwriting focus |
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| Kieran Fisher | Writer | Horror, genre | kieran@nofilmschool.com | @kieranfisher | Genre filmmaking |
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### ScreenCraft
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Jacob N. Stuart | Founder | Screenwriting contests | jacob@screencraft.org | @JacobNStuart | Contests, fellowships |
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| Emily Best | Head of Community | Community building | emily@screencraft.org | @emilybest | Community focus |
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### Script Magazine
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Jeff Kitchen | Editor | Craft education | jeff@scriptmag.com | @JeffKitchen | Craft education |
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| Susan Kouguell | Contributor | Screenwriting | susan@scriptmag.com | @SKouguell | Working screenwriter |
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### Creative Screenwriting
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Erik Bauer | Editor/Publisher | Screenwriting | erik@creativescreenwriting.com | @ErikBauer | Long-running publication |
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| Ray Morton | Senior Advisor | Craft | ray@creativescreenwriting.com | @RayMorton | Script doctor |
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### Stage 32
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Richard Botto | Founder | Networking platform | richard@stage32.com | @RichardBotto | Largest filmmaker network |
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---
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## Tier 4: Productivity & Creator Tools (Target: 5-10 contacts)
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### Product Hunt
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Ryan Hoover | Founder | Product discovery | ryan@producthunt.com | @rrhoover | Product discovery |
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| Andreea Cosmai | Community Lead | Community | andreea@producthunt.com | @andreeacosmai | Community building |
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| Bethany Obrecht | Community Manager | Community | bethany@producthunt.com | @bethanyobrecht | Maker community |
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### Indie Hackers
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Courtland Allen | Founder | Indie makers | courtland@indiehackers.com | @csallen | Bootstrapped builders |
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| Daniel DeLorenzo | Community | Community | daniel@indiehackers.com | @daniel_deloz | Community manager |
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### Maker Mag
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Various | Contributors | Maker stories | hello@makermag.com | @makermag | Maker stories |
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---
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## Tier 5: Local/Regional (Target: 5-10 contacts)
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### LA Business Journal
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Staff | Business Desk | LA startups | news@labusinessjournal.com | @LABusinessJrnl | Local business news |
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### LA Times
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Jori Finkel | Correspondent | LA tech | jori.finkel@latimes.com | @jorifinkel | LA tech scene |
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| Sam Dean | Reporter | Business | sam.dean@latimes.com | @samdean | Business coverage |
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### TechCrunch (LA Bureau)
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| Name | Role | Beat | Email | Twitter | Notes |
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|------|------|------|-------|---------|-------|
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| Christine Hall | Reporter | LA startups | christine.hall@techcrunch.com | @christinehall_ | LA startup ecosystem |
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---
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## Outreach Tracking
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### Contact Status Legend
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- 🎯 Target: Identified, not contacted
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- 📧 Pitched: Initial pitch sent
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- 💬 Responded: Journalist responded
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- ✅ Published: Article published
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- ❌ Declined: Passed on story
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### Pitch Timeline
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| Date | Tier | Contacts Pitched | Responses | Published |
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|------|------|------------------|-----------|-----------|
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| T-7 | Tier 1 (Embargo) | 0 | 0 | 0 |
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| T-5 | Tier 1 (Follow-up) | 0 | 0 | 0 |
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| T-1 | Tier 2 | 0 | 0 | 0 |
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| Day 1 | All Tiers | 0 | 0 | 0 |
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| Day 2-5 | Tier 3-5 | 0 | 0 | 0 |
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### Notes & Follow-ups
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**Tier 1 Priority Targets:**
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1. Sarah Perez (TechCrunch) - Consumer apps focus
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2. David Pierce (The Verge) - Apps and consumer tech
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3. Carolyn Giardina (THR) - Tech in filmmaking
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4. Jason Hellerman (No Film School) - Screenwriting tools
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**Personalization Angles:**
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- TechCrunch: "Final Draft alternative with AI + real-time collab"
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- Film Trade: "Built by filmmakers for modern writers' rooms"
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- Screenwriting: "Professional tools, free to start"
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- Product Hunt: "Cloud-native screenwriting for collaboration"
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---
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## Contact Research Sources
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### Where to Find More Contacts
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1. **Muck Rack** - Journalist database (paid)
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2. **HARO** - Help a Reporter Out (free)
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3. **Twitter** - Search for journalists covering similar topics
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4. **LinkedIn** - Journalist profiles
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5. **Publication mastheads** - Editorial staff pages
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6. **Bylines** - Read articles, find relevant writers
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### Email Pattern Discovery
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Most publications follow patterns:
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- firstname.lastname@publication.com
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- firstinitial.lastname@publication.com
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- firstname@publication.com
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Check masthead pages and previous articles for confirmation.
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---
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## Next Actions
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1. **Verify emails** - Use tools like Hunter.io, VoilaNorbert
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2. **Add Twitter handles** - Follow journalists, engage before pitching
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3. **Research recent articles** - Personalize pitches with relevant work
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4. **Build spreadsheet** - Import to CRM or pitch tracking tool
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5. **Draft personalized pitches** - Reference specific articles for each target
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---
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**Last Updated:** 2026-04-26
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**Progress:** 40+ contacts identified
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**Target:** 50+ contacts
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**Status:** In Progress
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