Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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marketing/partnership-strategy.md
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marketing/partnership-strategy.md
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# Scripter Partnership Outreach Strategy
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**Issue:** FRE-583
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**Priority:** Medium
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**Owner:** CMO
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**Status:** Draft
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**Launch:** Month 2+
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---
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## Partnership Overview
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**Goal:** Build strategic partnerships that drive user acquisition, enhance product value, and establish market credibility.
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**Target Outcomes (90 days):**
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- 5+ integration partnerships
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- 10+ affiliate partners
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- 3+ film school partnerships
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- 2+ industry association partnerships
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---
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## Partnership Categories
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### 1. Integration Partners (Product)
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**Goal:** Deep product integrations that add value for mutual users.
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#### Priority Targets
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| Company | Product | Integration Type | Priority |
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|---------|---------|------------------|----------|
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| StudioBinder | Production management | Script → shooting schedule | High |
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| Final Draft | Screenwriting software | FDX import/export | High |
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| Celtx | Pre-production | Script breakdown | Medium |
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| WriterDuet | Screenwriting | Migration tool | Medium |
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| Fade In | Screenwriting | File compatibility | Low |
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| Highland 2 | Screenwriting | Fountain sync | Low |
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#### Outreach Approach
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**StudioBinder (Highest Priority)**
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- **Value prop:** "Your users write scripts in Scripter, then import to StudioBinder for production"
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- **Integration:** One-click export from Scripter → StudioBinder project
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- **Co-marketing:** Blog post, social swap, newsletter mention
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- **Contact:** Founder/CEO via LinkedIn or warm intro
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- **Timeline:** 4-6 weeks to close
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**Integration Specs:**
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```
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Scripter → StudioBinder:
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- Script metadata (title, author, contact)
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- Scene breakdown (sluglines, descriptions)
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- Character list
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- Location list
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- Export format: StudioBinder API or CSV
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StudioBinder → Scripter:
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- Production notes
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- Shooting schedule
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- Call sheets
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- Import via API
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```
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#### Integration Benefits
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| Benefit | Scripter | Partner |
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|---------|----------|---------|
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| User value | Enhanced workflow | Enhanced workflow |
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| User acquisition | Their users discover us | Our users discover them |
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| Revenue share | Possible | Possible |
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| Co-marketing | Joint content | Joint content |
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---
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### 2. Affiliate Partners (Distribution)
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**Goal:** Resellers and affiliates who promote Scripter to their audience.
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#### Target Categories
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| Category | Examples | Commission |
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|----------|----------|------------|
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| Screenwriting blogs | ScreenCraft, Script Magazine | 20% recurring |
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| Film education | MasterClass, Skillshare | 25% recurring |
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| YouTube creators | Screenwriting tutorials | 30% first year |
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| Podcasts | Scriptnotes, Q&A | 20% recurring |
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| Film communities | Stage 32, Reddit | 15% recurring |
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#### Affiliate Program Structure
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**Commission Tiers:**
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| Tier | Monthly Referrals | Commission |
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|------|-------------------|------------|
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| Bronze | 1-10 | 20% recurring |
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| Silver | 11-50 | 25% recurring |
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| Gold | 51-200 | 30% recurring |
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| Platinum | 200+ | 35% recurring + bonus |
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**Affiliate Resources:**
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- Unique tracking links
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- Banner ads (multiple sizes)
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- Email swipe copy
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- Social media templates
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- Product screenshots
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- Exclusive discount codes (10% off)
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**Top Affiliate Targets:**
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1. **ScreenCraft** (screencraft.org)
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- Audience: 100k+ screenwriters
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- Partnership: Affiliate + content swap
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- Contact: Submit via website partnership form
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2. **Stage 32** (stage32.com)
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- Audience: 500k+ film professionals
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- Partnership: Affiliate + exclusive member discount
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- Contact: partnerships@stage32.com
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3. **John August** (johnaugust.com)
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- Audience: Screenwriting blog, podcast
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- Partnership: Affiliate + potential endorsement
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- Contact: Via blog contact form
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4. **Scriptnotes Podcast**
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- Audience: 50k+ listeners per episode
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- Partnership: Sponsorship → Affiliate
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- Contact: scriptnotespod@gmail.com
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---
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### 3. Film School Partnerships (Education)
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**Goal:** Get Scripter into film curricula and student workflows.
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#### Target Schools
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| School | Program | Students | Priority |
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|--------|---------|----------|----------|
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| USC School of Cinematic Arts | Screenwriting | 500+ | High |
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| UCLA School of Theater, Film & TV | Screenwriting | 400+ | High |
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| NYU Tisch School of the Arts | Film & TV | 600+ | High |
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| AFI Conservatory | Screenwriting | 150 | Medium |
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| Chapman University | Dodge College | 300+ | Medium |
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| Savannah College of Art & Design | Film | 400+ | Medium |
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#### Partnership Offer
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**For Schools:**
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- Free Premium accounts for all faculty
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- 50% discount for all students (verified .edu email)
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- Free curriculum integration (teaching materials)
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- Guest lectures from Scripter team
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- Sponsorship of student screenwriting competitions
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**For Students:**
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- Premium features at Free tier price ($0)
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- Extended trial (30 days vs 14 days)
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- Student showcase opportunities
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- Internship opportunities at Scripter
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#### Outreach Strategy
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**Step 1: Identify Champions**
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- Find screenwriting professors via school websites
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- Look for tech-forward faculty (check their published work)
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- Prioritize schools with existing online curriculum
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**Step 2: Warm Introduction**
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- Leverage alumni networks
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- Use LinkedIn to find connections
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- Attend film school career fairs
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**Step 3: Pilot Program**
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- Start with 1-2 professors
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- Provide free accounts for their classes
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- Gather feedback and testimonials
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- Expand to full school partnership
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**Step 4: Formal Partnership**
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- Sign education partnership agreement
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- List school on Scripter website
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- Co-announce via press release
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- Annual renewal with usage review
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---
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### 4. Industry Association Partnerships (Credibility)
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**Goal:** Endorsements and partnerships that build credibility.
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#### Target Organizations
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| Organization | Members | Partnership Type |
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|--------------|---------|------------------|
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| Writers Guild of America (WGA) | 13,000+ | Member discount |
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| Writers Guild of America West | 12,000+ | Sponsorship |
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| Academy of Motion Picture Arts | 10,000+ | Member benefit |
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| National Association of Screenwriters | 5,000+ | Affiliate |
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| Film Independent | 7,000+ | Sponsorship |
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| Austin Film Festival | 10,000+ attendees | Conference sponsor |
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#### Partnership Benefits
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| Benefit | WGA Example |
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|---------|-------------|
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| Member discount | 20% off Pro for WGA members |
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| Logo placement | "Official Partner of WGA" on website |
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| Newsletter mention | Monthly WGA newsletter feature |
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| Event sponsorship | WGA events, panel participation |
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| Job board | Post Scripter jobs on WGA board |
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---
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### 5. Technology Partners (Infrastructure)
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**Goal:** Technology partnerships that reduce costs or add features.
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#### Targets
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| Company | Partnership Type | Benefit |
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|---------|------------------|---------|
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| Clerk (auth) | Startup program | Free tier until 10k users |
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| Turso (database) | Startup program | Free tier, co-marketing |
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| Vercel (hosting) | Startup program | Credits, technical support |
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| AWS | Activate program | $10k credits |
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| Google Cloud | Startup program | $5k credits |
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#### Application Process
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1. **Clerk Startup Program**
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- Apply at clerk.com/startups
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- Requirements: <2 years old, <$10k MRR
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- Benefit: Free up to 10k MAU
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2. **AWS Activate**
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- Apply at aws.amazon.com/activate
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- Tiers: Founders ($1k), Portfolio ($10k), Startup ($100k)
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- Requirements: Incorporation, website, pitch deck
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3. **Google Cloud for Startups**
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- Apply at cloud.google.com/startup
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- Benefit: Up to $100k credits over 2 years
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- Requirements: <5 years old, VC-backed or accelerator
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---
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## Outreach Templates
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### Integration Partner Email
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```
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Subject: Partnership opportunity: Scripter × [Company]
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Hi [Name],
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I'm [Your Name], CMO at Scripter — the modern screenwriting platform
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built for collaboration. We've been following [Company]'s work in
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[their space] and believe there's a strong partnership opportunity.
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**The opportunity:**
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[Specific integration idea that benefits both user bases]
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**Why Scripter:**
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- [X,000] active screenwriters using our platform
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- Fastest-growing screenwriting tool in 2026
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- Modern tech stack (Tauri + SolidJS)
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- Strong NPS ([X])
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**Next steps:**
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I'd love to schedule a 20-minute call to explore how we can create
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value for both our users. Are you available [date options]?
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Best,
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[Your Name]
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CMO, Scripter
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```
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### Affiliate Partner Email
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```
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Subject: Affiliate partnership: Earn 30% recurring with Scripter
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Hi [Name],
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I'm a big fan of [their content] — especially [specific piece].
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I'm reaching out because I think your audience would love Scripter,
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and we have an affiliate program that could be mutually beneficial.
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**Scripter in brief:**
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- Modern screenwriting platform (Final Draft alternative)
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- Free to start, Pro at $7.99/mo
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- Real-time collaboration, AI assistance, cloud backup
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**Affiliate benefits:**
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- 30% recurring commission (earn every month)
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- Exclusive discount code for your audience (10% off)
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- Marketing assets (banners, email copy, social posts)
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- Dedicated affiliate manager
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If you're interested, I can send over more details or set up
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a quick call to discuss.
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Best,
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[Your Name]
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CMO, Scripter
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```
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### Film School Partnership Email
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```
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Subject: Free screenwriting software for [School Name] students
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Dear Professor [Name],
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I'm [Your Name], CMO at Scripter, a modern screenwriting platform
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used by thousands of professional writers. I'm reaching out to
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explore a partnership with [School Name]'s screenwriting program.
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**What we're offering:**
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- Free Premium accounts for all faculty
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- 50% discount for all students (verified .edu)
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- Curriculum integration materials
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- Guest lecture opportunities
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- Student showcase platform
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**Why Scripter for film school:**
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- Industry-standard formatting (FDX compatible)
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- Real-time collaboration (perfect for writer's rooms)
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- Cloud-based (works on any device)
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- Affordable for students after graduation
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I'd love to schedule a call to discuss how we can support
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[School Name]'s screenwriting program. Would you be available
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for a 20-minute conversation next week?
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Best regards,
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[Your Name]
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CMO, Scripter
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[Phone]
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[Calendly link]
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```
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---
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## Partnership Tracking
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### CRM Fields
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| Field | Description |
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|-------|-------------|
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| Partner name | Company/organization name |
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| Category | Integration/Affiliate/Education/Association |
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| Status | Prospecting → Outreach → Negotiation → Live |
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| Contact | Primary contact name, email, phone |
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| Priority | High/Medium/Low |
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| Expected impact | User acquisition, revenue, credibility |
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| Next action | Specific next step with due date |
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### Success Metrics
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| Metric | Target (90 days) |
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|--------|------------------|
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| Active partnerships | 10+ |
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| Referral signups | 1,000+ |
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| Partnership revenue | $5,000 MRR |
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| Co-marketing content | 10+ pieces |
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| Event sponsorships | 3+ events |
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---
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## Budget
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| Item | Cost |
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|------|------|
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| Affiliate commissions | 20-35% of referred revenue |
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| Event sponsorships | $5,000-20,000 per event |
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| Co-marketing content | $2,000-5,000 |
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| Travel (conferences) | $5,000 |
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| Partnership manager (future hire) | $100k/year |
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| **Total (cash, excluding commissions)** | **$15,000-35,000** |
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---
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## Next Actions
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1. **Prioritize top 10 targets** - Select from each category
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2. **Create partnership deck** - 10-slide overview for prospects
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3. **Build affiliate landing page** - /partners/affiliate with signup
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4. **Set up affiliate tracking** - Referral software integration
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5. **Draft outreach emails** - Customize templates for top targets
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6. **Begin outreach** - Start with highest priority targets
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7. **Track in CRM** - Log all outreach and responses
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8. **Report monthly** - Partnership performance review
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---
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**Related Issues:**
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- FRE-577: Marketing website (partnership landing pages)
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- FRE-581: Launch campaign (partnership announcements)
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- FRE-582: Referral program (affiliate overlap)
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- FRE-584: Paid ad strategy (co-marketing opportunities)
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**Dependencies:**
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- Legal review of partnership agreements
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- Technical resources for integrations
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- Budget approval for sponsorships
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