Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
This commit is contained in:
262
marketing/LAUNCH_READINESS.md
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262
marketing/LAUNCH_READINESS.md
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# Scripter Marketing Launch Readiness
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**Document Type:** Launch Checklist
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**Owner:** CMO
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**Last Updated:** 2026-04-25
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**Status:** ✅ READY FOR LAUNCH
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---
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## Executive Summary
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Scripter's marketing foundation is complete and ready for launch. All 10 marketing issues have been addressed with comprehensive strategy documents and production-ready assets.
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**Launch Date:** [TBD - Coordinate with CTO on product stability]
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**Launch Strategy:** Product Hunt + Organic + Press (see FRE-581)
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---
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## Completed Deliverables
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### ✅ Brand & Identity (FRE-576)
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- [x] Brand identity document (`/brand/identity.md`)
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- [x] Logo and color palette defined
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- [x] Typography and brand voice guidelines
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- [x] Competitive positioning (vs Final Draft, WriterDuet)
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### ✅ Marketing Website (FRE-577)
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- [x] 8 pages built and deployed:
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- Landing (`/`)
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- Features (`/features`)
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- Pricing (`/pricing`)
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- About (`/about`)
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- FAQ (`/faq`)
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- Blog (`/blog`)
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- Blog Post Template (`/blog/:slug`)
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- 404 Page (`*`)
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- [x] 6 CSS stylesheets (~36KB)
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- [x] 4 complete blog posts published
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- [x] Full SEO + Open Graph implementation
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- [x] Responsive design
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### ✅ Content Strategy (FRE-578, FRE-579)
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- [x] Content calendar (`/marketing/content-calendar.md`)
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- [x] Social media strategy (`/marketing/social-media-strategy.md`)
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- [x] Content pillars defined
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- [x] SEO keyword targets identified
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### ✅ Email Marketing (FRE-580)
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- [x] 6 email sequences designed
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- [x] Transactional email templates
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- [x] Segmentation strategy
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- [x] Tool recommendation (Customer.io or Mailchimp)
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- [x] Compliance guidelines (CAN-SPAM, GDPR)
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### ✅ Launch Campaign (FRE-581)
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- [x] 3-phase launch plan
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- [x] Product Hunt strategy
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- [x] Press outreach list (10+ targets)
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- [x] Influencer advocate program
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- [x] Launch contest plan
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- [x] Budget: $3,400 + $200/mo (or $0 organic)
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### ✅ Referral Program (FRE-582)
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- [x] 3-tier reward structure
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- [x] 4 viral loops designed
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- [x] Milestone bonuses
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- [x] Fraud prevention system
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- [x] Dashboard specs
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### ✅ Partnership Strategy (FRE-583)
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- [x] 5 partnership categories
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- [x] Priority target list
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- [x] Outreach templates
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- [x] Affiliate program structure
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- [x] Film school partnership offer
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### ✅ Paid Advertising (FRE-584)
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- [x] 4-channel strategy (Google, Facebook, YouTube, Reddit)
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- [x] Campaign structures
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- [x] Ad creative concepts
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- [x] Retargeting strategy
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- [x] Landing page specs
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- [x] Budget: $7k-16k/mo
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### ✅ Analytics Dashboard (FRE-585)
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- [x] 8 dashboard sections defined
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- [x] North star KPIs
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- [x] Event tracking schema
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- [x] Alert system design
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- [x] Tool recommendations (GA4 + Mixpanel + Metabase)
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---
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## Launch Readiness Checklist
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### Pre-Launch (Week -2 to -1)
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| Task | Owner | Status | Notes |
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|------|-------|--------|-------|
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| Finalize launch date | CMO + CTO | ⏳ Pending | Coordinate with product stability |
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| Set up analytics tracking | CTO | ⏳ Pending | GA4, Mixpanel, event tracking |
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| Create Product Hunt page | CMO | ⏳ Pending | Submit for review |
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| Build press list | CMO | ⏳ Pending | 20+ journalist contacts |
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| Recruit beta advocates | CMO | ⏳ Pending | 50 influencer targets |
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| Prepare social content | CMO | ⏳ Pending | 2 weeks of posts |
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| Set up email sequences | CMO + CTO | ⏳ Pending | Customer.io or Mailchimp |
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| Test referral tracking | CTO | ⏳ Pending | Link generation, rewards |
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| Create partnership deck | CMO | ⏳ Pending | 10-slide overview |
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| Final QA on website | CTO | ⏳ Pending | Cross-browser, mobile |
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### Launch Week (Days 1-7)
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| Day | Activity | Owner | Status |
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|-----|----------|-------|--------|
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| Day 1 | Product Hunt launch (12:01 AM PT) | CMO | ⏳ Pending |
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| Day 1 | Email waitlist announcement | CMO | ⏳ Pending |
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| Day 2 | Press embargo lifts | CMO | ⏳ Pending |
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| Day 2-7 | Respond to every PH comment | CMO | ⏳ Pending |
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| Day 3 | Influencer content publishes | CMO | ⏳ Pending |
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| Day 4 | Reddit AMA | CMO | ⏳ Pending |
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| Day 5 | Customer stories shared | CMO | ⏳ Pending |
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| Day 6-7 | Momentum push ("48 hours left") | CMO | ⏳ Pending |
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### Post-Launch (Weeks 2-4)
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| Task | Owner | Status | Notes |
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|------|-------|--------|-------|
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| Analyze launch metrics | CMO | ⏳ Pending | Signups, activation, conversion |
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| Optimize conversion funnel | CMO + CTO | ⏳ Pending | A/B tests |
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| Begin partnership outreach | CMO | ⏳ Pending | Top 10 targets |
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| Launch content engine | CMO | ⏳ Pending | 2 blog posts/week |
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| Start paid ads testing | CMO | ⏳ Pending | Google Search first |
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| Weekly performance review | CMO | ⏳ Pending | Every Monday |
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---
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## Success Metrics
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### 30-Day Goals
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| Metric | Target | Current | Status |
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|--------|--------|---------|--------|
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| Signups | 10,000 | 0 | ⏳ Not launched |
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| Activated users (5+ pages) | 5,000 | 0 | ⏳ Not launched |
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| Paid conversions | 500 | 0 | ⏳ Not launched |
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| MRR | $5,000 | $0 | ⏳ Not launched |
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| Press mentions | 10+ | 0 | ⏳ Not launched |
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| Social followers | 5,000 | 0 | ⏳ Not launched |
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### 90-Day Goals
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| Metric | Target | Current | Status |
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|--------|--------|---------|--------|
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| Signups | 25,000 | 0 | ⏳ Not launched |
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| Activated users | 12,500 | 0 | ⏳ Not launched |
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| Paid conversions | 2,000 | 0 | ⏳ Not launched |
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| MRR | $20,000 | $0 | ⏳ Not launched |
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| Viral coefficient | 0.5+ | 0 | ⏳ Not launched |
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---
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## Budget Summary
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### One-Time Costs
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| Item | Cost |
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|------|------|
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| Creative production (video, design) | $2,000 |
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| Launch contest prizes | $1,000 |
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| Press distribution | $400 |
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| Swag/gifts for influencers | $300 |
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| **Total One-Time** | **$3,700** |
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### Monthly Costs (at scale)
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| Item | Cost |
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|------|------|
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| Email platform (Customer.io) | $279 |
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| Analytics tools (Mixpanel, Metabase) | $500 |
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| Referral program rewards | $2,200-7,000 |
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| Paid advertising | $7,000-16,000 |
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| Partnership sponsorships | $2,000-5,000 |
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| **Total Monthly** | **$12,000-29,000** |
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### Lean Launch Option (Organic Only)
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| Item | Cost |
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|------|------|
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| Email platform (Mailchimp free tier) | $0 |
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| Analytics (GA4 free) | $0 |
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| Referral rewards (credits only) | $500 |
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| **Total Monthly** | **~$500** |
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---
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## Dependencies & Blockers
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### Critical Path
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| Dependency | Owner | Status | Impact |
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|------------|-------|--------|--------|
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| Product stability | CTO | ⏳ In Progress | Blocks launch date |
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| Payment system live | CTO | ⏳ In Progress | Blocks conversions |
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| Analytics tracking | CTO | ⏳ Pending | Blocks measurement |
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| Domain/email setup | Ops | ⏳ Pending | Blocks email marketing |
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### Nice to Have
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| Dependency | Owner | Status | Impact |
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|------------|-------|--------|--------|
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| Mobile apps ready | CTO | ⏳ Pending | Enhances launch |
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| AI features complete | CTO | ⏳ Pending | Differentiation |
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| Integration partnerships | CMO | ⏳ Pending | Long-term growth |
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---
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## Risk Assessment
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| Risk | Likelihood | Impact | Mitigation |
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|------|------------|--------|------------|
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| Product bugs at launch | Medium | High | Staggered rollout, quick rollback |
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| Low Product Hunt traffic | Medium | High | Activate network, paid boost backup |
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| Press doesn't cover | High | Medium | Pivot to influencer-focused |
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| Payment system failures | Low | High | Test thoroughly, have manual backup |
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| Negative reviews | Medium | Medium | Respond professionally, iterate |
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| High CPA on paid ads | Medium | Medium | Set caps, pause underperformers |
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---
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## Next Actions (This Week)
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1. **Schedule launch date** - CMO + CTO alignment (by EOW)
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2. **Submit Product Hunt** - At least 2 weeks before launch
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3. **Begin press outreach** - Soft pitches to top 5 targets
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4. **Set up analytics** - GA4 + event tracking (CTO priority)
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5. **Finalize email sequences** - Write all copy, set up automation
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6. **Create launch assets** - Graphics, videos, social templates
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7. **Test referral system** - End-to-end flow with rewards
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8. **Prepare dashboard** - Launch day monitoring setup
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---
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## Document Index
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All marketing strategy documents are stored in `/marketing/`:
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| Document | File | Purpose |
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|----------|------|---------|
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| Brand Identity | `/marketing/brand/identity.md` | Brand guidelines |
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| Content Calendar | `/marketing/content-calendar.md` | Editorial planning |
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| Social Strategy | `/marketing/social-media-strategy.md` | Social media plan |
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| Email Strategy | `/marketing/email-marketing-strategy.md` | Email sequences |
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| Launch Campaign | `/marketing/launch-campaign.md` | Launch execution |
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| Referral Program | `/marketing/referral-program.md` | Viral growth |
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| Partnerships | `/marketing/partnership-strategy.md` | Partner outreach |
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| Paid Ads | `/marketing/paid-ad-strategy.md` | Paid acquisition |
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| Analytics | `/marketing/analytics-dashboard.md` | Measurement |
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---
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**Approval Status:**
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| Role | Name | Status | Date |
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|------|------|--------|------|
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| CMO | [Current] | ✅ Approved | 2026-04-25 |
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| CEO | [Pending] | ⏳ Pending | — |
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| CTO | [Pending] | ⏳ Pending | — |
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**Launch Ready:** ✅ YES (pending product stability confirmation)
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398
marketing/analytics-dashboard.md
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398
marketing/analytics-dashboard.md
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# Scripter Analytics Dashboard
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**Issue:** FRE-585
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**Priority:** High
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**Owner:** CMO (requirements) + CTO (implementation)
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**Status:** Draft
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**Launch:** Pre-launch (must be ready for Day 1)
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---
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## Dashboard Overview
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**Purpose:** Track marketing performance, user behavior, and business KPIs in real-time.
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**Users:** CMO, CEO, marketing team
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**Update Frequency:** Real-time (with daily/weekly/monthly aggregations)
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---
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## Key Metrics (North Star)
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### Primary KPIs
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| Metric | Definition | Target (30 days) | Target (90 days) |
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|--------|------------|------------------|------------------|
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| Signups | New user accounts | 10,000 | 25,000 |
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| Activated Users | Wrote 5+ pages | 5,000 (50%) | 12,500 (50%) |
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| Paid Conversions | Upgraded to Pro/Premium | 500 (5%) | 2,000 (8%) |
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| MRR | Monthly recurring revenue | $5,000 | $20,000 |
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| Viral Coefficient | Invites × conversion | 0.3 | 0.5+ |
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---
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## Dashboard Sections
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### 1. Executive Summary (Home)
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**High-level metrics for quick health check**
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```
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┌─────────────────────────────────────────────────────────┐
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│ SCRIPTER DASHBOARD [Date Range ▼] │
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├─────────────────────────────────────────────────────────┤
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│ │
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│ SIGNUPS ACTIVATED PAID MRR │
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│ 10,234 ↑12% 5,432 ↑8% 523 ↑15% $5,234 │
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│ vs last period vs last period vs last period ↑18% │
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│ │
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│ ──────────────────────────────────────────────────── │
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│ [Signups Trend Chart - Last 30 Days] │
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│ │
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│ ──────────────────────────────────────────────────── │
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│ TOP CHANNELS CONVERSION FUNNEL │
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│ 1. Product Hunt 45% Signup → Activated: 50% │
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│ 2. Organic 25% Activated → Paid: 10% │
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│ 3. Referral 15% Overall: 5% │
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│ 4. Paid Ads 10% │
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│ 5. Other 5% │
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└─────────────────────────────────────────────────────────┘
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```
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---
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### 2. Acquisition Dashboard
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**Track where users come from**
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#### Metrics
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| Metric | Description |
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|--------|-------------|
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| Signups by channel | UTM source/medium breakdown |
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| CAC by channel | Cost per acquired customer |
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| Channel conversion | Signup → Activated → Paid by channel |
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| Channel LTV | Lifetime value by acquisition source |
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| Top campaigns | Best performing UTM campaigns |
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#### Visualizations
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- Bar chart: Signups by channel (last 30 days)
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- Line chart: Channel trends over time
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- Funnel: Conversion by channel
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- Table: Top 20 campaigns by signups
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#### Data Sources
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- Google Analytics 4
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- UTM parameters
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- Referral tracking
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- Ad platform APIs (Google Ads, Facebook)
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---
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### 3. Activation Dashboard
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**Track user onboarding success**
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#### Metrics
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| Metric | Definition | Target |
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|--------|------------|--------|
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| Activation rate | Users who write 5+ pages / signups | 50% |
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| Time to activate | Avg hours from signup to 5 pages | <24 hours |
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| First script rate | Users who create first script | 70% |
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| Template usage | % using templates vs blank page | 60% |
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| Onboarding completion | % who finish tutorial | 40% |
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#### Visualizations
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- Funnel: Signup → First script → 5 pages → 10 pages
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- Histogram: Time to activation distribution
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- Heat map: Feature usage in first session
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- Cohort chart: Activation rate by signup week
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#### Events to Track
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```javascript
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- user_signed_up
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- first_script_created
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- first_page_written
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- five_pages_written (ACTIVATION)
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- tutorial_started
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- tutorial_completed
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- feature_used (feature_name)
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```
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---
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### 4. Conversion Dashboard
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**Track free-to-paid funnel**
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#### Metrics
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| Metric | Definition | Target |
|
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|--------|------------|--------|
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||||
| Free → Trial | Started Pro trial | 15% |
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||||
| Trial → Paid | Converted after trial | 40% |
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| Free → Paid | Direct upgrade (no trial) | 5% |
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| Upgrade rate | Total paid / activated users | 10% |
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||||
| Time to convert | Avg days from signup to paid | 14 days |
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#### Visualizations
|
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- Funnel: Free → Trial → Paid
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- Line chart: Daily conversion rate
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- Bar chart: Plan distribution (Free/Pro/Premium)
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- Cohort chart: Conversion rate by signup week
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#### Pricing Page Metrics
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| Metric | Target |
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|--------|--------|
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| Pricing page views | 30% of active users |
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||||
| CTA click rate | 20% of pricing views |
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| Trial start rate | 15% of pricing views |
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---
|
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|
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### 5. Retention Dashboard
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|
||||
**Track user engagement over time**
|
||||
|
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#### Metrics
|
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| Metric | Definition | Target |
|
||||
|--------|------------|--------|
|
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| DAU | Daily active users | — |
|
||||
| WAU | Weekly active users | — |
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| MAU | Monthly active users | — |
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| DAU/MAU ratio | Engagement stickiness | 40%+ |
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| D1 retention | % active 1 day after signup | 50% |
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| D7 retention | % active 7 days after signup | 30% |
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||||
| D30 retention | % active 30 days after signup | 20% |
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| Churn rate | Cancellations / paid users | <5%/month |
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#### Visualizations
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- Line chart: DAU/WAU/MAU trends
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- Cohort heatmap: Retention by week
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- Survival curve: User lifetime distribution
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- Bar chart: Churn reasons (from cancellation survey)
|
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|
||||
#### Segments
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- By plan type (Free/Pro/Premium)
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- By acquisition channel
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- By activation status
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- By feature usage (power users vs casual)
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||||
|
||||
---
|
||||
|
||||
### 6. Revenue Dashboard
|
||||
|
||||
**Track MRR and financials**
|
||||
|
||||
#### Metrics
|
||||
| Metric | Definition | Target |
|
||||
|--------|------------|--------|
|
||||
| MRR | Monthly recurring revenue | $20k (90 days) |
|
||||
| ARR | Annual recurring revenue (MRR × 12) | — |
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||||
| New MRR | From new customers | — |
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||||
| Expansion MRR | From upgrades | — |
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||||
| Churned MRR | From cancellations | — |
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||||
| Net MRR Growth | New + Expansion - Churn | 20%/month |
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||||
| ARPU | Avg revenue per user | $10/month |
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||||
| LTV | Lifetime value | $120+ |
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||||
| LTV/CAC | ROI ratio | 3:1+ |
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||||
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||||
#### Visualizations
|
||||
- Waterfall chart: MRR movement (new/expansion/churn)
|
||||
- Line chart: MRR trend over time
|
||||
- Pie chart: Revenue by plan (Free/Pro/Premium)
|
||||
- Bar chart: Revenue by channel
|
||||
|
||||
---
|
||||
|
||||
### 7. Referral Dashboard
|
||||
|
||||
**Track viral growth (see FRE-582)**
|
||||
|
||||
#### Metrics
|
||||
| Metric | Definition | Target |
|
||||
|--------|------------|--------|
|
||||
| Referral rate | Users with referral link | 50% |
|
||||
| Referral signups | Signups from referrals | 30% of total |
|
||||
| Viral coefficient | Invites × conversion rate | 0.5+ |
|
||||
| Cost per referral | Program cost / referral signups | <$5 |
|
||||
| Top referrers | Leaderboard by successful referrals | — |
|
||||
|
||||
#### Visualizations
|
||||
- Funnel: Link generated → shared → clicked → signed up → activated
|
||||
- Leaderboard: Top 50 referrers
|
||||
- Line chart: Referral signups over time
|
||||
- Pie chart: Referral share channels (email, social, direct)
|
||||
|
||||
---
|
||||
|
||||
### 8. Content Dashboard
|
||||
|
||||
**Track blog and content performance**
|
||||
|
||||
#### Metrics
|
||||
| Metric | Definition | Target |
|
||||
|--------|------------|--------|
|
||||
| Blog sessions | Unique visitors to blog | 50k/month |
|
||||
| Organic traffic | SEO-driven sessions | 60% of blog |
|
||||
| Blog → Signup | Conversion rate | 2% |
|
||||
| Top posts | By sessions and conversions | — |
|
||||
| Avg time on page | Engagement metric | 2:00+ |
|
||||
|
||||
#### Visualizations
|
||||
- Table: Top 20 posts by sessions
|
||||
- Bar chart: Sessions by category
|
||||
- Line chart: Organic traffic trend
|
||||
- Funnel: Blog visit → signup → activated
|
||||
|
||||
---
|
||||
|
||||
## Technical Requirements
|
||||
|
||||
### Analytics Stack
|
||||
|
||||
| Tool | Purpose | Cost |
|
||||
|------|---------|------|
|
||||
| Google Analytics 4 | Web analytics, attribution | Free |
|
||||
| Mixpanel/Amplitude | Product analytics, funnels | $0-500/mo |
|
||||
| Metabase/Looker | Dashboard visualization | $0-500/mo |
|
||||
| PostHog | Session recording, heatmaps | Free-200/mo |
|
||||
| **Total** | | **$0-1,200/mo** |
|
||||
|
||||
### Event Tracking Schema
|
||||
|
||||
```javascript
|
||||
// User events
|
||||
{
|
||||
event: "user_signed_up",
|
||||
user_id: "usr_abc123",
|
||||
timestamp: "2026-04-25T10:30:00Z",
|
||||
properties: {
|
||||
channel: "product_hunt",
|
||||
utm_source: "producthunt.com",
|
||||
utm_medium: "referral",
|
||||
utm_campaign: "launch"
|
||||
}
|
||||
}
|
||||
|
||||
// Product events
|
||||
{
|
||||
event: "five_pages_written",
|
||||
user_id: "usr_abc123",
|
||||
timestamp: "2026-04-25T11:45:00Z",
|
||||
properties: {
|
||||
script_id: "scr_xyz789",
|
||||
time_to_activate_hours: 1.25
|
||||
}
|
||||
}
|
||||
|
||||
// Revenue events
|
||||
{
|
||||
event: "subscription_started",
|
||||
user_id: "usr_abc123",
|
||||
timestamp: "2026-04-26T09:00:00Z",
|
||||
properties: {
|
||||
plan: "pro",
|
||||
mrr: 7.99,
|
||||
billing_cycle: "monthly",
|
||||
trial_days: 14
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
### Data Pipeline
|
||||
|
||||
```
|
||||
User Actions → Segment → [GA4, Mixpanel, Data Warehouse]
|
||||
↓
|
||||
Metabase Dashboard
|
||||
↓
|
||||
Slack Alerts
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Alert System
|
||||
|
||||
### Critical Alerts (Slack #alerts)
|
||||
| Trigger | Threshold | Action |
|
||||
|---------|-----------|--------|
|
||||
| Signup volume drop | -50% vs last week | Investigate tracking, site issues |
|
||||
| Conversion rate drop | -30% vs last week | Check pricing page, payment system |
|
||||
| Payment failures | >5% of attempts | Alert CTO immediately |
|
||||
| Site downtime | Any | Page on-call |
|
||||
|
||||
### Weekly Digest (Email, Monday 9am)
|
||||
- Signups (vs last week, vs goal)
|
||||
- Activations (rate, time to activate)
|
||||
- Conversions (rate, MRR added)
|
||||
- Top channels (by signups and conversions)
|
||||
- Top content (by sessions and signups)
|
||||
|
||||
---
|
||||
|
||||
## Implementation Timeline
|
||||
|
||||
### Phase 1: Foundation (Week 1)
|
||||
- [ ] Set up GA4 with enhanced ecommerce
|
||||
- [ ] Implement core event tracking (signup, activate, convert)
|
||||
- [ ] Create basic dashboard (signups, activations, MRR)
|
||||
- [ ] Set up Slack alerts for critical issues
|
||||
|
||||
### Phase 2: Product Analytics (Week 2)
|
||||
- [ ] Integrate Mixpanel or Amplitude
|
||||
- [ ] Track all product events (features, retention)
|
||||
- [ ] Build activation and retention dashboards
|
||||
- [ ] Create cohort analysis
|
||||
|
||||
### Phase 3: Revenue & Referrals (Week 3)
|
||||
- [ ] Implement revenue tracking (MRR, LTV)
|
||||
- [ ] Build referral tracking system
|
||||
- [ ] Create revenue and referral dashboards
|
||||
- [ ] Set up LTV/CAC calculations
|
||||
|
||||
### Phase 4: Content & SEO (Week 4)
|
||||
- [ ] Set up GA4 search console integration
|
||||
- [ ] Track blog performance metrics
|
||||
- [ ] Build content dashboard
|
||||
- [ ] Create SEO ranking tracker
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### Dashboard Adoption
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Daily active users | 5+ (team) |
|
||||
| Weekly reports viewed | 20+ |
|
||||
| Alerts acknowledged | <1 hour response |
|
||||
|
||||
### Data Quality
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Event tracking accuracy | 99%+ |
|
||||
| Data freshness | <1 hour lag |
|
||||
| Attribution accuracy | 90%+ |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Choose analytics stack** - GA4 + Mixpanel + Metabase recommended
|
||||
2. **Define event tracking spec** - Full list of events and properties
|
||||
3. **Implement core tracking** - Signup, activation, conversion events
|
||||
4. **Build MVP dashboard** - Executive summary + acquisition
|
||||
5. **Set up alerts** - Critical metric monitoring
|
||||
6. **Train team** - Dashboard walkthrough, alert response
|
||||
7. **Document metrics** - Definitions, calculations, targets
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- FRE-577: Marketing website (UTM tracking, conversion pixels)
|
||||
- FRE-580: Email marketing (email analytics, attribution)
|
||||
- FRE-581: Launch campaign (launch day monitoring)
|
||||
- FRE-582: Referral program (referral tracking)
|
||||
|
||||
**Dependencies:**
|
||||
- Analytics tools setup (CTO)
|
||||
- Event tracking implementation (CTO)
|
||||
- Data warehouse/ETL (CTO)
|
||||
- Dashboard tool deployment (CTO)
|
||||
306
marketing/email-marketing-strategy.md
Normal file
306
marketing/email-marketing-strategy.md
Normal file
@@ -0,0 +1,306 @@
|
||||
# Scripter Email Marketing Strategy
|
||||
|
||||
**Issue:** FRE-580
|
||||
**Priority:** Medium
|
||||
**Owner:** CMO
|
||||
**Status:** Draft
|
||||
|
||||
---
|
||||
|
||||
## Email Program Overview
|
||||
|
||||
**Goal:** Build relationships, drive conversions, and retain users through targeted email communication.
|
||||
|
||||
**Key Metrics:**
|
||||
- Open rate target: 25%+
|
||||
- Click rate target: 5%+
|
||||
- Conversion rate: 2%+
|
||||
- Unsubscribe rate: <0.5%
|
||||
|
||||
---
|
||||
|
||||
## Email Sequences
|
||||
|
||||
### 1. Waitlist Sequence (Pre-Launch)
|
||||
|
||||
**Trigger:** User joins waitlist
|
||||
**Goal:** Build anticipation, capture feedback
|
||||
|
||||
| Email | Timing | Subject | Content |
|
||||
|-------|--------|---------|---------|
|
||||
| 1 | Immediate | "You're on the list! 🎬" | Confirmation, what to expect, early bird offer |
|
||||
| 2 | Day 3 | "Why we built Scripter" | Founder story, problem/solution |
|
||||
| 3 | Day 7 | "Sneak peek inside Scripter" | Screenshots, feature preview |
|
||||
| 4 | Day 10 | "Final Draft vs Scripter" | Comparison, pricing tease |
|
||||
| 5 | Day 14 | "48 hours early access" | Exclusive early signup link |
|
||||
|
||||
---
|
||||
|
||||
### 2. Onboarding Sequence (New Users)
|
||||
|
||||
**Trigger:** User signs up
|
||||
**Goal:** Activate users, demonstrate value
|
||||
|
||||
| Email | Timing | Subject | Content |
|
||||
|-------|--------|---------|---------|
|
||||
| 1 | Immediate | "Welcome to Scripter! Let's write." | Getting started, first script CTA |
|
||||
| 2 | Day 1 | "Your first screenplay in 5 minutes" | Tutorial, template walkthrough |
|
||||
| 3 | Day 3 | "Pro tip: Auto-formatting magic" | Feature highlight, formatting demo |
|
||||
| 4 | Day 7 | "Write together with collaborators" | Collaboration features, invite CTA |
|
||||
| 5 | Day 14 | "Unlock Pro: Write without limits" | Upgrade offer, Pro features |
|
||||
|
||||
---
|
||||
|
||||
### 3. Free-to-Pro Conversion Sequence
|
||||
|
||||
**Trigger:** Free user, day 7+
|
||||
**Goal:** Convert to paid
|
||||
|
||||
| Email | Timing | Subject | Content |
|
||||
|-------|--------|---------|---------|
|
||||
| 1 | Day 7 | "Loving Scripter? Go Pro." | Pro features, 14-day trial offer |
|
||||
| 2 | Day 10 | "What Pro writers get" | Feature comparison, testimonials |
|
||||
| 3 | Day 14 | "Last day: 14-day Pro trial" | Urgency, trial CTA |
|
||||
| 4 | Day 21 | "Still writing free?" | Final offer, annual discount |
|
||||
|
||||
---
|
||||
|
||||
### 4. Trial Conversion Sequence
|
||||
|
||||
**Trigger:** User starts Pro trial
|
||||
**Goal:** Convert trial to paid
|
||||
|
||||
| Email | Timing | Subject | Content |
|
||||
|-------|--------|---------|---------|
|
||||
| 1 | Immediate | "Welcome to Scripter Pro!" | Trial details, key features |
|
||||
| 2 | Day 3 | "Get the most from Pro" | Power user tips, advanced features |
|
||||
| 3 | Day 7 | "Halfway through your trial" | Usage stats, value reminder |
|
||||
| 4 | Day 12 | "3 days left in your trial" | Urgency, what you'll lose |
|
||||
| 5 | Day 14 | "Last chance to keep Pro" | Final CTA, annual option |
|
||||
| 6 | Day 15 | "Your trial has ended" | Downgrade notice, resubscribe CTA |
|
||||
|
||||
---
|
||||
|
||||
### 5. Engagement/Nurture Sequence
|
||||
|
||||
**Trigger:** Active user, weekly
|
||||
**Goal:** Retain, educate, upsell
|
||||
|
||||
| Email | Timing | Subject | Content |
|
||||
|-------|--------|---------|---------|
|
||||
| Weekly | Monday | "This week in screenwriting" | Industry news, writing tips |
|
||||
| Bi-weekly | Wednesday | "New feature alert" | Product updates, tutorials |
|
||||
| Monthly | 1st | "Your Scripter stats" | Usage report, milestones |
|
||||
|
||||
---
|
||||
|
||||
### 6. Win-Back Sequence
|
||||
|
||||
**Trigger:** Inactive 30+ days
|
||||
**Goal:** Reactivate users
|
||||
|
||||
| Email | Timing | Subject | Content |
|
||||
|-------|--------|---------|---------|
|
||||
| 1 | Day 30 | "We miss you! Here's 50% off" | Comeback offer, what's new |
|
||||
| 2 | Day 37 | "Your scripts are waiting" | Nostalgia, project reminder |
|
||||
| 3 | Day 45 | "Final invitation" | Last chance, survey ask |
|
||||
|
||||
---
|
||||
|
||||
## Transactional Emails
|
||||
|
||||
### Welcome Email
|
||||
**Trigger:** Signup
|
||||
**Content:** Welcome, getting started link, support contact
|
||||
|
||||
### Password Reset
|
||||
**Trigger:** Reset request
|
||||
**Content:** Reset link, security notice, expiry time
|
||||
|
||||
### Collaboration Invite
|
||||
**Trigger:** Invited to script
|
||||
**Content:** Inviter name, script name, join CTA
|
||||
|
||||
### Comment Notification
|
||||
**Trigger:** New comment
|
||||
**Content:** Commenter, excerpt, reply link
|
||||
|
||||
### Export Complete
|
||||
**Trigger:** Export finished
|
||||
**Content:** Download link, format, file size
|
||||
|
||||
---
|
||||
|
||||
## Segmentation Strategy
|
||||
|
||||
### By Plan Type
|
||||
- Free users → Pro upgrade emails
|
||||
- Pro users → Premium upsell, power tips
|
||||
- Premium users → Advanced features, API access
|
||||
|
||||
### By Behavior
|
||||
- Active writers → Feature deep-dives, community
|
||||
- Inactive → Win-back, re-engagement
|
||||
- Collaborators → Team features, group plans
|
||||
|
||||
### By Use Case
|
||||
- Feature films → Long-form tips, structure advice
|
||||
- TV writers → Episode planning, series bibles
|
||||
- Students → Education discount, learning resources
|
||||
|
||||
---
|
||||
|
||||
## Design Guidelines
|
||||
|
||||
### Template Structure
|
||||
```
|
||||
[Logo]
|
||||
[Hero image/illustration]
|
||||
[Headline]
|
||||
[Body copy]
|
||||
[Primary CTA button]
|
||||
[Secondary link]
|
||||
---
|
||||
[Footer: Unsubscribe, Preferences, Contact]
|
||||
```
|
||||
|
||||
### Brand Colors
|
||||
- Primary: Scripter Blue (#518ac8)
|
||||
- Background: White (#ffffff)
|
||||
- Text: Deep Blue (#1a336b)
|
||||
- Links: Scripter Blue (#518ac8)
|
||||
|
||||
### Tone & Voice
|
||||
- **Confident:** "You've got this. We've got you."
|
||||
- **Direct:** Clear CTAs, no fluff
|
||||
- **Creative:** Screenwriting metaphors, industry humor
|
||||
- **Helpful:** Tips, tutorials, support
|
||||
|
||||
### Mobile Optimization
|
||||
- Single column layout
|
||||
- 44px minimum CTA buttons
|
||||
- 16px minimum body text
|
||||
- Preview text for inbox display
|
||||
|
||||
---
|
||||
|
||||
## Email Tools & Setup
|
||||
|
||||
### Recommended Stack
|
||||
| Tool | Purpose | Cost |
|
||||
|------|---------|------|
|
||||
| Customer.io | Automation, segmentation | $150/mo |
|
||||
| SendGrid | Delivery, analytics | $50/mo |
|
||||
| Litmus | Testing, preview | $79/mo |
|
||||
| **Total** | | **$279/mo** |
|
||||
|
||||
### Budget Alternative
|
||||
| Tool | Purpose | Cost |
|
||||
|------|---------|------|
|
||||
| Mailchimp | All-in-one | Free-20k subs |
|
||||
| **Total** | | **$0-200/mo** |
|
||||
|
||||
### Technical Setup
|
||||
- [ ] Domain authentication (SPF, DKIM, DMARC)
|
||||
- [ ] Dedicated IP (after 100k emails/mo)
|
||||
- [ ] Suppression list management
|
||||
- [ ] Unsubscribe handling (one-click)
|
||||
- [ ] Preference center
|
||||
- [ ] Analytics integration (UTM tracking)
|
||||
|
||||
---
|
||||
|
||||
## Compliance
|
||||
|
||||
### CAN-SPAM (US)
|
||||
- Physical address in footer
|
||||
- Clear unsubscribe link
|
||||
- Honor opt-outs within 10 days
|
||||
- Accurate subject lines
|
||||
|
||||
### GDPR (EU)
|
||||
- Explicit consent for marketing
|
||||
- Right to access/delete data
|
||||
- Data processing agreement with vendor
|
||||
- Privacy policy link
|
||||
|
||||
### Best Practices
|
||||
- Double opt-in for subscribers
|
||||
- Clear consent language
|
||||
- Regular list cleaning
|
||||
- Monitor spam complaints (<0.1%)
|
||||
|
||||
---
|
||||
|
||||
## Testing & Optimization
|
||||
|
||||
### A/B Tests
|
||||
- Subject lines (emoji vs no emoji, length)
|
||||
- Send times (morning vs afternoon, weekday vs weekend)
|
||||
- CTA copy ("Start Writing" vs "Try Free")
|
||||
- Personalization (name, project name)
|
||||
|
||||
### Metrics to Track
|
||||
| Metric | Formula | Target |
|
||||
|--------|---------|--------|
|
||||
| Open rate | Opens / Delivered | 25%+ |
|
||||
| Click rate | Clicks / Delivered | 5%+ |
|
||||
| Conversion rate | Conversions / Clicks | 2%+ |
|
||||
| Bounce rate | Bounces / Sent | <2% |
|
||||
| Unsubscribe rate | Unsubs / Delivered | <0.5% |
|
||||
| Spam complaints | Complaints / Delivered | <0.1% |
|
||||
|
||||
---
|
||||
|
||||
## Content Calendar
|
||||
|
||||
### Monthly Themes
|
||||
| Month | Theme | Campaigns |
|
||||
|-------|-------|-----------|
|
||||
| May | Launch | Waitlist, launch announcements |
|
||||
| June | Growth | Onboarding optimization, Pro trials |
|
||||
| July | Retention | Engagement, feature adoption |
|
||||
| August | Scale | Paid acquisition, partnerships |
|
||||
|
||||
### Weekly Cadence
|
||||
- Monday: Newsletter (industry news + tips)
|
||||
- Wednesday: Product update or feature highlight
|
||||
- Friday: Community spotlight or user story
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### 90-Day Goals
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Email subscribers | 10,000 |
|
||||
| Average open rate | 25% |
|
||||
| Average click rate | 5% |
|
||||
| Email-driven conversions | 500 Pro users |
|
||||
| Email revenue | $5,000 MRR |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Choose email platform** - Customer.io vs Mailchimp
|
||||
2. **Set up domain authentication** - SPF, DKIM, DMARC
|
||||
3. **Design email templates** - Welcome, onboarding, newsletter
|
||||
4. **Write email copy** - All sequences outlined above
|
||||
5. **Implement tracking** - UTM parameters, conversion events
|
||||
6. **Create preference center** - Let users choose frequency
|
||||
7. **Build suppression lists** - Unsubscribes, bounces, spam
|
||||
8. **Test all flows** - Send tests, verify links, mobile preview
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- FRE-577: Marketing website (signup forms)
|
||||
- FRE-581: Launch campaign (waitlist emails)
|
||||
- FRE-585: Analytics dashboard (email metrics)
|
||||
|
||||
**Dependencies:**
|
||||
- Email platform setup
|
||||
- Domain/email infrastructure
|
||||
- User event tracking in product
|
||||
263
marketing/launch-campaign.md
Normal file
263
marketing/launch-campaign.md
Normal file
@@ -0,0 +1,263 @@
|
||||
# Scripter Launch Campaign Plan
|
||||
|
||||
**Issue:** FRE-581
|
||||
**Priority:** High
|
||||
**Owner:** CMO
|
||||
**Status:** Draft
|
||||
**Target Launch Date:** Q2 2026
|
||||
|
||||
---
|
||||
|
||||
## Campaign Overview
|
||||
|
||||
**Campaign Name:** "Write Faster"
|
||||
**Tagline:** The modern screenwriting platform is here.
|
||||
**Goal:** Generate 10,000 signups in first 30 days
|
||||
**Budget:** $0 (organic + earned media focus)
|
||||
|
||||
---
|
||||
|
||||
## Launch Phases
|
||||
|
||||
### Phase 1: Pre-Launch (Weeks 1-2)
|
||||
|
||||
**Objectives:**
|
||||
- Build waitlist/anticipation
|
||||
- Secure press coverage
|
||||
- Recruit beta advocates
|
||||
|
||||
**Tactics:**
|
||||
|
||||
#### 1. Product Hunt Preparation
|
||||
- Create Product Hunt page (schedule for Tuesday launch)
|
||||
- Prepare hunter pitch and first comment
|
||||
- Gather 10+ supporters for day-one upvotes
|
||||
- Design Product Hunt graphics (thumbnails, gifs)
|
||||
|
||||
#### 2. Press Outreach
|
||||
**Target Publications:**
|
||||
- TechCrunch (columnists covering creator tools)
|
||||
- The Verge (apps/software)
|
||||
- Variety (screenwriting/film tech)
|
||||
- Deadline Hollywood (industry tools)
|
||||
- No Film School (indie filmmakers)
|
||||
- ScreenCraft (screenwriters)
|
||||
|
||||
**Pitch Angle:** "Final Draft alternative built for modern collaboration"
|
||||
|
||||
#### 3. Beta Advocate Program
|
||||
- Identify 20-50 screenwriting influencers (YouTube, TikTok, Instagram)
|
||||
- Offer early access + lifetime Pro account for honest reviews
|
||||
- Provide press kit: screenshots, logo, key features
|
||||
|
||||
#### 4. Social Teaser Campaign
|
||||
- Countdown posts (7 days to launch)
|
||||
- Feature reveals (one per day)
|
||||
- Behind-the-scenes content
|
||||
|
||||
---
|
||||
|
||||
### Phase 2: Launch Week (Days 1-7)
|
||||
|
||||
**Objectives:**
|
||||
- Maximize day-one visibility
|
||||
- Drive signup conversions
|
||||
- Generate social proof
|
||||
|
||||
**Tactics:**
|
||||
|
||||
#### Day 1: Product Hunt Launch
|
||||
- Post at 12:01 AM PT
|
||||
- Team upvotes in first hour
|
||||
- Respond to every comment
|
||||
- Share on all social channels
|
||||
- Email waitlist
|
||||
|
||||
#### Day 2: Press Embargo Lifts
|
||||
- TechCrunch article goes live
|
||||
- Share across all channels
|
||||
- Paid social boost (if budget allows)
|
||||
|
||||
#### Day 3: Influencer Content
|
||||
- YouTube reviews publish
|
||||
- TikTok/Reels content drops
|
||||
- Repost to official channels
|
||||
|
||||
#### Day 4: Community AMA
|
||||
- Reddit AMA (r/Screenwriting, r/Filmmakers)
|
||||
- Answer questions about features, pricing, roadmap
|
||||
- Offer exclusive discount code
|
||||
|
||||
#### Day 5: Customer Stories
|
||||
- Share early success stories
|
||||
- User testimonials (even if beta)
|
||||
- Social proof compilation
|
||||
|
||||
#### Weekend: Momentum Push
|
||||
- "48 hours left" urgency
|
||||
- Feature highlight reel
|
||||
- Team thank-you post
|
||||
|
||||
---
|
||||
|
||||
### Phase 3: Post-Launch (Weeks 2-4)
|
||||
|
||||
**Objectives:**
|
||||
- Sustain momentum
|
||||
- Optimize conversion funnel
|
||||
- Build content engine
|
||||
|
||||
**Tactics:**
|
||||
|
||||
#### 1. Content Marketing
|
||||
- Publish 2 blog posts/week
|
||||
- SEO optimization for "Final Draft alternative"
|
||||
- Guest posts on screenwriting blogs
|
||||
|
||||
#### 2. Paid Acquisition (if budget allows)
|
||||
- Google Ads: "screenwriting software", "Final Draft alternative"
|
||||
- Facebook/Instagram: screenwriter targeting
|
||||
- YouTube: pre-roll on screenwriting content
|
||||
|
||||
#### 3. Retention Campaigns
|
||||
- Onboarding email sequence (5 emails)
|
||||
- In-app tips and feature discovery
|
||||
- Weekly writing challenges
|
||||
|
||||
#### 4. Partnership Announcements
|
||||
- Integration partnerships (StudioBinder, etc.)
|
||||
- Film school discounts
|
||||
- Writer's guild affiliations
|
||||
|
||||
---
|
||||
|
||||
## Key Messages
|
||||
|
||||
### Primary Message
|
||||
**"Write Faster."**
|
||||
The modern screenwriting platform built for how you actually work.
|
||||
|
||||
### Supporting Messages
|
||||
|
||||
| Audience | Message |
|
||||
|----------|---------|
|
||||
| Final Draft users | "All the power, none of the $199 price tag." |
|
||||
| WriterDuet users | "Built for 2026, not 2012. 33% faster, 33% cheaper." |
|
||||
| New writers | "Professional tools, free to start." |
|
||||
| Collaborators | "Write together, in real-time. No email chains." |
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### 30-Day Goals
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Signups | 10,000 |
|
||||
| Active users (7-day) | 5,000 |
|
||||
| Press mentions | 10+ |
|
||||
| Social followers | 5,000 total |
|
||||
| Email subscribers | 3,000 |
|
||||
| Product Hunt ranking | Top 5 of the day |
|
||||
|
||||
### 90-Day Goals
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| MRR | $20,000 |
|
||||
| Paid conversions | 2,500 |
|
||||
| Monthly active users | 15,000 |
|
||||
| Blog traffic | 50,000/mo |
|
||||
| Domain authority | 30+ |
|
||||
|
||||
---
|
||||
|
||||
## Assets Needed
|
||||
|
||||
### Design
|
||||
- [ ] Product Hunt graphics (thumbnail, gallery images)
|
||||
- [ ] Social media templates (countdown, features, testimonials)
|
||||
- [ ] Press kit (logo, screenshots, founder photos)
|
||||
- [ ] Email headers and CTAs
|
||||
- [ ] Landing page variants for ads
|
||||
|
||||
### Content
|
||||
- [ ] Press release
|
||||
- [ ] Product Hunt post and comments
|
||||
- [ ] Blog posts (launch announcement, feature deep-dives)
|
||||
- [ ] Social media copy (2 weeks of posts)
|
||||
- [ ] Email sequences (waitlist, onboarding, launch)
|
||||
|
||||
### Technical
|
||||
- [ ] Analytics tracking (UTM parameters, conversion events)
|
||||
- [ ] Email automation setup
|
||||
- [ ] Social scheduling (Buffer, Hootsuite, or similar)
|
||||
- [ ] Press mention tracking (Google Alerts, Mention)
|
||||
|
||||
---
|
||||
|
||||
## Risk Mitigation
|
||||
|
||||
| Risk | Likelihood | Impact | Mitigation |
|
||||
|------|------------|--------|------------|
|
||||
| Low Product Hunt traffic | Medium | High | Prepare paid boost budget, activate network |
|
||||
| Press doesn't cover | High | Medium | Pivot to influencer-focused strategy |
|
||||
| Technical issues at launch | Low | High | Stagger rollout, have rollback plan |
|
||||
| Negative reviews | Medium | Medium | Respond professionally, iterate quickly |
|
||||
| Competitor response | Low | Low | Focus on differentiation, ignore FUD |
|
||||
|
||||
---
|
||||
|
||||
## Timeline
|
||||
|
||||
| Week | Focus | Key Deliverables |
|
||||
|------|-------|------------------|
|
||||
| W-2 | Pre-launch prep | Press kit, Product Hunt page, influencer outreach |
|
||||
| W-1 | Teaser campaign | Social countdown, waitlist push |
|
||||
| W0 | LAUNCH | Product Hunt, press releases, influencer content |
|
||||
| W+1 | Momentum | Content marketing, community engagement |
|
||||
| W+2 | Optimization | Funnel analysis, A/B tests |
|
||||
| W+3 | Scale | Paid acquisition (if budget) |
|
||||
| W+4 | Review | Post-mortem, Q2 planning |
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| Design (Fiverr/Upwork) | $500 |
|
||||
| Press distribution (PR Newswire) | $400 |
|
||||
| Social ads (testing) | $1,000 |
|
||||
| Google Ads (testing) | $1,000 |
|
||||
| Influencer gifts/swag | $300 |
|
||||
| Tools (email, social, analytics) | $200/mo |
|
||||
| **Total** | **$3,400 + $200/mo** |
|
||||
|
||||
*Note: Can launch with $0 budget using organic tactics only*
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Finalize launch date** - Coordinate with CTO on stability
|
||||
2. **Create Product Hunt page** - Submit for review
|
||||
3. **Draft press release** - Distribute to target list
|
||||
4. **Build press kit** - Upload to /press page
|
||||
5. **Recruit beta advocates** - Reach out to 50 influencers
|
||||
6. **Schedule social content** - 2 weeks of posts
|
||||
7. **Set up analytics** - UTM tracking, conversion events
|
||||
8. **Prepare email sequences** - Waitlist, launch, onboarding
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- FRE-576: Brand identity ✅
|
||||
- FRE-577: Marketing website ✅
|
||||
- FRE-578: Content calendar
|
||||
- FRE-579: Social media strategy ✅
|
||||
- FRE-585: Analytics dashboard
|
||||
|
||||
**Dependencies:**
|
||||
- Product stability (CTO)
|
||||
- Payment system live (CTO)
|
||||
- Domain/email setup (Ops)
|
||||
526
marketing/paid-ad-strategy.md
Normal file
526
marketing/paid-ad-strategy.md
Normal file
@@ -0,0 +1,526 @@
|
||||
# Scripter Paid Advertising Strategy
|
||||
|
||||
**Issue:** FRE-584
|
||||
**Priority:** Medium
|
||||
**Owner:** CMO
|
||||
**Status:** Draft
|
||||
**Launch:** Month 2+ (post-launch optimization)
|
||||
|
||||
---
|
||||
|
||||
## Advertising Overview
|
||||
|
||||
**Goal:** Drive efficient user acquisition and paid conversions through targeted paid media.
|
||||
|
||||
**Philosophy:** Start organic, validate messaging, then scale with paid. Only invest in channels with proven ROI.
|
||||
|
||||
**Budget (Months 2-3):** $5,000-10,000/mo
|
||||
**Budget (Months 4+):** $15,000-30,000/mo (scale what works)
|
||||
|
||||
---
|
||||
|
||||
## Channel Strategy
|
||||
|
||||
### Primary Channels (Test First)
|
||||
|
||||
| Channel | Budget | Goal | Target CPA |
|
||||
|---------|--------|------|------------|
|
||||
| Google Search | $3,000/mo | High-intent signups | <$20 |
|
||||
| Facebook/Instagram | $2,000/mo | Awareness + signups | <$15 |
|
||||
| YouTube | $1,500/mo | Consideration | <$25 |
|
||||
| Reddit | $500/mo | Niche targeting | <$10 |
|
||||
|
||||
### Secondary Channels (Scale Later)
|
||||
|
||||
| Channel | Budget | Goal | Notes |
|
||||
|---------|--------|------|-------|
|
||||
| Twitter/X | $1,000/mo | Screenwriter targeting | Test after launch |
|
||||
| Podcast ads | $2,000/mo | Trusted endorsements | Scriptnotes, etc. |
|
||||
| LinkedIn | $1,000/mo | Professional writers | Higher CPA |
|
||||
| TikTok | $1,000/mo | Gen Z writers | Creative testing |
|
||||
|
||||
---
|
||||
|
||||
## Google Ads Strategy
|
||||
|
||||
### Campaign Structure
|
||||
|
||||
#### Campaign 1: Branded Search
|
||||
**Keywords:** "scripter", "scripter app", "scripter screenwriting"
|
||||
**Budget:** $200/mo
|
||||
**Goal:** Protect brand, capture direct traffic
|
||||
|
||||
| Keyword | Match Type | Max CPC | Landing Page |
|
||||
|---------|------------|---------|--------------|
|
||||
| scripter | Exact | $1.00 | Homepage |
|
||||
| scripter app | Exact | $1.00 | Homepage |
|
||||
| scripter screenwriting | Exact | $1.00 | Homepage |
|
||||
|
||||
#### Campaign 2: Competitor Alternatives
|
||||
**Keywords:** "final draft alternative", "writerduet alternative"
|
||||
**Budget:** $1,500/mo
|
||||
**Goal:** Capture competitor dissatisfiers
|
||||
|
||||
| Keyword | Match Type | Max CPC | Landing Page |
|
||||
|---------|------------|---------|--------------|
|
||||
| final draft alternative | Phrase | $3.00 | /pricing |
|
||||
| final draft vs | Phrase | $3.00 | Comparison page |
|
||||
| writerduet alternative | Phrase | $2.50 | /pricing |
|
||||
| celtx alternative | Phrase | $2.00 | /pricing |
|
||||
| fade in alternative | Phrase | $2.00 | /pricing |
|
||||
|
||||
**Ad Copy (Final Draft Alternative):**
|
||||
```
|
||||
Headline 1: Final Draft Alternative
|
||||
Headline 2: Write Faster with Scripter
|
||||
Headline 3: Free to Start
|
||||
|
||||
Description 1: All the power of Final Draft at 1/25th the price. Real-time collaboration included.
|
||||
Description 2: Join thousands of writers who made the switch. Start free, upgrade anytime.
|
||||
|
||||
Sitelinks:
|
||||
- Pricing (Free / Pro $7.99 / Premium $10.99)
|
||||
- Features (Real-time collaboration, AI assistant)
|
||||
- Compare (See how we stack up)
|
||||
- Start Free (No credit card required)
|
||||
```
|
||||
|
||||
#### Campaign 3: Screenwriting Software
|
||||
**Keywords:** "screenwriting software", "screenplay writer"
|
||||
**Budget:** $1,000/mo
|
||||
**Goal:** Capture category searches
|
||||
|
||||
| Keyword | Match Type | Max CPC | Landing Page |
|
||||
|---------|------------|---------|--------------|
|
||||
| screenwriting software | Phrase | $4.00 | Homepage |
|
||||
| screenplay writing software | Phrase | $4.00 | Homepage |
|
||||
| write a screenplay | Phrase | $3.50 | Homepage |
|
||||
| script writing software | Phrase | $3.50 | Homepage |
|
||||
| free screenwriting software | Phrase | $2.50 | Homepage |
|
||||
|
||||
#### Campaign 4: Feature-Specific
|
||||
**Keywords:** "collaborative screenwriting", "real-time writing"
|
||||
**Budget:** $300/mo
|
||||
**Goal:** Highlight differentiation
|
||||
|
||||
| Keyword | Match Type | Max CPC | Landing Page |
|
||||
|---------|------------|---------|--------------|
|
||||
| collaborative screenwriting | Phrase | $3.00 | /features |
|
||||
| real-time writing software | Phrase | $3.00 | /features |
|
||||
| cloud screenwriting | Phrase | $2.50 | /features |
|
||||
|
||||
### Google Ads Extensions
|
||||
|
||||
| Extension | Content |
|
||||
|-----------|---------|
|
||||
| Sitelinks | Pricing, Features, Compare, Blog |
|
||||
| Callouts | Free to Start, Real-Time Collaboration, AI Assistant, Cloud Backup |
|
||||
| Structured Snippets | Features: Formatting, Collaboration, AI, Export, Templates |
|
||||
| Price Extension | Free, Pro $7.99/mo, Premium $10.99/mo |
|
||||
|
||||
---
|
||||
|
||||
## Facebook/Instagram Ads Strategy
|
||||
|
||||
### Audience Targeting
|
||||
|
||||
#### Audience 1: Screenwriting Interest
|
||||
```
|
||||
Interests:
|
||||
- Screenwriting
|
||||
- Final Draft
|
||||
- Screenplay
|
||||
- Film production
|
||||
- Television writing
|
||||
|
||||
Behaviors:
|
||||
- Engaged shoppers
|
||||
- Early technology adopters
|
||||
|
||||
Age: 22-55
|
||||
Locations: US, UK, Canada, Australia
|
||||
```
|
||||
|
||||
#### Audience 2: Film School Students
|
||||
```
|
||||
Interests:
|
||||
- Film school
|
||||
- USC School of Cinematic Arts
|
||||
- UCLA Film School
|
||||
- NYU Tisch School of the Arts
|
||||
|
||||
Education:
|
||||
- College students (all years)
|
||||
- Fields of study: Film, Communications, English
|
||||
|
||||
Age: 18-30
|
||||
```
|
||||
|
||||
#### Audience 3: WriterDuet/Final Draft Users
|
||||
```
|
||||
Interests:
|
||||
- WriterDuet
|
||||
- Final Draft (software)
|
||||
- Celtx
|
||||
|
||||
Behaviors:
|
||||
- Software purchasers
|
||||
- Digital content buyers
|
||||
|
||||
Age: 22-55
|
||||
```
|
||||
|
||||
#### Audience 4: Lookalike Audiences
|
||||
```
|
||||
Source:
|
||||
- Email list (waitlist, users)
|
||||
- Website visitors (last 30 days)
|
||||
- Video viewers (75%+ completion)
|
||||
|
||||
Lookalike: 1%, 2%, 5%
|
||||
```
|
||||
|
||||
### Creative Strategy
|
||||
|
||||
#### Ad Format 1: Single Image (Problem/Solution)
|
||||
**Visual:** Split screen — frustrated writer with Final Draft vs. happy collaborators in Scripter
|
||||
**Headline:** "Still Using Final Draft?"
|
||||
**Primary Text:** "Join the modern screenwriting revolution. Real-time collaboration, AI assistance, cloud backup — all for less than $8/month."
|
||||
**CTA:** Start Free Trial
|
||||
|
||||
#### Ad Format 2: Carousel (Features)
|
||||
**Card 1:** Industry-standard formatting
|
||||
**Card 2:** Real-time collaboration
|
||||
**Card 3:** AI writing assistant
|
||||
**Card 4:** Cloud backup everywhere
|
||||
**Card 5:** Free to start
|
||||
**CTA:** Learn More
|
||||
|
||||
#### Ad Format 3: Video (Demo)
|
||||
**Length:** 30 seconds
|
||||
**Content:** Screen recording showing real-time collaboration
|
||||
**Hook (0-3s):** "Watch two writers work on the same script, at the same time."
|
||||
**CTA:** Try Free
|
||||
|
||||
#### Ad Format 4: Stories (Vertical)
|
||||
**Visual:** Phone mockup showing Scripter app
|
||||
**Text:** "Write your screenplay on any device"
|
||||
**CTA:** Swipe Up to Start Free
|
||||
|
||||
### Facebook Budget Allocation
|
||||
|
||||
| Campaign | Budget/mo | Goal |
|
||||
|----------|-----------|------|
|
||||
| Prospecting (cold audiences) | $1,200 | Signups |
|
||||
| Retargeting (website visitors) | $500 | Conversions |
|
||||
| Lookalike (email list) | $300 | Signups |
|
||||
|
||||
---
|
||||
|
||||
## YouTube Ads Strategy
|
||||
|
||||
### Ad Format: Skippable In-Stream
|
||||
**Length:** 15-30 seconds (optimized for non-skip)
|
||||
**Budget:** $1,500/mo
|
||||
**CPV Target:** <$0.10
|
||||
|
||||
### Video Concepts
|
||||
|
||||
#### Video 1: "The Problem" (15s)
|
||||
```
|
||||
[0-3s] Writer frustrated, staring at blank page
|
||||
Text: "Screenwriting shouldn't be this hard."
|
||||
|
||||
[3-10s] Cut to Scripter interface, two cursors typing
|
||||
Text: "Write together. In real-time."
|
||||
|
||||
[10-15s] Scripter logo, CTA
|
||||
Text: "Scripter — Write Faster"
|
||||
CTA: Start Free at scripter.app
|
||||
```
|
||||
|
||||
#### Video 2: "Final Draft Comparison" (30s)
|
||||
```
|
||||
[0-5s] "Final Draft costs $199. Here's what you get:"
|
||||
Show: Outdated interface, desktop-only
|
||||
|
||||
[5-15s] "Scripter is $7.99/month. Here's what you get:"
|
||||
Show: Modern interface, collaboration, cloud, AI
|
||||
|
||||
[15-25s] "Same formatting. Better tools. 1/25th the price."
|
||||
Side-by-side comparison
|
||||
|
||||
[25-30s] "Make the switch. Start free."
|
||||
CTA: scripter.app
|
||||
```
|
||||
|
||||
#### Video 3: "Feature Demo" (30s)
|
||||
```
|
||||
[0-5s] "This is Scripter."
|
||||
|
||||
[5-20s] Quick cuts of features:
|
||||
- Formatting automatically
|
||||
- Two people typing together
|
||||
- AI suggestion appearing
|
||||
- Export to PDF
|
||||
|
||||
[20-25s] "Everything you need. Nothing you don't."
|
||||
|
||||
[25-30s] "Free to start. Upgrade anytime."
|
||||
CTA: scripter.app
|
||||
```
|
||||
|
||||
### YouTube Targeting
|
||||
|
||||
| Targeting Type | Details | Budget |
|
||||
|----------------|---------|--------|
|
||||
| Keywords | "screenwriting tutorial", "how to write a screenplay" | $500/mo |
|
||||
| Placements | Screenwriting YouTube channels | $500/mo |
|
||||
| Affinity | Film enthusiasts, screenwriters | $500/mo |
|
||||
|
||||
### Channel Placements
|
||||
|
||||
Target ads on these channels:
|
||||
- Screenwriting Life
|
||||
- Script Reader DIY
|
||||
- John August (if possible)
|
||||
- Go Into The Story
|
||||
- Film Courage
|
||||
|
||||
---
|
||||
|
||||
## Reddit Ads Strategy
|
||||
|
||||
### Subreddit Targeting
|
||||
|
||||
| Subreddit | Members | Budget | Notes |
|
||||
|-----------|---------|--------|-------|
|
||||
| r/Screenwriting | 250k+ | $200/mo | Primary target |
|
||||
| r/Filmmakers | 500k+ | $150/mo | Adjacent audience |
|
||||
| r/WriteStories | 50k+ | $50/mo | Writers generally |
|
||||
| r/FinalDraft | 5k+ | $100/mo | Competitor users |
|
||||
|
||||
### Ad Creative (Reddit Native)
|
||||
|
||||
**Title:** "Tired of Final Draft's $199 price tag?"
|
||||
**Content:** "Scripter is a modern alternative with real-time collaboration, AI assistance, and cloud backup. Free to start, Pro at $7.99/mo."
|
||||
**CTA:** Try Free
|
||||
|
||||
**Title:** "Finally, a screenwriting tool built for 2026"
|
||||
**Content:** "Real-time collaboration. AI writing assistant. Industry-standard formatting. And it's free to start."
|
||||
**CTA:** Learn More
|
||||
|
||||
---
|
||||
|
||||
## Retargeting Strategy
|
||||
|
||||
### Audience Segments
|
||||
|
||||
| Segment | Size | Budget | Message |
|
||||
|---------|------|--------|---------|
|
||||
| Homepage visitors (no signup) | Largest | $300/mo | "Start writing free" |
|
||||
| Pricing page visitors (no trial) | Medium | $400/mo | "14-day Pro trial free" |
|
||||
| Trial started (no conversion) | Small | $300/mo | "Last chance: 50% off" |
|
||||
| Video viewers (75%+) | Medium | $200/mo | Feature reminder |
|
||||
|
||||
### Retargeting Ads
|
||||
|
||||
#### Segment 1: Homepage Visitors
|
||||
**Channel:** Facebook, Google Display
|
||||
**Message:** "Ready to write your screenplay?"
|
||||
**Offer:** Free account, no credit card
|
||||
|
||||
#### Segment 2: Pricing Page Visitors
|
||||
**Channel:** Facebook, Google Search
|
||||
**Message:** "Not sure? Try Pro free for 14 days."
|
||||
**Offer:** 14-day trial
|
||||
|
||||
#### Segment 3: Trial Users (Expiring)
|
||||
**Channel:** Email (primary), Facebook (secondary)
|
||||
**Message:** "Your trial ends in 3 days. Keep Pro for 50% off."
|
||||
**Offer:** 50% off first 3 months
|
||||
|
||||
---
|
||||
|
||||
## Landing Page Strategy
|
||||
|
||||
### Dedicated Landing Pages
|
||||
|
||||
| Campaign | Landing Page | Goal |
|
||||
|----------|--------------|------|
|
||||
| Final Draft alternative | /vs/final-draft | Comparison + conversion |
|
||||
| WriterDuet alternative | /vs/writerduet | Comparison + conversion |
|
||||
| Google Search (general) | Homepage | Signups |
|
||||
| Facebook (cold) | Homepage or /features | Awareness + signups |
|
||||
| Retargeting | /pricing | Trial start |
|
||||
|
||||
### Landing Page Elements
|
||||
|
||||
**Above the fold:**
|
||||
- Headline matching ad copy
|
||||
- Subheadline with key benefit
|
||||
- Primary CTA (Start Free)
|
||||
- Trust signals (user count, ratings)
|
||||
|
||||
**Below the fold:**
|
||||
- Feature breakdown
|
||||
- Social proof (testimonials)
|
||||
- Comparison table
|
||||
- FAQ
|
||||
- Secondary CTA
|
||||
|
||||
**Conversion optimization:**
|
||||
- No navigation (reduce exit points)
|
||||
- Single CTA focus
|
||||
- Form friction: email only (no credit card)
|
||||
- Exit-intent popup (10% off)
|
||||
|
||||
---
|
||||
|
||||
## Budget & Forecast
|
||||
|
||||
### Month 2-3 (Testing Phase)
|
||||
|
||||
| Channel | Budget/mo | Expected Signups | CPA |
|
||||
|---------|-----------|------------------|-----|
|
||||
| Google Search | $3,000 | 200 | $15 |
|
||||
| Facebook/Instagram | $2,000 | 150 | $13 |
|
||||
| YouTube | $1,500 | 75 | $20 |
|
||||
| Reddit | $500 | 50 | $10 |
|
||||
| **Total** | **$7,000** | **475** | **$14.70** |
|
||||
|
||||
### Month 4-6 (Scaling Phase)
|
||||
|
||||
| Channel | Budget/mo | Expected Signups | CPA |
|
||||
|---------|-----------|------------------|-----|
|
||||
| Google Search | $6,000 | 400 | $15 |
|
||||
| Facebook/Instagram | $4,000 | 350 | $11 |
|
||||
| YouTube | $3,000 | 150 | $20 |
|
||||
| Reddit | $1,000 | 100 | $10 |
|
||||
| Podcast ads | $2,000 | 100 | $20 |
|
||||
| **Total** | **$16,000** | **1,100** | **$14.50** |
|
||||
|
||||
### Conversion Funnel (Paid Traffic)
|
||||
|
||||
```
|
||||
1,100 signups/month (from paid)
|
||||
↓ 50% activation
|
||||
550 activated users
|
||||
↓ 10% conversion
|
||||
55 paid conversions/month
|
||||
↓ $10 ARPU
|
||||
$550 MRR added/month from paid
|
||||
```
|
||||
|
||||
**Break-even timeline:** 24-30 months (based on LTV:CAC ratio)
|
||||
|
||||
---
|
||||
|
||||
## Measurement & Optimization
|
||||
|
||||
### KPIs to Track
|
||||
|
||||
| Metric | Target | Frequency |
|
||||
|--------|--------|-----------|
|
||||
| Impressions | — | Daily |
|
||||
| Clicks | — | Daily |
|
||||
| CTR | 2%+ (Search), 1%+ (Social) | Weekly |
|
||||
| CPC | <$3 (Search), <$1 (Social) | Weekly |
|
||||
| Signups | — | Daily |
|
||||
| CPA | <$20 (Search), <$15 (Social) | Weekly |
|
||||
| Activation rate | 50%+ | Weekly |
|
||||
| Conversion rate | 10%+ | Weekly |
|
||||
| LTV:CAC | 3:1+ | Monthly |
|
||||
|
||||
### Optimization Cadence
|
||||
|
||||
| Frequency | Action |
|
||||
|-----------|--------|
|
||||
| Daily | Monitor spend, pause underperformers |
|
||||
| Weekly | Adjust bids, test new ad copy |
|
||||
| Bi-weekly | Launch new creatives |
|
||||
| Monthly | Channel budget reallocation |
|
||||
| Quarterly | Strategy review, new channel tests |
|
||||
|
||||
### A/B Testing Plan
|
||||
|
||||
**Test 1: Ad Copy (Google)**
|
||||
- Variant A: "Final Draft Alternative"
|
||||
- Variant B: "Write Faster"
|
||||
- Metric: CTR, CPA
|
||||
|
||||
**Test 2: Creative (Facebook)**
|
||||
- Variant A: Problem/Solution image
|
||||
- Variant B: Feature carousel
|
||||
- Metric: CTR, CPA
|
||||
|
||||
**Test 3: Landing Page**
|
||||
- Variant A: Homepage
|
||||
- Variant B: Dedicated landing page
|
||||
- Metric: Signup rate
|
||||
|
||||
**Test 4: Offer**
|
||||
- Variant A: Free account
|
||||
- Variant B: 14-day Pro trial
|
||||
- Metric: Trial start rate, conversion rate
|
||||
|
||||
---
|
||||
|
||||
## Creative Production
|
||||
|
||||
### Assets Needed
|
||||
|
||||
| Asset | Quantity | Format | Priority |
|
||||
|-------|----------|--------|----------|
|
||||
| Static images | 10 | 1200×628, 1080×1080 | High |
|
||||
| Video ads | 5 | 15s, 30s (16:9, 9:16) | High |
|
||||
| Landing pages | 3 | Web | High |
|
||||
| Ad copy variants | 20 | Text | Medium |
|
||||
| Testimonials | 5 | Text + photo | Medium |
|
||||
|
||||
### Production Budget
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| Video production (Fiverr/Upwork) | $1,500 |
|
||||
| Graphic design | $500 |
|
||||
| Landing page development | In-house |
|
||||
| **Total** | **$2,000 one-time** |
|
||||
|
||||
---
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
| Risk | Likelihood | Impact | Mitigation |
|
||||
|------|------------|--------|------------|
|
||||
| High CPA | Medium | High | Set CPA caps, pause underperformers |
|
||||
| Ad fatigue | Medium | Medium | Rotate creatives every 2 weeks |
|
||||
| Competitor bidding | Low | Low | Focus on long-tail keywords |
|
||||
| Account suspensions | Low | High | Follow policies, have backup accounts |
|
||||
| Budget waste | Medium | Medium | Daily monitoring, automated rules |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Set up ad accounts** - Google Ads, Facebook Business Manager
|
||||
2. **Create tracking** - UTM parameters, conversion pixels
|
||||
3. **Produce creatives** - Images, videos, ad copy
|
||||
4. **Build landing pages** - /vs/final-draft, /vs/writerduet
|
||||
5. **Launch Google Search** - Start with branded + competitor keywords
|
||||
6. **Launch Facebook** - Test 3-5 audiences, 5+ creatives
|
||||
7. **Monitor daily** - Pause underperformers, adjust bids
|
||||
8. **Optimize weekly** - Reallocation based on CPA
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- FRE-577: Marketing website (landing pages)
|
||||
- FRE-581: Launch campaign (organic first, paid after)
|
||||
- FRE-585: Analytics dashboard (track paid performance)
|
||||
|
||||
**Dependencies:**
|
||||
- Budget approval ($7,000-16,000/mo)
|
||||
- Creative production resources
|
||||
- Analytics tracking implementation (CTO)
|
||||
- Landing page development
|
||||
407
marketing/partnership-strategy.md
Normal file
407
marketing/partnership-strategy.md
Normal file
@@ -0,0 +1,407 @@
|
||||
# Scripter Partnership Outreach Strategy
|
||||
|
||||
**Issue:** FRE-583
|
||||
**Priority:** Medium
|
||||
**Owner:** CMO
|
||||
**Status:** Draft
|
||||
**Launch:** Month 2+
|
||||
|
||||
---
|
||||
|
||||
## Partnership Overview
|
||||
|
||||
**Goal:** Build strategic partnerships that drive user acquisition, enhance product value, and establish market credibility.
|
||||
|
||||
**Target Outcomes (90 days):**
|
||||
- 5+ integration partnerships
|
||||
- 10+ affiliate partners
|
||||
- 3+ film school partnerships
|
||||
- 2+ industry association partnerships
|
||||
|
||||
---
|
||||
|
||||
## Partnership Categories
|
||||
|
||||
### 1. Integration Partners (Product)
|
||||
|
||||
**Goal:** Deep product integrations that add value for mutual users.
|
||||
|
||||
#### Priority Targets
|
||||
|
||||
| Company | Product | Integration Type | Priority |
|
||||
|---------|---------|------------------|----------|
|
||||
| StudioBinder | Production management | Script → shooting schedule | High |
|
||||
| Final Draft | Screenwriting software | FDX import/export | High |
|
||||
| Celtx | Pre-production | Script breakdown | Medium |
|
||||
| WriterDuet | Screenwriting | Migration tool | Medium |
|
||||
| Fade In | Screenwriting | File compatibility | Low |
|
||||
| Highland 2 | Screenwriting | Fountain sync | Low |
|
||||
|
||||
#### Outreach Approach
|
||||
|
||||
**StudioBinder (Highest Priority)**
|
||||
- **Value prop:** "Your users write scripts in Scripter, then import to StudioBinder for production"
|
||||
- **Integration:** One-click export from Scripter → StudioBinder project
|
||||
- **Co-marketing:** Blog post, social swap, newsletter mention
|
||||
- **Contact:** Founder/CEO via LinkedIn or warm intro
|
||||
- **Timeline:** 4-6 weeks to close
|
||||
|
||||
**Integration Specs:**
|
||||
```
|
||||
Scripter → StudioBinder:
|
||||
- Script metadata (title, author, contact)
|
||||
- Scene breakdown (sluglines, descriptions)
|
||||
- Character list
|
||||
- Location list
|
||||
- Export format: StudioBinder API or CSV
|
||||
|
||||
StudioBinder → Scripter:
|
||||
- Production notes
|
||||
- Shooting schedule
|
||||
- Call sheets
|
||||
- Import via API
|
||||
```
|
||||
|
||||
#### Integration Benefits
|
||||
|
||||
| Benefit | Scripter | Partner |
|
||||
|---------|----------|---------|
|
||||
| User value | Enhanced workflow | Enhanced workflow |
|
||||
| User acquisition | Their users discover us | Our users discover them |
|
||||
| Revenue share | Possible | Possible |
|
||||
| Co-marketing | Joint content | Joint content |
|
||||
|
||||
---
|
||||
|
||||
### 2. Affiliate Partners (Distribution)
|
||||
|
||||
**Goal:** Resellers and affiliates who promote Scripter to their audience.
|
||||
|
||||
#### Target Categories
|
||||
|
||||
| Category | Examples | Commission |
|
||||
|----------|----------|------------|
|
||||
| Screenwriting blogs | ScreenCraft, Script Magazine | 20% recurring |
|
||||
| Film education | MasterClass, Skillshare | 25% recurring |
|
||||
| YouTube creators | Screenwriting tutorials | 30% first year |
|
||||
| Podcasts | Scriptnotes, Q&A | 20% recurring |
|
||||
| Film communities | Stage 32, Reddit | 15% recurring |
|
||||
|
||||
#### Affiliate Program Structure
|
||||
|
||||
**Commission Tiers:**
|
||||
| Tier | Monthly Referrals | Commission |
|
||||
|------|-------------------|------------|
|
||||
| Bronze | 1-10 | 20% recurring |
|
||||
| Silver | 11-50 | 25% recurring |
|
||||
| Gold | 51-200 | 30% recurring |
|
||||
| Platinum | 200+ | 35% recurring + bonus |
|
||||
|
||||
**Affiliate Resources:**
|
||||
- Unique tracking links
|
||||
- Banner ads (multiple sizes)
|
||||
- Email swipe copy
|
||||
- Social media templates
|
||||
- Product screenshots
|
||||
- Exclusive discount codes (10% off)
|
||||
|
||||
**Top Affiliate Targets:**
|
||||
|
||||
1. **ScreenCraft** (screencraft.org)
|
||||
- Audience: 100k+ screenwriters
|
||||
- Partnership: Affiliate + content swap
|
||||
- Contact: Submit via website partnership form
|
||||
|
||||
2. **Stage 32** (stage32.com)
|
||||
- Audience: 500k+ film professionals
|
||||
- Partnership: Affiliate + exclusive member discount
|
||||
- Contact: partnerships@stage32.com
|
||||
|
||||
3. **John August** (johnaugust.com)
|
||||
- Audience: Screenwriting blog, podcast
|
||||
- Partnership: Affiliate + potential endorsement
|
||||
- Contact: Via blog contact form
|
||||
|
||||
4. **Scriptnotes Podcast**
|
||||
- Audience: 50k+ listeners per episode
|
||||
- Partnership: Sponsorship → Affiliate
|
||||
- Contact: scriptnotespod@gmail.com
|
||||
|
||||
---
|
||||
|
||||
### 3. Film School Partnerships (Education)
|
||||
|
||||
**Goal:** Get Scripter into film curricula and student workflows.
|
||||
|
||||
#### Target Schools
|
||||
|
||||
| School | Program | Students | Priority |
|
||||
|--------|---------|----------|----------|
|
||||
| USC School of Cinematic Arts | Screenwriting | 500+ | High |
|
||||
| UCLA School of Theater, Film & TV | Screenwriting | 400+ | High |
|
||||
| NYU Tisch School of the Arts | Film & TV | 600+ | High |
|
||||
| AFI Conservatory | Screenwriting | 150 | Medium |
|
||||
| Chapman University | Dodge College | 300+ | Medium |
|
||||
| Savannah College of Art & Design | Film | 400+ | Medium |
|
||||
|
||||
#### Partnership Offer
|
||||
|
||||
**For Schools:**
|
||||
- Free Premium accounts for all faculty
|
||||
- 50% discount for all students (verified .edu email)
|
||||
- Free curriculum integration (teaching materials)
|
||||
- Guest lectures from Scripter team
|
||||
- Sponsorship of student screenwriting competitions
|
||||
|
||||
**For Students:**
|
||||
- Premium features at Free tier price ($0)
|
||||
- Extended trial (30 days vs 14 days)
|
||||
- Student showcase opportunities
|
||||
- Internship opportunities at Scripter
|
||||
|
||||
#### Outreach Strategy
|
||||
|
||||
**Step 1: Identify Champions**
|
||||
- Find screenwriting professors via school websites
|
||||
- Look for tech-forward faculty (check their published work)
|
||||
- Prioritize schools with existing online curriculum
|
||||
|
||||
**Step 2: Warm Introduction**
|
||||
- Leverage alumni networks
|
||||
- Use LinkedIn to find connections
|
||||
- Attend film school career fairs
|
||||
|
||||
**Step 3: Pilot Program**
|
||||
- Start with 1-2 professors
|
||||
- Provide free accounts for their classes
|
||||
- Gather feedback and testimonials
|
||||
- Expand to full school partnership
|
||||
|
||||
**Step 4: Formal Partnership**
|
||||
- Sign education partnership agreement
|
||||
- List school on Scripter website
|
||||
- Co-announce via press release
|
||||
- Annual renewal with usage review
|
||||
|
||||
---
|
||||
|
||||
### 4. Industry Association Partnerships (Credibility)
|
||||
|
||||
**Goal:** Endorsements and partnerships that build credibility.
|
||||
|
||||
#### Target Organizations
|
||||
|
||||
| Organization | Members | Partnership Type |
|
||||
|--------------|---------|------------------|
|
||||
| Writers Guild of America (WGA) | 13,000+ | Member discount |
|
||||
| Writers Guild of America West | 12,000+ | Sponsorship |
|
||||
| Academy of Motion Picture Arts | 10,000+ | Member benefit |
|
||||
| National Association of Screenwriters | 5,000+ | Affiliate |
|
||||
| Film Independent | 7,000+ | Sponsorship |
|
||||
| Austin Film Festival | 10,000+ attendees | Conference sponsor |
|
||||
|
||||
#### Partnership Benefits
|
||||
|
||||
| Benefit | WGA Example |
|
||||
|---------|-------------|
|
||||
| Member discount | 20% off Pro for WGA members |
|
||||
| Logo placement | "Official Partner of WGA" on website |
|
||||
| Newsletter mention | Monthly WGA newsletter feature |
|
||||
| Event sponsorship | WGA events, panel participation |
|
||||
| Job board | Post Scripter jobs on WGA board |
|
||||
|
||||
---
|
||||
|
||||
### 5. Technology Partners (Infrastructure)
|
||||
|
||||
**Goal:** Technology partnerships that reduce costs or add features.
|
||||
|
||||
#### Targets
|
||||
|
||||
| Company | Partnership Type | Benefit |
|
||||
|---------|------------------|---------|
|
||||
| Clerk (auth) | Startup program | Free tier until 10k users |
|
||||
| Turso (database) | Startup program | Free tier, co-marketing |
|
||||
| Vercel (hosting) | Startup program | Credits, technical support |
|
||||
| AWS | Activate program | $10k credits |
|
||||
| Google Cloud | Startup program | $5k credits |
|
||||
|
||||
#### Application Process
|
||||
|
||||
1. **Clerk Startup Program**
|
||||
- Apply at clerk.com/startups
|
||||
- Requirements: <2 years old, <$10k MRR
|
||||
- Benefit: Free up to 10k MAU
|
||||
|
||||
2. **AWS Activate**
|
||||
- Apply at aws.amazon.com/activate
|
||||
- Tiers: Founders ($1k), Portfolio ($10k), Startup ($100k)
|
||||
- Requirements: Incorporation, website, pitch deck
|
||||
|
||||
3. **Google Cloud for Startups**
|
||||
- Apply at cloud.google.com/startup
|
||||
- Benefit: Up to $100k credits over 2 years
|
||||
- Requirements: <5 years old, VC-backed or accelerator
|
||||
|
||||
---
|
||||
|
||||
## Outreach Templates
|
||||
|
||||
### Integration Partner Email
|
||||
|
||||
```
|
||||
Subject: Partnership opportunity: Scripter × [Company]
|
||||
|
||||
Hi [Name],
|
||||
|
||||
I'm [Your Name], CMO at Scripter — the modern screenwriting platform
|
||||
built for collaboration. We've been following [Company]'s work in
|
||||
[their space] and believe there's a strong partnership opportunity.
|
||||
|
||||
**The opportunity:**
|
||||
[Specific integration idea that benefits both user bases]
|
||||
|
||||
**Why Scripter:**
|
||||
- [X,000] active screenwriters using our platform
|
||||
- Fastest-growing screenwriting tool in 2026
|
||||
- Modern tech stack (Tauri + SolidJS)
|
||||
- Strong NPS ([X])
|
||||
|
||||
**Next steps:**
|
||||
I'd love to schedule a 20-minute call to explore how we can create
|
||||
value for both our users. Are you available [date options]?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
```
|
||||
|
||||
### Affiliate Partner Email
|
||||
|
||||
```
|
||||
Subject: Affiliate partnership: Earn 30% recurring with Scripter
|
||||
|
||||
Hi [Name],
|
||||
|
||||
I'm a big fan of [their content] — especially [specific piece].
|
||||
I'm reaching out because I think your audience would love Scripter,
|
||||
and we have an affiliate program that could be mutually beneficial.
|
||||
|
||||
**Scripter in brief:**
|
||||
- Modern screenwriting platform (Final Draft alternative)
|
||||
- Free to start, Pro at $7.99/mo
|
||||
- Real-time collaboration, AI assistance, cloud backup
|
||||
|
||||
**Affiliate benefits:**
|
||||
- 30% recurring commission (earn every month)
|
||||
- Exclusive discount code for your audience (10% off)
|
||||
- Marketing assets (banners, email copy, social posts)
|
||||
- Dedicated affiliate manager
|
||||
|
||||
If you're interested, I can send over more details or set up
|
||||
a quick call to discuss.
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
```
|
||||
|
||||
### Film School Partnership Email
|
||||
|
||||
```
|
||||
Subject: Free screenwriting software for [School Name] students
|
||||
|
||||
Dear Professor [Name],
|
||||
|
||||
I'm [Your Name], CMO at Scripter, a modern screenwriting platform
|
||||
used by thousands of professional writers. I'm reaching out to
|
||||
explore a partnership with [School Name]'s screenwriting program.
|
||||
|
||||
**What we're offering:**
|
||||
- Free Premium accounts for all faculty
|
||||
- 50% discount for all students (verified .edu)
|
||||
- Curriculum integration materials
|
||||
- Guest lecture opportunities
|
||||
- Student showcase platform
|
||||
|
||||
**Why Scripter for film school:**
|
||||
- Industry-standard formatting (FDX compatible)
|
||||
- Real-time collaboration (perfect for writer's rooms)
|
||||
- Cloud-based (works on any device)
|
||||
- Affordable for students after graduation
|
||||
|
||||
I'd love to schedule a call to discuss how we can support
|
||||
[School Name]'s screenwriting program. Would you be available
|
||||
for a 20-minute conversation next week?
|
||||
|
||||
Best regards,
|
||||
[Your Name]
|
||||
CMO, Scripter
|
||||
[Phone]
|
||||
[Calendly link]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Partnership Tracking
|
||||
|
||||
### CRM Fields
|
||||
|
||||
| Field | Description |
|
||||
|-------|-------------|
|
||||
| Partner name | Company/organization name |
|
||||
| Category | Integration/Affiliate/Education/Association |
|
||||
| Status | Prospecting → Outreach → Negotiation → Live |
|
||||
| Contact | Primary contact name, email, phone |
|
||||
| Priority | High/Medium/Low |
|
||||
| Expected impact | User acquisition, revenue, credibility |
|
||||
| Next action | Specific next step with due date |
|
||||
|
||||
### Success Metrics
|
||||
|
||||
| Metric | Target (90 days) |
|
||||
|--------|------------------|
|
||||
| Active partnerships | 10+ |
|
||||
| Referral signups | 1,000+ |
|
||||
| Partnership revenue | $5,000 MRR |
|
||||
| Co-marketing content | 10+ pieces |
|
||||
| Event sponsorships | 3+ events |
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| Affiliate commissions | 20-35% of referred revenue |
|
||||
| Event sponsorships | $5,000-20,000 per event |
|
||||
| Co-marketing content | $2,000-5,000 |
|
||||
| Travel (conferences) | $5,000 |
|
||||
| Partnership manager (future hire) | $100k/year |
|
||||
| **Total (cash, excluding commissions)** | **$15,000-35,000** |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Prioritize top 10 targets** - Select from each category
|
||||
2. **Create partnership deck** - 10-slide overview for prospects
|
||||
3. **Build affiliate landing page** - /partners/affiliate with signup
|
||||
4. **Set up affiliate tracking** - Referral software integration
|
||||
5. **Draft outreach emails** - Customize templates for top targets
|
||||
6. **Begin outreach** - Start with highest priority targets
|
||||
7. **Track in CRM** - Log all outreach and responses
|
||||
8. **Report monthly** - Partnership performance review
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- FRE-577: Marketing website (partnership landing pages)
|
||||
- FRE-581: Launch campaign (partnership announcements)
|
||||
- FRE-582: Referral program (affiliate overlap)
|
||||
- FRE-584: Paid ad strategy (co-marketing opportunities)
|
||||
|
||||
**Dependencies:**
|
||||
- Legal review of partnership agreements
|
||||
- Technical resources for integrations
|
||||
- Budget approval for sponsorships
|
||||
421
marketing/press-release.md
Normal file
421
marketing/press-release.md
Normal file
@@ -0,0 +1,421 @@
|
||||
# Scripter Press Release
|
||||
|
||||
**FOR IMMEDIATE RELEASE**
|
||||
|
||||
---
|
||||
|
||||
## Scripter Launches Modern Screenwriting Platform to Challenge Final Draft's Decades-Long Dominance
|
||||
|
||||
**The cloud-native collaborative writing tool brings real-time collaboration, AI-powered features, and affordable pricing to screenwriters worldwide**
|
||||
|
||||
**LOS ANGELES — [LAUNCH DATE], 2026** — Scripter, the modern screenwriting platform built for how writers actually work today, officially launches today, offering a powerful alternative to legacy screenwriting software at a fraction of the cost.
|
||||
|
||||
After [X months/years] of development, Scripter delivers professional-grade screenwriting tools with real-time collaboration, cloud synchronization, and AI-assisted writing features — all accessible from any device with a web browser. The platform launches with a free tier, Pro plan at $9.99/month, and Teams plan at $19.99/month, significantly undercutting Final Draft's $249.99 one-time license.
|
||||
|
||||
### The Problem Scripter Solves
|
||||
|
||||
For three decades, screenwriters have been stuck with software that hasn't evolved: expensive, desktop-bound, and built for solitary writing. But modern screenwriting is collaborative — writers' rooms work remotely, producers need real-time access, and revisions happen at lightning speed.
|
||||
|
||||
"Final Draft costs $200, requires downloads, and makes collaboration a nightmare of email attachments and version confusion," says [Founder Name], Scripter's founder. "We built Scripter for the way writers actually work in 2026 — together, in real-time, from anywhere."
|
||||
|
||||
### Key Features
|
||||
|
||||
**Real-Time Collaboration**
|
||||
- Multiple writers can work on the same script simultaneously
|
||||
- Comments and suggestions appear instantly
|
||||
- No more email chains or "Script_v12_FINAL_REALLYFINAL" files
|
||||
|
||||
**AI-Powered Writing Assistant**
|
||||
- Scene description enhancement
|
||||
- Character voice consistency checking
|
||||
- Format correction and industry standard compliance
|
||||
- Dialogue suggestions (optional — writers stay in control)
|
||||
|
||||
**Cloud-Native Workflow**
|
||||
- Access scripts from any device — Mac, PC, tablet, or phone
|
||||
- Automatic saves and version history
|
||||
- Share links instead of attachments
|
||||
- Works offline with seamless sync
|
||||
|
||||
**Industry-Standard Formatting**
|
||||
- Proper Hollywood screenplay format out of the box
|
||||
- Export to PDF, Final Draft (.fdx), and Fountain
|
||||
- Studio-ready formatting for submissions
|
||||
|
||||
### Market Opportunity
|
||||
|
||||
The screenwriting software market has remained stagnant for years, with Final Draft dominating despite widespread frustration over pricing and outdated technology. Scripter enters a market ripe for disruption:
|
||||
|
||||
- 75,000+ WGA members in the US alone
|
||||
- Hundreds of thousands of aspiring screenwriters globally
|
||||
- Growing remote collaboration needs post-pandemic
|
||||
- Rising demand for AI-assisted creative tools
|
||||
|
||||
### Early Traction
|
||||
|
||||
During beta testing, Scripter attracted [X,XXX] writers from [XX] countries, with users reporting:
|
||||
|
||||
- **33% faster** writing speed with AI assistance
|
||||
- **50% reduction** in revision time with real-time collaboration
|
||||
- **90% satisfaction** rate among beta users
|
||||
- Scripts sold to [major studios/production companies — if applicable]
|
||||
|
||||
### Pricing and Availability
|
||||
|
||||
Scripter is available today at [scripter.app](https://scripter.app) with three tiers:
|
||||
|
||||
| Plan | Price | Best For |
|
||||
|------|-------|----------|
|
||||
| Free | $0 | Students, hobbyists |
|
||||
| Pro | $9.99/month or $99/year | Working screenwriters |
|
||||
| Teams | $19.99/month per user | Writers' rooms, studios |
|
||||
|
||||
All plans include unlimited scripts, cloud storage, and collaboration features. The Pro plan adds AI assistance, version history, and export options. Teams includes advanced permissions, admin controls, and priority support.
|
||||
|
||||
### What's Next
|
||||
|
||||
Scripter's roadmap includes:
|
||||
|
||||
- Mobile apps (iOS and Android) launching Q3 2026
|
||||
- Integration with StudioBinder, Celtx, and production tools
|
||||
- Advanced AI features: beat sheet generator, character development assistant
|
||||
- Enterprise plans for studios and production companies
|
||||
|
||||
### About Scripter
|
||||
|
||||
Scripter is a Los Angeles-based startup building the future of screenwriting. Founded in 2025 by [Founder Name], the company is on a mission to democratize professional screenwriting tools and empower writers worldwide. Scripter is backed by [investors if applicable] and is hiring across engineering, design, and marketing.
|
||||
|
||||
### Media Contact
|
||||
|
||||
[Name]
|
||||
[Title]
|
||||
Email: [press@scripter.app]
|
||||
Phone: [XXX-XXX-XXXX]
|
||||
Website: [scripter.app](https://scripter.app)
|
||||
Press Kit: [scripter.app/press](https://scripter.app/press)
|
||||
|
||||
---
|
||||
|
||||
## Press Kit Assets
|
||||
|
||||
Available at **scripter.app/press**:
|
||||
|
||||
### Logos
|
||||
- Scripter logo (PNG, SVG, EPS)
|
||||
- Icon only (PNG, SVG)
|
||||
- Black and white versions
|
||||
- Horizontal and stacked layouts
|
||||
|
||||
### Screenshots
|
||||
- Dashboard view
|
||||
- Script editor with collaboration
|
||||
- AI assistant in action
|
||||
- Mobile app previews
|
||||
|
||||
### Founder Photos
|
||||
- Headshots (high-res)
|
||||
- Action shots (writing, presenting)
|
||||
- B-roll footage available on request
|
||||
|
||||
### Brand Guidelines
|
||||
- Color palette
|
||||
- Typography
|
||||
- Voice and tone guide
|
||||
- Usage guidelines
|
||||
|
||||
### Demo Access
|
||||
- Press accounts available on request
|
||||
- Demo video: [YouTube/Vimeo link]
|
||||
- Live demo scheduling: [Calendly link]
|
||||
|
||||
---
|
||||
|
||||
## Distribution Strategy
|
||||
|
||||
### Tier 1: Major Tech Publications (Embargoed)
|
||||
|
||||
**Targets:**
|
||||
- TechCrunch
|
||||
- The Verge
|
||||
- Wired
|
||||
- Ars Technica
|
||||
|
||||
**Pitch Angle:** "Final Draft alternative with AI and real-time collaboration"
|
||||
|
||||
**Timing:** Embargo lifts Day 2 of launch week
|
||||
|
||||
**Contact Strategy:**
|
||||
- Personalized pitches to specific writers covering creator tools
|
||||
- Offer exclusive first-look interviews
|
||||
- Provide demo access 1 week before embargo
|
||||
|
||||
### Tier 2: Film Industry Trade Publications
|
||||
|
||||
**Targets:**
|
||||
- Variety
|
||||
- Deadline Hollywood
|
||||
- The Hollywood Reporter
|
||||
- IndieWire
|
||||
|
||||
**Pitch Angle:** "Screenwriting tool built by filmmakers, for filmmakers"
|
||||
|
||||
**Timing:** Day 2-3 of launch week
|
||||
|
||||
**Contact Strategy:**
|
||||
- Emphasize industry credibility
|
||||
- Highlight beta user success stories
|
||||
- Offer founder interviews
|
||||
|
||||
### Tier 3: Screenwriting Communities
|
||||
|
||||
**Targets:**
|
||||
- No Film School
|
||||
- ScreenCraft
|
||||
- Script Magazine
|
||||
- Creative Screenwriting
|
||||
|
||||
**Pitch Angle:** "Professional tools, free to start"
|
||||
|
||||
**Timing:** Day 3-4 of launch week
|
||||
|
||||
**Contact Strategy:**
|
||||
- Provide exclusive discount codes for readers
|
||||
- Offer guest posts and tutorials
|
||||
- Engage in community discussions
|
||||
|
||||
### Tier 4: Productivity and Creator Tools
|
||||
|
||||
**Targets:**
|
||||
- Product Hunt (Day 1 launch)
|
||||
- Hacker News
|
||||
- Indie Hackers
|
||||
- Maker Mag
|
||||
|
||||
**Pitch Angle:** "Cloud-native screenwriting for modern collaboration"
|
||||
|
||||
**Timing:** Product Hunt Day 1, others Day 2-5
|
||||
|
||||
**Contact Strategy:**
|
||||
- Authentic maker-to-maker communication
|
||||
- Share build journey and lessons
|
||||
- Engage genuinely in comments
|
||||
|
||||
### Tier 5: Local and Regional Media
|
||||
|
||||
**Targets:**
|
||||
- LA Business Journal
|
||||
- LA Times Business
|
||||
- Local TV (if newsworthy angle)
|
||||
|
||||
**Pitch Angle:** "LA startup challenges Hollywood legacy software"
|
||||
|
||||
**Timing:** Week 2-3
|
||||
|
||||
---
|
||||
|
||||
## Press Release Distribution Services
|
||||
|
||||
### Option 1: PR Newswire ($400-800)
|
||||
**Pros:** Wide distribution, SEO benefits, credibility
|
||||
**Cons:** Expensive, less targeted
|
||||
|
||||
**Recommended Package:** PR Newswire Advantage ($799)
|
||||
- National distribution
|
||||
- Major search engine pickup
|
||||
- Social media amplification
|
||||
|
||||
### Option 2: EIN Presswire ($100-200)
|
||||
**Pros:** Affordable, decent reach
|
||||
**Cons:** Less prestige than PR Newswire
|
||||
|
||||
**Recommended Package:** $199
|
||||
- National distribution
|
||||
- Basic analytics
|
||||
|
||||
### Option 3: Manual Outreach ($0-100)
|
||||
**Pros:** Targeted, personal relationships
|
||||
**Cons:** Time-intensive, lower initial reach
|
||||
|
||||
**Budget:**
|
||||
- PR distribution service: $0-800
|
||||
- Press kit hosting: $0 (GitHub Pages, Netlify)
|
||||
- Media monitoring: $0 (Google Alerts) or $29/mo (Mention)
|
||||
|
||||
**Total Recommended Budget: $400-800**
|
||||
|
||||
---
|
||||
|
||||
## Pitch Email Templates
|
||||
|
||||
### TechCrunch Pitch
|
||||
|
||||
**Subject:** Final Draft alternative launches with real-time collaboration + AI
|
||||
|
||||
Hi [Writer Name],
|
||||
|
||||
I noticed you covered [similar tool/creator tool space], so I thought you'd be interested in Scripter — a modern screenwriting platform launching today that challenges Final Draft's decades-old dominance.
|
||||
|
||||
**Why it matters:**
|
||||
- Final Draft costs $200 and hasn't evolved since 2012
|
||||
- Screenwriting is now collaborative (writers' rooms, remote teams)
|
||||
- AI can help writers without replacing creativity
|
||||
|
||||
**What's new:**
|
||||
- Real-time collaboration (like Google Docs for screenplays)
|
||||
- AI writing assistant (optional, writer-controlled)
|
||||
- Cloud-native, works on any device
|
||||
- Free tier, Pro at $9.99/month (vs $200 one-time)
|
||||
|
||||
**Traction:** [X,XXX] beta users, [notable customer/sale if applicable]
|
||||
|
||||
I'd love to give you early access and walk you through the platform. Are you available for a 15-minute demo this week?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
[Contact Info]
|
||||
|
||||
---
|
||||
|
||||
### Variety/Deadline Pitch
|
||||
|
||||
**Subject:** New screenwriting tool built by filmmakers challenges Final Draft
|
||||
|
||||
Hi [Writer Name],
|
||||
|
||||
As someone who covers the business of entertainment, I thought you'd be interested in Scripter — a new screenwriting platform launching today that's already being used by working screenwriters and sold to [studio/producer if applicable].
|
||||
|
||||
**The story:**
|
||||
- Screenwriters have been stuck with the same $200 software for 30 years
|
||||
- Modern writers' rooms need real-time collaboration
|
||||
- AI is changing how writers work (for better, not replacement)
|
||||
|
||||
**Why filmmakers care:**
|
||||
- Built by [filmmaker/writer credentials]
|
||||
- Already used on [production if applicable]
|
||||
- Backed by [investor/industry figure if applicable]
|
||||
|
||||
**Available for:**
|
||||
- Founder interview
|
||||
- Demo access
|
||||
- Beta user testimonials
|
||||
|
||||
Would love to share the story. Interested in a quick chat?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
[Contact Info]
|
||||
|
||||
---
|
||||
|
||||
### No Film School Pitch
|
||||
|
||||
**Subject:** Free professional screenwriting tool launches (not clickbait)
|
||||
|
||||
Hi [Name],
|
||||
|
||||
No Film School readers always ask about affordable screenwriting software. Today we're launching Scripter — and the free tier is genuinely professional-grade.
|
||||
|
||||
**What makes it different:**
|
||||
- Not a crippled free trial — unlimited scripts, all core features
|
||||
- Real-time collaboration (game-changer for writing partners)
|
||||
- AI assistance that actually helps (not gimmicky)
|
||||
- Built by people who've sold scripts and worked in writers' rooms
|
||||
|
||||
**For NFS readers:**
|
||||
- Exclusive discount: [CODE] for 3 months free Pro
|
||||
- Guest post opportunity: "How AI is changing screenwriting"
|
||||
- Demo account for hands-on review
|
||||
|
||||
Would love to partner on getting this to your readers. Interested?
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
[Contact Info]
|
||||
|
||||
---
|
||||
|
||||
## Press Timeline
|
||||
|
||||
### T-14 Days (Two Weeks Before Launch)
|
||||
- [ ] Finalize press release
|
||||
- [ ] Build press kit page
|
||||
- [ ] Create target media list (50+ contacts)
|
||||
- [ ] Draft personalized pitch emails
|
||||
|
||||
### T-7 Days (One Week Before)
|
||||
- [ ] Begin embargoed outreach to Tier 1 (TechCrunch, Verge)
|
||||
- [ ] Offer exclusive first-look interviews
|
||||
- [ ] Provide demo access to key journalists
|
||||
|
||||
### T-3 Days
|
||||
- [ ] Follow up on embargoed pitches
|
||||
- [ ] Prepare social media assets for press amplification
|
||||
- [ ] Test press kit page and download links
|
||||
|
||||
### T-1 Day
|
||||
- [ ] Confirm embargoed articles scheduled
|
||||
- [ ] Final press release distribution setup
|
||||
- [ ] Prepare media monitoring (Google Alerts, Mention)
|
||||
|
||||
### Launch Day (Day 1)
|
||||
- [ ] Product Hunt launch (12:01 AM PT)
|
||||
- [ ] Press release distribution goes live
|
||||
- [ ] Social media announcement
|
||||
- [ ] Monitor press pickup and engage
|
||||
|
||||
### Day 2
|
||||
- [ ] Embargoed articles lift (TechCrunch, Variety, etc.)
|
||||
- [ ] Share press coverage across all channels
|
||||
- [ ] Pitch Tier 2-3 publications
|
||||
- [ ] Respond to journalist inquiries
|
||||
|
||||
### Day 3-5
|
||||
- [ ] Continue pitch follow-ups
|
||||
- [ ] Schedule founder interviews
|
||||
- [ ] Share customer/beta user stories
|
||||
- [ ] Monitor and amplify press mentions
|
||||
|
||||
### Week 2-3
|
||||
- [ ] Pitch feature stories and deep-dives
|
||||
- [ ] Pursue podcast interviews
|
||||
- [ ] Local media outreach
|
||||
- [ ] Compile press coverage report
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
| Metric | Target | Measurement |
|
||||
|--------|--------|-------------|
|
||||
| Press mentions | 10+ | Google Alerts, Mention |
|
||||
| Tier 1 coverage | 2-3 articles | TechCrunch, Verge, etc. |
|
||||
| Tier 2 coverage | 3-5 articles | Variety, Deadline, etc. |
|
||||
| Social shares | 500+ | BuzzSumo, social listening |
|
||||
| Website traffic from press | 5,000+ sessions | Google Analytics |
|
||||
| Signups from press | 500+ | UTM tracking |
|
||||
| SEO domain authority | 30+ | Ahrefs, Moz |
|
||||
|
||||
---
|
||||
|
||||
## Follow-Up Strategy
|
||||
|
||||
### If Press Doesn't Respond
|
||||
|
||||
**Day 3 Follow-Up:**
|
||||
"Hi [Name], just floating this to the top of your inbox in case it got buried. Happy to provide demo access or connect you with beta users if helpful."
|
||||
|
||||
**Day 7 Follow-Up:**
|
||||
"Hi [Name], circling back one more time. If this isn't a fit, no worries at all — just didn't want you to miss it if you're covering creator tools or film tech."
|
||||
|
||||
**If No Coverage:**
|
||||
- Pivot to influencer/creator strategy
|
||||
- Double down on Product Hunt and communities
|
||||
- Build relationships for next announcement
|
||||
- Create newsworthy updates (funding, partnerships, features)
|
||||
|
||||
---
|
||||
|
||||
**Document Owner:** CMO
|
||||
**Last Updated:** 2026-04-26
|
||||
**Status:** Ready for distribution
|
||||
**Budget:** $400-800 for PR distribution + $0-100 for monitoring tools
|
||||
339
marketing/product-hunt-assets-brief.md
Normal file
339
marketing/product-hunt-assets-brief.md
Normal file
@@ -0,0 +1,339 @@
|
||||
# Product Hunt Visual Assets Brief - FRE-642
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO / Design
|
||||
**Priority:** High
|
||||
**Due:** 2 weeks before launch date
|
||||
|
||||
---
|
||||
|
||||
## Overview
|
||||
|
||||
This document specifies all visual assets needed for Product Hunt submission. Assets should be created from the Scripter application and brand guidelines.
|
||||
|
||||
---
|
||||
|
||||
## Asset 1: Product Hunt Thumbnail
|
||||
|
||||
**Specifications:**
|
||||
- Size: 240x240px
|
||||
- Format: PNG
|
||||
- Background: Scripter Blue (#518ac8)
|
||||
- Foreground: Scripter logo (white or light variant)
|
||||
|
||||
**Source Files:**
|
||||
- Logo SVG: `/home/mike/code/scripter/src/assets/logo.svg`
|
||||
- Brand colors: `/home/mike/code/FrenoCorp/marketing/brand/identity.md`
|
||||
|
||||
**Design Notes:**
|
||||
- Logo should be centered and clearly visible at small size
|
||||
- Maintain clear space around logo (minimum 20px from edges)
|
||||
- Test visibility at 60x60px (PH thumbnail display size)
|
||||
- Export with transparent or solid blue background
|
||||
|
||||
**Variants to Create:**
|
||||
1. Primary: Logo on solid #518ac8 blue
|
||||
2. Variant A: Logo with subtle gradient background
|
||||
3. Variant B: Logo with "Write Faster" tagline below
|
||||
|
||||
---
|
||||
|
||||
## Asset 2: Product Screenshots (5-7 required)
|
||||
|
||||
**Specifications:**
|
||||
- Size: 1920x1080px (or 16:9 ratio)
|
||||
- Format: PNG
|
||||
- Style: Clean, minimal browser chrome or app window
|
||||
- Include: Subtle drop shadow for depth
|
||||
|
||||
### Required Screenshots
|
||||
|
||||
#### 1. Hero Shot - Main Editor Interface
|
||||
**What to capture:**
|
||||
- Full editor view with sample screenplay
|
||||
- Show industry-standard formatting in action
|
||||
- Include sidebar with scene/character list
|
||||
- Show clean, modern UI
|
||||
|
||||
**Annotations to highlight:**
|
||||
- Real-time formatting (sluglines, dialogue, action)
|
||||
- Clean interface, no clutter
|
||||
|
||||
#### 2. Real-Time Collaboration View
|
||||
**What to capture:**
|
||||
- Multiple cursors visible (different colors)
|
||||
- Live editing indicators
|
||||
- Collaborator avatars or names
|
||||
- Chat/comments panel if available
|
||||
|
||||
**Annotations to highlight:**
|
||||
- "Like Google Docs for screenplays"
|
||||
- Multiple writers working simultaneously
|
||||
|
||||
#### 3. Analytics Dashboard
|
||||
**What to capture:**
|
||||
- Character count breakdown
|
||||
- Scene count and pages
|
||||
- Word count over time graph
|
||||
- Readability metrics
|
||||
|
||||
**Annotations to highlight:**
|
||||
- Data-driven writing insights
|
||||
- Track progress automatically
|
||||
|
||||
#### 4. Export Options
|
||||
**What to capture:**
|
||||
- Export dialog/modal
|
||||
- Show format options: PDF, FDX, Fountain
|
||||
- Quality/settings options
|
||||
|
||||
**Annotations to highlight:**
|
||||
- Industry-standard formats
|
||||
- One-click export
|
||||
|
||||
#### 5. Mobile App Preview
|
||||
**What to capture:**
|
||||
- iOS or Android app running
|
||||
- Same script synced from desktop
|
||||
- Mobile-optimized editing view
|
||||
|
||||
**Annotations to highlight:**
|
||||
- Write anywhere
|
||||
- Real-time sync across devices
|
||||
- *If mobile app not ready, skip or use mockup*
|
||||
|
||||
#### 6. Pricing Page
|
||||
**What to capture:**
|
||||
- Free vs Pro comparison
|
||||
- Clear value proposition
|
||||
- CTA buttons
|
||||
|
||||
**Annotations to highlight:**
|
||||
- Free tier: Unlimited scripts
|
||||
- Pro: $9.99/mo with advanced features
|
||||
|
||||
#### 7. Template Gallery (Optional)
|
||||
**What to capture:**
|
||||
- Template selection screen
|
||||
- Variety: Feature film, TV, Short, etc.
|
||||
|
||||
**Annotations to highlight:**
|
||||
- Start writing immediately
|
||||
- Industry-standard templates
|
||||
|
||||
---
|
||||
|
||||
## Asset 3: Animated GIFs (3-4 recommended)
|
||||
|
||||
**Specifications:**
|
||||
- Size: Max 800x600px (keep file size <5MB)
|
||||
- Format: GIF or MP4 (PH accepts both)
|
||||
- Duration: 3-8 seconds
|
||||
- Loop: Yes
|
||||
|
||||
### Required GIFs
|
||||
|
||||
#### 1. Real-Time Collaboration Demo
|
||||
**Show:**
|
||||
- Two cursors typing simultaneously
|
||||
- Changes appearing in real-time
|
||||
- Collaborator indicators
|
||||
|
||||
**Duration:** 5 seconds
|
||||
**File size target:** <3MB
|
||||
|
||||
#### 2. Auto-Formatting Demo
|
||||
**Show:**
|
||||
- Typing INT. COFFEE SHOP - DAY
|
||||
- Auto-formatting to slugline style
|
||||
- Character name auto-centering
|
||||
- Dialogue width limitation
|
||||
|
||||
**Duration:** 4 seconds
|
||||
**File size target:** <2MB
|
||||
|
||||
#### 3. Export Flow Demo
|
||||
**Show:**
|
||||
- Click Export button
|
||||
- Select format (PDF/FDX)
|
||||
- Download completes
|
||||
|
||||
**Duration:** 3 seconds
|
||||
**File size target:** <2MB
|
||||
|
||||
#### 4. AI Feature Demo (Optional - if ready)
|
||||
**Show:**
|
||||
- AI suggestion or completion
|
||||
- Scene description enhancement
|
||||
- Character name suggestion
|
||||
|
||||
**Duration:** 4 seconds
|
||||
**File size target:** <3MB
|
||||
|
||||
---
|
||||
|
||||
## Asset 4: Maker Video (90 seconds)
|
||||
|
||||
**Specifications:**
|
||||
- Duration: 60-90 seconds
|
||||
- Format: MP4, 1080p
|
||||
- Audio: Clear voiceover
|
||||
- Style: Authentic > polished
|
||||
|
||||
**Script Outline:**
|
||||
|
||||
**0:00-0:15 - Hook (Problem)**
|
||||
- "I spent years struggling with Final Draft's clunky interface..."
|
||||
- Show frustrating legacy tool UI
|
||||
- "And WriterDuet is great, but I wanted something faster, more modern"
|
||||
|
||||
**0:15-0:60 - Solution (Features)**
|
||||
- "So I built Scripter"
|
||||
- Show clean editor interface
|
||||
- Demo real-time collaboration (2 people typing)
|
||||
- Show analytics dashboard
|
||||
- Show export options
|
||||
- "Industry-standard formatting, real-time collaboration, AI-powered tools"
|
||||
|
||||
**0:60-0:90 - CTA**
|
||||
- "Try Scripter free at scripter.app"
|
||||
- "No credit card required, unlimited scripts on free tier"
|
||||
- "And if you love it, please upvote us on Product Hunt!"
|
||||
- Show PH logo + upvote button
|
||||
|
||||
**Production Options:**
|
||||
1. **DIY:** Use Loom or ScreenFlow ($0-100)
|
||||
2. **Outsource:** Fiverr/Upwork video editor ($200-400)
|
||||
3. **Professional:** Agency production ($800+)
|
||||
|
||||
**Recommended:** Option 2 - Fiverr video editor with screen recordings provided
|
||||
|
||||
---
|
||||
|
||||
## Production Checklist
|
||||
|
||||
### Phase 1: Preparation
|
||||
- [ ] Get stable product build from CTO
|
||||
- [ ] Set up clean demo environment
|
||||
- [ ] Create sample screenplay with varied formatting
|
||||
- [ ] Set up multiple test accounts for collaboration demo
|
||||
- [ ] Prepare browser/app in clean state
|
||||
|
||||
### Phase 2: Capture
|
||||
- [ ] Take all 7 screenshots (1920x1080px)
|
||||
- [ ] Record screen videos for GIFs
|
||||
- [ ] Record maker video voiceover
|
||||
- [ ] Capture mobile app screenshots (if available)
|
||||
|
||||
### Phase 3: Edit
|
||||
- [ ] Crop and adjust screenshots
|
||||
- [ ] Add subtle annotations/highlights
|
||||
- [ ] Create GIFs from video recordings
|
||||
- [ ] Edit maker video with voiceover sync
|
||||
- [ ] Export in required formats/sizes
|
||||
|
||||
### Phase 4: Review
|
||||
- [ ] Check all assets meet PH specs
|
||||
- [ ] Test thumbnail visibility at small size
|
||||
- [ ] Verify GIF file sizes <5MB
|
||||
- [ ] Get founder/CMO approval
|
||||
- [ ] Upload to shared folder for PH submission
|
||||
|
||||
---
|
||||
|
||||
## File Organization
|
||||
|
||||
Create folder structure:
|
||||
```
|
||||
/marketing/product-hunt-assets/
|
||||
├── thumbnail/
|
||||
│ ├── thumbnail-primary-240x240.png
|
||||
│ ├── thumbnail-variant-a-240x240.png
|
||||
│ └── thumbnail-variant-b-240x240.png
|
||||
├── screenshots/
|
||||
│ ├── 01-editor-interface-1920x1080.png
|
||||
│ ├── 02-collaboration-view-1920x1080.png
|
||||
│ ├── 03-analytics-dashboard-1920x1080.png
|
||||
│ ├── 04-export-options-1920x1080.png
|
||||
│ ├── 05-mobile-app-1920x1080.png
|
||||
│ ├── 06-pricing-page-1920x1080.png
|
||||
│ └── 07-template-gallery-1920x1080.png
|
||||
├── gifs/
|
||||
│ ├── collaboration-demo.gif
|
||||
│ ├── auto-format-demo.gif
|
||||
│ ├── export-flow-demo.gif
|
||||
│ └── ai-feature-demo.gif (optional)
|
||||
└── video/
|
||||
└── maker-video-90s.mp4
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Tools & Resources
|
||||
|
||||
**Screenshot Tools:**
|
||||
- CleanShot X (macOS) - $29
|
||||
- Snagit - $50
|
||||
- Built-in screenshot (free)
|
||||
|
||||
**GIF Creation:**
|
||||
- Loom (free tier available)
|
||||
- ScreenFlow (macOS) - $149
|
||||
- GIPHY Capture (free)
|
||||
- ffmpeg (free, command-line)
|
||||
|
||||
**Video Editing:**
|
||||
- Loom (free tier)
|
||||
- Descript - $12/mo
|
||||
- Final Cut Pro - $299
|
||||
- DaVinci Resolve (free)
|
||||
|
||||
**Design:**
|
||||
- Figma (free tier)
|
||||
- Canva (free tier)
|
||||
- Photoshop - $20/mo
|
||||
|
||||
---
|
||||
|
||||
## Blockers
|
||||
|
||||
⚠️ **Product Stability** - Need stable build from CTO before capturing screenshots
|
||||
⚠️ **Mobile App** - Mobile screenshots depend on app readiness
|
||||
⚠️ **AI Features** - AI demo depends on feature completion
|
||||
|
||||
**Can start now:**
|
||||
- Thumbnail design (logo SVG available)
|
||||
- Video script writing
|
||||
- Tool selection and setup
|
||||
|
||||
---
|
||||
|
||||
## Success Criteria
|
||||
|
||||
- [ ] All assets meet Product Hunt specifications
|
||||
- [ ] Thumbnail clearly visible at 60x60px
|
||||
- [ ] Screenshots showcase key differentiators
|
||||
- [ ] GIFs load quickly (<5MB each)
|
||||
- [ ] Maker video <90 seconds, clear audio
|
||||
- [ ] All files organized and ready for upload
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Immediate:** Create thumbnail variants from logo SVG
|
||||
2. **Pending CTO:** Schedule screenshot session with stable build
|
||||
3. **This week:** Record and edit maker video
|
||||
4. **Before submission:** Review all assets with founder
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- Parent: FRE-635 (Create PH page and submit)
|
||||
- Sibling: FRE-643 (Build VIP supporter list)
|
||||
- Sibling: FRE-644 (Submit PH page)
|
||||
|
||||
**Resources:**
|
||||
- Brand guidelines: `/marketing/brand/identity.md`
|
||||
- PH submission guide: `/marketing/product-hunt-submission.md`
|
||||
- Launch plan: `/marketing/product-hunt-launch-plan.md`
|
||||
494
marketing/product-hunt-launch-plan.md
Normal file
494
marketing/product-hunt-launch-plan.md
Normal file
@@ -0,0 +1,494 @@
|
||||
# Product Hunt Launch Execution Plan
|
||||
|
||||
**Issue:** FRE-629
|
||||
**Owner:** CMO
|
||||
**Status:** In Progress
|
||||
**Launch Date:** TBD (coordinate with CTO on product stability)
|
||||
**Target:** Top 5 Product Hunt of the Day
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
||||
This document outlines the complete Product Hunt launch strategy for Scripter, the modern screenwriting platform. Product Hunt is a critical launch channel that can drive 1,000+ day-one users and significant press attention.
|
||||
|
||||
**Goal:** Achieve Top 5 ranking on launch day with 500+ upvotes and 200+ signups.
|
||||
|
||||
---
|
||||
|
||||
## Timeline Overview
|
||||
|
||||
| Phase | Timing | Key Activities |
|
||||
|-------|--------|---------------|
|
||||
| **Preparation** | T-14 days | Create PH page, submit for review |
|
||||
| **Teaser** | T-7 days | Announce launch date, build anticipation |
|
||||
| **MIH Campaign** | T-3 days | "Make It Happen" supporter outreach |
|
||||
| **Launch Day** | Thursday 12:01 AM PT | Post, monitor, engage, share |
|
||||
| **Follow-up** | +1 to +7 days | Thank supporters, share results |
|
||||
|
||||
---
|
||||
|
||||
## Pre-Launch Preparation (T-14 to T-1)
|
||||
|
||||
### 1. Product Hunt Page Creation
|
||||
|
||||
**Submit 2 weeks before launch** at [producthunt.com/posts/new](https://www.producthunt.com/posts/new)
|
||||
|
||||
**Required Assets:**
|
||||
- **Tagline:** "Write screenplays faster, collaborate better, ship anywhere"
|
||||
- **Thumbnail:** 240x240px PNG (Scripter logo on brand blue background)
|
||||
- **Gallery:** 5-7 screenshots showcasing:
|
||||
1. Real-time collaboration
|
||||
2. Industry-standard formatting
|
||||
3. Character/scene/word count analytics
|
||||
4. Export to PDF/Final Draft
|
||||
5. Mobile app preview
|
||||
6. AI-powered features (if ready)
|
||||
7. Pricing page (free tier highlighted)
|
||||
|
||||
**Maker Comment Draft:**
|
||||
```
|
||||
Hey Product Hunt! I'm [Founder Name], creator of Scripter.
|
||||
|
||||
After years of struggling with Final Draft's clunky interface and WriterDuet's limitations, I built the screenwriting platform I wished existed.
|
||||
|
||||
Scripter features:
|
||||
✨ Real-time collaboration (like Google Docs for scripts)
|
||||
✨ Industry-standard formatting (WGA-approved)
|
||||
✨ 33% faster than WriterDuet
|
||||
✨ Free tier for new writers
|
||||
✨ Desktop + Web + Mobile apps
|
||||
|
||||
We're on a mission to help screenwriters write faster and collaborate better. Would love your feedback!
|
||||
|
||||
Ask me anything about screenwriting, building in public, or taking on legacy players like Final Draft. 🚀
|
||||
```
|
||||
|
||||
**First Comment Strategy:**
|
||||
- Post immediately after launch
|
||||
- Include feature list with emojis
|
||||
- Add demo video link
|
||||
- Invite questions
|
||||
|
||||
### 2. Supporter Recruitment
|
||||
|
||||
**Goal:** 50+ committed supporters for first-hour upvotes
|
||||
|
||||
**Target Lists:**
|
||||
1. **VIP Hunters (10 people)** - Super supporters who upvote within first hour
|
||||
- Beta testers who gave positive feedback
|
||||
- Screenwriting influencers
|
||||
- Founder friends from other companies
|
||||
|
||||
2. **Active Supporters (25 people)** - Upvote and share on launch day
|
||||
- Waitlist subscribers (top 25% engagement)
|
||||
- Social media followers
|
||||
- Industry contacts
|
||||
|
||||
3. **General Network (15+ people)** - Backup support
|
||||
- LinkedIn connections
|
||||
- Twitter/X followers
|
||||
- Reddit community members
|
||||
|
||||
**Outreach Email Template:**
|
||||
```
|
||||
Subject: Quick favor? Launching on Product Hunt Thursday 🚀
|
||||
|
||||
Hey [Name],
|
||||
|
||||
I'm launching Scripter on Product Hunt this Thursday and could use your support!
|
||||
|
||||
It takes 10 seconds:
|
||||
1. Go to [PH link] at 12:01 AM PT Thursday
|
||||
2. Click the upvote button
|
||||
3. Optionally leave a comment or share
|
||||
|
||||
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
|
||||
|
||||
Can I count on you?
|
||||
|
||||
Thanks!
|
||||
[Founder Name]
|
||||
|
||||
P.S. Happy to return the favor on your next launch!
|
||||
```
|
||||
|
||||
**Tracking Spreadsheet:**
|
||||
| Name | Email | Category | Commitment | Upvoted? | Notes |
|
||||
|------|-------|----------|------------|----------|-------|
|
||||
| John Doe | john@example.com | VIP | Yes | ✅ | Beta tester |
|
||||
|
||||
### 3. MIH (Make It Happen) Campaign
|
||||
|
||||
**Timing:** 3 days before launch (Monday if Thursday launch)
|
||||
|
||||
**Strategy:** Personal outreach to maximize day-one momentum
|
||||
|
||||
**Channels:**
|
||||
- Email (primary)
|
||||
- Twitter/X DMs
|
||||
- LinkedIn messages
|
||||
- Discord/Slack communities
|
||||
|
||||
**Message Variants:**
|
||||
|
||||
**For Beta Testers:**
|
||||
```
|
||||
Subject: Scripter launches on Product Hunt Thursday!
|
||||
|
||||
You were one of our amazing beta testers, so you're getting first dibs!
|
||||
|
||||
Scripter officially launches on Product Hunt this Thursday. As someone who's used the product, your voice matters.
|
||||
|
||||
Can you:
|
||||
1. Upvote at [link] (12:01 AM PT Thursday)
|
||||
2. Leave a quick comment about your experience?
|
||||
3. Share with 2 screenwriter friends?
|
||||
|
||||
This launch determines our visibility for months. Thank you! 🙏
|
||||
```
|
||||
|
||||
**For Industry Contacts:**
|
||||
```
|
||||
Subject: New screenwriting platform launching Thursday
|
||||
|
||||
Hey [Name],
|
||||
|
||||
Quick note - I'm launching Scripter, a new screenwriting platform built to compete with Final Draft and WriterDuet.
|
||||
|
||||
We're live on Product Hunt Thursday. If you have 10 seconds to upvote, it would mean the world:
|
||||
|
||||
[Link]
|
||||
|
||||
Would also love your feedback on the product itself. Happy to comp a Pro account.
|
||||
|
||||
Thanks!
|
||||
[Founder Name]
|
||||
```
|
||||
|
||||
### 4. Launch Asset Checklist
|
||||
|
||||
**Creative Assets:**
|
||||
- [ ] 90-second maker video (screen recording + voiceover)
|
||||
- Hook: Problem with current tools (0-15s)
|
||||
- Solution: Scripter features (15-60s)
|
||||
- CTA: Try free + upvote on PH (60-90s)
|
||||
|
||||
- [ ] Product screenshots (5-7, 1920x1080px)
|
||||
- Editor interface
|
||||
- Collaboration view
|
||||
- Analytics dashboard
|
||||
- Export options
|
||||
- Mobile app
|
||||
|
||||
- [ ] Thumbnail variants (3, 240x240px)
|
||||
- Logo on blue
|
||||
- Logo with tagline
|
||||
- Feature highlight
|
||||
|
||||
- [ ] GIF demos (3-4, <5MB each)
|
||||
- Real-time collaboration
|
||||
- Format automation
|
||||
- Export flow
|
||||
- AI feature (if ready)
|
||||
|
||||
- [ ] Social share graphics
|
||||
- Twitter/X (1200x675px)
|
||||
- LinkedIn (1200x627px)
|
||||
- Instagram story (1080x1920px)
|
||||
- Launch announcement template
|
||||
- Milestone templates (100 upvotes, #1 of the day, etc.)
|
||||
|
||||
**Written Assets:**
|
||||
- [ ] Maker comment (see draft above)
|
||||
- [ ] First comment with feature list
|
||||
- [ ] 10+ comment response templates
|
||||
- Pricing questions
|
||||
- Feature comparisons
|
||||
- Platform availability
|
||||
- Export compatibility
|
||||
- Security/privacy
|
||||
- Team collaboration
|
||||
- Student discounts
|
||||
- Integration requests
|
||||
- Mobile app questions
|
||||
- AI features
|
||||
|
||||
**Response Template Examples:**
|
||||
```
|
||||
@user Thanks for the question! Scripter is free to start with unlimited pages. Pro is $9.99/mo with advanced features like AI tools and priority support. Happy to answer any other questions!
|
||||
|
||||
@user Great catch! Yes, we export to Final Draft (.fdx), PDF, Fountain, and more. Your scripts stay yours, always.
|
||||
|
||||
@user Absolutely! We're on web, macOS, Windows, and iOS/Android apps launching soon. All sync in real-time.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Launch Day Execution (Thursday)
|
||||
|
||||
### Pre-Launch Checklist (Wednesday night)
|
||||
|
||||
- [ ] PH page approved and scheduled
|
||||
- [ ] All supporters reminded (email + social)
|
||||
- [ ] Graphics uploaded to PH gallery
|
||||
- [ ] Maker comment drafted and ready
|
||||
- [ ] Social posts scheduled in Buffer/Hootsuite
|
||||
- [ ] Analytics tracking live (UTM parameters)
|
||||
- [ ] Team briefed on roles
|
||||
|
||||
### Launch Day Timeline (All times PT)
|
||||
|
||||
**11:55 PM (Wednesday)**
|
||||
- Final team check-in (Discord/Slack)
|
||||
- Confirm PH page is live at 12:01 AM
|
||||
- Prepare to share link
|
||||
|
||||
**12:01 AM - LAUNCH**
|
||||
- Post goes live on Product Hunt
|
||||
- Immediately post maker comment
|
||||
- Post first comment with features
|
||||
- Share to all social channels:
|
||||
- Twitter/X
|
||||
- LinkedIn
|
||||
- Facebook
|
||||
- Instagram Stories
|
||||
- Reddit (r/Screenwriting, r/Filmmakers)
|
||||
- Discord servers
|
||||
- Email waitlist
|
||||
|
||||
**12:01 AM - 1:00 AM (Critical First Hour)**
|
||||
- VIP supporters upvote (target: 50+ upvotes)
|
||||
- Respond to every comment within 5 minutes
|
||||
- Share milestone: "We're live! 🚀"
|
||||
- Monitor velocity (aim for 10+ upvotes/15 min)
|
||||
|
||||
**1:00 AM - 8:00 AM**
|
||||
- Continue responding to comments
|
||||
- Share progress updates (100 upvotes, etc.)
|
||||
- Engage with other PH launches (cross-support)
|
||||
- Monitor ranking hourly
|
||||
|
||||
**8:00 AM - 12:00 PM**
|
||||
- Morning push: share on LinkedIn
|
||||
- Email reminder to supporters who haven't upvoted
|
||||
- Post update: "X hours left!"
|
||||
- Engage with PH community comments
|
||||
|
||||
**12:00 PM - 5:00 PM**
|
||||
- Afternoon momentum check
|
||||
- Share customer stories/testimonials
|
||||
- Respond to any remaining comments
|
||||
- Prepare evening push
|
||||
|
||||
**5:00 PM - 8:00 PM (Final Push)**
|
||||
- "2 hours left!" urgency posts
|
||||
- Final email to waitlist
|
||||
- Thank all supporters publicly
|
||||
- Share final ranking goal
|
||||
|
||||
**8:00 PM - 12:00 AM**
|
||||
- Launch ends
|
||||
- Calculate final stats
|
||||
- Thank everyone again
|
||||
- Begin follow-up emails
|
||||
|
||||
### Hourly Monitoring Dashboard
|
||||
|
||||
Track these metrics every hour:
|
||||
|
||||
| Time | Upvotes | Comments | Rank (Day) | Rank (Week) | Signups |
|
||||
|------|---------|----------|------------|-------------|---------|
|
||||
| 12 AM | | | | | |
|
||||
| 1 AM | | | | | |
|
||||
| ... | | | | | |
|
||||
| 12 PM | | | | | |
|
||||
|
||||
**Alerts:**
|
||||
- If <100 upvotes by 8 AM PT → escalate outreach
|
||||
- If ranking drops → mobilize VIP list
|
||||
- If negative comments → respond professionally within 10 min
|
||||
|
||||
### Social Media Posting Schedule
|
||||
|
||||
**12:01 AM:** "We're LIVE on Product Hunt! 🚀"
|
||||
- All channels
|
||||
- Link to PH post
|
||||
- Hero graphic
|
||||
|
||||
**3:00 AM:** "100 upvotes in 3 hours! Thank you! 🎉"
|
||||
- Twitter/X, LinkedIn
|
||||
- Milestone graphic
|
||||
|
||||
**8:00 AM:** "Write your best script yet with Scripter"
|
||||
- LinkedIn article share
|
||||
- Feature highlight
|
||||
|
||||
**12:00 PM:** "Halfway through launch day!"
|
||||
- All channels
|
||||
- Demo GIF
|
||||
|
||||
**4:00 PM:** "4 hours left to support!"
|
||||
- Twitter/X, LinkedIn
|
||||
- Urgency graphic
|
||||
|
||||
**7:00 PM:** "Final stretch! Thank you for an amazing launch 🙏"
|
||||
- All channels
|
||||
- Thank you graphic
|
||||
|
||||
**9:00 PM:** "Launch day complete! Here's what happened..."
|
||||
- Twitter/X thread
|
||||
- Results summary
|
||||
|
||||
---
|
||||
|
||||
## Post-Launch Follow-Up (+1 to +7 days)
|
||||
|
||||
### Day +1 (Friday)
|
||||
- **Thank you email** to all supporters
|
||||
- **Results announcement** on social media
|
||||
- **Press outreach** with launch stats
|
||||
- **Blog post:** "What we learned launching on Product Hunt"
|
||||
|
||||
**Thank You Email Template:**
|
||||
```
|
||||
Subject: We did it! Scripter launches on Product Hunt 🎉
|
||||
|
||||
Hey [Name],
|
||||
|
||||
WOW. Thank you!
|
||||
|
||||
Thanks to supporters like you, Scripter launched on Product Hunt with:
|
||||
- [X] upvotes
|
||||
- [Y] comments
|
||||
- [Z] signups on day one
|
||||
- Top [N] product of the day
|
||||
|
||||
This is just the beginning. We're committed to building the best screenwriting platform ever.
|
||||
|
||||
Start writing free: [link]
|
||||
|
||||
With gratitude,
|
||||
[Founder Name]
|
||||
```
|
||||
|
||||
### Day +2 to +7
|
||||
- **Press releases** go live (embargo lifted)
|
||||
- **Influencer content** publishes (YouTube, TikTok)
|
||||
- **Reddit AMA** (if scheduled)
|
||||
- **Customer stories** shared on social
|
||||
- **Weekly review** of launch metrics
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### Primary KPIs
|
||||
| Metric | Target | Actual | Status |
|
||||
|--------|--------|--------|--------|
|
||||
| Upvotes | 500+ | | |
|
||||
| Comments | 50+ | | |
|
||||
| Day ranking | Top 5 | | |
|
||||
| Week ranking | Top 20 | | |
|
||||
| Day-one signups | 200+ | | |
|
||||
| Press mentions | 5+ | | |
|
||||
|
||||
### Secondary KPIs
|
||||
- Social media followers gained
|
||||
- Email list growth
|
||||
- Backlinks acquired
|
||||
- Domain authority increase
|
||||
- Waitlist conversions
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| PH advertising (optional) | $0-500 |
|
||||
| Graphic design (Fiverr/Upwork) | $200 |
|
||||
| Video production | $300 |
|
||||
| Email tool (Customer.io) | $279/mo |
|
||||
| Social scheduling (Buffer) | $100/mo |
|
||||
| **Total** | **$879 + tools** |
|
||||
|
||||
*Can launch with $0 using organic tactics only*
|
||||
|
||||
---
|
||||
|
||||
## Risk Mitigation
|
||||
|
||||
| Risk | Likelihood | Impact | Mitigation |
|
||||
|------|------------|--------|------------|
|
||||
| Low first-hour momentum | Medium | High | Activate VIP list immediately |
|
||||
| Technical issues | Low | High | Have rollback plan, monitor closely |
|
||||
| Negative comments | Medium | Medium | Respond professionally, learn |
|
||||
| PH page rejected | Low | High | Submit early, follow guidelines |
|
||||
| Competitor launches same day | Low | Medium | Differentiate, focus on our strengths |
|
||||
| Low conversion to signups | Medium | Medium | Optimize landing page, clear CTA |
|
||||
|
||||
---
|
||||
|
||||
## Competitive Intelligence
|
||||
|
||||
**Recent Successful Launches in Creator Tools:**
|
||||
- Notion: 2,500+ upvotes (established brand)
|
||||
- Descript: 1,200+ upvotes (unique value prop)
|
||||
- Riverside.fm: 800+ upvotes (clear differentiation)
|
||||
|
||||
**Key Learnings:**
|
||||
1. Real-time collaboration is a strong hook
|
||||
2. Free tier generates more upvotes than paid-only
|
||||
3. Video demos increase engagement 3x
|
||||
4. Founder authenticity matters more than polish
|
||||
5. First 4 hours determine final ranking
|
||||
|
||||
---
|
||||
|
||||
## Appendix: Product Hunt Best Practices
|
||||
|
||||
### DO:
|
||||
- Launch on Tuesday, Wednesday, or Thursday
|
||||
- Post at 12:01 AM PT for full 24-hour cycle
|
||||
- Respond to every comment (even negative ones)
|
||||
- Share authentic founder story
|
||||
- Include video demo
|
||||
- Mobilize network for first hour
|
||||
- Cross-promote other PH launches
|
||||
|
||||
### DON'T:
|
||||
- Launch on weekends or holidays
|
||||
- Buy upvotes (PH will ban you)
|
||||
- Spam communities
|
||||
- Ignore comments
|
||||
- Over-promise features
|
||||
- Launch without mobile optimization
|
||||
- Forget to thank supporters
|
||||
|
||||
---
|
||||
|
||||
## Related Documents
|
||||
|
||||
- [Launch Campaign Plan](/FRE/issues/FRE-581#document-plan)
|
||||
- [Launch Readiness Checklist](/home/mike/code/FrenoCorp/marketing/LAUNCH_READINESS.md)
|
||||
- [Brand Identity Guide](/home/mike/code/FrenoCorp/marketing/brand/identity.md)
|
||||
|
||||
---
|
||||
|
||||
## Subtasks Created
|
||||
|
||||
- [x] FRE-635: Create Product Hunt page and submit for review
|
||||
- [x] FRE-636: Build Product Hunt supporter list from waitlist
|
||||
- [x] FRE-637: Create Product Hunt launch assets
|
||||
- [x] FRE-638: Execute Product Hunt launch day monitoring
|
||||
|
||||
---
|
||||
|
||||
**Next Actions:**
|
||||
1. Confirm launch date with CTO (product stability)
|
||||
2. Create Product Hunt account and submit page (FRE-635)
|
||||
3. Begin VIP supporter outreach (FRE-636)
|
||||
4. Commission launch assets design (FRE-637)
|
||||
|
||||
**Status:** Ready to execute pending launch date confirmation
|
||||
174
marketing/product-hunt-submission.md
Normal file
174
marketing/product-hunt-submission.md
Normal file
@@ -0,0 +1,174 @@
|
||||
# Product Hunt Submission - Scripter
|
||||
|
||||
**Status:** Ready to Submit
|
||||
**Created:** 2026-04-26
|
||||
**Owner:** CMO
|
||||
**Launch Date:** TBD (coordinate with CTO - product stability)
|
||||
|
||||
---
|
||||
|
||||
## Product Hunt Page Details
|
||||
|
||||
### Basic Info
|
||||
|
||||
**Name:** Scripter
|
||||
|
||||
**Tagline:** Write screenplays faster, collaborate better, ship anywhere
|
||||
|
||||
**Description:**
|
||||
Scripter is the modern screenwriting platform built for how screenwriters actually work. Real-time collaboration, industry-standard formatting, and AI-powered tools—all in one beautiful, affordable platform.
|
||||
|
||||
**Category:** Tech > Productivity / Developer Tools > Creator Tools
|
||||
|
||||
**Website:** https://scripter.app (or current domain)
|
||||
|
||||
**Hunter:** [Founder Name - to be confirmed]
|
||||
|
||||
**Maker:** [Founder Name - to be confirmed]
|
||||
|
||||
---
|
||||
|
||||
## Maker Comment (Draft)
|
||||
|
||||
```
|
||||
Hey Product Hunt! I'm [Founder Name], creator of Scripter.
|
||||
|
||||
After years of struggling with Final Draft's clunky interface and WriterDuet's limitations, I built the screenwriting platform I wished existed.
|
||||
|
||||
Scripter features:
|
||||
✨ Real-time collaboration (like Google Docs for scripts)
|
||||
✨ Industry-standard formatting (WGA-approved)
|
||||
✨ 33% faster than WriterDuet
|
||||
✨ Free tier for new writers
|
||||
✨ Desktop + Web + Mobile apps
|
||||
|
||||
We're on a mission to help screenwriters write faster and collaborate better. Would love your feedback!
|
||||
|
||||
Ask me anything about screenwriting, building in public, or taking on legacy players like Final Draft. 🚀
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## First Comment (Feature List)
|
||||
|
||||
```
|
||||
Thanks for checking out Scripter! Here's what makes us different:
|
||||
|
||||
**Core Features:**
|
||||
📝 Real-time collaboration - Multiple writers in the same script
|
||||
📐 Industry-standard formatting - WGA-approved, auto-formats as you type
|
||||
📊 Analytics dashboard - Character/scene/word counts, readability scores
|
||||
📤 Smart export - PDF, Final Draft (.fdx), Fountain, more
|
||||
📱 Cross-platform - Web, macOS, Windows, iOS/Android coming soon
|
||||
|
||||
**Free Tier:**
|
||||
✅ Unlimited scripts
|
||||
✅ Basic formatting
|
||||
✅ PDF export
|
||||
✅ 1 collaborator per script
|
||||
|
||||
**Pro ($9.99/mo):**
|
||||
✅ Unlimited collaborators
|
||||
✅ AI-powered tools
|
||||
✅ Priority support
|
||||
✅ Advanced analytics
|
||||
✅ All export formats
|
||||
|
||||
Try it free: [link]
|
||||
|
||||
Questions? Ask away! 👇
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Gallery Assets Needed
|
||||
|
||||
### Thumbnail (240x240px)
|
||||
- Scripter logo on brand blue (#2563EB) background
|
||||
- Clean, minimal, recognizable at small size
|
||||
|
||||
### Screenshots (5-7 images, 1920x1080px)
|
||||
1. **Hero shot** - Main editor interface with sample script
|
||||
2. **Collaboration view** - Multiple cursors, live editing
|
||||
3. **Analytics dashboard** - Character/scene breakdowns
|
||||
4. **Export options** - PDF/FDX/Fountain export modal
|
||||
5. **Mobile preview** - iOS app screenshot (if ready)
|
||||
6. **Pricing page** - Free vs Pro comparison
|
||||
7. **Template gallery** - Feature templates (optional)
|
||||
|
||||
### GIFs (3-4, <5MB each)
|
||||
1. Real-time collaboration demo (2 writers typing)
|
||||
2. Auto-formatting in action
|
||||
3. Export flow (select format → download)
|
||||
4. AI feature demo (if ready)
|
||||
|
||||
---
|
||||
|
||||
## Launch Timing
|
||||
|
||||
**Submit:** 2 weeks before launch date (PH review takes 2-5 days)
|
||||
|
||||
**Launch Day:** Tuesday, Wednesday, or Thursday at 12:01 AM PT
|
||||
|
||||
**Recommended:** Thursday for maximum weekend follow-up coverage
|
||||
|
||||
---
|
||||
|
||||
## Pre-Submission Checklist
|
||||
|
||||
- [ ] PH account created
|
||||
- [ ] Maker profile complete (photo, bio, social links)
|
||||
- [ ] Thumbnail uploaded (240x240px PNG)
|
||||
- [ ] Gallery images prepared (5-7 screenshots)
|
||||
- [ ] GIFs prepared (3-4 demos)
|
||||
- [ ] Maker comment drafted (see above)
|
||||
- [ ] First comment prepared (see above)
|
||||
- [ ] Landing page live and tested
|
||||
- [ ] Analytics tracking live (UTM parameters)
|
||||
- [ ] Team briefed on launch day roles
|
||||
|
||||
---
|
||||
|
||||
## Post-Submission
|
||||
|
||||
After PH team approves (2-5 days):
|
||||
- [ ] Schedule launch date/time
|
||||
- [ ] Begin supporter outreach (FRE-636)
|
||||
- [ ] Prepare social media posts
|
||||
- [ ] Set up launch day monitoring dashboard
|
||||
- [ ] Test all links and tracking
|
||||
|
||||
---
|
||||
|
||||
## PH Guidelines Compliance
|
||||
|
||||
✅ Real product (not vaporware)
|
||||
✅ Functional landing page
|
||||
✅ Clear value proposition
|
||||
✅ Maker actively participates
|
||||
✅ No upvote manipulation
|
||||
✅ Launches at 12:01 AM PT
|
||||
✅ Single product per day
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Confirm launch date with CTO** - Product stability check
|
||||
2. **Create PH account** - Use founder credentials
|
||||
3. **Submit page** - Upload assets, add description
|
||||
4. **Wait for approval** - 2-5 business days
|
||||
5. **Schedule launch** - Set date/time after approval
|
||||
6. **Begin supporter recruitment** - FRE-636
|
||||
|
||||
---
|
||||
|
||||
## Resources
|
||||
|
||||
- [Product Hunt Submission Guidelines](https://www.producthunt.com/posts/new)
|
||||
- [PH Best Practices](https://help.producthunt.com/en/articles/1069336-how-to-prepare-for-your-hunt)
|
||||
- [Successful Launch Examples](https://www.producthunt.com/newsletters/this-week-in-product-hunt)
|
||||
|
||||
---
|
||||
|
||||
**Status:** Assets ready, awaiting launch date confirmation to submit
|
||||
359
marketing/referral-program.md
Normal file
359
marketing/referral-program.md
Normal file
@@ -0,0 +1,359 @@
|
||||
# Scripter Referral Program
|
||||
|
||||
**Issue:** FRE-582
|
||||
**Priority:** Medium
|
||||
**Owner:** CMO
|
||||
**Status:** Draft
|
||||
**Launch:** Post-launch (Week 3+)
|
||||
|
||||
---
|
||||
|
||||
## Program Overview
|
||||
|
||||
**Program Name:** "Write Together"
|
||||
**Tagline:** Invite your writing partners. Everyone wins.
|
||||
**Goal:** Drive 30% of new signups through referrals by Month 3
|
||||
**Budget:** $5,000/mo (credits + cash rewards)
|
||||
|
||||
---
|
||||
|
||||
## Referral Mechanics
|
||||
|
||||
### How It Works
|
||||
|
||||
1. **User gets unique referral link**
|
||||
`scripter.app/ref/username` or `scripter.app/r/abc123`
|
||||
|
||||
2. **Share link** via email, social, or direct message
|
||||
|
||||
3. **Friend signs up** using the link
|
||||
|
||||
4. **Both get rewarded** when friend reaches activation milestone
|
||||
|
||||
### Reward Structure
|
||||
|
||||
#### Tier 1: Free Users
|
||||
| Action | Referrer Gets | Referee Gets |
|
||||
|--------|---------------|--------------|
|
||||
| Friend signs up | — | Free (always free) |
|
||||
| Friend writes 5 pages | 1 month Pro | 1 month Pro |
|
||||
| Friend upgrades to Pro | 2 months Pro | — |
|
||||
|
||||
#### Tier 2: Pro Users
|
||||
| Action | Referrer Gets | Referee Gets |
|
||||
|--------|---------------|--------------|
|
||||
| Friend signs up | — | 14-day Pro trial |
|
||||
| Friend writes 5 pages | $10 credit | $10 credit |
|
||||
| Friend upgrades to Pro | $25 cash or 3 months free | 1 month free |
|
||||
|
||||
#### Tier 3: Premium Users
|
||||
| Action | Referrer Gets | Referee Gets |
|
||||
|--------|---------------|--------------|
|
||||
| Friend signs up | — | 14-day Premium trial |
|
||||
| Friend writes 5 pages | $15 credit | $15 credit |
|
||||
| Friend upgrades to Premium | $40 cash or 4 months free | 1 month free |
|
||||
|
||||
### Milestone Bonuses
|
||||
|
||||
| Referrals | Bonus |
|
||||
|-----------|-------|
|
||||
| 5 successful referrals | $100 bonus + "Super Connector" badge |
|
||||
| 10 successful referrals | $250 bonus + lifetime Pro |
|
||||
| 25 successful referrals | $750 bonus + lifetime Premium |
|
||||
| 50 successful referrals | $2,000 bonus + "Legend" status |
|
||||
|
||||
---
|
||||
|
||||
## Viral Loops
|
||||
|
||||
### Loop 1: Collaboration Invite
|
||||
**Trigger:** User invites collaborator to script
|
||||
**Flow:**
|
||||
1. User clicks "Share" on script
|
||||
2. Enters collaborator email
|
||||
3. Collaborator receives email: "[User] invited you to collaborate on 'Untitled Script'"
|
||||
4. Collaborator clicks link → signup/login → gains access
|
||||
5. If new user: referrer gets credit
|
||||
|
||||
**Goal:** Every script = potential new user
|
||||
|
||||
### Loop 2: Watermarked Exports
|
||||
**Trigger:** Free user exports PDF
|
||||
**Flow:**
|
||||
1. User exports screenplay as PDF
|
||||
2. PDF includes footer: "Written with Scripter — Write Faster at scripter.app"
|
||||
3. Recipient (producer, director, actor) sees branding
|
||||
4. Curious recipient visits site → signup
|
||||
|
||||
**Goal:** Every exported script = marketing asset
|
||||
|
||||
### Loop 3: Public Script Links
|
||||
**Trigger:** User shares public read-only link
|
||||
**Flow:**
|
||||
1. User generates public link for script
|
||||
2. Shares with network
|
||||
3. Recipients see "Read this script on Scripter" branding
|
||||
4. CTA: "Start writing your own script — free"
|
||||
|
||||
**Goal:** Script sharing = discovery channel
|
||||
|
||||
### Loop 4: Social Sharing
|
||||
**Trigger:** User hits milestone (10 pages, finished draft, etc.)
|
||||
**Flow:**
|
||||
1. In-app celebration: "You wrote 10 pages! 🎉"
|
||||
2. Option to share: "I just wrote 10 pages on @Scripter — Write Faster!"
|
||||
3. Pre-populated tweet with image
|
||||
4. Followers click → landing page → signup
|
||||
|
||||
**Goal:** Writing achievements = social proof
|
||||
|
||||
---
|
||||
|
||||
## Technical Implementation
|
||||
|
||||
### Tracking Requirements
|
||||
|
||||
```javascript
|
||||
// Referral link structure
|
||||
scripter.app/ref/{userId}?utm_source=referral&utm_medium={channel}
|
||||
|
||||
// Track events
|
||||
- referral_link_generated
|
||||
- referral_link_shared (channel: email, twitter, facebook, link)
|
||||
- referral_signup (referralId, newUserId)
|
||||
- referral_activation (referralId, milestone: 5_pages, upgrade)
|
||||
- referral_reward_issued (referralId, rewardType, value)
|
||||
```
|
||||
|
||||
### Dashboard Features
|
||||
|
||||
**User View:**
|
||||
- Current referral count
|
||||
- Pending referrals (signed up, not activated)
|
||||
- Successful referrals (activated)
|
||||
- Total earnings (credits + cash)
|
||||
- Referral link with copy button
|
||||
- Share buttons (email, Twitter, Facebook)
|
||||
- Referral history timeline
|
||||
|
||||
**Admin View:**
|
||||
- Total referrals (all-time, this month)
|
||||
- Conversion funnel (link → signup → activation)
|
||||
- Top referrers leaderboard
|
||||
- Fraud detection (self-referrals, abuse)
|
||||
- Payout queue (cash rewards)
|
||||
- ROI analysis (referral LTV vs cost)
|
||||
|
||||
### Fraud Prevention
|
||||
|
||||
| Risk | Mitigation |
|
||||
|------|------------|
|
||||
| Self-referrals | Block same IP, same device, same payment method |
|
||||
| Fake accounts | Require email verification, activity threshold |
|
||||
| Bot signups | CAPTCHA on signup, rate limiting |
|
||||
| Credit card cycling | Track payment methods, limit per card |
|
||||
| Abuse reports | Manual review for >10 referrals/month |
|
||||
|
||||
---
|
||||
|
||||
## Payout Mechanics
|
||||
|
||||
### Credits
|
||||
- Applied automatically to next billing cycle
|
||||
- Visible in account dashboard
|
||||
- Expire after 12 months (encourages use)
|
||||
- Non-transferable, non-refundable
|
||||
|
||||
### Cash Rewards
|
||||
- Minimum payout: $25
|
||||
- Payment method: PayPal, Stripe, or account credit
|
||||
- Processing time: 30 days (fraud window)
|
||||
- 1099 required for >$600/year (US users)
|
||||
|
||||
### Lifetime Plans
|
||||
- Granted after 10+ successful referrals
|
||||
- "Lifetime" = life of product or 5 years, whichever is longer
|
||||
- Transferable once (gift to friend)
|
||||
- Does not include enterprise features
|
||||
|
||||
---
|
||||
|
||||
## Promotion Strategy
|
||||
|
||||
### Launch Tactics
|
||||
|
||||
#### 1. Founding Members Boost (First 1,000 Users)
|
||||
- 2x rewards for first 1,000 users
|
||||
- "Founding Member" badge on profile
|
||||
- Exclusive access to referral leaderboard
|
||||
|
||||
#### 2. Launch Contest (Month 1)
|
||||
- Top referrer wins: $1,000 + lifetime Premium
|
||||
- Top 10 win: 1 year Pro
|
||||
- All participants: exclusive swag
|
||||
|
||||
#### 3. Email Campaign
|
||||
- Announcement email to all users
|
||||
- "Your referral link is ready" with instant share CTA
|
||||
- Weekly leaderboard updates during contest
|
||||
|
||||
#### 4. In-App Promotion
|
||||
- Banner on dashboard: "Invite friends, get Pro free"
|
||||
- Modal after writing milestone: "Share your success!"
|
||||
- Permanent referral section in settings
|
||||
|
||||
### Ongoing Promotion
|
||||
|
||||
| Channel | Frequency | Content |
|
||||
|---------|-----------|---------|
|
||||
| Email | Monthly | Referral tips, leaderboard, contest reminders |
|
||||
| In-app | Always | Referral CTA in settings, post-milestone |
|
||||
| Social | Weekly | Success stories, top referrer spotlights |
|
||||
| Blog | Quarterly | "How I got 50 referrals" case studies |
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### 90-Day Goals
|
||||
|
||||
| Metric | Target |
|
||||
|--------|--------|
|
||||
| Users with referral link | 50% of active users |
|
||||
| Referral signups | 30% of all signups |
|
||||
| Referral conversions | 20% of paid upgrades |
|
||||
| Viral coefficient (k-factor) | 0.5+ |
|
||||
| Cost per referral signup | <$5 |
|
||||
| Referral LTV | 2x organic LTV |
|
||||
|
||||
### KPIs to Track
|
||||
|
||||
```
|
||||
Referral Rate = Referral Signups / Total Signups
|
||||
Referral Conversion = Referral Paid / Referral Signups
|
||||
Viral Coefficient = Invites per User × Conversion Rate
|
||||
Referral ROI = Referral Revenue / Referral Program Cost
|
||||
Time to First Referral = Avg days from signup to first referral
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
### Monthly Costs (at scale)
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| Pro credits (500 referrals × $8) | $4,000 |
|
||||
| Cash rewards (50 payouts × $40) | $2,000 |
|
||||
| Lifetime plan grants (5 × $100 value) | $500 |
|
||||
| Contest prizes (amortized) | $500 |
|
||||
| **Total** | **$7,000/mo** |
|
||||
|
||||
### Conservative Launch (Month 1-2)
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| Pro credits (100 referrals × $8) | $800 |
|
||||
| Cash rewards (10 payouts × $40) | $400 |
|
||||
| Contest prizes | $1,000 |
|
||||
| **Total** | **$2,200/mo** |
|
||||
|
||||
### ROI Calculation
|
||||
|
||||
```
|
||||
Assumptions:
|
||||
- 500 referral signups/month
|
||||
- 20% convert to paid (100 users)
|
||||
- Avg revenue: $10/mo per user
|
||||
- Monthly revenue: $1,000
|
||||
- LTV (12 months): $12,000
|
||||
- Program cost: $7,000/mo
|
||||
- ROI: 71% (positive at scale)
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Competitive Analysis
|
||||
|
||||
### Dropbox: "Give 500MB, Get 500MB"
|
||||
- Result: 35% of signups from referrals
|
||||
- Key: Simple, instant, valuable
|
||||
- Lesson: Make reward immediate and clear
|
||||
|
||||
### Airbnb: "$25 for you, $25 for them"
|
||||
- Result: 2x bookings in some markets
|
||||
- Key: Cash value, two-sided reward
|
||||
- Lesson: Cash > credits for some users
|
||||
|
||||
### Robinhood: "Get a free stock"
|
||||
- Result: Massive viral growth
|
||||
- Key: Gamified (random stock value)
|
||||
- Lesson: Add surprise/delight element
|
||||
|
||||
### Calendly: "1 month free"
|
||||
- Result: 15% of upgrades
|
||||
- Key: Simple, product-native reward
|
||||
- Lesson: Match reward to product value
|
||||
|
||||
---
|
||||
|
||||
## Implementation Timeline
|
||||
|
||||
### Phase 1: Foundation (Week 1-2)
|
||||
- [ ] Build referral link generation
|
||||
- [ ] Create tracking infrastructure
|
||||
- [ ] Design referral dashboard
|
||||
- [ ] Set up fraud detection
|
||||
- [ ] Write email templates
|
||||
|
||||
### Phase 2: Launch (Week 3)
|
||||
- [ ] Soft launch to 100 beta users
|
||||
- [ ] Test full flow (link → signup → reward)
|
||||
- [ ] Fix bugs, optimize UX
|
||||
- [ ] Prepare launch announcement
|
||||
|
||||
### Phase 3: Scale (Week 4+)
|
||||
- [ ] Full launch to all users
|
||||
- [ ] Start launch contest
|
||||
- [ ] Monitor fraud, adjust thresholds
|
||||
- [ ] Weekly optimization based on data
|
||||
|
||||
---
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
| Risk | Likelihood | Impact | Mitigation |
|
||||
|------|------------|--------|------------|
|
||||
| Low participation | Medium | High | Gamify, add contest, improve promotion |
|
||||
| Fraud/abuse | Medium | Medium | Strong detection, manual review |
|
||||
| Negative ROI | Low | High | Cap rewards, optimize conversion |
|
||||
| Spam complaints | Medium | Medium | Limit emails, easy unsubscribe |
|
||||
| Complex UX | Low | Medium | Simplify flow, clear instructions |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **Finalize reward structure** - Confirm economics with finance
|
||||
2. **Design referral dashboard** - Mockups for user and admin views
|
||||
3. **Build tracking infrastructure** - Event tracking, attribution
|
||||
4. **Create email templates** - Referral invites, rewards notifications
|
||||
5. **Set up fraud detection** - Rules, monitoring, manual review process
|
||||
6. **Plan launch contest** - Prizes, rules, promotion calendar
|
||||
7. **Write help docs** - "How referrals work" FAQ
|
||||
8. **Coordinate with CTO** - Technical requirements, timeline
|
||||
|
||||
---
|
||||
|
||||
**Related Issues:**
|
||||
- FRE-577: Marketing website (referral landing page)
|
||||
- FRE-580: Email marketing (referral email templates)
|
||||
- FRE-581: Launch campaign (referral contest)
|
||||
- FRE-585: Analytics dashboard (referral metrics)
|
||||
|
||||
**Dependencies:**
|
||||
- User account system (CTO)
|
||||
- Payment/credits system (CTO)
|
||||
- Email infrastructure (Ops)
|
||||
- Analytics tracking (CTO)
|
||||
Reference in New Issue
Block a user