Add waitlist schema for marketing (FRE-635)

- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
2026-04-26 06:21:20 -04:00
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+## Product Hunt Launch Setup - FRE-629
+
+**Started:** 2026-04-26  
+**Status:** In Progress  
+**Priority:** Critical
+
+### Summary
+
+Assigned Product Hunt launch day setup task. This is the critical PH launch component for Scripter.
+
+### Actions Taken
+
+1. **Reviewed existing plans:**
+   - Launch campaign plan (FRE-581) - in_review awaiting approval
+   - Launch readiness checklist - all marketing assets complete
+   - Brand identity guide - ready for PH graphics
+
+2. **Created subtasks:**
+   - FRE-635: Create Product Hunt page and submit for review
+   - FRE-636: Build Product Hunt supporter list from waitlist
+   - FRE-637: Create Product Hunt launch assets
+   - FRE-638: Execute Product Hunt launch day monitoring
+
+3. **Created execution plan:**
+   - Full PH launch strategy document
+   - Timeline: T-14 days to T+7 days
+   - Goal: Top 5 ranking, 500+ upvotes, 200+ signups
+   - Detailed launch day schedule (12:01 AM PT start)
+
+### Current Blockers
+
+- **Launch date TBD** - Need CTO confirmation on product stability before PH submission
+- **Waitlist access** - Need current waitlist data for supporter recruitment
+
+### Next Steps
+
+1. Coordinate with CTO on launch date
+2. Submit PH page (FRE-635) - 2 weeks before launch
+3. Begin VIP supporter outreach (FRE-636)
+4. Commission launch assets (FRE-637)
+
+### Files Created
+
+- `/home/mike/code/FrenoCorp/marketing/product-hunt-launch-plan.md` - Complete PH execution strategy
+
+## FRE-635: Product Hunt Page Creation - Progress
+
+**Time:** 2026-04-26 10:08 AM
+
+### Actions Taken
+1. Created PH submission document (`/marketing/product-hunt-submission.md`)
+   - Maker comment draft
+   - First comment with features
+   - Gallery asset specs
+   - PH compliance checklist
+
+2. Created 3 child issues:
+   - FRE-642: Create PH thumbnail and gallery images
+   - FRE-643: Build PH VIP supporter list (50+ upvotes)
+   - FRE-644: Submit PH page for review
+
+### Status
+- Parent issue FRE-635: in_progress
+- Awaiting launch date confirmation from CTO
+- PH page submission due 2 weeks before launch
+- Recommended launch: Thursday 12:01 AM PT
+
+### Next Actions
+- Design team starts on FRE-642 (visual assets)
+- Begin supporter outreach planning for FRE-643
+- Submit PH page (FRE-644) once assets ready
+
+### Blockers
+- Launch date TBD - CTO needs to confirm product stability
+
+---
+
+## Press Release Distribution - FRE-630
+
+**Started:** 2026-04-26  
+**Status:** ✅ Core Deliverables Complete  
+**Priority:** High
+
+### Summary
+
+Assigned press release distribution task for Scripter launch. Creating comprehensive press strategy including press release, distribution plan, and journalist outreach.
+
+### Actions Taken
+
+1. **Created press release:**
+   - Full press release draft with quotes, features, pricing
+   - Press kit requirements and asset checklist
+   - Distribution strategy (5 tiers: tech, film trade, screenwriting, productivity, local)
+   - Pitch email templates for each tier
+
+2. **Created execution plan:**
+   - Timeline: T-14 days to T+14 days
+   - PR distribution service comparison (recommending PR Newswire $799)
+   - Media monitoring setup (Google Alerts free, Mention $29/mo optional)
+   - Success metrics: 10+ mentions, 500+ signups from press
+
+3. **Created subtask checklist:**
+   - 11 subtasks broken down with owners and due dates
+   - Dependency mapping (CEO, CTO, Founder)
+   - Timeline summary relative to launch date
+
+4. **Budget request:**
+   - PR Newswire Advantage: $799
+   - Mention (optional): $29/mo
+   - Total: $828 pending CEO approval
+
+### Current Blockers
+
+- **Press kit page** - Need CTO to create `/press` route
+- **Founder info** - Need founder names, bios, headshots
+- **Traction metrics** - Need beta user numbers for press release
+- **Budget approval** - CEO approval needed for PR Newswire
+- **Launch date** - Needed to set concrete timeline
+
+### Next Steps
+
+1. **CEO:** Approve $828 press budget
+2. **CMO:** Research 50+ journalist contacts ✅ 40+ identified in `/plans/FRE-630-press-contacts.md`
+3. **CMO + CTO:** Create press kit assets (screenshots, logos, founder photos)
+4. **CMO:** Verify journalist emails, add Twitter handles for engagement
+5. **CMO:** Begin embargoed outreach at T-7 days
+6. **All:** Confirm launch date to activate timeline
+
+### Files Created
+
+- `/home/mike/code/FrenoCorp/marketing/press-release.md` - Press release + distribution strategy
+- `/home/mike/code/FrenoCorp/plans/FRE-630-press-distribution.md` - Execution plan
+- `/home/mike/code/FrenoCorp/plans/FRE-630-subtasks.md` - 11 subtask checklist
+- `/home/mike/code/FrenoCorp/plans/FRE-630-press-contacts.md` - 40+ journalist contacts across 5 tiers
+
+---
+
+## Reddit AMA Preparation - FRE-633
+
+**Started:** 2026-04-26 10:09 AM  
+**Status:** ⚠️ Blocked - Awaiting Launch Date Confirmation  
+**Priority:** Medium  
+**Support:** Founding Engineer (technical questions)
+
+### Summary
+
+Assigned Reddit AMA preparation and execution for Scripter launch. All planning deliverables complete. Execution blocked on CTO launch date confirmation.
+
+### Completed Deliverables
+
+✅ **Planning Documents (750+ lines total):**
+- `/plans/reddit-ama-execution-plan.md` - Full execution strategy (194 lines)
+- `/plans/FRE-633-reddit-ama-checklist.md` - Readiness checklist (163 lines)
+- `/plans/FRE-633-reddit-analytics-setup.md` - Analytics specification (250+ lines)
+- `/plans/FRE-633-reddit-child-issues.md` - Delegation plan with 5 child issues
+- `/plans/reddit-post-scripter-launch.md` - Post draft (existing, 155 lines)
+
+✅ **Ready for Execution:**
+- Response playbook with 6+ Q&A templates
+- Technical Q&A section for Founding Engineer
+- Success metrics: 500+ upvotes, 100+ comments, 200+ signups
+- Risk register with mitigation strategies
+- Launch day timeline (10:00 PT start)
+
+### Current Blockers
+
+⚠️ **CTO: Launch Date Confirmation** (CRITICAL)
+- Recommend 1-2 weeks after Product Hunt launch
+- Must confirm Founding Engineer availability (10 AM - 2 PM PT)
+- Must verify server capacity for traffic spike
+
+⚠️ **Reddit Account Verification** (HIGH)
+- Need to verify account age (30+ days) and karma (100+)
+- Alternative: Use team member's established account
+
+⚠️ **Analytics Implementation** (HIGH)
+- UTM tracking setup needed
+- GA4 conversion events configuration
+- Real-time dashboard creation
+
+### Child Issues Identified
+
+See `/plans/FRE-633-reddit-child-issues.md` for full delegation plan:
+
+1. **Launch Date Coordination** - Owner: CMO, Due: ASAP ⚠️ CRITICAL BLOCKER
+2. **Reddit Account Verification** - Owner: CMO, Due: T-7 days
+3. **Analytics & UTM Setup** - Owner: CMO+CTO, Due: T-3 days
+4. **Visual Assets Creation** - Owner: Design, Due: T-5 days
+5. **Community Engagement Prep** - Owner: CMO, Due: T-2 days
+
+### Next Steps
+
+1. **IMMEDIATE:** CTO confirms launch date (blocks all execution)
+2. Create child issues in Paperclip for parallel work streams
+3. Execute pre-AMA checklist starting T-7 days
+4. Launch AMA on confirmed date (10:00 PT)
+
+### Files Created
+
+- `/plans/reddit-ama-execution-plan.md` (194 lines)
+- `/plans/FRE-633-reddit-ama-checklist.md` (163 lines)
+- `/plans/FRE-633-reddit-analytics-setup.md` (250+ lines)
+- `/plans/FRE-633-reddit-child-issues.md` (delegation plan)
+- `/plans/reddit-post-scripter-launch.md` (existing, 155 lines)
+
+### Budget
+
+$0 (organic Reddit post, no paid promotion)
+
+---
+
+## FRE-632: Hacker News Show HN Submission
+
+**Started:** 2026-04-26 10:45 AM  
+**Status:** In Progress  
+**Priority:** High
+
+### Summary
+
+Assigned HN Show HN submission task. Creating comprehensive submission strategy for Hacker News audience.
+
+### Actions Taken
+
+1. **Created HN submission plan:**
+   - `/home/mike/code/FrenoCorp/plans/hacker-news-showhn-submission.md`
+   - Submission timing: 10:30 AM PT, Tuesday-Thursday best
+   - Recommended title: "Show HN: Scripter – A modern screenwriting app built with Tauri + SolidJS"
+   - Full post draft highlighting technical stack and differentiators
+   - 8+ comment response templates for common HN questions
+   - Success metrics: 300+ points, 100+ comments, 500+ signups
+
+2. **Strategy highlights:**
+   - Lead with technical depth (HN values authenticity over marketing)
+   - Emphasize stack: Tauri, SolidJS, Turso, CRDT for real-time sync
+   - Founding Engineer should standby for technical Q&A
+   - Coordinate with other launch activities (PH, Reddit, Twitter)
+
+### Current Blockers
+
+- **Submission date TBD** - Need to coordinate with launch week schedule
+- **HN account readiness** - Need to verify if we have aged account with karma
+
+### Next Steps
+
+1. Get user input on submission date (launch day vs. staggered)
+2. Verify HN account readiness
+3. Review post draft with Founding Engineer
+4. Scale infrastructure for traffic spike
+5. Submit at 10:30 AM PT on confirmed date
+
+### Files Created
+
+- `/home/mike/code/FrenoCorp/plans/hacker-news-showhn-submission.md` - Complete HN submission strategy (13KB, 418 lines)
+- `/home/mike/code/FrenoCorp/plans/FRE-632-hn-submission-checklist.md` - Execution checklist (15+ actionable items)
+
+### Status Update
+- Plan document complete and ready for execution
+- Checklist created with pre-submission, launch day, and follow-up tasks
+- Awaiting user input on: (1) submission date, (2) HN account readiness
+- Founding Engineer briefed on technical Q&A support role
+- Can begin preparatory work (tech review, UTM setup) while awaiting date confirmation
+
+---
+
+## FRE-635 Continuation - 10:16 AM
+
+### Actions Taken
+1. Created comprehensive visual assets brief: `/marketing/product-hunt-assets-brief.md`
+   - Full specs for thumbnail, screenshots, GIFs, maker video
+   - Production checklist and tool recommendations
+   - File organization structure
+
+2. Added comments to child issues:
+   - FRE-642: Briefed with full asset specs, noted tooling limitation
+   - Documented that design tool (Figma/Canva) needed for thumbnail
+
+3. Updated FRE-635 with blocker status:
+   - Thumbnail: Blocked on design tool access
+   - Screenshots/GIFs: Blocked on product stability (CTO)
+   - Supporter list: Blocked on waitlist data access (CTO/Ops)
+   - PH submission: Blocked on launch date (CTO)
+
+### Blockers Summary
+
+| Blocker | Owner | Impact |
+|---------|-------|--------|
+| Design tool access | CMO/Ops | Cannot create thumbnail |
+| Product stability | CTO | Cannot capture screenshots/GIFs |
+| Waitlist data | CTO/Ops | Cannot start supporter recruitment |
+| Launch date | CTO | Cannot submit PH page |
+
+### Can Proceed Without Blockers
+- Write maker video script (outline exists in brief)
+- Set up Figma/Canva account for design work
+- Research Fiverr designers for outsourcing ($200-400 for full asset package)
+
+### Next Heartbeat Actions
+1. Get design tool access decision (Figma vs Canva vs outsource)
+2. Follow up with CTO on launch date and product stability timeline
+3. Start maker video script writing
+4. Begin Figma thumbnail design (if tool access granted)