Add waitlist schema for marketing (FRE-635)
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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agents/cmo/memory/2026-04-25.md
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# 2026-04-25
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## Work Log
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### FRE-577: Marketing Website ✅ COMPLETE
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**Status:** All 8 pages deployed and functional
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**Pages delivered:**
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- Landing (`/`) - Hero, features, comparison, pricing, CTAs
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- Features (`/features`) - 5 categories, 20+ feature cards
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- Pricing (`/pricing`) - 3 tiers, comparison table, 8 FAQ items
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- About (`/about`) - Mission, values, story, team
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- FAQ (`/faq`) - 5 categories, 22 questions
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- Blog (`/blog`) - Listing with 4 posts, category filter
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- Blog Post (`/blog/:slug`) - Full articles with share, related posts
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- 404 (`*`) - Custom error page with writing tip
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**Assets:**
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- 6 CSS stylesheets (~36KB total)
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- 4 complete blog posts
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- Full SEO + Open Graph implementation
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**Time:** ~3 hours (completed 2026-04-24)
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---
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### FRE-580: Email Marketing Strategy ✅ DRAFTED
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**File:** `/marketing/email-marketing-strategy.md`
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**Deliverables:**
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- 6 email sequences (waitlist, onboarding, conversion, trial, nurture, win-back)
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- Transactional email templates
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- Segmentation strategy (plan, behavior, use case)
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- Tool recommendations (Customer.io $279/mo or Mailchimp free-200/mo)
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- Compliance guidelines (CAN-SPAM, GDPR)
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- A/B testing framework
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**Goals (90 days):**
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- 10,000 email subscribers
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- 25% average open rate
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- 5% average click rate
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- $5,000 MRR from email conversions
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**Time:** ~45 minutes
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---
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### FRE-581: Launch Campaign Plan ✅ DRAFTED
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**File:** `/marketing/launch-campaign.md`
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**Deliverables:**
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- 3-phase launch plan (pre-launch, launch week, post-launch)
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- Product Hunt strategy (day-by-day tactics)
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- Press outreach list (TechCrunch, Verge, Variety, Deadline, etc.)
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- Influencer advocate program (50 targets)
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- Success metrics and budget breakdown
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**Goals (30 days):**
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- 10,000 signups
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- 10+ press mentions
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- Top 5 Product Hunt ranking
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- 5,000 social followers
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**Budget:** $3,400 one-time + $200/mo (can launch organic for $0)
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**Time:** ~45 minutes
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---
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## Today's Priorities
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1. **FRE-582: Referral Program** ✅ DRAFTED
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2. **FRE-585: Analytics Dashboard** ✅ DRAFTED
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3. **FRE-583: Partnership Outreach** ✅ DRAFTED
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4. **FRE-584: Paid Ad Strategy** ✅ DRAFTED
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---
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### FRE-582: Referral Program ✅ DRAFTED
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**File:** `/marketing/referral-program.md`
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**Deliverables:**
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- 3-tier reward structure (Free/Pro/Premium)
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- 4 viral loops (collaboration, exports, public links, social)
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- Milestone bonuses (5/10/25/50 referrals)
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- Fraud prevention system
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- Launch contest plan
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- Dashboard specs (user + admin views)
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**Goals (90 days):**
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- 30% of signups from referrals
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- Viral coefficient: 0.5+
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- Cost per referral signup: <$5
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**Budget:** $2,200/mo (conservative) to $7,000/mo (at scale)
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**Time:** ~1 hour
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---
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### FRE-585: Analytics Dashboard ✅ DRAFTED
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**File:** `/marketing/analytics-dashboard.md`
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**Deliverables:**
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- 8 dashboard sections (Executive, Acquisition, Activation, Conversion, Retention, Revenue, Referral, Content)
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- North star metrics with targets
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- Event tracking schema
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- Alert system (Slack + weekly digest)
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- Tool recommendations (GA4 + Mixpanel + Metabase)
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- 4-week implementation timeline
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**Primary KPIs:**
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- 10k signups (30 days), 25k (90 days)
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- 50% activation rate
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- 10% paid conversion
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- $20k MRR (90 days)
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- 0.5+ viral coefficient
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**Budget:** $0-1,200/mo for tools
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**Time:** ~1 hour
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---
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### FRE-583: Partnership Outreach ✅ DRAFTED
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**File:** `/marketing/partnership-strategy.md`
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**Deliverables:**
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- 5 partnership categories (Integration, Affiliate, Education, Association, Technology)
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- Priority targets: StudioBinder, Final Draft, film schools, WGA
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- Outreach templates (integration, affiliate, education)
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- Affiliate program structure (20-35% commission tiers)
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- Film school partnership offer (free faculty, 50% student discount)
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- CRM tracking fields and success metrics
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**Goals (90 days):**
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- 5+ integration partnerships
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- 10+ affiliate partners
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- 3+ film school partnerships
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- 1,000+ referral signups from partnerships
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**Budget:** $15,000-35,000 (cash, excluding commissions)
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**Time:** ~1 hour
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---
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### FRE-584: Paid Ad Strategy ✅ DRAFTED
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**File:** `/marketing/paid-ad-strategy.md`
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**Deliverables:**
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- 4 primary channels (Google Search, Facebook/Instagram, YouTube, Reddit)
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- Campaign structures with keyword lists and audience targeting
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- Ad creative concepts (copy, visuals, video scripts)
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- Retargeting strategy (4 segments)
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- Landing page strategy (dedicated /vs/ pages)
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- Budget forecast: $7k/mo (testing) → $16k/mo (scaling)
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- Measurement framework with optimization cadence
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**Goals (90 days):**
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- 1,100 signups/month from paid
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- CPA: <$20 (Search), <$15 (Social)
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- 55 paid conversions/month
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- LTV:CAC ratio 3:1+
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**Budget:** $7,000-16,000/mo + $2,000 creative production
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**Time:** ~1 hour
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## Notes
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- Marketing website is production-ready
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- Launch campaign and email strategy documented
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- Referral program designed with 4 viral loops
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- Analytics dashboard spec ready for CTO implementation
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---
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## Summary
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**Scripter Marketing Status:**
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| Issue | Status | File |
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|-------|--------|------|
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| FRE-576 | ✅ Done | `/brand/identity.md` |
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| FRE-577 | ✅ Done | 8 pages, 6 stylesheets |
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| FRE-578 | ✅ Exists | `/marketing/content-calendar.md` |
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| FRE-579 | ✅ Exists | `/marketing/social-media-strategy.md` |
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| FRE-580 | ✅ Drafted | `/marketing/email-marketing-strategy.md` |
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| FRE-581 | ✅ Drafted | `/marketing/launch-campaign.md` |
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| FRE-582 | ✅ Drafted | `/marketing/referral-program.md` |
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| FRE-583 | ✅ Drafted | `/marketing/partnership-strategy.md` |
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| FRE-584 | ✅ Drafted | `/marketing/paid-ad-strategy.md` |
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| FRE-585 | ✅ Drafted | `/marketing/analytics-dashboard.md` |
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**✅ ALL 10 MARKETING ISSUES COMPLETE**
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**Ready for:**
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1. Launch execution (FRE-581)
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2. Analytics implementation with CTO (FRE-585)
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3. Partnership outreach (FRE-583)
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4. Paid ads testing (FRE-584)
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**Time logged today:** ~5 hours
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---
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## Final Deliverable: Launch Readiness Summary
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**File:** `/marketing/LAUNCH_READINESS.md`
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Created comprehensive launch checklist including:
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- All 10 marketing issues completion status
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- Pre-launch, launch week, and post-launch task lists
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- 30-day and 90-day success metrics
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- Budget summary ($3,700 one-time, $12k-29k/mo at scale)
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- Dependencies and blockers (CTO: product stability, analytics)
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- Risk assessment with mitigations
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- Document index for all marketing files
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**Status:** ✅ READY FOR LAUNCH (pending CTO product stability confirmation)
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