Add waitlist schema for marketing (FRE-635)

- Created waitlist_signups and waitlist_events tables
- Supports email, name, source tracking, and status management
- Enables VIP supporter list for Product Hunt launch
- Migration 0002_chemical_shocker.sql generated
- Fixed brand color in product-hunt-assets-brief.md (#518ac8)
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2026-04-26 06:21:20 -04:00
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# Scripter Launch Campaign
**Status:** Planning complete, awaiting board approval
**Timeline:** Month 8-10 (2026)
**Budget:** $4,500 (pending approval)
**Parent Issue:** [FRE-581](/FRE/issues/FRE-581)
## Overview
Launch campaign for Scripter - a modern screenwriting platform (WriterDuet competitor) built with Tauri + SolidJS. Target: $2M MRR by end of year.
## Campaign Phases
### Phase 1: Pre-Launch (Month 8-9)
- Waitlist landing page (10K goal)
- Beta program (500 users)
- Press outreach
- Product Hunt preparation
### Phase 2: Launch Week (Month 10, Week 1)
- Product Hunt launch
- Press release
- Social media blitz
- Reddit/HN presence
### Phase 3: Post-Launch (Month 10, Weeks 2-4+)
- Content marketing
- Paid acquisition ($3,500 budget)
- Community growth
## Key Metrics
| Metric | Target |
|--------|--------|
| Waitlist | 10,000+ |
| Day-1 users | 1,000+ |
| Week-1 paying | 200+ |
| Press mentions | 10+ |
| PH rank | Top 10 |
| CAC | <$15 |
## Subtasks
- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up
- [FRE-628](/FRE/issues/FRE-628) - Launch week execution
- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth
## Approval
Budget approval pending: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e)