FRE-651: CEO coordination notes for founder bio/headshot assets
This commit is contained in:
234
plans/pre-launch-execution-fre627.md
Normal file
234
plans/pre-launch-execution-fre627.md
Normal file
@@ -0,0 +1,234 @@
|
||||
# Pre-Launch Execution Plan - FRE-627
|
||||
|
||||
**Status:** In Progress
|
||||
**Owner:** CMO
|
||||
**Timeline:** Month 8-9 (2 weeks)
|
||||
**Goal:** Execute all pre-launch activities for Scripter launch
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
||||
This issue covers 4 main pre-launch deliverables:
|
||||
1. ✅ **Waitlist landing page** - 10K signup goal
|
||||
2. ✅ **Beta program** - 500 users
|
||||
3. ✅ **Press outreach** - Press kit + 10+ media targets
|
||||
4. ✅ **Product Hunt prep** - MIH campaign + launch assets
|
||||
|
||||
**Current Status:** Planning documents exist, execution in progress
|
||||
|
||||
---
|
||||
|
||||
## 1. Waitlist Landing Page (10K Goal)
|
||||
|
||||
### Current State
|
||||
- Marketing website exists: `/marketing/website/`
|
||||
- Launch campaign plan: `/marketing/launch-campaign.md`
|
||||
- Email marketing strategy: `/marketing/email-marketing-strategy.md`
|
||||
- Mailchimp setup guide: `/marketing/mailchimp-setup-guide.md`
|
||||
|
||||
### Action Items
|
||||
- [ ] **Create dedicated waitlist landing page** with:
|
||||
- Hero: "Write Faster" + email capture
|
||||
- Feature previews (3-4 key benefits)
|
||||
- Social proof (beta user quotes)
|
||||
- Countdown timer (if launch date set)
|
||||
- [ ] **Set up email automation sequences:**
|
||||
- Welcome email (immediate)
|
||||
- Feature reveal series (weekly)
|
||||
- Launch announcement (day of)
|
||||
- [ ] **Drive traffic to waitlist:**
|
||||
- Social media teasers
|
||||
- Reddit posts (r/Screenwriting, r/Filmmakers)
|
||||
- Twitter/X threads about screenwriting tips
|
||||
- LinkedIn articles about collaboration
|
||||
|
||||
### Success Metrics
|
||||
- Target: 10,000 email subscribers
|
||||
- Current: [Need to check analytics]
|
||||
- Conversion rate target: 25%+ (landing page visitor → email)
|
||||
|
||||
### Owner: CMO
|
||||
**Timeline:** Week 1-2
|
||||
|
||||
---
|
||||
|
||||
## 2. Beta Program (500 Users)
|
||||
|
||||
### Current State
|
||||
- Need to recruit 500 beta users
|
||||
- Focus on screenwriting influencers and active community members
|
||||
|
||||
### Action Items
|
||||
- [ ] **Create beta advocate list:**
|
||||
- 50 screenwriting YouTubers/TikTokers
|
||||
- 100 active Reddit community members
|
||||
- 50 screenwriting podcast hosts
|
||||
- 100 film school contacts
|
||||
- 200 Twitter/X screenwriting community
|
||||
- [ ] **Beta outreach emails:**
|
||||
- Personalized invitations
|
||||
- Offer lifetime Pro account for feedback
|
||||
- Request honest reviews/testimonials
|
||||
- [ ] **Beta onboarding flow:**
|
||||
- Welcome email with getting started guide
|
||||
- Weekly check-in surveys
|
||||
- Private Discord/Slack for feedback
|
||||
- Feature request voting system
|
||||
- [ ] **Beta success tracking:**
|
||||
- Weekly active users
|
||||
- Feature usage analytics
|
||||
- NPS scores
|
||||
- Testimonial collection
|
||||
|
||||
### Success Metrics
|
||||
- 500 active beta users
|
||||
- 50+ detailed feedback responses
|
||||
- 20+ video testimonials
|
||||
- 10+ influencer partnerships
|
||||
|
||||
### Owner: CMO
|
||||
**Timeline:** Week 1-3 (ongoing)
|
||||
|
||||
---
|
||||
|
||||
## 3. Press Outreach (10+ Media Targets)
|
||||
|
||||
### Current State
|
||||
- ✅ Press release draft: `/marketing/press-release.md`
|
||||
- ✅ Distribution strategy included
|
||||
- ✅ Pitch email templates included
|
||||
- ✅ Press kit structure defined
|
||||
|
||||
### Action Items
|
||||
- [ ] **Finalize press kit page at scripter.app/press:**
|
||||
- Logos (PNG, SVG, EPS)
|
||||
- Screenshots (dashboard, editor, collaboration)
|
||||
- Founder photos and bio
|
||||
- Brand guidelines
|
||||
- Demo video
|
||||
- [ ] **Build media contact list (50+ targets):**
|
||||
- Tier 1: TechCrunch, Verge, Wired (10)
|
||||
- Tier 2: Variety, Deadline, THR (10)
|
||||
- Tier 3: No Film School, ScreenCraft (15)
|
||||
- Tier 4: Product Hunt, HN, Indie Hackers (10)
|
||||
- Tier 5: LA Business Journal, local (5)
|
||||
- [ ] **Execute embargoed outreach (T-7 days):**
|
||||
- Send personalized pitches to Tier 1
|
||||
- Offer exclusive first-look interviews
|
||||
- Provide demo access
|
||||
- [ ] **Set up press monitoring:**
|
||||
- Google Alerts for "Scripter screenwriting"
|
||||
- Mention.com or similar ($0-29/mo)
|
||||
- Track all coverage in spreadsheet
|
||||
|
||||
### Success Metrics
|
||||
- 10+ press mentions
|
||||
- 2-3 Tier 1 articles
|
||||
- 3-5 Tier 2 articles
|
||||
- 500+ signups from press coverage
|
||||
|
||||
### Owner: CMO
|
||||
**Timeline:** Week 2-4 (embargoed outreach starts T-7)
|
||||
|
||||
---
|
||||
|
||||
## 4. Product Hunt Prep (Launch of the Day)
|
||||
|
||||
### Current State
|
||||
- ✅ Product Hunt launch plan: `/marketing/product-hunt-launch-plan.md`
|
||||
- ✅ Product Hunt assets brief: `/marketing/product-hunt-assets-brief.md`
|
||||
- ✅ Video script: `/marketing/product-hunt-video-script.md`
|
||||
- ✅ Supporter outreach plan: `/marketing/product-hunt-supporter-outreach.md`
|
||||
- ✅ Supporter tracker: `/marketing/product-hunt-supporter-tracker-live.md`
|
||||
- ✅ VIP hunter list: `/marketing/vip-hunter-list-draft.md`
|
||||
- ✅ Asset directory: `/marketing/product-hunt-assets/`
|
||||
|
||||
### Action Items
|
||||
- [ ] **Create Product Hunt page (T-14 days):**
|
||||
- Submit for review (takes ~1 week)
|
||||
- Craft hunter pitch (first comment)
|
||||
- Prepare gallery images (6-8 screenshots/gifs)
|
||||
- Set launch date (Tuesday/Wednesday best)
|
||||
- [ ] **Recruit 100+ day-one supporters:**
|
||||
- Reach out to beta users
|
||||
- Contact screenwriting influencers
|
||||
- Engage hunter community
|
||||
- Track commitments in supporter tracker
|
||||
- [ ] **Prepare launch day assets:**
|
||||
- 60-second demo video
|
||||
- GIFs showing key features
|
||||
- Social media posts (scheduled)
|
||||
- Email to waitlist (ready to send)
|
||||
- [ ] **Plan launch day execution:**
|
||||
- Team upvote coordination (first hour critical)
|
||||
- Comment response plan (respond to every comment)
|
||||
- Social media blitz schedule
|
||||
- Press amplification (if embargoed articles lift)
|
||||
|
||||
### Success Metrics
|
||||
- Product Hunt: Top 5 product of the day
|
||||
- 2,000+ upvotes
|
||||
- 500+ comments
|
||||
- 1,000+ signups on launch day
|
||||
|
||||
### Owner: CMO
|
||||
**Timeline:** Week 3-4 (launch day = Week 4, Day 1)
|
||||
|
||||
---
|
||||
|
||||
## Timeline Summary
|
||||
|
||||
| Week | Focus | Key Deliverables |
|
||||
|------|-------|------------------|
|
||||
| **W1** | Waitlist + Beta | Landing page live, email sequences, beta recruitment starts |
|
||||
| **W2** | Press + Beta | Press kit live, media list built, embargoed outreach begins |
|
||||
| **W3** | Product Hunt | PH page submitted, supporter recruitment, asset creation |
|
||||
| **W4** | LAUNCH | Product Hunt day 1, press embargo lifts, all channels active |
|
||||
|
||||
---
|
||||
|
||||
## Dependencies
|
||||
|
||||
- **CTO:** Product stability, analytics tracking, payment system live
|
||||
- **Ops:** Domain/email setup, press kit hosting
|
||||
- **Design:** Marketing assets, screenshots, logos
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
| Item | Cost |
|
||||
|------|------|
|
||||
| Press distribution (PR Newswire) | $400-800 |
|
||||
| Press monitoring (Mention) | $0-29/mo |
|
||||
| Email marketing (Mailchimp) | $0-50/mo |
|
||||
| Social scheduling (Buffer) | $0-30/mo |
|
||||
| **Total** | **$400-909** |
|
||||
|
||||
---
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
| Risk | Likelihood | Impact | Mitigation |
|
||||
|------|------------|--------|------------|
|
||||
| Low waitlist signups | Medium | High | Increase social activity, paid ads, influencer partnerships |
|
||||
| Press doesn't cover | High | Medium | Pivot to influencer strategy, double down on Product Hunt |
|
||||
| Product Hunt underperforms | Medium | High | Activate network, paid PH ads, community engagement |
|
||||
| Beta users inactive | Low | Medium | Better onboarding, weekly challenges, incentives |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions (This Heartbeat)
|
||||
|
||||
1. ✅ Review existing plans (done)
|
||||
2. **Create subtasks for each deliverable**
|
||||
3. **Assign execution timeline**
|
||||
4. **Set up tracking dashboard**
|
||||
5. **Begin beta recruitment**
|
||||
|
||||
---
|
||||
|
||||
**Parent Issue:** FRE-581 (Launch campaign plan)
|
||||
**Related Issues:** FRE-628 (Launch week execution), FRE-629 (Product Hunt launch day)
|
||||
**Goal:** 2c5a8678-b505-4e9c-8ec4-c41faa9626ff (Make incredible software)
|
||||
Reference in New Issue
Block a user