FRE-651: CEO coordination notes for founder bio/headshot assets

plans/FRE-650-mailchimp-quickstart.md

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+# Mailchimp Account Setup Checklist - FRE-650
+
+**Quick Start Guide** - Complete in 30 minutes
+
+---
+
+## Step 1: Create Account (5 min)
+
+- [ ] Go to **mailchimp.com**
+- [ ] Click "Sign Up Free"
+- [ ] Enter email: `hello@scripter.app` (or founder email)
+- [ ] Create username and password
+- [ ] Verify email address (check inbox)
+
+---
+
+## Step 2: Complete Profile (5 min)
+
+**Company Information:**
+- [ ] Company name: `FrenoCorp`
+- [ ] Company size: `1-10`
+- [ ] Industry: `Software/Technology`
+
+**Sender Information:**
+- [ ] From name: `Scripter Team`
+- [ ] From email: `hello@scripter.app`
+- [ ] Reply-to: `hello@scripter.app`
+- [ ] Physical address: [Company address or registered agent]
+
+**Note:** Physical address is required by CAN-SPAM law. Can use:
+- Home address (if comfortable)
+- Registered agent address
+- PO Box
+
+---
+
+## Step 3: Add Domain for Authentication (10 min)
+
+- [ ] In Mailchimp: Click account name → **Settings** → **Domains**
+- [ ] Click **"Add Domain"**
+- [ ] Enter: `scripter.app`
+- [ ] Follow prompts to add DNS records
+
+**DNS Records to Add** (in your domain registrar):
+
+1. **SPF Record:**
+   ```
+   Type: TXT
+   Name: @
+   Value: v=spf1 include:spf.mailchimp.com ~all
+   ```
+
+2. **DKIM Record:** (Mailchimp will provide unique key)
+   ```
+   Type: TXT
+   Name: k1._domainkey
+   Value: v=DKIM1; k=rsa; p=[MAILCHIMP-PROVIDED-KEY]
+   ```
+
+3. **DMARC Record:** (recommended)
+   ```
+   Type: TXT
+   Name: _dmarc
+   Value: v=DMARC1; p=quarantine; rua=mailto:dmarc@scripter.app
+   ```
+
+**Full DNS instructions:** `/plans/FRE-650-dns-records.md`
+
+---
+
+## Step 4: Verify Domain (5 min)
+
+- [ ] Wait 15-30 minutes for DNS propagation
+- [ ] In Mailchimp → Settings → Domains, click **"Verify"**
+- [ ] Confirm all checks show green ✓
+- [ ] If failed, wait longer and retry (can take up to 48 hours)
+
+---
+
+## Step 5: Create First Audience (5 min)
+
+- [ ] Click **Audience** → **Audience dashboard**
+- [ ] Click **"Add Contacts"** → **"Import contacts"**
+- [ ] Choose CSV upload
+- [ ] Upload waitlist export (if available)
+- [ ] Map fields:
+  - Email Address → Email Address
+  - First Name → First Name
+  - Last Name → Last Name
+  - Signup Date → Signup Date (if available)
+- [ ] Tag as: `WAITLIST_ORIGINAL`
+- [ ] Complete import
+
+**If no waitlist yet:**
+- [ ] Create manual segment for testing
+- [ ] Add 5-10 test emails (team members)
+
+---
+
+## Step 6: Send Test Email (5 min)
+
+- [ ] Click **Create** → **Email** → **Regular**
+- [ ] Choose simple template (start with "Basic")
+- [ ] Subject: `Test from Scripter team`
+- [ ] Body: `Testing email setup!`
+- [ ] To: Send to yourself first
+- [ ] Click **Send**
+- [ ] Check inbox - verify it arrived (not spam)
+
+---
+
+## Done! Next Steps
+
+After completing this checklist:
+
+1. **Build email templates** (see `/marketing/email-marketing-strategy.md`)
+2. **Create email sequences** (waitlist, onboarding, etc.)
+3. **Set up UTM tracking** for analytics
+4. **Test with seed data** before launching campaigns
+
+---
+
+## Resources
+
+- **Main Plan:** `/plans/FRE-650-email-platform-setup.md`
+- **DNS Records:** `/plans/FRE-650-dns-records.md`
+- **Email Strategy:** `/marketing/email-marketing-strategy.md`
+- **Mailchimp Docs:** https://mailchimp.com/help/
+
+---
+
+## Troubleshooting
+
+**Email went to spam:**
+- Verify DNS records are correct
+- Wait 24-48 hours for domain reputation to build
+- Avoid spam trigger words ("free", "guarantee", etc.)
+
+**DNS verification failed:**
+- Double-check record values (no typos)
+- Ensure TXT records are not proxied by Cloudflare (grey cloud, not orange)
+- Wait longer - DNS can take 48 hours (usually 15-30 min)
+
+**Can't import contacts:**
+- Ensure CSV has headers: Email Address, First Name, Last Name
+- Remove duplicates before import
+- Start with small test batch (10 contacts)
+
+---
+
+**Time Estimate:** 30 minutes  
+**Prerequisites:** Domain admin access, waitlist CSV (optional)  
+**Owner:** CMO