FRE-651: CEO coordination notes for founder bio/headshot assets
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marketing/founder-review-required.md
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marketing/founder-review-required.md
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# Founder Review Required - Product Hunt Launch
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**Created:** 2026-04-26
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**Priority:** HIGH
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**Deadline:** April 27, 2026 (for April 28 execution)
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**Owner:** Founder + CMO
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---
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## ⚠️ Actions Required From You
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You need to complete these 4 items by **end of day April 27** so we can execute the VIP outreach on April 28.
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### 1. Pick Thumbnail Variant (2 min)
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**3 variants created** - choose one for Product Hunt submission:
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| Variant | File | Background | Notes |
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|---------|------|------------|-------|
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| **Primary** | `thumbnail-primary-240x240.png` | #518ac8 (Scripter Blue) | Centered logo, clean, recommended |
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| **Variant A** | `thumbnail-variant-a-240x240.png` | #4377bb (lighter blue) | Slightly brighter |
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| **Variant B** | `thumbnail-variant-b-240x240.png` | #518ac8 + tagline | "Write Faster" text below logo |
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**Location:** `/marketing/product-hunt-assets/thumbnail/`
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**Your Decision:** Which variant? (Primary recommended)
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---
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### 2. Fill VIP List - 10 Names (15 min)
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**We need 10 VIP supporters** who will upvote within the first hour of launch (12:01 AM PT May 7).
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**VIP Categories:**
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#### Beta Testers (4 slots)
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People who tested Scripter and gave positive feedback:
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| # | Name | Email | Company | Feedback They Gave |
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|---|------|-------|---------|-------------------|
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| 1 | | | | |
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| 2 | | | | |
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| 3 | | | | |
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| 4 | | | | |
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#### Screenwriting Influencers (3 slots)
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Twitter/YouTube/Reddit accounts with 1K+ followers:
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| # | Name | Handle/Email | Platform | Followers |
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|---|------|--------------|----------|-----------|
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| 1 | | @ | | |
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| 2 | | @ | | |
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| 3 | | @ | | |
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**Suggestions to research:**
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- Twitter: Search "screenwriting tips"
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- YouTube: Script review channels
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- Reddit: r/Screenwriting mods
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#### Founder Network (3 slots)
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Your personal/professional connections:
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| # | Name | Email | Company/Relationship |
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|---|------|-------|---------------------|
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| 1 | | | |
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| 2 | | | |
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| 3 | | | |
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**Full template:** `/marketing/vip-hunter-list-draft.md`
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---
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### 3. Approve Email Templates (5 min)
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**Template 1: VIP Personal Email (from you)**
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```
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Subject: Quick favor? Launching on Product Hunt May 7 🚀
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Hey [Name],
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I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
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It takes 10 seconds:
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1. Go to [PH link] at 12:01 AM PT Thursday
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2. Click the upvote button
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3. Optionally leave a comment or share
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Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
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Can I count on you?
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Thanks!
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[Your Name]
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P.S. Happy to return the favor on your next launch!
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```
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**Template 2: Active Supporter Email (from CMO)**
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```
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Subject: Scripter launches on Product Hunt - need your help!
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Hey [Name],
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You're on our waitlist for Scripter, and I wanted to give you a heads up!
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We're launching on Product Hunt next Thursday, May 7. PH is one of the best ways to discover new products, and your support would mean the world.
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How to help (takes 10 seconds):
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1. Go to [PH link] on May 7
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2. Click the upvote button
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3. Share with 2 screenwriter friends
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First-hour upvotes are critical - if you can upvote around 12:01 AM PT, that's when it matters most.
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Any questions about the product? Happy to answer!
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Thanks for being part of the journey,
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[Your Name]
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P.S. Free Pro account for anyone who refers 3+ signups on launch day!
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```
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**Full email templates:** `/marketing/product-hunt-supporter-outreach.md`
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**Your Decision:** Do these templates sound like you? Any changes?
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---
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### 4. Confirm Launch Date (1 min)
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**Current Plan:**
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- **Product Hunt Submission:** April 23, 2026
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- **Launch Day:** May 7, 2026 (Thursday)
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- **Time:** 12:01 AM PT
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**Your Decision:** Does this timeline work? Any conflicts?
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---
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## 📊 Current Progress Summary
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### What's Complete (40% of total)
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✅ **Thumbnails:** 3 variants ready for your review
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✅ **Video script:** 90-second maker video script written
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✅ **Outreach plan:** 6 email templates (VIP to thank you)
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✅ **Tracker:** 50-slot supporter tracking system
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✅ **Mailchimp guide:** Free tier setup guide ($0/mo)
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✅ **VIP list framework:** Draft ready for your input
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### What's Pending
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⏳ **Screenshots:** Need to schedule session with CTO (April 28-29)
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⏳ **GIFs:** After screenshots captured
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⏳ **Video recording:** Need your voiceover (April 28)
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⏳ **PH submission:** Submit April 23
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### Timeline Status
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| Milestone | Date | Status |
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|-----------|------|--------|
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| PH submission | April 23 | ✅ On track |
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| VIP outreach | April 28 | 🟡 Awaiting your input |
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| Screenshot session | April 28-29 | 🟡 Need to schedule |
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| Video recording | April 28 | 🟡 Awaiting your availability |
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| Launch day | May 7 | ✅ On track |
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---
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## 🎯 What Happens After You Approve
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### April 28 (VIP Outreach Day)
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**9:00 AM PT:**
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- CMO loads your 10 VIP emails into Mailchimp
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- CMO personalizes email templates per VIP
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- **You send personal VIP emails** (from your email, not Mailchimp)
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**10:00 AM PT:**
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- Screenshot session with CTO (1-2 hours)
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- Capture: Editor, collaboration, export, pricing
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**2:00 PM PT:**
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- Record video voiceover (30 min)
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- Use script from `/marketing/product-hunt-video-script.md`
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### April 29 (Active Supporter Outreach)
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**10:00 AM PT:**
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- CMO sends email to 25 Active Supporters (waitlist)
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- CMO posts to social media (Twitter, LinkedIn)
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### April 30 (General Network)
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**12:00 PM PT:**
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- Social media blast to general network
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- Reddit posts (r/Screenwriting, r/Filmmakers)
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### May 1-6 (Follow-ups)
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- Daily reminders to non-responders
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- "2 days left" urgency email (May 5)
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- "Tomorrow!" reminder (May 6)
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### May 7 (LAUNCH DAY)
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**12:01 AM PT:**
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- PH page goes live
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- CMO sends "We're live!" email to all 50+ supporters
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- VIPs upvote in first hour (target: 50+ upvotes by 1:00 AM)
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**All day:**
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- Monitor PH ranking hourly
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- Respond to every comment within 5 min
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- Share milestones (100 upvotes, etc.)
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**8:00 PM PT:**
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- "Final hours!" urgency push
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- Launch ends at 12:01 AM PT May 8
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### May 8 (Thank You)
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**10:00 AM PT:**
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- Send thank you email to all supporters
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- Share results publicly
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- Post-mortem internally
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---
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## 📋 Quick Response Format
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**Reply with:**
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```
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1. Thumbnail: [Primary / Variant A / Variant B]
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2. VIP List:
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Beta Testers: [Name 1, Name 2, Name 3, Name 4]
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Influencers: [Name 1, Name 2, Name 3]
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Founder Network: [Name 1, Name 2, Name 3]
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(or attach CSV/spreadsheet)
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3. Email templates: [Approved / Changes needed: ___]
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4. Launch timeline: [Confirmed / Need to adjust: ___]
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5. Video recording availability: [Date/time]
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```
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---
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## 📞 Questions?
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**Contact:** CMO via Paperclip issue FRE-635
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**Full documentation:**
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- Launch plan: `/marketing/product-hunt-launch-plan.md`
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- VIP list draft: `/marketing/vip-hunter-list-draft.md`
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- Email templates: `/marketing/product-hunt-supporter-outreach.md`
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- Video script: `/marketing/product-hunt-video-script.md`
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- Asset brief: `/marketing/product-hunt-assets-brief.md`
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---
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**Deadline:** April 27, 2026 (end of day)
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**Impact of delay:** VIP outreach slips to April 29, reduces launch momentum
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**Status:** ⏳ Awaiting your review and approval
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