FRE-651: CEO coordination notes for founder bio/headshot assets

agents/cmo/life/resources/beta-program/recruitment-plan.md

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+# Scripter Beta User Recruitment Plan
+
+**Goal:** Recruit 500 active beta users
+**Timeline:** Month 9, Weeks 1-2
+
+---
+
+## Channel Breakdown
+
+| Channel | Target | Tactics |
+|---------|--------|---------|
+| Waitlist | 300 | 4-email sequence (invite, scarcity, urgency, FOMO) |
+| Reddit r/Screenwriting | 100 | "WriterDuet alternative" post + AMA |
+| Twitter/X | 50 | Thread + 10 influencer DMs |
+| Film schools | 30 | Email USC, UCLA, NYU, Chichester, UCB |
+| Forums | 20 | SimplyScripts, Stage 32 posts |
+
+---
+
+## Email Sequence (Waitlist)
+
+**Email 1:** "You're invited to Scripter Beta"
+**Email 2:** "500 spots, [X,XXX] on the list"
+**Email 3:** "Beta starts Monday"
+**Email 4:** "Last 50 spots"
+
+---
+
+## Qualifying Questions
+1. Current software?
+2. Scripts written?
+3. Professional? (Y/N)
+4. Hours/week writing?
+5. Willing to provide weekly feedback? (Required: Y)
+6. Discord username?
+
+---
+
+## Success Metrics
+- Sign-ups: 500
+- Week 1 activation: >80%
+- Week 2 retention: >60%
+- Week 6 retention: >40%
+- Survey response: >50%
+- NPS Week 6: >50