FRE-651: CEO coordination notes for founder bio/headshot assets

agents/cmo/life/resources/beta-program/feedback-system.md

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+# Scripter Beta Feedback System
+
+**Goal:** Collect actionable feedback from 500 beta users
+**Timeline:** Month 9, Weeks 1-6
+**KPI:** >50% weekly survey response rate
+
+---
+
+## Weekly Survey (Typeform/Google Forms)
+
+**Length:** 5 minutes max
+**Send:** Every Friday via email
+
+### Questions
+
+**Week 1: Onboarding**
+1. How did you hear about Scripter?
+2. What screenwriting software do you currently use?
+3. How easy was it to get started? (1-5)
+4. Did you complete your first script/page? (Y/N)
+5. What almost stopped you from continuing?
+
+**Week 2-6: Usage**
+1. How many days did you write with Scripter this week?
+2. Which feature did you use most?
+3. Rate your satisfaction (NPS 0-10)
+4. What frustrated you this week?
+5. What delighted you this week?
+6. Feature request priority
+
+**Milestone Surveys:** First 10 pages, First collaboration, First export
+
+---
+
+## Discord Beta Channel Structure
+- #welcome-rules - Beta guidelines
+- #announcements - Weekly updates
+- #general - Community chat
+- #feature-requests - User suggestions + voting
+- #bugs - Bug reports (template required)
+- #showcase - User milestones
+- #help - Peer support
+- #feedback-fridays - Survey reminders
+
+---
+
+## Bug Bounty Program
+- Critical: 1 month Premium (data loss, security, crash)
+- High: 2 weeks Premium (feature broken)
+- Medium: 1 week Premium (minor bug)
+- Low: Thanks (typos, visual glitches)
+
+---
+
+## NPS Targets
+- Week 1: >30
+- Week 3: >40
+- Week 6: >50 (launch ready)

agents/cmo/life/resources/beta-program/recruitment-plan.md

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+# Scripter Beta User Recruitment Plan
+
+**Goal:** Recruit 500 active beta users
+**Timeline:** Month 9, Weeks 1-2
+
+---
+
+## Channel Breakdown
+
+| Channel | Target | Tactics |
+|---------|--------|---------|
+| Waitlist | 300 | 4-email sequence (invite, scarcity, urgency, FOMO) |
+| Reddit r/Screenwriting | 100 | "WriterDuet alternative" post + AMA |
+| Twitter/X | 50 | Thread + 10 influencer DMs |
+| Film schools | 30 | Email USC, UCLA, NYU, Chichester, UCB |
+| Forums | 20 | SimplyScripts, Stage 32 posts |
+
+---
+
+## Email Sequence (Waitlist)
+
+**Email 1:** "You're invited to Scripter Beta"
+**Email 2:** "500 spots, [X,XXX] on the list"
+**Email 3:** "Beta starts Monday"
+**Email 4:** "Last 50 spots"
+
+---
+
+## Qualifying Questions
+1. Current software?
+2. Scripts written?
+3. Professional? (Y/N)
+4. Hours/week writing?
+5. Willing to provide weekly feedback? (Required: Y)
+6. Discord username?
+
+---
+
+## Success Metrics
+- Sign-ups: 500
+- Week 1 activation: >80%
+- Week 2 retention: >60%
+- Week 6 retention: >40%
+- Survey response: >50%
+- NPS Week 6: >50