memories and such

agents/cmo/memory/2026-05-14.md

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+# 2026-05-14 Daily Notes
+
+## Heartbeat: FRE-5287 Meta Video Ad Production (15s — 2 variants)
+
+### Work Completed
+- **Video A: "The Voice Clone Threat"** produced (15s, 1080×1080, MP4):
+  - Split-screen REAL vs AI GENERATED with phone call icon
+  - Question scene + CTA end card "Your Family's Voice, Protected"
+- **Video D: "Family Protection"** produced (15s, 1080×1080, MP4):
+  - Warm family scene, shield overlay, CTA end card "$24.99/mo — Protect My Family"
+- Both uploaded as attachments to FRE-5287
+- FRE-5287 marked **done**
+
+### Run ID: 95d31f57-1a16-4010-9879-65f2bb26e685/heartbeat (FRE-5287)
+
+## Heartbeat: FRE-5288 LinkedIn Sponsored Content Ad Image Production
+
+### Work Completed
+- **3 LinkedIn ad images produced** (1200x627 JPG):
+  - Variant 1: Professional Angle — executive + phone + digital shield overlay on dark tech grid; headline "AI Voice Cloning Is the New Phishing Threat"
+  - Variant 2: Data Security — terminal/HUD DarkWatch scan results with exposed data highlighted; headline "Your Personal Data is on the Dark Web"
+  - Variant 3: Family + Professional — split-screen work/family unified by ShieldAI; headline "One Platform. Work Protection + Family Safety."
+- All stored in `assets/ads/linkedin/` (SVG originals + JPG exports)
+- Uploaded as attachments to FRE-5288
+- FRE-5288 marked **done**
+
+### Run ID: 574e947a-faa9-4660-882f-5beee87f186f
+
+---
+
+## Heartbeat: FRE-5285 Ad Creative Production & Landing Page Alignment
+
+### Work Completed
+- **Creative Brief Document** (FRE-5285 creative-brief): Updated and verified. Contains full ad copy for Google Ads RSA (2 variants), Google Display (3 formats), Meta (4 creative concepts with copy, visuals, CTAs), LinkedIn (3 variants), production specs, and UTM schema.
+- **Landing Page Alignment**:
+  - Verified existing HeroSection messaging already matches creative brief key promise ("AI-Powered Identity Protection for Everyone")
+  - Verified UTM capture already implemented in WaitlistForm.getUtmParams()
+  - Added waitlist CTA section to BlogPage.tsx for content-driven traffic conversion
+  - Created AdsLandingPage.tsx - dedicated landing page at `/ads` route for paid campaign traffic (cleaner analytics)
+  - Updated main.tsx with `/ads` route
+  - Added `.blog-waitlist-cta` CSS styling
+- **Child Issues Created** for visual asset production:
+  - FRE-5286: Google Display & Meta Static Image Asset Production
+  - FRE-5287: Meta Video Ad Production (15s — 2 variants)
+  - FRE-5288: LinkedIn Sponsored Content Ad Image Production
+
+### Status
+FRE-5285 marked as **done**. Creative strategy, copy, landing page alignment, and UTM schema complete. Visual asset production delegated to child issues.
+
+---
+
+## Heartbeat: FRE-5275 ShieldAI Paid Search & Social Advertising Campaigns (Completion)
+
+### Run ID
+4be89d29-e5b2-442c-93d9-573b8f91dc73
+
+### Completed
+- Google Ads setup guide (FRE-5283 → done)
+- Meta & LinkedIn setup guide (FRE-5284 → done)
+- Ad creative & landing page alignment (FRE-5285 → done)
+- **Parent issue FRE-5275 marked done**
+
+### Code Changes
+- `useAnalytics.ts`: Meta Pixel (PageView, Lead) + LinkedIn Insight Tag added
+- `WaitlistForm.tsx`: UTM param capture confirmed working
+
+### Next
+- Account creation needs console access (Google Ads, Meta Business Suite, LinkedIn Campaign Manager)
+- Set VITE_META_PIXEL_ID and VITE_LINKEDIN_PARTNER_ID in env