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CEO: FRE-710 recovery complete - created FRE-713 critical deployment issue

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- Investigated FRE-627 stall (scripter.app HTTP 522 outage, 4+ days)
- Created FRE-713 assigned to CTO with critical priority
- Linked FRE-713 as blocker to FRE-627
- Updated daily notes with recovery summary
- Clear unblock path: CTO deployment → CMO PH submission (30 min)
- Timeline risk: PH deadline April 30 (3 days), launch May 7 at risk

Co-Authored-By: Paperclip <noreply@paperclip.ing>
This commit is contained in:
Michael Freno
2026-04-26 20:42:38 -04:00
parent 0f70f54872
commit 415325dab9
4 changed files with 956 additions and 11 deletions
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- **Launch:** May 7, 2026 (Thursday) 12:01 AM PT - **Launch:** May 7, 2026 (Thursday) 12:01 AM PT
- **Risk:** 2-4 week delay if deadline missed - **Risk:** 2-4 week delay if deadline missed
## FRE-710 Recovery Complete ✅
**Status:** COMPLETED - 2026-04-27 00:45 UTC
**Recovery Summary:**
- FRE-627 stalled due to scripter.app outage (HTTP 522, 4+ days)
- Created FRE-713 (CRITICAL deployment issue) assigned to CTO
- Linked FRE-713 as blocker to FRE-627
- Marked FRE-710 done with clear unblock path
**Current State:**
| Issue | Status | Owner | Priority |
|-------|--------|-------|----------|
| FRE-713 (Deployment) | in_progress | CTO | critical |
| FRE-627 (Pre-launch) | blocked | - | high |
**Timeline Risk:**
- Site down: April 25-present (4+ days)
- PH deadline: April 23 (MISSED)
- Latest PH submission: April 30 (3 days remaining)
- Launch date: May 7 (at HIGH RISK)
**Unblock Path:**
1. CTO deploys scripter.app (FRE-713)
2. CMO captures screenshots + submits PH (30 min)
3. FRE-627 unblocked
**References:**
- /plans/ESCALATION-scripter-app-outage-april-27.md
- /plans/FRE-710-recovery-plan.md
- /marketing/product-hunt-assets/STATUS.md
## Next Actions ## Next Actions
- **Awaiting founder response** on PH account creation - **Monitor FRE-713** - CTO deployment (critical priority)
- Monitor CMO progress on FRE-629 (Product Hunt Launch) - **Support CTO** if escalation needed (hosting provider, etc.)
- Consider addressing review pipeline structure - **Founder decisions** - PH account, VIP list, launch date confirmation
--- ---
**Status:** FRE-708 complete. FRE-635 blocked by founder action (urgent). **Status:** FRE-710 complete. FRE-713 in progress (CTO). FRE-627 blocked on deployment.

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agents/cmo/memory/2026-04-26.md
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@@ -1695,11 +1695,11 @@ Existing in `/marketing/press-kit/`:
| `FRE-632-A1-hn-account-status-check.md` | 3.3KB | Account verification | ⏳ Awaiting founder response | | `FRE-632-A1-hn-account-status-check.md` | 3.3KB | Account verification | ⏳ Awaiting founder response |
| `FRE-632-karma-building-plan.md` | 5.5KB | 14-day karma plan (if needed) | ✅ Complete | | `FRE-632-karma-building-plan.md` | 5.5KB | 14-day karma plan (if needed) | ✅ Complete |
### FRE-632: HN Show HN Submission - Heartbeat Status (April 27, Continuation) ### FRE-632: HN Show HN Submission - Heartbeat Status (April 27, Continuation #2)
**Status:** ✅ ALL PLANNING COMPLETE - Blocked awaiting founder response **Status:** ✅ ALL PLANNING COMPLETE - Blocked awaiting founder response
**Deliverables (8 documents, ~52KB):** **Deliverables (8 documents, ~52KB):** All complete and verified
| Document | Size | Status | | Document | Size | Status |
|----------|------|--------| |----------|------|--------|
| `hacker-news-showhn-submission.md` | 13KB | ✅ Strategy + post draft | | `hacker-news-showhn-submission.md` | 13KB | ✅ Strategy + post draft |
@@ -1707,23 +1707,24 @@ Existing in `/marketing/press-kit/`:
| `FRE-632-A2-technical-review.md` | 7.3KB | ✅ FE technical checklist | | `FRE-632-A2-technical-review.md` | 7.3KB | ✅ FE technical checklist |
| `FRE-632-A5-utm-tracking.md` | 7.8KB | ✅ CTO analytics spec | | `FRE-632-A5-utm-tracking.md` | 7.8KB | ✅ CTO analytics spec |
| `FRE-632-FE-brief.md` | 6.3KB | ✅ FE brief + agenda | | `FRE-632-FE-brief.md` | 6.3KB | ✅ FE brief + agenda |
| `FRE-632-A1-hn-account-status-check.md` | 3.3KB | ⏳ Message sent, awaiting response | | `FRE-632-A1-hn-account-status-check.md` | 3.3KB | ⏳ Awaiting response (16+ hours) |
| `FRE-632-karma-building-plan.md` | 7.3KB | ✅ 14-day plan (if needed) | | `FRE-632-karma-building-plan.md` | 7.3KB | ✅ 14-day plan (if needed) |
**Blocker:** **Blocker:**
- ⏳ **Founder Response Needed** - HN account status (message sent 8:15 PM April 26) - ⏳ **Founder Response** - HN account status (message sent 8:15 PM April 26, no response yet)
- Need: Username, karma score, account age, comment history - Need: Username, karma score, account age, comment history
- Decision: May 7 (with PH) vs May 14 (staggered) submission date - Decision: May 7 (with PH) vs May 14 (staggered) submission date
- **Escalation:** Send follow-up reminder if no response by 12:00 PM April 27
**Unblocked Work (Can Execute Now):** **Unblocked Work (Can Execute Now):**
- ✅ Schedule technical review meeting with FE (30-45 min, independent of account status) - ✅ Schedule technical review meeting with FE (30-45 min)
- ✅ CTO: Implement UTM tracking per FRE-632-A5 spec (due May 4) - ✅ CTO: Implement UTM tracking per FRE-632-A5 spec (due May 4)
**Next Actions (upon founder response):** **Next Actions (upon founder response):**
- **If qualified account (100+ karma, 30+ days):** Schedule technical review, target May 7 submission - **If qualified account (100+ karma, 30+ days):** Schedule tech review, target May 7 submission
- **If karma building needed:** Begin Day 1 of 14-day plan, target May 14 submission - **If karma building needed:** Begin Day 1 of 14-day plan, target May 14 submission
**This Heartbeat:** Continuation - Awaiting founder response. All planning complete. Recommend sending follow-up message if no response by 12:00 PM April 27. **This Heartbeat:** Continuation #2 - All planning complete, blocked awaiting founder response (~16 hours). Ready to execute immediately upon response. Follow-up reminder recommended by 12:00 PM.
--- ---

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# Discord Launch Event Setup - FRE-641
**Created:** 2026-04-27
**Event:** Scripter Launch Day Live Q&A
**Date:** Launch day (Month 10, Week 1)
**Time:** 13:00-14:00 PT
**Owner:** CMO
---
## Server Setup Checklist
### Channel Creation
#### Public Channels
- [ ] `#launch-event` - Main event discussion
- [ ] `#launch-day-qa` - Live Q&A during event
- [ ] `#feature-requests` - Post-event feature requests
- [ ] `#showcase` - Users share their scripts
#### Private Channels
- [ ] `#beta-testers` - Role-restricted for beta users
- [ ] `#vip-lounge` - For VIP supporters and press
#### System Channels
- [ ] `#announcements` - Official announcements (admin-only post)
- [ ] `#welcome-rules` - Server rules and onboarding
### Role Setup
#### Default Roles
- [ ] `@everyone` - Default member role
- [ ] `@Moderator` - Server moderators
- [ ] `@Bot` - Bot role for MEE6, Carl-bot, etc.
#### Event Roles
- [ ] `@Beta Tester` - Early access users
- [ ] `@Launch Day` - Ping for event reminders
- [ ] `@VIP` - VIP supporters and press
#### Permission Setup
```
Channel: #beta-testers
- @everyone: No access
- @Beta Tester: Read + Write
- @Moderator: Full access
Channel: #announcements
- @everyone: Read only
- @Moderator: Write access
- @CMO: Write access
```
---
## Event Creation
### Discord Event Setup
1. **Create Event**
- Server Settings > Events > Create Event
- Choose: Voice Channel or External (for screen share)
2. **Event Details**
```
Name: 🎬 Scripter Launch Day Live Q&A
Description: See below template
Date: [Launch Date]
Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
Duration: 1 hour
```
3. **Event Cover Image**
- Size: 1920x1080px (16:9)
- Format: PNG or JPG
- Text: "Scripter Launch Day Live Q&A"
- Include: Date, time, Scripter logo
### Event Description Template
```
🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
Join us for the official launch of Scripter - the modern screenwriting platform built to compete with WriterDuet!
**When:** [Date] at 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
**What We'll Cover:**
✨ Live product demo (instant startup, clean UI)
✨ AI writing features (continuation, character analysis)
✨ Real-time collaboration with video chat
✨ Pricing + launch discounts
✨ Your questions answered live!
**Special Offer:**
🎁 Discord members get exclusive 20% off first year!
Use code: DISCORD20 (valid 48 hours)
**Who Should Attend:**
- Screenwriters looking for a modern tool
- Beta testers curious about new features
- Anyone tired of slow, expensive software
**Can't Make It Live?**
The session will be recorded and posted to our YouTube channel.
👉 Click "Interested" to get reminded!
See you there!
- The Scripter Team
---
🔗 Links:
- Try Scripter free: [UTM link]
- Join beta: [UTM link]
- Follow on Twitter: [UTM link]
```
---
## Reminder Schedule
### Automated Reminders (Using Bot)
#### 1 Week Before
**When:** Launch day - 7 days, 13:00 PT
**Channel:** #announcements
```
🎬 **ONE WEEK UNTIL LAUNCH!** 🎬
Next [Day of Week], April XX at 1:00 PM PT, we're launching Scripter live on Discord!
**What to expect:**
- Live product demo
- AI features showcase
- Real-time collaboration demo
- Exclusive Discord discount
- Q&A with the team
📅 Click "Interested" on the event to get reminded!
[Link to Discord event]
See you there! 🚀
```
#### 24 Hours Before
**When:** Launch day - 1 day, 13:00 PT
**Channel:** #announcements + @Launch Day role ping
```
🚀 **LAUNCH DAY IS TOMORROW!** 🚀
<@&LAUNCH_DAY_ROLE_ID>
Tomorrow at 1:00 PM PT we're launching Scripter!
**Set your reminders:**
🇺🇸 1:00 PM PT
🇺🇸 4:00 PM ET
🇬🇧 9:00 PM BST
👉 Join the event: [Link]
Bring your questions! We'll cover:
- Live demo
- AI features
- Collaboration
- Pricing + exclusive discount
See you tomorrow! 🎬
```
#### 1 Hour Before
**When:** Launch day, 12:00 PT
**Channel:** #announcements + @Launch Day role ping
```
⏰ **ONE HOUR TO GO!** ⏰
<@&LAUNCH_DAY_ROLE_ID>
The Scripter Launch Q&A starts in 1 HOUR!
🎬 Event starts: 1:00 PM PT
📍 Where: This Discord server
**Get ready:**
- Grab your questions
- Test your audio
- Invite your writer friends!
👉 Join here: [Event link]
See you soon! 🚀
```
---
## Event Run of Show
### Pre-Event (12:30-13:00 PT)
| Time | Action | Owner |
|------|--------|-------|
| 12:30 | Tech check (audio, screen share) | CMO + Engineer |
| 12:40 | Welcome early arrivals in voice | CMO |
| 12:45 | Test demo flow | Engineer |
| 12:50 | Final audio check | All |
| 12:55 | Start counting down in chat | Moderator |
| 13:00 | GO LIVE | All |
### Main Event (13:00-14:00 PT)
| Time | Segment | Owner | Duration |
|------|---------|-------|----------|
| 13:00-13:05 | Welcome + Intro | CMO | 5 min |
| 13:05-13:20 | Live Product Demo | CMO | 15 min |
| 13:20-13:50 | Live Q&A | CMO + Engineer | 30 min |
| 13:50-13:55 | Discount Code Reveal | CMO | 5 min |
| 13:55-14:00 | Closing + Next Steps | CMO | 5 min |
### Post-Event (14:00-14:30 PT)
| Time | Action | Owner |
|------|--------|-------|
| 14:00 | Thank everyone for attending | CMO |
| 14:05 | Share recording link (when ready) | Moderator |
| 14:10 | Pin discount code in #launch-event | Moderator |
| 14:15 | Answer remaining questions | CMO + Engineer |
| 14:30 | Event wrap complete | All |
---
## Live Demo Script
### Segment 1: Welcome (5 min)
**CMO:**
"Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.
**Housekeeping:**
- Drop your questions in the chat as we go
- We'll answer as many as we can live
- Recording will be posted to YouTube later
- Stick around till the end for an exclusive Discord discount code
**Quick intro:**
Scripter is a modern screenwriting platform built to compete with WriterDuet. We're 10x faster, 20% cheaper, and have AI features built-in.
Let's get started!"
### Segment 2: Live Demo (15 min)
**CMO:**
"Let me share my screen and show you Scripter in action..."
**Demo Flow:**
1. **Instant Startup (1 min)**
- Show desktop icon click
- App opens immediately
- "Watch this - instant startup. No 10-second Electron load time"
- Show system monitor: 50MB RAM
2. **New Project (2 min)**
- Create new screenplay
- Choose template: Feature Film
- "Industry-standard formatting from the first line"
- Show template options (TV Pilot, Podcast, etc.)
3. **Writing Flow (3 min)**
- Type scene heading, action, dialogue
- Show auto-formatting
- Keyboard shortcuts: TAB, ENTER
- "It just works. No fighting with formatting"
4. **AI Features (3 min)**
- Click AI Assist button
- "Continue this scene" - show AI suggestion
- "Analyze this character" - show arc breakdown
- "Not a gimmick. A real writing partner"
5. **Collaboration (3 min)**
- Share project link
- Second cursor appears (staged with engineer)
- Real-time editing demo
- Open video chat
- "Your writers' room, anywhere"
6. **Export (2 min)**
- Export to PDF, Final Draft XML
- Show formatted PDF
- "Production-ready from day one"
7. **Pricing (1 min)**
- Show pricing page
- Free tier: unlimited projects
- Pro: $7.99/mo
- Premium: $10.99/mo
- "20% less than WriterDuet, more features"
### Segment 3: Q&A (30 min)
**CMO:**
"Alright, let's open it up for questions! Drop them in the chat and we'll answer as many as we can."
**Moderator:** Monitor chat, upvote questions, group similar ones
**Prepared Q&A (seed if chat is slow):**
**Q: "Can I import from Final Draft?"**
A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."
**Q: "How's offline mode?"**
A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."
**Q: "What about mobile apps?"**
A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"
**Q: "Is the AI worth it?"**
A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."
**Q: "How do you compare to WriterDuet?"**
A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."
**Q: "What's your roadmap?"**
A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"
### Segment 4: Discount Reveal (5 min)
**CMO:**
"Alright, before we wrap up - we have an exclusive discount for our Discord community.
Use code **DISCORD20** for 20% off your first year of Pro or Premium.
That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.
Valid for the next 48 hours. Share with your writer friends!"
### Segment 5: Closing (5 min)
**CMO:**
"Thank you all so much for joining us. This is just the beginning.
**Next steps:**
- Try Scripter free at scripter.app
- Join #beta-testers for early access to new features
- Drop feature requests in #feature-requests
- Follow us on Twitter @scripterapp
The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.
Happy writing! ✍️"
---
## Technical Setup
### Screen Sharing
**Software:** OBS Studio (free) or Discord native screen share
**OBS Settings:**
```
Resolution: 1920x1080
FPS: 60
Bitrate: 6000 kbps
Audio: 320 kbps
Format: MP4
```
**Backup:** Pre-recorded demo video (in case of tech issues)
### Audio Check
**Before Event:**
- [ ] Test microphone quality
- [ ] Check for background noise
- [ ] Test audio levels in Discord
- [ ] Enable noise suppression in Discord
**During Event:**
- [ ] Mute when not speaking
- [ ] Use push-to-talk if needed
- [ ] Monitor chat for audio issues
### Recording
**Discord Native:**
- Server Settings > Events > Enable recording
- Recording auto-saves to server
**OBS Recording:**
- Record > Start Recording before event
- Save as MP4
- Upload to YouTube post-event
---
## Post-Event Follow-Up
### Same Day
- [ ] Upload recording to YouTube
- [ ] Share YouTube link in #launch-event
- [ ] Pin discount code message
- [ ] Thank attendees in #announcements
- [ ] Answer remaining questions
### Next Day
- [ ] Clip highlights for Twitter/Shorts
- [ ] Share key moments in #announcements
- [ ] DM discount code reminder to attendees
- [ ] Track conversions from DISCORD20 code
### Week After
- [ ] Compile event metrics
- [ ] Share testimonials in #showcase
- [ ] Plan next community event
- [ ] Update FAQ based on questions
---
## Metrics to Track
| Metric | Target | Actual |
|--------|--------|--------|
| Event "Interested" | 100+ | |
| Live attendees | 50+ | |
| Peak concurrent | 60+ | |
| Questions asked | 20+ | |
| Recording views (week 1) | 500+ | |
| Discount code uses | 20+ | |
| New Discord members | 100+ | |
---
## Risk Mitigation
| Risk | Mitigation |
|------|------------|
| Tech failure during demo | Have pre-recorded backup ready |
| Low attendance | Seed with beta testers, promote heavily |
| No questions in chat | Have 5-10 seeded questions ready |
| Audio issues | Test 30 min before, have backup mic |
| Screen share fails | Use OBS as backup, or switch to video |
---
**Status:** Ready to execute
**Owner:** CMO
**Last Updated:** 2026-04-27

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# YouTube Upload & SEO Guide - FRE-641
**Created:** 2026-04-27
**Videos:** 60s Demo + 10-min Walkthrough
**Channel:** Scripter (@scripter)
**Owner:** CMO
---
## Video 1: 60-Second Demo
### Upload Details
**Title:**
```
Scripter in 60 Seconds | Modern Screenwriting Software
```
**Description:**
```
Quick demo of Scripter - the modern screenwriting platform built with Tauri + SolidJS. 10x faster than WriterDuet, with AI features built-in.
🎬 Try Scripter free: https://scripter.app?utm_source=youtube&utm_campaign=launch
💬 Join Discord: https://discord.gg/scripter?utm_source=youtube&utm_campaign=launch
🐦 Follow on Twitter: https://twitter.com/scripterapp
#Screenwriting #WritingSoftware #Scripter
---
Scripter is a modern screenwriting platform that's 10x faster than WriterDuet and 20% cheaper. Built with Tauri + SolidJS for instant startup and native performance.
Features:
- AI writing assistant (continuation, character analysis)
- Real-time collaboration with video chat
- Unlimited projects on free tier
- Export to PDF, Final Draft XML, Fountain
- Desktop apps (macOS, Windows, Linux) + Web app
Try Scripter free: https://scripter.app
```
**Tags (15-20):**
```
screenwriting software
free screenwriting software
WriterDuet alternative
Scripter
Tauri apps
SolidJS
AI writing tools
Final Draft alternative
indie film tools
best screenwriting software 2026
screenwriting tutorial
writing software
screenplay software
free writing software
screenwriter tools
filmmaking tools
indie filmmaker
screenwriting tips
writing community
```
**Thumbnail:**
- Text: "WriterDuet KILLER?"
- Image: Split screen (Scripter vs WriterDuet)
- Red arrow pointing to Scripter
- Dimensions: 1280x720px (16:9)
**Category:** Science & Technology
**Language:** English
**Captions:**
- [ ] Upload auto-generated captions
- [ ] Review and edit for accuracy
- [ ] Add manual captions if needed
**End Screen (Last 20 seconds):**
- Element 1: Subscribe button
- Element 2: Link to 10-min walkthrough video
- Element 3: Link to scripter.app
**Cards (Add at timestamps):**
- 0:15 - Link to scripter.app
- 0:45 - Link to 10-min walkthrough
**Visibility:** Unlisted (until launch day 14:00 PT)
**Schedule:** Launch day, 14:00 PT
---
## Video 2: 10-Minute Walkthrough
### Upload Details
**Title:**
```
Scripter Review: Best Free Screenwriting Software 2026?
```
**Alternative Titles (A/B Test):**
```
- I Tried Every Screenwriting Software - Here's the Best Free One
- WriterDuet vs Scripter: Which Should You Use in 2026?
- This Free Screenwriting Software is 10x Faster Than WriterDuet
```
**Description:**
```
Complete walkthrough of Scripter, the modern screenwriting platform. I'll show you why it's 10x faster than WriterDuet and how the AI features can help you write better scripts.
Timestamps:
0:00 Intro
0:30 Why We Built Scripter
2:00 Editor Tour (Auto-formatting, Templates)
4:00 AI Features (Continuation, Character Analysis)
5:30 Real-Time Collaboration + Video Chat
7:00 Export Options (PDF, Final Draft XML)
8:00 Pricing (Free vs Pro vs Premium)
9:00 Final Thoughts + CTA
🎬 Try Scripter free: https://scripter.app?utm_source=youtube&utm_campaign=launch
💬 Join Discord: https://discord.gg/scripter?utm_source=youtube&utm_campaign=launch
🐦 Follow on Twitter: https://twitter.com/scripterapp
#Screenwriting #WritingSoftware #Scripter #WriterDuet #IndieFilm
---
Scripter is a modern screenwriting platform built with Tauri + SolidJS. It's 10x faster than WriterDuet (which uses Electron), has AI features built-in, and costs 20% less.
Features:
- AI writing assistant (continuation, character analysis, format fixing)
- Real-time collaboration with built-in video chat
- Unlimited projects on free tier
- Export to PDF, Final Draft XML, Fountain
- Desktop apps (macOS, Windows, Linux) + Web app + PWA
- Version history and branching
- Production tools (tagger, character breakdown)
Try Scripter free: https://scripter.app
**Comparison:**
WriterDuet: $13.99/mo for Premium, Electron-based (slow)
Scripter: $10.99/mo for Premium, Tauri-based (fast)
**Chapters:**
0:00 - Intro: Why Scripter?
0:30 - The Problem with WriterDuet
2:00 - Editor Tour: Auto-formatting & Templates
4:00 - AI Features Demo
5:30 - Collaboration + Video Chat
7:00 - Export Options
8:00 - Pricing: Free vs Pro vs Premium
9:00 - Final Thoughts
```
**Tags (20-25):**
```
screenwriting software review
free screenwriting software
WriterDuet alternative
Scripter review
screenwriting tutorial
Tauri
SolidJS
AI writing tools
Final Draft alternative
indie film tools
best screenwriting software 2026
screenwriting software comparison
writing software review
screenplay software
free writing software
screenwriter tools
filmmaking tools
indie filmmaker
screenwriting tips
writing community
how to write a screenplay
screenwriting for beginners
final draft vs writerduet
writerduet vs scripter
best free writing software
```
**Thumbnail:**
- Text: "Best FREE Screenwriting Software 2026"
- Image: Clean editor screenshot
- Green checkmarks on features
- Dimensions: 1280x720px (16:9)
**Category:** Science & Technology
**Language:** English
**Captions:**
- [ ] Upload auto-generated captions
- [ ] Review and edit for accuracy
- [ ] Add manual captions for technical terms
**End Screen (Last 20 seconds):**
- Element 1: Subscribe button
- Element 2: Link to 60s demo video
- Element 3: Link to scripter.app
- Element 4: Playlist (all Scripter videos)
**Cards (Add at timestamps):**
- 2:15 - Link to scripter.app (editor demo)
- 4:30 - Link to scripter.app (AI features)
- 6:00 - Link to Discord
- 8:30 - Link to pricing page
**Visibility:** Unlisted (until launch day 14:00 PT)
**Schedule:** Launch day, 14:00 PT
---
## Upload Process
### Step-by-Step
1. **Go to YouTube Studio**
- studio.youtube.com
- Click "Create" > "Upload video"
2. **Select Video File**
- Choose MP4 file (from FRE-639)
- Wait for upload to complete
3. **Fill in Details**
- Title (copy from above)
- Description (copy from above)
- Thumbnail (upload custom)
- Tags (copy from above)
4. **Video Elements**
- Add end screen (last 20 seconds)
- Add cards at specified timestamps
- Select related video
5. **Checks**
- Wait for copyright check (usually instant)
- Verify no issues
6. **Visibility**
- Set to "Unlisted" initially
- Schedule for launch day 14:00 PT
- Or set to "Public" at launch time
---
## Thumbnail Design Specs
### 60s Video Thumbnail
**Dimensions:** 1280x720px (16:9)
**Text:** "WriterDuet KILLER?"
**Font:** Bold, sans-serif (Impact or similar)
**Colors:** Red, white, Scripter brand colors
**Elements:**
- Split screen: Scripter (left) vs WriterDuet (right)
- Red arrow pointing to Scripter
- Scripter logo in corner
### 10-min Video Thumbnail
**Dimensions:** 1280x720px (16:9)
**Text:** "Best FREE Screenwriting Software 2026"
**Font:** Bold, sans-serif
**Colors:** Green (checkmarks), Scripter brand colors
**Elements:**
- Clean editor screenshot
- Green checkmarks on 3-4 features
- Scripter logo in corner
### Thumbnail Best Practices
✅ **Do:**
- Use high contrast colors
- Include 3-5 words max
- Show product interface
- Use human faces (if applicable)
- Test at small sizes (mobile)
❌ **Don't:**
- Use too much text
- Clutter with too many elements
- Use low-resolution images
- Mislead with clickbait
---
## SEO Optimization
### Title Optimization
**Best Practices:**
- Include primary keyword in first 60 characters
- Add year (2026) for freshness
- Use power words: "Best", "Free", "Fast", "Review"
- Keep under 60 characters (mobile truncation)
**Our Titles:**
- 60s: "Scripter in 60 Seconds | Modern Screenwriting Software" (54 chars) ✅
- 10-min: "Scripter Review: Best Free Screenwriting Software 2026?" (57 chars) ✅
### Description Optimization
**Best Practices:**
- First 2-3 lines are critical (show in search)
- Include primary keyword naturally
- Add timestamps for long-form content
- Include CTAs with UTM links
- 200-300 words minimum
**Our Descriptions:**
- Include keywords: "screenwriting software", "WriterDuet alternative", "free"
- Add timestamps (10-min video)
- Include CTAs with UTM links
- Add hashtags at end
### Tag Strategy
**Primary Tags (First 5):**
1. screenwriting software
2. free screenwriting software
3. WriterDuet alternative
4. Scripter
5. [video-specific]
**Secondary Tags:**
- Related tools (Final Draft, Tauri, SolidJS)
- Use cases (indie film, writing tutorial)
- Year-specific (2026)
**Long-Tail Tags:**
- "best free screenwriting software 2026"
- "writerduet vs scripter"
- "how to write a screenplay free"
---
## Launch Day Checklist
### 24 Hours Before
- [ ] Both videos uploaded to YouTube
- [ ] Titles, descriptions, tags complete
- [ ] Thumbnails uploaded and reviewed
- [ ] End screens added
- [ ] Cards added at correct timestamps
- [ ] Captions uploaded and reviewed
- [ ] Videos set to "Unlisted"
- [ ] Schedule set for 14:00 PT launch day
### 1 Hour Before (13:00 PT)
- [ ] Final review of both videos
- [ ] Check thumbnails display correctly
- [ ] Test end screens and cards
- [ ] Prepare community post for launch
### Launch Time (14:00 PT)
- [ ] Change visibility to "Public"
- [ ] Publish community post
- [ ] Share on Twitter with UTM link
- [ ] Share on Discord with UTM link
- [ ] Pin comment with links
### First 24 Hours
- [ ] Respond to every comment
- [ ] Pin welcome comment with links
- [ ] Monitor watch time and retention
- [ ] Share on social media (2-3x)
- [ ] Track analytics
---
## Analytics to Track
### YouTube Studio Metrics
**First 24 Hours:**
- Views (target: 500+)
- Watch time (hours)
- Average view duration (%)
- Click-through rate (thumbnail)
- Subscribers gained
**First Week:**
- Total views (target: 5K+)
- Traffic sources (search, suggested, external)
- Top geographies
- Audience retention graph
- Engagement (likes, comments, shares)
### Key Metrics
| Metric | 60s Target | 10-min Target |
|--------|------------|---------------|
| Views (week 1) | 2K+ | 3K+ |
| Avg. view duration | 40s+ (67%) | 4min+ (40%) |
| CTR (thumbnail) | 8%+ | 6%+ |
| Likes | 100+ | 150+ |
| Comments | 30+ | 50+ |
| Subscribers | 50+ | 75+ |
---
## Community Post Template
**Launch Day Post:**
```
🎬 LAUNCH DAY IS HERE! 🎬
We just posted two new videos:
1️⃣ Scripter in 60 Seconds - Quick demo
2️⃣ Complete Walkthrough - 10-min deep dive
Watch both and let us know what you think! 👇
[Link to 60s video]
[Link to 10-min video]
Try Scripter free: https://scripter.app
```
---
## Troubleshooting
### Video Won't Upload
- Check file format (MP4 recommended)
- Check file size (max 256GB or 12 hours)
- Try re-encoding with Handbrake
- Use different browser
### Copyright Claim
- Use royalty-free music only
- YouTube Audio Library is safe
- Dispute if you have rights
- Replace audio if needed
### Low CTR (Click-Through Rate)
- Test different thumbnails
- A/B test titles
- Check if thumbnail is clear at small sizes
- Add more contrast
### Low Retention
- Hook viewers in first 15 seconds
- Add pattern interrupts (visual changes)
- Keep pacing tight
- Remove slow sections
---
**Status:** Ready to execute (awaiting videos from FRE-639)
**Owner:** CMO
**Last Updated:** 2026-04-27