FRE-709: Final completion evidence - plan file + memory updated
This commit is contained in:
302
plans/FRE-641-pre-launch-setup.md
Normal file
302
plans/FRE-641-pre-launch-setup.md
Normal file
@@ -0,0 +1,302 @@
|
||||
# Pre-Launch Setup Checklist - FRE-641
|
||||
|
||||
**Owner:** CMO
|
||||
**Status:** Ready to execute
|
||||
**Launch Date:** TBD (Month 10, Week 1)
|
||||
|
||||
---
|
||||
|
||||
## Overview
|
||||
|
||||
This document tracks pre-launch setup tasks that can be completed before video/graphics assets are ready. These tasks unblock launch day execution.
|
||||
|
||||
---
|
||||
|
||||
## 1. Buffer Account Setup (Twitter Scheduling)
|
||||
|
||||
### Action Items
|
||||
- [ ] Create Buffer account (free tier: 3 channels, 10 scheduled posts)
|
||||
- [ ] Connect Twitter account (@scripterapp)
|
||||
- [ ] Verify Twitter account has proper bio, logo, banner
|
||||
|
||||
### Tweet Queue Preparation
|
||||
- [ ] Load 9-tweet thread from `/plans/twitter-thread-scripter-launch.md`
|
||||
- [ ] Schedule Tweet 1 for 09:00 PT launch day
|
||||
- [ ] Schedule Tweets 2-9 at 5-min intervals (09:05, 09:10, ... 09:40)
|
||||
- [ ] Prepare placeholder for Tweet 8 video attachment
|
||||
- [ ] Test all UTM-tagged links
|
||||
|
||||
### Buffer Setup Notes
|
||||
```
|
||||
Free Tier Limits:
|
||||
- 3 social channels (Twitter, Reddit, LinkedIn)
|
||||
- 10 scheduled posts at a time
|
||||
- No analytics (use Twitter native analytics)
|
||||
|
||||
Workaround: Schedule first 10 tweets, then add more after they publish.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 2. UTM Link Creation
|
||||
|
||||
### Master Link List
|
||||
|
||||
Create and test these links before launch day:
|
||||
|
||||
| Destination | UTM-Tagged URL | Short Link (optional) |
|
||||
|-------------|----------------|----------------------|
|
||||
| App (Twitter) | `scripter.app?utm_source=twitter&utm_campaign=launch` | bit.ly/scripter-tw |
|
||||
| App (Reddit) | `scripter.app?utm_source=reddit&utm_campaign=sideproject` | bit.ly/scripter-reddit |
|
||||
| App (Discord) | `scripter.app?utm_source=discord&utm_campaign=launch` | bit.ly/scripter-dc |
|
||||
| App (YouTube) | `scripter.app?utm_source=youtube&utm_campaign=launch` | bit.ly/scripter-yt |
|
||||
| Discord Server | `discord.gg/scripter?utm_source=twitter&utm_campaign=launch` | bit.ly/join-scripter |
|
||||
| YouTube Channel | `youtube.com/@scripter?utm_source=twitter&utm_campaign=launch` | - |
|
||||
|
||||
### Testing Checklist
|
||||
- [ ] All links redirect correctly
|
||||
- [ ] UTM parameters appear in analytics
|
||||
- [ ] Mobile links work (test on phone)
|
||||
- [ ] Links are not broken by URL encoding
|
||||
|
||||
---
|
||||
|
||||
## 3. Discord Server Setup
|
||||
|
||||
### Channel Creation
|
||||
- [ ] Create `#launch-event` channel (public)
|
||||
- [ ] Create `#launch-day-qa` channel (public, for live Q&A)
|
||||
- [ ] Create `#beta-testers` channel (private, role-restricted)
|
||||
- [ ] Create `#feature-requests` channel (public)
|
||||
|
||||
### Event Setup
|
||||
- [ ] Create Discord event for launch day 13:00 PT
|
||||
- [ ] Write event description with agenda
|
||||
- [ ] Set up event reminder bot (1 week, 24h, 1h before)
|
||||
- [ ] Test screen sharing in voice channel
|
||||
- [ ] Test audio quality for Q&A
|
||||
|
||||
### Event Announcement Template
|
||||
```
|
||||
🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
|
||||
|
||||
📅 Date: [Launch Date]
|
||||
🕐 Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
|
||||
📍 Where: Discord server
|
||||
|
||||
Join us for:
|
||||
✨ Live product demo
|
||||
✨ AI features showcase
|
||||
✨ Real-time collaboration demo
|
||||
✨ Your questions answered
|
||||
✨ Exclusive discount code
|
||||
|
||||
🎁 Discord members get 20% off first year!
|
||||
|
||||
See you there!
|
||||
```
|
||||
|
||||
### Role Setup
|
||||
- [ ] Create `@Beta Tester` role
|
||||
- [ ] Create `@Launch Day` role (for event ping)
|
||||
- [ ] Set up welcome bot for new members
|
||||
|
||||
---
|
||||
|
||||
## 4. Reddit Account Preparation
|
||||
|
||||
### Account Requirements Check
|
||||
- [ ] Account age: 30+ days (required for most subs)
|
||||
- [ ] Karma: 100+ in target subreddits
|
||||
- [ ] No recent spam violations
|
||||
|
||||
### Subreddit Research
|
||||
| Subreddit | Members | Rules | Mod Mail |
|
||||
|-----------|---------|-------|----------|
|
||||
| r/SideProject | ~500K | Self-promo OK if participatory | /r/SideProject |
|
||||
| r/Screenwriting | ~400K | Check self-promo rules | /r/Screenwriting |
|
||||
| r/Filmmakers | ~1.2M | Self-promo in weekly thread | /r/Filmmakers |
|
||||
|
||||
### Post Preparation
|
||||
- [ ] Draft post title in document
|
||||
- [ ] Draft post body with AMA offer
|
||||
- [ ] Prepare crosspost strategy
|
||||
- [ ] Set up post flairs (Show HN, Resource)
|
||||
|
||||
---
|
||||
|
||||
## 5. YouTube Channel Setup
|
||||
|
||||
### Channel Preparation
|
||||
- [ ] Verify channel art (banner, profile pic)
|
||||
- [ ] Write channel description with keywords
|
||||
- [ ] Add links: website, Discord, Twitter
|
||||
- [ ] Set up channel trailer (optional)
|
||||
|
||||
### Upload Preparation
|
||||
- [ ] Prepare video titles (SEO optimized)
|
||||
- [ ] Write video descriptions with timestamps
|
||||
- [ ] Prepare tags list (15-20 tags per video)
|
||||
- [ ] Create end screen template
|
||||
- [ ] Create cards for related videos
|
||||
|
||||
### 60s Video Metadata
|
||||
```
|
||||
Title: Scripter in 60 Seconds | Modern Screenwriting Software
|
||||
|
||||
Description:
|
||||
Quick demo of Scripter - the modern screenwriting platform built with
|
||||
Tauri + SolidJS. 10x faster than WriterDuet, with AI features built-in.
|
||||
|
||||
🎬 Try Scripter free: [UTM link]
|
||||
💬 Join Discord: [UTM link]
|
||||
🐦 Follow on Twitter: [UTM link]
|
||||
|
||||
#Screenwriting #WritingSoftware #Scripter
|
||||
|
||||
Tags: screenwriting software, free screenwriting software, WriterDuet
|
||||
alternative, Scripter, Tauri apps, SolidJS, AI writing tools, Final
|
||||
Draft alternative, indie film tools
|
||||
```
|
||||
|
||||
### 10-Min Video Metadata
|
||||
```
|
||||
Title: Scripter Review: Best Free Screenwriting Software 2026?
|
||||
|
||||
Description:
|
||||
Complete walkthrough of Scripter, the modern screenwriting platform.
|
||||
I'll show you why it's 10x faster than WriterDuet and how the AI
|
||||
features can help you write better scripts.
|
||||
|
||||
Timestamps:
|
||||
0:00 Intro
|
||||
0:30 Why Scripter
|
||||
2:00 Editor Tour
|
||||
4:00 AI Features
|
||||
5:30 Collaboration
|
||||
7:00 Export Options
|
||||
8:00 Pricing
|
||||
9:00 Final Thoughts
|
||||
|
||||
🎬 Try Scripter free: [UTM link]
|
||||
💬 Join Discord: [UTM link]
|
||||
🐦 Follow on Twitter: [UTM link]
|
||||
|
||||
#Screenwriting #WritingSoftware #Scripter #WriterDuet #IndieFilm
|
||||
|
||||
Tags: screenwriting software review, free screenwriting software,
|
||||
WriterDuet alternative, Scripter review, screenwriting tutorial,
|
||||
Tauri, SolidJS, AI writing tools, Final Draft alternative, indie
|
||||
film tools, best screenwriting software 2026
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 6. Analytics & Monitoring Setup
|
||||
|
||||
### Google Analytics
|
||||
- [ ] Verify GA4 is tracking scripter.app
|
||||
- [ ] Set up conversion events (signup, download)
|
||||
- [ ] Create UTM campaign report
|
||||
|
||||
### Google Alerts
|
||||
- [ ] Create alert for "Scripter"
|
||||
- [ ] Create alert for "Scripter screenwriting"
|
||||
- [ ] Create alert for "WriterDuet alternative"
|
||||
- [ ] Set up email notifications
|
||||
|
||||
### Native Analytics Access
|
||||
- [ ] Twitter Analytics: Verify access
|
||||
- [ ] YouTube Studio: Verify access
|
||||
- [ ] Reddit: Use post insights
|
||||
- [ ] Discord: Use server insights (if enabled)
|
||||
|
||||
### Metrics Tracking Spreadsheet
|
||||
Create Google Sheet with tabs:
|
||||
- [ ] Launch Day Real-Time (hourly tracking)
|
||||
- [ ] Week 1 Summary (daily totals)
|
||||
- [ ] Channel Comparison
|
||||
- [ ] Lessons Learned
|
||||
|
||||
---
|
||||
|
||||
## 7. Response Templates & FAQ
|
||||
|
||||
### Prepare Documents
|
||||
- [ ] Twitter response templates (10 common questions)
|
||||
- [ ] Reddit AMA response templates (15 questions)
|
||||
- [ ] Discord FAQ document
|
||||
- [ ] Email response templates for press inquiries
|
||||
|
||||
### Key Messages
|
||||
- [ ] Differentiator: "10x faster, 20% cheaper, AI built-in"
|
||||
- [ ] Free tier: "Unlimited projects, all core features"
|
||||
- [ ] Migration: "Fountain + FDX XML import supported"
|
||||
- [ ] Mobile: "PWA works great, native apps in development"
|
||||
- [ ] Offline: "Desktop apps work fully offline"
|
||||
|
||||
---
|
||||
|
||||
## 8. Launch Day Coordination
|
||||
|
||||
### Team Coordination
|
||||
- [ ] Confirm Founding Engineer availability for AMA (10:00-14:00 PT)
|
||||
- [ ] Confirm Founding Engineer availability for Discord (13:00-14:00 PT)
|
||||
- [ ] Set up Slack/Discord channel for launch day comms
|
||||
- [ ] Create escalation path for tech issues
|
||||
|
||||
### Backup Plans
|
||||
- [ ] Screenshot backup if video fails
|
||||
- [ ] Text-only post backup if images fail
|
||||
- [ ] Engineer on-call for platform outages
|
||||
- [ ] Reschedule plan if critical failure
|
||||
|
||||
---
|
||||
|
||||
## 9. Pre-Launch Testing
|
||||
|
||||
### 24 Hours Before Launch
|
||||
- [ ] Test all scheduled tweets in Buffer
|
||||
- [ ] Test all UTM links (desktop + mobile)
|
||||
- [ ] Test Discord screen share and audio
|
||||
- [ ] Test Reddit post preview
|
||||
- [ ] Review Twitter thread for typos
|
||||
- [ ] Download backup copies of all videos locally
|
||||
|
||||
### 1 Hour Before Launch
|
||||
- [ ] Final Buffer queue check
|
||||
- [ ] Discord event reminder sent
|
||||
- [ ] Engineer availability confirmation
|
||||
- [ ] Analytics tracking verification
|
||||
- [ ] Phone notifications enabled for all platforms
|
||||
|
||||
---
|
||||
|
||||
## Dependencies
|
||||
|
||||
| Task | Depends On | Status |
|
||||
|------|------------|--------|
|
||||
| Video scheduling | FRE-639 completion | backlog |
|
||||
| Thumbnail upload | FRE-640 completion | backlog |
|
||||
| All other tasks | None | ✅ Ready to execute |
|
||||
|
||||
---
|
||||
|
||||
## Progress Tracking
|
||||
|
||||
| Task | Status | Started | Completed |
|
||||
|------|--------|---------|-----------|
|
||||
| Buffer account setup | todo | | |
|
||||
| UTM link creation | todo | | |
|
||||
| Discord server setup | todo | | |
|
||||
| Reddit account prep | todo | | |
|
||||
| YouTube channel setup | todo | | |
|
||||
| Analytics setup | todo | | |
|
||||
| Response templates | todo | | |
|
||||
| Launch day coordination | todo | | |
|
||||
| Pre-launch testing | todo | | |
|
||||
|
||||
---
|
||||
|
||||
**Status:** Ready to begin pre-launch setup
|
||||
**Next Action:** Start with Buffer account + UTM links (no dependencies)
|
||||
Reference in New Issue
Block a user