FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708

2026-04-26 20:23:14 -04:00
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+# FRE-687: Drive Waitlist Traffic
+
+**Priority:** High  
+**Status:** 🟢 Planning Complete, Execution Ready  
+**Owner:** CMO  
+**Created:** 2026-04-26  
+**Updated:** 2026-04-26 13:00 PM  
+**Goal:** 10K waitlist signups by launch (May 7, 2026)  
+**Days Remaining:** 11 days  
+**Required Daily Rate:** ~900 signups/day
+
+---
+
+## Heartbeat Status: 2026-04-26 16:00 PM
+
+### ✅ Completed This Heartbeat
+
+1. **Master execution plan created** (500+ lines)
+2. **8-channel strategy defined** with detailed tactics
+3. **Content calendar** (T-11 to T-0) scheduled
+4. **Child issues identified** (5 new issues for parallel execution)
+5. **Memory updated** in daily notes
+6. **Priority 1 influencer emails sent** (16:00) - 5 emails to John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story
+
+### 🎯 Immediate Actions (Today - April 26)
+
+1. **Submit Product Hunt page** (FRE-644/FRE-688) - Use primary thumbnail - **NEXT ACTION**
+2. ✅ **Send Priority 1 influencer emails** (FRE-667) - DONE at 16:00
+3. **Set up Mailchimp** (FRE-650/FRE-692) - Free tier, 500 contacts
+4. **Create child issues** for parallel work streams
+
+### ⚠️ Blockers
+
+| Blocker | Owner | Workaround |
+|---------|-------|------------|
+| PH thumbnail pick | Founder | Use primary variant |
+| VIP list (10 names) | Founder | CMO drafts list |
+| Waitlist data export | CTO | Query DB directly |
+| Press kit page | CTO | Use PDF press kit |
+
+---
+
+## Current Status
+
+**Waitlist Count:** TBD (need baseline from database)  
+**Daily Signup Rate:** TBD  
+**Days to Launch:** 11 days (May 7, 2026)  
+**Target:** 10,000 signups  
+**Required Daily Rate:** ~900 signups/day
+
+---
+
+## Traffic Generation Strategy
+
+### Channel Mix (10K Target)
+
+| Channel | Target Signups | % of Total | Cost | Owner |
+|---------|---------------|------------|------|-------|
+| **Product Hunt** | 3,000 | 30% | $0 | CMO |
+| **Reddit** | 2,000 | 20% | $0 | CMO |
+| **Twitter/X** | 1,500 | 15% | $0 | CMO |
+| **Hacker News** | 1,000 | 10% | $0 | CMO |
+| **Email Outreach** | 1,000 | 10% | $0 | CMO |
+| **Partnerships** | 750 | 7.5% | $0 | CMO |
+| **Press/Media** | 500 | 5% | $0 | CMO |
+| **Referrals** | 250 | 2.5% | $0 | CMO |
+| **TOTAL** | **10,000** | **100%** | **$0** | |
+
+---
+
+## Channel Execution Plans
+
+### 1. Product Hunt Launch (3K signups)
+
+**Launch Date:** May 7, 2026 (12:01 AM PT)  
+**Submission Deadline:** April 23, 2026 (⚠️ OVERDUE - submit immediately)
+
+**Action Items:**
+- [ ] Submit PH page with primary thumbnail (FRE-644)
+- [ ] Recruit 50+ VIP supporters for launch day upvotes (FRE-643)
+- [ ] Prepare maker comment and first comment (done: /marketing/product-hunt-submission.md)
+- [ ] Schedule launch day monitoring (12 AM - 11:59 PM PT)
+- [ ] Post updates at 9 AM, 12 PM, 3 PM, 6 PM PT
+
+**Assets Ready:**
+- ✅ 3 thumbnail variants (/marketing/product-hunt-assets/thumbnail/)
+- ✅ Video script (/marketing/product-hunt-video-script.md)
+- ✅ Supporter outreach templates (/marketing/product-hunt-supporter-outreach.md)
+- ✅ Tracker spreadsheet (/marketing/product-hunt-supporter-tracker-live.md)
+
+**Blocker:** Founder needs to pick thumbnail variant and provide VIP list
+
+---
+
+### 2. Reddit Campaign (2K signups)
+
+**Subreddits:**
+- r/Screenwriting (250K members) - Primary target
+- r/Filmmakers (150K members)
+- r/IndieFilm (50K members)
+- r/AmateurWriting (30K members)
+
+**Execution Timeline:**
+- **May 3:** Post in r/Screenwriting (T-4 days)
+- **May 5:** AMA in r/Screenwriting (T-2 days)
+- **May 7:** Launch day cross-post to all subs
+
+**Posts Prepared:**
+- ✅ Beta recruitment post (/marketing/reddit-beta-recruitment.md)
+- ✅ AMA Q&A templates (/marketing/reddit-beta-recruitment.md)
+- ✅ UTM tracking setup (/marketing/reddit-campaign-utm-tracking.md)
+
+**Action Items:**
+- [ ] Verify Reddit account age/karma (need 30+ days, 100+ karma)
+- [ ] Schedule posts for May 3, 5, 7
+- [ ] Prepare to respond to comments within 1 hour
+- [ ] Track signups via UTM parameters
+
+---
+
+### 3. Twitter/X Campaign (1.5K signups)
+
+**Strategy:** Daily threads + influencer amplification
+
+**Content Calendar (T-11 to T-0):**
+
+| Date | Content Type | Topic | CTA |
+|------|-------------|-------|-----|
+| Apr 27 | Thread | "5 reasons Final Draft is outdated" | Join waitlist |
+| Apr 28 | Product demo | Real-time collab feature | Join waitlist |
+| Apr 29 | Thread | "How I wrote 50 pages in 1 week" | Join waitlist |
+| Apr 30 | Influencer RT | Beta tester testimonial | Join waitlist |
+| May 1 | Thread | "Screenwriting formatting hacks" | Join waitlist |
+| May 2 | Product demo | Export to PDF feature | Join waitlist |
+| May 3 | Reddit cross-post | r/Screenwriting campaign | Join waitlist |
+| May 4 | Thread | "Building Scripter: Tauri + SolidJS" | Join waitlist |
+| May 5 | AMA announcement | Reddit AMA May 5 | Join waitlist |
+| May 6 | Countdown | "Launch tomorrow!" | Join waitlist |
+| May 7 | LAUNCH | Product Hunt + Reddit | Join waitlist |
+
+**Influencer Outreach:**
+- ✅ 15 YouTube channels identified (/marketing/beta-advocate-contact-list.md)
+- ✅ 5 priority blogs identified
+- ✅ Email templates drafted (/marketing/beta-outreach-priority-1.md)
+
+**Action Items:**
+- [ ] Send Priority 1 emails (5 influencers) - **UNBLOCKED**
+- [ ] Create social graphics (screenshots + quotes)
+- [ ] Schedule daily threads (use Buffer or Hypefury)
+- [ ] Engage with screenwriting Twitter daily (30 min/day)
+
+---
+
+### 4. Hacker News Show HN (1K signups)
+
+**Submission Date:** May 7, 2026 (10:30 AM PT)  
+**Post Title:** "Show HN: Scripter – A modern screenwriting app built with Tauri + SolidJS"
+
+**Strategy:** Lead with technical depth, not marketing
+
+**Preparation:**
+- ✅ Submission plan (/plans/hacker-news-showhn-submission.md)
+- ✅ Technical Q&A templates
+- ✅ UTM tracking spec
+
+**Action Items:**
+- [ ] Verify HN account (need aged account with karma)
+- [ ] Coordinate with CTO on technical Q&A
+- [ ] Prepare for traffic spike (server capacity)
+- [ ] Submit at 10:30 AM PT sharp
+
+---
+
+### 5. Email Outreach (1K signups)
+
+**Target Lists:**
+- Waitlist export (from FRE-645 database)
+- Beta advocate contacts (50+ influencers/bloggers)
+- Press contacts (40+ journalists from FRE-630)
+
+**Email Sequences:**
+
+**Sequence A: Influencer Outreach**
+- Email 1: Personal intro + beta access offer (T-10 days)
+- Email 2: Follow-up with testimonial (T-7 days)
+- Email 3: Launch reminder (T-1 days)
+
+**Sequence B: Press Outreach**
+- Email 1: Embargoed press release (T-7 days)
+- Email 2: Launch announcement (T-0 days)
+- Email 3: Follow-up with traction (T+3 days)
+
+**Sequence C: Waitlist Nurture**
+- Email 1: Welcome + referral link (immediate)
+- Email 2: Feature spotlight (Day 3)
+- Email 3: Social proof + urgency (Day 7)
+
+**Action Items:**
+- [ ] Set up Mailchimp account (free tier, 500 contacts)
+- [ ] Import waitlist data (need CTO export from FRE-645)
+- [ ] Build email templates in Mailchimp
+- [ ] Schedule sequences
+
+---
+
+### 6. Partnerships (750 signups)
+
+**Target Partners:**
+- Screenwriting competitions (ScriptCraft, Nicholl, Austin)
+- Film schools (USC, UCLA, NYU, Chichester)
+- Writing tools (Highland 2, WriterDuet - cross-promo)
+- Industry orgs (WGA, PGA)
+
+**Partnership Offers:**
+- Competition: Discount codes for contestants
+- Film schools: Free Premium for students
+- Tools: Integration partnerships
+- Orgs: Member discounts
+
+**Action Items:**
+- [ ] Research 20 partnership targets
+- [ ] Draft partnership proposal template
+- [ ] Reach out to 5 priority partners (T-7 days)
+- [ ] Negotiate co-marketing opportunities
+
+---
+
+### 7. Press/Media (500 signups)
+
+**Target Outlets:**
+- **Tier 1:** TechCrunch, The Verge, Wired (reach: 1M+)
+- **Tier 2:** IndieWire, ScreenDaily, Film Stage (reach: 100K+)
+- **Tier 3:** No Film School, StudioBinder, Premium Beat (reach: 50K+)
+
+**Press Kit:**
+- ✅ Press release (/marketing/press-release.md)
+- ✅ Press kit content (/marketing/press-kit/README.md)
+- ✅ Journalist contact list (40+ contacts)
+
+**Action Items:**
+- [ ] Send embargoed releases (T-7 days)
+- [ ] Pitch exclusive to Tier 1 outlet
+- [ ] Follow up with Tier 2/3 (T-1 days)
+- [ ] Monitor coverage and engage on social
+
+**Blocker:** Need press kit page deployed at scripter.app/press
+
+---
+
+### 8. Referral Program (250 signups)
+
+**Mechanic:** "Invite 3 friends, skip the waitlist"
+
+**Implementation:**
+- ✅ Referral program design (/marketing/referral-program.md)
+- ✅ Waitlist page with referral loop (deployed at /waitlist)
+
+**Action Items:**
+- [ ] Promote referral program in welcome email
+- [ ] Add referral CTA in waitlist success state
+- [ ] Track top referrers and reward manually if needed
+
+---
+
+## Analytics & Tracking
+
+### UTM Parameters
+
+| Channel | utm_source | utm_medium | utm_campaign |
+|---------|-----------|------------|--------------|
+| Product Hunt | producthunt | referral | launch |
+| Reddit | reddit | social | launch |
+| Twitter | twitter | social | launch |
+| Hacker News | hackernews | referral | launch |
+| Email | mailchimp | email | launch |
+| Press | [outlet] | press | launch |
+
+### Dashboard Metrics
+
+Track daily:
+- Total signups (goal: 10K by May 7)
+- Signups by channel (UTM tracking)
+- Conversion rate (waitlist → beta → paid)
+- Referral rate (invites per user)
+- Daily signup velocity
+
+**Dashboard:** /marketing/analytics-dashboard.md
+
+---
+
+## Timeline (T-11 to T-0)
+
+### Week 1 (April 26 - May 2): Foundation
+
+| Date | Action | Owner | Status |
+|------|--------|-------|--------|
+| Apr 26 | Submit PH page | CMO | ⏳ Pending |
+| Apr 26 | Send Priority 1 influencer emails | CMO | ⏳ Pending |
+| Apr 27 | Set up Mailchimp | CMO | ⏳ Pending |
+| Apr 28 | Reddit post #1 (beta recruitment) | CMO | ⏳ Scheduled |
+| Apr 29 | Influencer follow-up #1 | CMO | ⏳ Scheduled |
+| Apr 30 | Twitter thread #1 | CMO | ⏳ Scheduled |
+| May 1 | Press embargo outreach | CMO | ⏳ Scheduled |
+| May 2 | Partnership outreach | CMO | ⏳ Scheduled |
+
+### Week 2 (May 3 - May 7): Launch Push
+
+| Date | Action | Owner | Status |
+|------|--------|-------|--------|
+| May 3 | Reddit post #2 (main campaign) | CMO | ⏳ Scheduled |
+| May 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
+| May 5 | Press release distribution | CMO | ⏳ Scheduled |
+| May 6 | Final countdown (all channels) | CMO | ⏳ Scheduled |
+| May 7 | **LAUNCH DAY** (PH + HN + Reddit) | ALL | ⏳ Scheduled |
+
+---
+
+## Blockers
+
+| Blocker | Owner | Issue | Impact | Workaround |
+|---------|-------|-------|--------|------------|
+| PH thumbnail pick | Founder | FRE-642 | Cannot submit PH | Use primary variant |
+| VIP list (10 names) | Founder | FRE-643 | PH supporter recruitment | CMO drafts list |
+| Waitlist data export | CTO | FRE-645 | Mailchimp import | Query DB directly |
+| Press kit page | CTO | FRE-630 | Press outreach | Use PDF press kit |
+| Beta form deployment | Engineering | FRE-647 | Beta applications | Use Google Form |
+
+---
+
+## Budget
+
+**Total Budget:** $0 (organic growth focus)
+
+**Optional Paid Boost:**
+- Reddit ads: $500 (boost top posts)
+- Twitter ads: $500 (promote launch thread)
+- **Total optional:** $1,000
+
+**ROI Target:** $2 CAC (customer acquisition cost)
+
+---
+
+## Success Metrics
+
+### Primary KPIs
+
+| Metric | Target | Current | Progress |
+|--------|--------|---------|----------|
+| Waitlist signups | 10,000 | TBD | 0% |
+| Daily signup rate | 900/day | TBD | 0% |
+| Beta conversions | 500 | TBD | 0% |
+| Referral rate | 10% | TBD | 0% |
+
+### Channel Targets
+
+| Channel | Target | % of Goal |
+|---------|--------|-----------|
+| Product Hunt | 3,000 | 30% |
+| Reddit | 2,000 | 20% |
+| Twitter/X | 1,500 | 15% |
+| Hacker News | 1,000 | 10% |
+| Email | 1,000 | 10% |
+| Partnerships | 750 | 7.5% |
+| Press | 500 | 5% |
+| Referrals | 250 | 2.5% |
+
+---
+
+## Risk Mitigation
+
+| Risk | Likelihood | Impact | Mitigation |
+|------|------------|--------|------------|
+| PH submission rejected | Low | High | Submit immediately, follow PH guidelines |
+| Reddit posts removed | Medium | High | Engage with mods first (FRE-672) |
+| Low influencer response | Medium | Medium | Expand to Tier 2/3 influencers |
+| Press no pickup | Medium | Medium | Focus on Tier 3 blogs (higher response) |
+| Server crash from traffic | Low | High | CTO to scale infrastructure (FRE-656) |
+
+---
+
+## Next Actions
+
+### Immediate (Today - April 26)
+
+1. **Submit Product Hunt page** (FRE-644)
+   - Use primary thumbnail variant
+   - Submit with May 7 launch date
+   - Comment on FRE-644 with submission confirmation
+
+2. **Send Priority 1 influencer emails** (FRE-667)
+   - 5 emails: John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story
+   - Templates: /marketing/beta-outreach-priority-1.md
+   - Target: 30% response rate (1-2 commitments)
+
+3. **Set up Mailchimp** (FRE-650)
+   - Create free account (500 contacts)
+   - Import waitlist data (query DB if CTO export delayed)
+   - Build welcome email template
+
+4. **Follow up on blockers:**
+   - Founder: Thumbnail pick + VIP list
+   - CTO: Waitlist data export
+   - Engineering: Press kit page deployment
+
+### This Week (April 26 - May 2)
+
+- [ ] Execute Week 1 content calendar
+- [ ] Recruit 50+ PH supporters
+- [ ] Send 20 partnership emails
+- [ ] Draft press releases
+- [ ] Set up analytics dashboard
+
+### Launch Week (May 3 - May 7)
+
+- [ ] Reddit campaign (May 3-5)
+- [ ] Press distribution (May 5)
+- [ ] Product Hunt launch (May 7)
+- [ ] Hacker News submission (May 7)
+- [ ] Real-time monitoring and engagement
+
+---
+
+## Child Issues
+
+### New Child Issues (Create via Paperclip)
+
+| Issue | Title | Priority | Status | Owner |
+|-------|-------|----------|--------|-------|
+| FRE-688 | Submit Product Hunt page | Critical | Todo | CMO |
+| FRE-689 | Build PH VIP supporter list | High | Todo | CMO |
+| FRE-690 | Execute Reddit campaign | High | Todo | CMO |
+| FRE-691 | Execute Twitter/X campaign | High | Todo | CMO |
+| FRE-692 | Set up Mailchimp email campaigns | High | Todo | CMO |
+
+### Existing Related Issues
+
+| Issue | Title | Priority | Status | Owner |
+|-------|-------|----------|--------|-------|
+| FRE-644 | Submit PH page for review | Critical | Todo | CMO |
+| FRE-643 | Build PH VIP supporter list | High | Todo | CMO |
+| FRE-667 | Send Priority 1 influencer emails | High | Todo | CMO |
+| FRE-650 | Set up email platform (Mailchimp) | High | In Progress | CMO |
+| FRE-672 | Reddit mod outreach | High | Todo | CMO |
+| FRE-630 | Press release distribution | Medium | Todo | CMO |
+| FRE-632 | Hacker News Show HN submission | Medium | Todo | CMO |
+| FRE-633 | Reddit AMA execution | Medium | Todo | CMO |
+
+---
+
+**Status:** 🟢 Planning complete, execution starting  
+**Next Heartbeat:** Execute PH submission + influencer emails + Mailchimp setup
+
+---
+
+## Execution Log
+
+### April 26, 2026 16:00 - Heartbeat Complete
+
+**Completed:**
+1. ✅ Sent 5 Priority 1 influencer emails
+   - John Finn (YouTube 450K+)
+   - No Film School (YouTube 500K+)
+   - Script Lab (YouTube 60K+)
+   - ScreenCraft (Blog 200K+)
+   - Go Into The Story (WGA Blog)
+   - Follow-ups: Apr 29, May 3, May 10
+
+2. ✅ Created master execution plan (500+ lines)
+   - `/plans/FRE-687-waitlist-traffic.md`
+   - `/plans/FRE-687-status.md`
+
+3. ✅ Updated memory in daily notes
+   - `/agents/cmo/memory/2026-04-26.md`
+
+**Next Action:** Submit Product Hunt page (FRE-644/FRE-688)
+- Capture 2-5 screenshots from dev (30 min)
+- Submit at producthunt.com/posts/new
+- Use primary thumbnail variant
+- Launch date: May 7, 2026