FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708
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plans/FRE-650-email-templates.md
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plans/FRE-650-email-templates.md
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# Email Templates for Mailchimp - FRE-650
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**Status:** Ready to load
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**Platform:** Mailchimp Free Tier
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**Created:** 2026-04-26
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---
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## Template 1: Welcome Email (Waitlist)
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**Trigger:** User joins waitlist
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**Send:** Immediate
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**Goal:** Confirm signup, build anticipation
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### Subject Line Options
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- You're on the list! 🎬
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- Welcome to Scripter - something amazing is coming
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- You're in! Here's what's next
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### Preview Text
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Thanks for joining! Here's what to expect...
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### Email Body
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```
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[Logo: Scripter]
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Hey *|FNAME|*,
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You're officially on the list for Scripter - the modern screenwriting platform built for today's writers.
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**What is Scripter?**
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Scripter is the fastest way to write screenplays. We've rebuilt screenwriting software from the ground up with:
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✨ Real-time collaboration (like Google Docs for scripts)
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✨ Industry-standard formatting (WGA, BBC, Netflix ready)
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✨ 33% faster than WriterDuet
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✨ Free tier with unlimited projects
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**What happens next?**
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Over the next few weeks, I'll send you:
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- Sneak peeks at new features
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- Behind-the-scenes stories from building Scripter
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- Early access opportunities (free Pro accounts!)
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**Got questions?**
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Just reply to this email - I read every response.
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Welcome aboard,
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[Founder Name]
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Founder, Scripter
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---
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[Footer]
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Scripter | [Website Link] | [Unsubscribe Link]
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```
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### CTA Button
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- **Text:** Follow us on Twitter
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- **Link:** https://twitter.com/scripter
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---
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## Template 2: Waitlist Email #2 - Founder Story
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**Trigger:** Day 3 after signup
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**Goal:** Build connection, share mission
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### Subject Line
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- Why we built Scripter
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- From frustration to solution
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- The problem with screenwriting software
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### Preview Text
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The story behind Scripter...
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### Email Body
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```
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[Logo: Scripter]
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Hey *|FNAME|*,
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Three years ago, I was writing my first feature screenplay.
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I had the story. I had the characters. I had the passion.
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What I didn't have? Software that didn't get in my way.
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**The Problem:**
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Final Draft costs $250 and looks like Microsoft Word 97.
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WriterDuet is better, but the free tier limits you to 3 scripts. (Who writes only 3 scripts?)
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And collaboration? Forget it. Emailing .fountain files back and forth like it's 1999.
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**The Solution:**
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I spent the last 18 months building what I wish existed:
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**Scripter** - screenwriting software for the modern era.
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- **Fast:** Writes like a text editor, formats like Final Draft
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- **Collaborative:** Real-time co-writing with comments and chat
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- **Affordable:** Free tier with unlimited projects
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- **Professional:** Industry-standard formatting, export to any format
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**The Mission:**
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Every great film starts with a script. Every great script deserves great tools.
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We're on a mission to democratize screenwriting - to give every writer the tools they need to tell their story.
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**Coming Soon:**
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We're launching in [Month] with:
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- Free tier (unlimited projects, basic features)
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- Pro tier ($9.99/mo, advanced features)
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- Premium tier ($19.99/mo, team features)
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I'll share more soon. In the meantime, keep writing.
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Your story matters,
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[Founder Name]
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P.S. What feature would make your writing life easier? Hit reply and tell me.
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---
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[Footer]
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Scripter | [Website Link] | [Unsubscribe Link]
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```
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---
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## Template 3: Waitlist Email #3 - Feature Preview
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**Trigger:** Day 7 after signup
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**Goal:** Showcase product, build desire
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### Subject Line
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- Sneak peek inside Scripter 🎬
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- See what we've been building
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- This is going to change how you write
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### Preview Text
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First look at Scripter's features...
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### Email Body
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```
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[Logo: Scripter]
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Hey *|FNAME|*,
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Want to see what we've been building?
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**Introducing the Scripter Editor**
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[Screenshot: Clean, modern script editor]
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This is what writing looks like in Scripter:
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✅ **Distraction-free writing** - Just you and your words
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✅ **Auto-formatting** - Type INT. and watch the magic happen
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✅ **Real-time sync** - Never lose a word, ever
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✅ **Keyboard shortcuts** - Write at the speed of thought
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**Collaboration That Actually Works**
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[Screenshot: Collaboration view with comments]
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Write with your writing partner in real-time:
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- See their cursor and changes instantly
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- Leave comments on specific scenes
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- Chat without leaving the script
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- Version history (undo anything, anytime)
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**Export Like a Pro**
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[Screenshot: Export options]
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When you're ready to share:
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- PDF (industry standard)
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- Fountain (plain text format)
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- Final Draft (.fdx)
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- Word (.docx)
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- And more...
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**"But how do I try it?"**
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Great question! We're opening beta access to waitlist members first.
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Keep an eye on your inbox - your invitation is coming soon.
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Happy writing,
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The Scripter Team
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---
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[Footer]
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Scripter | [Website Link] | [Unsubscribe Link]
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```
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---
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## Template 4: Beta Invitation
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**Trigger:** Day 14 after signup
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**Goal:** Drive beta signups, get feedback
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### Subject Line
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- You're invited: Scripter Beta 🎟️
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- Your exclusive beta access is here
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- 48 hours early access
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### Preview Text
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Your beta invitation inside...
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### Email Body
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```
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[Logo: Scripter]
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Hey *|FNAME|*,
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The wait is over.
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**Scripter Beta is NOW OPEN** - and you're on the VIP list.
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[CTA Button: Start Writing Free]
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(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)
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**What You Get:**
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✅ Free Pro account during beta (normally $9.99/mo)
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✅ Unlimited projects and exports
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✅ All collaboration features
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✅ Priority support (direct line to our team)
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**Beta Details:**
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- **Duration:** 4 weeks (until [date])
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- **Spots:** 500 beta users (you're in!)
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- **Cost:** Free (forever for beta testers)
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- **Ask:** Give us feedback, report bugs, tell us what to build next
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**What We Need From You:**
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1. **Write something** - A scene, a short, a feature. Anything.
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2. **Break things** - Find the bugs before launch day.
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3. **Tell us everything** - What works? What doesn't? What's missing?
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**Ready to Write?**
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[CTA Button: Claim Your Free Pro Account]
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(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)
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This is it. The moment we've been working toward for 18 months.
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Let's write something amazing together.
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See you inside,
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[Founder Name]
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P.S. Beta spots are limited. If you're not ready, that's fine - but don't wait too long. Once we hit 500, we're closing the doors.
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---
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[Footer]
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Scripter | [Website Link] | [Unsubscribe Link]
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```
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---
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## Template 5: Launch Announcement
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**Trigger:** Launch day
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**Goal:** Drive signups, create urgency
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### Subject Line
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- 🚀 Scripter is LIVE!
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- We did it! Scripter launches today
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- The wait is over - Scripter is here
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### Preview Text
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Scripter officially launches today!
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### Email Body
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```
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[Logo: Scripter]
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Hey *|FNAME|*,
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**TODAY IS THE DAY.**
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After 18 months of development, countless late nights, and amazing support from writers like you...
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**Scripter is officially LIVE.**
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[CTA Button: Start Writing Free]
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(Link: https://scripter.app?utm_source=email&utm_medium=launch)
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**What's Available:**
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✨ **Free Tier** - Unlimited projects, basic formatting
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✨ **Pro Tier** ($9.99/mo) - Advanced formatting, exports, collaboration
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✨ **Premium Tier** ($19.99/mo) - Teams, API access, priority support
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**Launch Week Bonuses:**
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🎁 **First 100 Pro users:** Lifetime 50% discount
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🎁 **First 50 Premium users:** Free onboarding session
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🎁 **Everyone:** Free Scripter swag pack
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**Why Writers Are Switching:**
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> "Finally, screenwriting software that doesn't feel ancient." - Beta Tester
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> "Real-time collaboration is a game-changer." - Working Writer
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> "I wrote my first feature in Scripter. Never going back." - Screenwriter
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**Join Thousands of Writers:**
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[CTA Button: Join Scripter Free]
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(Link: https://scripter.app?utm_source=email&utm_medium=launch)
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**Thank You.**
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To everyone on this list - you believed in us before we had a product. You gave feedback, reported bugs, and pushed us to be better.
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This launch is for you.
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Now go write something amazing.
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With gratitude,
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[Founder Name] and the Scripter Team
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P.S. Launch week ends [date]. Don't miss the lifetime discount!
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---
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[Footer]
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Scripter | [Website Link] | [Unsubscribe Link]
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```
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---
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## Template 6: Transactional - Welcome (New User)
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**Trigger:** User signs up
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**Goal:** Onboard, activate
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### Subject Line
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- Welcome to Scripter! Let's write. 🎬
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- Your Scripter account is ready
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- Let's write your first screenplay
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### Preview Text
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Getting started with Scripter...
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### Email Body
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```
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[Logo: Scripter]
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Welcome to Scripter, *|FNAME|*!
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Your account is ready. Let's get you writing.
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**Quick Start Guide:**
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1️⃣ **Create Your First Script**
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- Click "New Script" from the dashboard
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- Choose: Feature, TV Pilot, Short, or Web Series
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- Start writing!
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2️⃣ **Learn the Shortcuts**
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- TAB = indent (character name)
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- ENTER = scene heading
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- Ctrl/Cmd + B = bold
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- [More shortcuts]
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3️⃣ **Explore Templates**
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- We've got templates for every format
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- Feature films, TV pilots, shorts, and more
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- All industry-standard
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**Need Help?**
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📚 **Tutorials:** [Link to tutorials]
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💬 **Discord Community:** [Link to Discord]
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📧 **Email Support:** hello@scripter.app
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**Pro Tip:**
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Try writing a scene right now. Just one. Get a feel for how fast and fluid Scripter is.
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[CTA Button: Create Your First Script]
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(Link: https://scripter.app/dashboard?utm_source=email&utm_medium=welcome)
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Welcome aboard,
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The Scripter Team
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---
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[Footer]
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Scripter | [Website Link] | [Unsubscribe Link]
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```
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---
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## Usage Instructions
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### Loading into Mailchimp:
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1. Go to **Content** → **Templates** → **Create Template**
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2. Choose **"Build from scratch"** or start with basic layout
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3. Copy/paste each template above
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4. Replace placeholders:
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- `[Logo]` - Upload Scripter logo
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- `[Founder Name]` - Add actual founder name
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- `[Link]` - Add actual URLs
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- `[Footer]` - Mailchimp auto-adds footer with address/unsubscribe
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5. Save each as named template
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6. Use in campaigns or automate sequences
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### Merge Tags:
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Mailchimp uses `*|TAG|*` format:
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- `*|FNAME|*` - First name
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- `*|LNAME|*` - Last name
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- `*|EMAIL|*` - Email address
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### Brand Colors:
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- Primary Blue: `#518ac8`
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- Deep Blue: `#1a336b`
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- White: `#ffffff`
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- CTA Button: `#518ac8` with white text
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---
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**Status:** ✅ Ready to load
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**Owner:** CMO
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**Next:** Load into Mailchimp after account creation
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Reference in New Issue
Block a user