FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708
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plans/FRE-641-launch-day-execution.md
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plans/FRE-641-launch-day-execution.md
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# FRE-641 Launch Day Execution Plan
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**Issue:** FRE-641 - Launch day execution: Scheduling and monitoring
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**Owner:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
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**Launch Date:** Month 10, Week 1 (TBD by board)
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**Status:** Pre-launch preparation
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---
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## Overview
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This issue covers the execution of launch day social media blitz across all channels.
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**Scope:**
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- Twitter/X thread scheduling and engagement
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- Reddit post and AMA management
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- Discord live Q&A event
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- YouTube video publishing and monitoring
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- All-day comment monitoring and response
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**Out of Scope:**
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- Video production (FRE-639)
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- Graphics creation (FRE-640)
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---
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## Pre-Launch Checklist (Complete 24h Before)
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### Twitter/X Setup
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- [ ] Create Buffer account (free tier)
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- [ ] Connect Twitter account to Buffer
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- [ ] Prepare 9-tweet thread in Buffer queue
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- [ ] Schedule Tweet 1 for 09:00 PT
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- [ ] Schedule remaining tweets (5-min intervals)
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- [ ] Prepare video attachment for Tweet 8 (from FRE-639)
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- [ ] Test all links with UTM parameters
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### Reddit Setup
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- [ ] Verify Reddit account age and karma (minimum requirements)
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- [ ] Prepare post title and body in document
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- [ ] Prepare crosspost to r/Screenwriting
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- [ ] Set up post flairs (Show HN, Resource)
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- [ ] Prepare AMA response templates
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### Discord Setup
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- [ ] Create #launch-event channel
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- [ ] Create event announcement
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- [ ] Schedule event reminder (1 week before, 24h before, 1h before)
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- [ ] Test screen sharing for live demo
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- [ ] Prepare discount code (DISCORD20)
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- [ ] Set up recording for YouTube upload
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### YouTube Setup
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- [ ] Upload 60s video (from FRE-639)
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- [ ] Upload 10-min walkthrough (from FRE-639)
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- [ ] Write titles, descriptions, tags
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- [ ] Add thumbnails (from FRE-640)
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- [ ] Schedule both for 14:00 PT launch day
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- [ ] Add end screens and cards
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### Link Tracking
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- [ ] Create UTM-tagged links:
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- App: `scripter.app?utm_source=twitter&utm_campaign=launch`
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- Discord: `discord.gg/scripter?utm_source=twitter&utm_campaign=launch`
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- YouTube: `youtube.com/scripter?utm_source=twitter&utm_campaign=launch`
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- [ ] Optional: Create Bitly short links for tracking
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- [ ] Test all links
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### Monitoring Setup
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- [ ] Create metrics tracking spreadsheet
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- [ ] Set up Google Alerts for "Scripter" mentions
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- [ ] Prepare response templates for common questions
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- [ ] Set up phone notifications for all platforms
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---
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## Launch Day Schedule
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| Time (PT) | Channel | Action | Owner |
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|-----------|---------|--------|-------|
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| 08:30 | All | Final prep check | CMO |
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| 08:45 | Twitter | Review scheduled tweets | CMO |
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| 09:00 | Twitter | Thread goes live | Buffer |
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| 09:05-12:00 | Twitter | Engage with replies | CMO |
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| 10:00 | Reddit | Post AMA to r/SideProject | CMO |
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| 10:05-14:00 | Reddit | Respond to comments | CMO + Engineer |
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| 11:00 | Twitter | Mid-morning engagement check | CMO |
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| 12:00 | Reddit | Crosspost to r/Screenwriting | CMO |
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| 13:00-14:00 | Discord | Live Q&A event | CMO + Engineer |
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| 14:00 | YouTube | Videos go live | Scheduled |
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| 14:00-17:00 | All | Peak engagement monitoring | CMO |
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| 17:00 | All | Tally initial metrics | CMO |
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| Evening | All | Continue monitoring | CMO |
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---
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## During Launch Day
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### Twitter Engagement
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- Respond to every reply within 2 hours
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- Quote-retweet positive mentions
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- Share user testimonials as they come in
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- Monitor hashtags: #Screenwriting #WritingCommunity
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### Reddit AMA
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- Respond to every comment in first 4 hours
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- Be transparent about limitations
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- Have engineer ready for technical questions
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- Update post with top Q&A
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### Discord Event
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- Start on time (13:00 PT)
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- Follow event script from `/plans/discord-launch-event.md`
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- Reveal discount code at end
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- Record session for YouTube
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### YouTube
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- Respond to every comment in first 24h
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- Pin a welcome comment with links
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- Monitor watch time and retention
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---
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## Metrics to Track
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### Real-Time (Launch Day)
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| Metric | Target | Actual |
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|--------|--------|--------|
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| Twitter impressions | 10K (day 1) | |
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| Twitter link clicks | 500 (day 1) | |
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| Reddit upvotes | 200 (day 1) | |
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| Reddit comments | 50 (day 1) | |
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| Discord attendees | 30 (live) | |
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| YouTube views | 500 (day 1) | |
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### End of Day 1
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| Metric | Target | Actual |
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|--------|--------|--------|
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| Total Twitter impressions | 20K+ | |
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| Total Reddit upvotes | 400+ | |
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| Total YouTube views | 1K+ | |
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| Referral signups | 100+ | |
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| Press inquiries | 2+ | |
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### Week 1 Totals
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| Metric | Target | Actual |
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|--------|--------|--------|
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| Twitter impressions | 50K+ | |
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| Twitter link clicks | 2K+ | |
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| Reddit upvotes | 500+ | |
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| Reddit comments | 100+ | |
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| Discord attendees | 50+ | |
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| YouTube views | 5K+ | |
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| **Referral signups** | **500+** | |
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---
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## Response Templates
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### Common Questions
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**"How is this different from WriterDuet?"**
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"Great question! Scripter is built with modern tech (Tauri + SolidJS vs Electron + React), so it's 10x faster and uses 1/10th the RAM. We also have built-in AI features, unlimited projects on free tier, and we're 20% cheaper. Try it free and see the difference!"
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**"Can I import from Final Draft/WriterDuet?"**
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"We support Fountain and Final Draft XML import/export. Direct .fdx and WriterDuet import are on the roadmap. Most users export to PDF or XML from their current tool and we handle that perfectly!"
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**"Is there a mobile app?"**
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"Our web app works great on mobile browsers (it's a PWA). Native iOS/Android apps are in development. What features would you prioritize for mobile?"
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**"Does it work offline?"**
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"Yes! Desktop apps work fully offline. Your writing is saved locally and syncs to the cloud when you're back online."
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**"What's the AI actually do?"**
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"The AI is built into your writing flow - not a chatbot. Hit a button and it suggests your next scene beat, analyzes character arcs, or fixes formatting errors. It's like a writing partner, not a replacement. Try it free!"
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**"How does real-time collaboration work?"**
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"Multiple people can edit the same script simultaneously (like Google Docs). We use WebSocket + CRDT for conflict-free editing. Plus video chat is built-in, so no need for Zoom!"
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**"What's included in the free tier?"**
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"Free tier includes unlimited projects, all core writing features, desktop + web access, and cloud saving. Pro ($7.99/mo) adds video chat, revision tracking, and production tools. Premium ($10.99/mo) adds AI features and auto-translate."
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---
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## Post-Launch (Week After)
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### Daily Tasks
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- [ ] Respond to all new comments (all platforms)
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- [ ] Share 1-2 user testimonials on Twitter
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- [ ] Monitor metrics and adjust strategy
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- [ ] Engage with related posts in the community
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### Day 7 Wrap-Up
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- [ ] Compile final metrics
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- [ ] Write post-mortem document
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- [ ] Identify top-performing content
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- [ ] Plan follow-up content based on learnings
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- [ ] Thank community for support
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---
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## Dependencies
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| Dependency | Issue | Status | Owner |
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|------------|-------|--------|-------|
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| Video production | FRE-639 | backlog | Video editor |
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| Graphics/thumbnails | FRE-640 | backlog | Designer |
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| Launch date confirmation | - | pending | Board |
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---
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## Tools
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- **Scheduling:** Buffer (free tier)
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- **Graphics:** Figma (from FRE-640)
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- **Video:** YouTube (from FRE-639)
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- **Analytics:** Platform-native + UTM tracking
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- **Monitoring:** Google Alerts, native notifications
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---
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## Risk Mitigation
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| Risk | Mitigation |
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|------|------------|
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| Low engagement | Seed with beta tester support, engage authentically |
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| Negative feedback | Respond transparently, commit to fixes, don't delete (unless spam) |
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| Tech issues during demo | Have backup screenshots ready |
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| AMA no-shows | Have engineer on standby, prepare FAQ responses |
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| Video not ready | Use screenshots + text posts as backup |
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---
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**Status:** Pre-launch preparation phase
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**Next Action:** Complete pre-launch checklist once launch date confirmed
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