FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708

plans/FRE-628-action-items-930am.md

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+# Action Items - Send by 12:00 PM (April 27)
+
+**Owner:** CMO  
+**Created:** 9:30 AM  
+**Priority:** CRITICAL
+
+---
+
+## 1. ESCALATION - Send by 9:30 AM (NOW)
+
+**To:** CEO, Board, CTO  
+**Subject:** CRITICAL: scripter.app Outage 25+ Hours - Launch at Risk
+
+**Message:**
+```
+Team,
+
+CRITICAL: scripter.app has been down for 25+ hours (since April 25 evening).
+
+Impact:
+- Product Hunt submission blocked (4 days overdue, was due April 23)
+- Cannot capture screenshots for PH page
+- Cannot demo to press contacts
+- Waitlist signup page inaccessible (8,742+ users affected)
+- Launch week (May 7) at risk
+
+Business Impact:
+- Conservative: 1-week delay = ~$2-5K lost MRR
+- Aggressive: Failed PH launch = ~$10-20K lost MRR
+
+Recommended Actions:
+1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed)
+2. If not fixed by 10:30 AM: Submit PH with placeholder screenshots
+3. Consider launch date adjustment (May 8-9) if delay continues
+
+PH submission takes 15 min once site is live. All assets ready.
+
+Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md
+
+Need CTO ETA within 30 minutes.
+
+- CMO
+```
+
+**Status:** ⏳ READY TO SEND
+
+---
+
+## 2. HN Account Status - Send by 10:00 AM
+
+**To:** Founder, Founding Engineer  
+**Subject:** Quick: HN account for Show HN submission?
+
+**Message:**
+```
+Hey!
+
+Quick question for Hacker News Show HN submission:
+
+Do you have an existing HN account? If yes, need:
+1. Username
+2. Approximate account creation date
+3. Current karma score
+
+Requirements: 50+ karma (100+ ideal), 30+ days old preferred.
+
+If you don't have one or it's too new, I'll create one today and start 
+karma building (7-14 day process).
+
+Let me know by 12 PM if possible!
+
+Thanks,
+CMO
+```
+
+**Status:** ⏳ READY TO SEND
+
+---
+
+## 3. Tier 1 Press Pitches - Send by 12:00 PM
+
+**To:** 8 journalists (see below)  
+**Subject:** Varies by contact (see pitches file)
+
+**Recipients:**
+1. Sarah Perez - TechCrunch (sarah.perez@techcrunch.com)
+2. Kyle Wiggers - TechCrunch (kyle.wiggers@techcrunch.com)
+3. David Pierce - The Verge (david.pierce@theverge.com)
+4. Lauren Goode - Wired (lauren.goode@wired.com)
+5. Will Knight - Wired (will.knight@wired.com)
+6. Andrew Cunningham - Ars Technica (andrew.cunningham@arstechnica.com)
+7. Brent Lang - Variety (brent.lang@variety.com)
+8. Carolyn Giardina - THR (carolyn.giardina@thr.com)
+
+**Pitches File:** `/marketing/press-pitches-tier-1-drafts.md`
+
+**Action Needed:**
+- Insert founder name in all pitches
+- Insert founder email
+- Insert Calendly link (if available)
+- Send personalized emails
+
+**Status:** ⏳ DRAFTS READY - Need founder info
+
+---
+
+## 4. PH Thumbnail Decision - Send by 11:00 AM
+
+**To:** Founder  
+**Subject:** 2 min: Pick PH thumbnail variant
+
+**Message:**
+```
+Hey!
+
+Need 2 min for PH thumbnail pick. Variants ready:
+- Variant A: [description/link]
+- Variant B: [description/link]
+- Primary: [description/link]
+
+If no preference, I'll use Primary and submit today.
+
+Also need VIP list (10 names + emails) for supporter outreach - can I 
+draft a list for your approval?
+
+Thanks,
+CMO
+```
+
+**Status:** ⏳ READY TO SEND
+
+---
+
+## Tracking
+
+| Action | To | Deadline | Status |
+|--------|-----|----------|--------|
+| Escalation | CEO/Board/CTO | 9:30 AM | ⏳ Ready |
+| HN account | Founder/FE | 10:00 AM | ⏳ Ready |
+| PH thumbnail | Founder | 11:00 AM | ⏳ Ready |
+| Press pitches | 8 journalists | 12:00 PM | ⏳ Need founder info |
+
+---
+
+## Follow-Up Schedule
+
+**If No Response:**
+- Escalation: Follow up at 10:00 AM (Slack/SMS/Call)
+- HN account: Follow up at 2:00 PM
+- PH thumbnail: Use primary variant if no response by 2:00 PM
+- Press pitches: Send without founder name if needed (use "Founder, Scripter")
+
+---
+
+**Next Review:** 10:00 AM (check responses, follow up as needed)  
+**Owner:** CMO