FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708
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agents/cmo/life/resources/product-hunt/launch-plan.md
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agents/cmo/life/resources/product-hunt/launch-plan.md
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# Scripter Product Hunt Launch Plan
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**Goal:** Top 5 in Apps category
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**Launch Date:** Month 10, Week 1 (Thursday 00:01 PT)
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---
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## Assets Checklist
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- [ ] 90s maker video (founder intro + demo)
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- [ ] 5-8 screenshots (1240x780px)
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- [ ] Logo (240x240px PNG)
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- [ ] First comment (story + CTAs)
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- [ ] Website domain verified
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---
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## Launch Day Timeline (Thursday)
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| Time PT | Action |
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|---------|--------|
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| Wed 18:00 | "Tomorrow" email to waitlist |
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| Thu 00:01 | Launch goes live |
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| Thu 00:05 | First comment posted |
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| Thu 00:10 | Email: "We're live!" |
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| Thu 00:15 | Twitter/X thread |
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| Thu 08:00 | Respond to comments |
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| Thu 12:00 | Midday supporter update |
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| Thu 18:00 | Final push |
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---
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## Supporter Outreach
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- Waitlist: 3-email sequence
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- 10 Twitter/X influencer DMs (free lifetime Premium)
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- Discord announcements
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---
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## Target Metrics
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- 500+ upvotes
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- 50+ comments
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- Top 5 Apps, Top 20 Overall
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- 500+ waitlist signups
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- 200+ day 1 users
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agents/cmo/life/resources/product-hunt/maker-video-script.md
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agents/cmo/life/resources/product-hunt/maker-video-script.md
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# Product Hunt Maker Video Script
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**Duration:** 90 seconds
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**Format:** Founder intro + product demo
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**Deadline:** 1 week before launch
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---
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## Script (90 seconds)
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### 0:00-0:10 — Hook
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*[Founder on camera, clean background]*
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"Hey Product Hunt! I'm [Name], founder of Scripter.
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Six months ago, I asked 500 screenwriters: what's broken with your writing software?
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The answers were clear."
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### 0:10-0:30 — Problem
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*[Cut to screen recordings of WriterDuet/Final Draft]*
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"WriterDuet is slow — their Electron desktop app takes 30 seconds to launch.
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Free tier caps you at 3 projects.
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And in 2026, there's no AI.
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Final Draft? $199 for software with no collaboration, no cloud, no mobile."
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### 0:30-1:00 — Solution
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*[Cut to Scripter demo — show key features]*
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"So we built Scripter.
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Tauri desktop apps — 10x faster, 10MB installs.
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Unlimited projects on the free tier.
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AI that actually helps — formatting, continuation, character analysis.
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Real-time collaboration with built-in video chat.
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Web and desktop from one codebase — SolidJS, Turso, tRPC."
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### 1:00-1:20 — Why Us
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*[Back to founder]*
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"I'm a screenwriter. My co-founder is an engineer.
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We've been where you are — waiting for software to load, hitting project limits, wishing for tools that keep up with your ideas.
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We're building the screenwriting platform we wish existed."
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### 1:20-1:30 — CTA
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*[Product logo + URL on screen]*
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"Try Scripter free at scripter.app.
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We're launching beta Month 9.
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Upvote if you think screenwriters deserve better tools.
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Thanks Product Hunt!"
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---
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## Production Notes
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**Visual Style:**
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- Clean, minimal background
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- Good lighting (natural or ring light)
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- Clear audio (lavalier mic or USB mic)
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- 1080p minimum, 4K preferred
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**Screen Recordings:**
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- Use ScreenFlow or OBS
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- Show: editor, AI features, collaboration, export
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- Keep clips short (3-5 seconds each)
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- Add subtle zoom/pan for energy
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**Music:**
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- Upbeat, modern, non-distracting
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- Lower volume under voiceover
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- Fade out at end
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**Editing:**
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- Tight cuts, no dead air
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- Add subtle transitions
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- Include captions for accessibility
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---
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## Backup Option
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If video production is too slow:
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- Create GIF-based demo (5-6 GIFs)
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- Use Loom for quick founder intro (60s)
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- Combine into PH gallery
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---
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## Upload Checklist
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- [ ] Script finalized
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- [ ] Founder footage recorded
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- [ ] Screen recordings captured
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- [ ] Voiceover recorded (if separate)
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- [ ] Edit complete
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- [ ] Music licensed
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- [ ] Captions added
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- [ ] Export: 1080p MP4, <100MB
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- [ ] Upload to PH (or YouTube unlisted)
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# Product Hunt Screenshot Checklist
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**Specs:** 1240x780px minimum, PNG format
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**Count:** 5-8 images
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**Deadline:** 1 week before launch
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---
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## Required Shots
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### 1. Hero / Home Screen
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- Show: Clean editor interface
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- Highlight: Script formatting, modern UI
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- Caption: "Write screenplays faster with AI-assisted formatting"
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### 2. AI Features
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- Show: AI continuation or formatting suggestion
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- Highlight: Smart writing assistance
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- Caption: "AI that helps you write, not just a chatbot"
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### 3. Collaboration
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- Show: Multi-user editing with cursors/names
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- Highlight: Real-time collaboration
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- Caption: "Google Docs-style real-time collaboration"
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### 4. Video Chat
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- Show: Built-in video call during collaboration
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- Highlight: No extra tools needed
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- Caption: "Built-in video chat for writing sessions"
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### 5. Desktop Apps
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- Show: All three desktop apps (macOS, Windows, Linux)
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- Highlight: Native speed, single codebase
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- Caption: "Native-speed desktop apps (Tauri, not Electron)"
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### 6. Unlimited Projects
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- Show: Project dashboard with many projects
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- Highlight: Free tier value
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- Caption: "Unlimited projects — even on the free tier"
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### 7. Export Options
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- Show: Export menu (PDF, Final Draft XML, Fountain)
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- Highlight: Industry compatibility
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- Caption: "Export to any format: PDF, Final Draft, Fountain"
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### 8. Tech Stack (optional)
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- Show: Clean graphic of tech logos
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- Highlight: Modern stack
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- Caption: "Built with SolidJS + Tauri + Turso + tRPC"
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---
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## Design Guidelines
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**Consistency:**
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- Same color grading across all images
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- Consistent font/caption style
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- Similar framing and angles
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**Annotations:**
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- Use arrows/circles sparingly
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- Add subtle drop shadows
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- Keep text minimal (viewers read PH comments)
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**Branding:**
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- Include Scripter logo subtly (corner)
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- Use brand colors for highlights
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- Don't over-brand (distracts from product)
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---
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## Tools
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- **Capture:** CleanShot X, Snagit, or built-in screenshot
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- **Edit:** Figma, Sketch, or Photoshop
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- **Mockups:** Use device frames if showing desktop apps
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- **Export:** PNG, optimized for web (<500KB each)
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---
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## Timeline
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| Task | Due |
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|------|-----|
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| Capture raw screenshots | Week 8 |
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| Edit + annotate | Week 8 |
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| Review + revise | Week 9 |
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| Upload to PH | Week 9 |
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# Waitlist Traffic Content Templates
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**Goal:** Drive 10K waitlist signups
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---
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## Reddit r/Screenwriting
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**Title:** We're building a modern alternative to WriterDuet — what would you change?
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**Angle:** Feedback request + beta invite
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**Expected:** 100-300 signups
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**Best:** Tue/Wed 10am-12pm EST
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---
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## Reddit r/SideProject
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**Title:** Show HN: We built a WriterDuet competitor (Tauri + SolidJS)
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**Angle:** Tech showcase + feedback
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**Expected:** 50-150 signups
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**Best:** Thu/Fri morning
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---
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## Hacker News Show HN
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**Title:** Show HN: Scripter – Modern screenwriting platform (Tauri + SolidJS)
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**Angle:** Technical deep dive
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**Expected:** 200-500 signups (if front page)
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**Best:** Mon/Tue 10am-12pm PT
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---
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## Twitter/X Thread
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**Hook:** "We spent 6 months talking to 500 screenwriters about what sucks..."
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**Tweets:** 8 tweets covering problems + solution + tech + CTA
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**Expected:** 100-300 signups
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**Best:** Tue-Thu 12pm-2pm EST
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---
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## LinkedIn Founder Post
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**Headline:** Why we're building a $2M MRR screenwriting platform
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**Angle:** Founder story + business thesis
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**Expected:** 50-150 signups
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**Best:** Tue-Thu 8am-10am EST
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---
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## Tracking Targets
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- Reddit: 150 signups
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- HN: 200 signups
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- Twitter: 150 signups
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- LinkedIn: 100 signups
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- Forums: 50 signups
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- Total organic: 650 signups (Month 8-9)
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