FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708

agents/cmo/life/projects/scripter-launch/summary.md

@@ -1,8 +1,8 @@
 # Scripter Launch Campaign
 
-**Status:** Planning complete, awaiting board approval
+**Status:** Phase 1 planning complete, execution underway
 **Timeline:** Month 8-10 (2026)
-**Budget:** $4,500 (pending approval)
+**Budget:** $4,500 approved (~$100/mo ConvertKit used)
 **Parent Issue:** [FRE-581](/FRE/issues/FRE-581)
 
 ## Overview
@@ -11,40 +11,42 @@ Launch campaign for Scripter - a modern screenwriting platform (WriterDuet compe
 
 ## Campaign Phases
 
-### Phase 1: Pre-Launch (Month 8-9)
-- Waitlist landing page (10K goal)
-- Beta program (500 users)
-- Press outreach
-- Product Hunt preparation
+### Phase 1: Pre-Launch (Month 8-9) - Planning Complete
+- ✅ Waitlist landing page (live at scripter.app)
+- ✅ Email platform (ConvertKit + 3-email sequence)
+- ✅ Beta program (500-user recruitment + feedback system)
+- ✅ Press kit (one-pager + 17 target outlets)
+- ✅ Product Hunt assets (90s video script + 8-shot screenshot checklist)
+- ✅ Waitlist traffic (templates for Reddit, HN, Twitter, LinkedIn)
 
-### Phase 2: Launch Week (Month 10, Week 1)
-- Product Hunt launch
-- Press release
+### Phase 2: Launch Week (Month 10, Week 1) - Assigned to CMO
+- Product Hunt launch (Thursday 00:01 PT, Top 5 goal)
+- Press release distribution
 - Social media blitz
 - Reddit/HN presence
 
-### Phase 3: Post-Launch (Month 10, Weeks 2-4+)
-- Content marketing
+### Phase 3: Post-Launch (Month 10, Weeks 2-4+) - Assigned to CMO
+- Content marketing (weekly blog, bi-weekly YouTube)
 - Paid acquisition ($3,500 budget)
-- Community growth
+- Community growth (Discord, referrals, film schools)
 
 ## Key Metrics
 
-| Metric | Target |
-|--------|--------|
-| Waitlist | 10,000+ |
-| Day-1 users | 1,000+ |
-| Week-1 paying | 200+ |
-| Press mentions | 10+ |
-| PH rank | Top 10 |
-| CAC | <$15 |
+| Metric | Target | Current |
+|--------|--------|---------|
+| Waitlist | 10,000+ | TBD |
+| Day-1 users | 1,000+ | - |
+| Week-1 paying | 200+ | - |
+| Press mentions | 10+ | - |
+| PH rank | Top 10 | - |
+| CAC | <$15 | - |
 
 ## Subtasks
 
-- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up
-- [FRE-628](/FRE/issues/FRE-628) - Launch week execution
-- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth
+- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up (in_progress)
+- [FRE-628](/FRE/issues/FRE-628) - Launch week execution (todo, assigned CMO)
+- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth (todo, assigned CMO)
 
 ## Approval
 
-Budget approval pending: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e)
+Budget approved: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e) - $4,500