FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708
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@@ -7,54 +7,68 @@
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status: active
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tags: [approval, budget, launch]
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- id: phase1-start
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content: Phase 1 execution started - pre-launch build-up (Month 8-9)
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source: issue:FRE-627
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timestamp: 2026-04-26T11:28:00Z
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- id: phase1-complete
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content: Phase 1 pre-launch planning 100% complete - 6/6 deliverables ready
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source: issue:FRE-581
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timestamp: 2026-04-26T16:00:00Z
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status: active
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tags: [phase1, execution]
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tags: [phase1, complete]
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- id: landing-page-engineering
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content: Landing page engineering assigned to Founding Engineer (FRE-656)
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- id: phase2-complete
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content: Phase 2 launch week planning complete - 4 subtasks created (FRE-688/689/690/691)
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source: issue:FRE-628
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timestamp: 2026-04-26T16:00:00Z
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status: active
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tags: [phase2, complete]
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- id: phase3-planned
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content: Phase 3 post-launch planned - content, paid ads ($3,500), community growth
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source: document:FRE-581-plan
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [phase3, planned]
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- id: landing-page-done
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content: Landing page deployed and approved at scripter.app
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source: issue:FRE-656
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timestamp: 2026-04-26T11:32:00Z
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [landing-page, engineering]
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tags: [landing-page, done]
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- id: email-platform-decision
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content: Selected ConvertKit for email marketing (~$79/mo for 10K subscribers)
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source: cmo-research
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timestamp: 2026-04-26T11:33:00Z
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- id: email-platform-done
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content: ConvertKit configured with 3-email welcome sequence
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source: issue:FRE-650
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [email, tools, decision]
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tags: [email, done]
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- id: email-welcome-sequence
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content: 3-email welcome nurture created (immediate, day 3, day 7)
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source: cmo-deliverable
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timestamp: 2026-04-26T11:36:00Z
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- id: beta-program-done
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content: Beta plan: 500 users via waitlist (300), Reddit (100), Twitter (50), film schools (30), forums (20)
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source: issue:FRE-647
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [email, content, nurture]
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tags: [beta, done]
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- id: press-one-pager
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content: Press one-pager completed with problem/solution/pricing/team
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source: cmo-deliverable
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timestamp: 2026-04-26T11:36:00Z
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- id: press-kit-done
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content: Press kit complete: one-pager, messaging, 17 target outlets (Tier 1/2/3)
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source: issue:FRE-651
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [press, content]
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tags: [press, done]
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- id: beta-recruitment-plan
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content: Beta recruitment: 300 waitlist, 100 Reddit, 50 Twitter, 30 film schools, 20 forums = 500 users
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source: cmo-deliverable
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timestamp: 2026-04-26T11:39:00Z
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- id: ph-assets-ready
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content: PH assets ready: 90s video script + 8-shot screenshot checklist
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source: issue:FRE-686
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timestamp: 2026-04-26T15:52:00Z
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status: active
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tags: [beta, recruitment]
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tags: [product-hunt, ready]
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- id: beta-feedback-system
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content: Beta feedback: weekly surveys, Discord server, bug bounty (1mo Premium), NPS tracking (target >50)
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source: cmo-deliverable
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timestamp: 2026-04-26T11:39:00Z
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- id: traffic-ready
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content: Waitlist traffic ready: templates for Reddit (2), HN, Twitter 8-tweet thread, LinkedIn
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source: issue:FRE-687
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timestamp: 2026-04-26T15:45:00Z
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status: active
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tags: [beta, feedback]
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tags: [traffic, ready]
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- id: kpis
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content: Launch KPIs: 10K waitlist, 1K day-1 users, 200 week-1 paying, 10+ press, Top 10 PH, CAC <$15
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@@ -62,10 +76,3 @@
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [kpis, metrics]
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- id: campaign-structure
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content: Campaign has 3 phases: pre-launch (Month 8-9), launch week (Month 10 W1), post-launch (Month 10 W2-4+)
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source: document:FRE-581-plan
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [structure, timeline]
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@@ -1,8 +1,8 @@
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# Scripter Launch Campaign
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**Status:** Planning complete, awaiting board approval
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**Status:** Phase 1 planning complete, execution underway
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**Timeline:** Month 8-10 (2026)
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**Budget:** $4,500 (pending approval)
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**Budget:** $4,500 approved (~$100/mo ConvertKit used)
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**Parent Issue:** [FRE-581](/FRE/issues/FRE-581)
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## Overview
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@@ -11,40 +11,42 @@ Launch campaign for Scripter - a modern screenwriting platform (WriterDuet compe
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## Campaign Phases
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### Phase 1: Pre-Launch (Month 8-9)
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- Waitlist landing page (10K goal)
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- Beta program (500 users)
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- Press outreach
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- Product Hunt preparation
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### Phase 1: Pre-Launch (Month 8-9) - Planning Complete
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- ✅ Waitlist landing page (live at scripter.app)
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- ✅ Email platform (ConvertKit + 3-email sequence)
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- ✅ Beta program (500-user recruitment + feedback system)
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- ✅ Press kit (one-pager + 17 target outlets)
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- ✅ Product Hunt assets (90s video script + 8-shot screenshot checklist)
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- ✅ Waitlist traffic (templates for Reddit, HN, Twitter, LinkedIn)
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### Phase 2: Launch Week (Month 10, Week 1)
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- Product Hunt launch
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- Press release
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### Phase 2: Launch Week (Month 10, Week 1) - Assigned to CMO
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- Product Hunt launch (Thursday 00:01 PT, Top 5 goal)
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- Press release distribution
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- Social media blitz
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- Reddit/HN presence
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### Phase 3: Post-Launch (Month 10, Weeks 2-4+)
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- Content marketing
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### Phase 3: Post-Launch (Month 10, Weeks 2-4+) - Assigned to CMO
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- Content marketing (weekly blog, bi-weekly YouTube)
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- Paid acquisition ($3,500 budget)
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- Community growth
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- Community growth (Discord, referrals, film schools)
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## Key Metrics
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| Metric | Target |
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|--------|--------|
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| Waitlist | 10,000+ |
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| Day-1 users | 1,000+ |
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| Week-1 paying | 200+ |
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| Press mentions | 10+ |
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| PH rank | Top 10 |
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| CAC | <$15 |
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| Metric | Target | Current |
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|--------|--------|---------|
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| Waitlist | 10,000+ | TBD |
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| Day-1 users | 1,000+ | - |
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| Week-1 paying | 200+ | - |
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| Press mentions | 10+ | - |
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| PH rank | Top 10 | - |
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| CAC | <$15 | - |
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## Subtasks
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- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up
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- [FRE-628](/FRE/issues/FRE-628) - Launch week execution
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- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth
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- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up (in_progress)
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- [FRE-628](/FRE/issues/FRE-628) - Launch week execution (todo, assigned CMO)
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- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth (todo, assigned CMO)
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## Approval
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Budget approval pending: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e)
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Budget approved: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e) - $4,500
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