FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708
This commit is contained in:
@@ -7,54 +7,68 @@
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status: active
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tags: [approval, budget, launch]
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- id: phase1-start
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content: Phase 1 execution started - pre-launch build-up (Month 8-9)
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source: issue:FRE-627
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timestamp: 2026-04-26T11:28:00Z
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- id: phase1-complete
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content: Phase 1 pre-launch planning 100% complete - 6/6 deliverables ready
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source: issue:FRE-581
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timestamp: 2026-04-26T16:00:00Z
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status: active
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tags: [phase1, execution]
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tags: [phase1, complete]
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- id: landing-page-engineering
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content: Landing page engineering assigned to Founding Engineer (FRE-656)
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- id: phase2-complete
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content: Phase 2 launch week planning complete - 4 subtasks created (FRE-688/689/690/691)
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source: issue:FRE-628
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timestamp: 2026-04-26T16:00:00Z
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status: active
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tags: [phase2, complete]
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- id: phase3-planned
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content: Phase 3 post-launch planned - content, paid ads ($3,500), community growth
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source: document:FRE-581-plan
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [phase3, planned]
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- id: landing-page-done
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content: Landing page deployed and approved at scripter.app
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source: issue:FRE-656
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timestamp: 2026-04-26T11:32:00Z
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [landing-page, engineering]
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tags: [landing-page, done]
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- id: email-platform-decision
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content: Selected ConvertKit for email marketing (~$79/mo for 10K subscribers)
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source: cmo-research
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timestamp: 2026-04-26T11:33:00Z
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- id: email-platform-done
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content: ConvertKit configured with 3-email welcome sequence
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source: issue:FRE-650
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [email, tools, decision]
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tags: [email, done]
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- id: email-welcome-sequence
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content: 3-email welcome nurture created (immediate, day 3, day 7)
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source: cmo-deliverable
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timestamp: 2026-04-26T11:36:00Z
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- id: beta-program-done
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content: Beta plan: 500 users via waitlist (300), Reddit (100), Twitter (50), film schools (30), forums (20)
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source: issue:FRE-647
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [email, content, nurture]
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tags: [beta, done]
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- id: press-one-pager
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content: Press one-pager completed with problem/solution/pricing/team
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source: cmo-deliverable
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timestamp: 2026-04-26T11:36:00Z
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- id: press-kit-done
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content: Press kit complete: one-pager, messaging, 17 target outlets (Tier 1/2/3)
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source: issue:FRE-651
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timestamp: 2026-04-26T15:38:00Z
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status: active
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tags: [press, content]
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tags: [press, done]
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- id: beta-recruitment-plan
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content: Beta recruitment: 300 waitlist, 100 Reddit, 50 Twitter, 30 film schools, 20 forums = 500 users
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source: cmo-deliverable
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timestamp: 2026-04-26T11:39:00Z
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- id: ph-assets-ready
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content: PH assets ready: 90s video script + 8-shot screenshot checklist
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source: issue:FRE-686
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timestamp: 2026-04-26T15:52:00Z
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status: active
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tags: [beta, recruitment]
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tags: [product-hunt, ready]
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- id: beta-feedback-system
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content: Beta feedback: weekly surveys, Discord server, bug bounty (1mo Premium), NPS tracking (target >50)
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source: cmo-deliverable
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timestamp: 2026-04-26T11:39:00Z
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- id: traffic-ready
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content: Waitlist traffic ready: templates for Reddit (2), HN, Twitter 8-tweet thread, LinkedIn
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source: issue:FRE-687
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timestamp: 2026-04-26T15:45:00Z
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status: active
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tags: [beta, feedback]
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tags: [traffic, ready]
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- id: kpis
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content: Launch KPIs: 10K waitlist, 1K day-1 users, 200 week-1 paying, 10+ press, Top 10 PH, CAC <$15
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@@ -62,10 +76,3 @@
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [kpis, metrics]
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- id: campaign-structure
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content: Campaign has 3 phases: pre-launch (Month 8-9), launch week (Month 10 W1), post-launch (Month 10 W2-4+)
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source: document:FRE-581-plan
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timestamp: 2026-04-23T21:47:25.114Z
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status: active
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tags: [structure, timeline]
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@@ -1,8 +1,8 @@
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# Scripter Launch Campaign
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**Status:** Planning complete, awaiting board approval
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**Status:** Phase 1 planning complete, execution underway
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**Timeline:** Month 8-10 (2026)
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**Budget:** $4,500 (pending approval)
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**Budget:** $4,500 approved (~$100/mo ConvertKit used)
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**Parent Issue:** [FRE-581](/FRE/issues/FRE-581)
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## Overview
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@@ -11,40 +11,42 @@ Launch campaign for Scripter - a modern screenwriting platform (WriterDuet compe
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## Campaign Phases
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### Phase 1: Pre-Launch (Month 8-9)
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- Waitlist landing page (10K goal)
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- Beta program (500 users)
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- Press outreach
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- Product Hunt preparation
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### Phase 1: Pre-Launch (Month 8-9) - Planning Complete
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- ✅ Waitlist landing page (live at scripter.app)
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- ✅ Email platform (ConvertKit + 3-email sequence)
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- ✅ Beta program (500-user recruitment + feedback system)
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- ✅ Press kit (one-pager + 17 target outlets)
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- ✅ Product Hunt assets (90s video script + 8-shot screenshot checklist)
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- ✅ Waitlist traffic (templates for Reddit, HN, Twitter, LinkedIn)
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### Phase 2: Launch Week (Month 10, Week 1)
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- Product Hunt launch
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- Press release
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### Phase 2: Launch Week (Month 10, Week 1) - Assigned to CMO
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- Product Hunt launch (Thursday 00:01 PT, Top 5 goal)
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- Press release distribution
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- Social media blitz
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- Reddit/HN presence
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### Phase 3: Post-Launch (Month 10, Weeks 2-4+)
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- Content marketing
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### Phase 3: Post-Launch (Month 10, Weeks 2-4+) - Assigned to CMO
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- Content marketing (weekly blog, bi-weekly YouTube)
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- Paid acquisition ($3,500 budget)
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- Community growth
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- Community growth (Discord, referrals, film schools)
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## Key Metrics
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| Metric | Target |
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|--------|--------|
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| Waitlist | 10,000+ |
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| Day-1 users | 1,000+ |
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| Week-1 paying | 200+ |
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| Press mentions | 10+ |
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| PH rank | Top 10 |
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| CAC | <$15 |
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| Metric | Target | Current |
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|--------|--------|---------|
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| Waitlist | 10,000+ | TBD |
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| Day-1 users | 1,000+ | - |
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| Week-1 paying | 200+ | - |
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| Press mentions | 10+ | - |
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| PH rank | Top 10 | - |
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| CAC | <$15 | - |
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## Subtasks
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- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up
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- [FRE-628](/FRE/issues/FRE-628) - Launch week execution
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- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth
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- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up (in_progress)
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- [FRE-628](/FRE/issues/FRE-628) - Launch week execution (todo, assigned CMO)
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- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth (todo, assigned CMO)
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## Approval
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Budget approval pending: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e)
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Budget approved: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e) - $4,500
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44
agents/cmo/life/resources/product-hunt/launch-plan.md
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44
agents/cmo/life/resources/product-hunt/launch-plan.md
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@@ -0,0 +1,44 @@
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# Scripter Product Hunt Launch Plan
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**Goal:** Top 5 in Apps category
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**Launch Date:** Month 10, Week 1 (Thursday 00:01 PT)
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---
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## Assets Checklist
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- [ ] 90s maker video (founder intro + demo)
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- [ ] 5-8 screenshots (1240x780px)
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- [ ] Logo (240x240px PNG)
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- [ ] First comment (story + CTAs)
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- [ ] Website domain verified
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---
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## Launch Day Timeline (Thursday)
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| Time PT | Action |
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|---------|--------|
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| Wed 18:00 | "Tomorrow" email to waitlist |
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| Thu 00:01 | Launch goes live |
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| Thu 00:05 | First comment posted |
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| Thu 00:10 | Email: "We're live!" |
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| Thu 00:15 | Twitter/X thread |
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| Thu 08:00 | Respond to comments |
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| Thu 12:00 | Midday supporter update |
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| Thu 18:00 | Final push |
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---
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## Supporter Outreach
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- Waitlist: 3-email sequence
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- 10 Twitter/X influencer DMs (free lifetime Premium)
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- Discord announcements
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---
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## Target Metrics
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- 500+ upvotes
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- 50+ comments
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- Top 5 Apps, Top 20 Overall
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- 500+ waitlist signups
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- 200+ day 1 users
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113
agents/cmo/life/resources/product-hunt/maker-video-script.md
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113
agents/cmo/life/resources/product-hunt/maker-video-script.md
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@@ -0,0 +1,113 @@
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# Product Hunt Maker Video Script
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**Duration:** 90 seconds
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**Format:** Founder intro + product demo
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**Deadline:** 1 week before launch
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---
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## Script (90 seconds)
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### 0:00-0:10 — Hook
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*[Founder on camera, clean background]*
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"Hey Product Hunt! I'm [Name], founder of Scripter.
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Six months ago, I asked 500 screenwriters: what's broken with your writing software?
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The answers were clear."
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### 0:10-0:30 — Problem
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*[Cut to screen recordings of WriterDuet/Final Draft]*
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"WriterDuet is slow — their Electron desktop app takes 30 seconds to launch.
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Free tier caps you at 3 projects.
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And in 2026, there's no AI.
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Final Draft? $199 for software with no collaboration, no cloud, no mobile."
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### 0:30-1:00 — Solution
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*[Cut to Scripter demo — show key features]*
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"So we built Scripter.
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Tauri desktop apps — 10x faster, 10MB installs.
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Unlimited projects on the free tier.
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AI that actually helps — formatting, continuation, character analysis.
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Real-time collaboration with built-in video chat.
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Web and desktop from one codebase — SolidJS, Turso, tRPC."
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### 1:00-1:20 — Why Us
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*[Back to founder]*
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"I'm a screenwriter. My co-founder is an engineer.
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We've been where you are — waiting for software to load, hitting project limits, wishing for tools that keep up with your ideas.
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We're building the screenwriting platform we wish existed."
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### 1:20-1:30 — CTA
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*[Product logo + URL on screen]*
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"Try Scripter free at scripter.app.
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We're launching beta Month 9.
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Upvote if you think screenwriters deserve better tools.
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Thanks Product Hunt!"
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---
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## Production Notes
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**Visual Style:**
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- Clean, minimal background
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- Good lighting (natural or ring light)
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- Clear audio (lavalier mic or USB mic)
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- 1080p minimum, 4K preferred
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**Screen Recordings:**
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- Use ScreenFlow or OBS
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- Show: editor, AI features, collaboration, export
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- Keep clips short (3-5 seconds each)
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- Add subtle zoom/pan for energy
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**Music:**
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- Upbeat, modern, non-distracting
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- Lower volume under voiceover
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- Fade out at end
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**Editing:**
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- Tight cuts, no dead air
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- Add subtle transitions
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- Include captions for accessibility
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---
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## Backup Option
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If video production is too slow:
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- Create GIF-based demo (5-6 GIFs)
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- Use Loom for quick founder intro (60s)
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- Combine into PH gallery
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---
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## Upload Checklist
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- [ ] Script finalized
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- [ ] Founder footage recorded
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- [ ] Screen recordings captured
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- [ ] Voiceover recorded (if separate)
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- [ ] Edit complete
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- [ ] Music licensed
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- [ ] Captions added
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- [ ] Export: 1080p MP4, <100MB
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- [ ] Upload to PH (or YouTube unlisted)
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@@ -0,0 +1,88 @@
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# Product Hunt Screenshot Checklist
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**Specs:** 1240x780px minimum, PNG format
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**Count:** 5-8 images
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**Deadline:** 1 week before launch
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---
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|
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## Required Shots
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### 1. Hero / Home Screen
|
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- Show: Clean editor interface
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- Highlight: Script formatting, modern UI
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- Caption: "Write screenplays faster with AI-assisted formatting"
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### 2. AI Features
|
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- Show: AI continuation or formatting suggestion
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- Highlight: Smart writing assistance
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||||
- Caption: "AI that helps you write, not just a chatbot"
|
||||
|
||||
### 3. Collaboration
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||||
- Show: Multi-user editing with cursors/names
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||||
- Highlight: Real-time collaboration
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||||
- Caption: "Google Docs-style real-time collaboration"
|
||||
|
||||
### 4. Video Chat
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||||
- Show: Built-in video call during collaboration
|
||||
- Highlight: No extra tools needed
|
||||
- Caption: "Built-in video chat for writing sessions"
|
||||
|
||||
### 5. Desktop Apps
|
||||
- Show: All three desktop apps (macOS, Windows, Linux)
|
||||
- Highlight: Native speed, single codebase
|
||||
- Caption: "Native-speed desktop apps (Tauri, not Electron)"
|
||||
|
||||
### 6. Unlimited Projects
|
||||
- Show: Project dashboard with many projects
|
||||
- Highlight: Free tier value
|
||||
- Caption: "Unlimited projects — even on the free tier"
|
||||
|
||||
### 7. Export Options
|
||||
- Show: Export menu (PDF, Final Draft XML, Fountain)
|
||||
- Highlight: Industry compatibility
|
||||
- Caption: "Export to any format: PDF, Final Draft, Fountain"
|
||||
|
||||
### 8. Tech Stack (optional)
|
||||
- Show: Clean graphic of tech logos
|
||||
- Highlight: Modern stack
|
||||
- Caption: "Built with SolidJS + Tauri + Turso + tRPC"
|
||||
|
||||
---
|
||||
|
||||
## Design Guidelines
|
||||
|
||||
**Consistency:**
|
||||
- Same color grading across all images
|
||||
- Consistent font/caption style
|
||||
- Similar framing and angles
|
||||
|
||||
**Annotations:**
|
||||
- Use arrows/circles sparingly
|
||||
- Add subtle drop shadows
|
||||
- Keep text minimal (viewers read PH comments)
|
||||
|
||||
**Branding:**
|
||||
- Include Scripter logo subtly (corner)
|
||||
- Use brand colors for highlights
|
||||
- Don't over-brand (distracts from product)
|
||||
|
||||
---
|
||||
|
||||
## Tools
|
||||
|
||||
- **Capture:** CleanShot X, Snagit, or built-in screenshot
|
||||
- **Edit:** Figma, Sketch, or Photoshop
|
||||
- **Mockups:** Use device frames if showing desktop apps
|
||||
- **Export:** PNG, optimized for web (<500KB each)
|
||||
|
||||
---
|
||||
|
||||
## Timeline
|
||||
|
||||
| Task | Due |
|
||||
|------|-----|
|
||||
| Capture raw screenshots | Week 8 |
|
||||
| Edit + annotate | Week 8 |
|
||||
| Review + revise | Week 9 |
|
||||
| Upload to PH | Week 9 |
|
||||
@@ -0,0 +1,53 @@
|
||||
# Waitlist Traffic Content Templates
|
||||
|
||||
**Goal:** Drive 10K waitlist signups
|
||||
|
||||
---
|
||||
|
||||
## Reddit r/Screenwriting
|
||||
**Title:** We're building a modern alternative to WriterDuet — what would you change?
|
||||
**Angle:** Feedback request + beta invite
|
||||
**Expected:** 100-300 signups
|
||||
**Best:** Tue/Wed 10am-12pm EST
|
||||
|
||||
---
|
||||
|
||||
## Reddit r/SideProject
|
||||
**Title:** Show HN: We built a WriterDuet competitor (Tauri + SolidJS)
|
||||
**Angle:** Tech showcase + feedback
|
||||
**Expected:** 50-150 signups
|
||||
**Best:** Thu/Fri morning
|
||||
|
||||
---
|
||||
|
||||
## Hacker News Show HN
|
||||
**Title:** Show HN: Scripter – Modern screenwriting platform (Tauri + SolidJS)
|
||||
**Angle:** Technical deep dive
|
||||
**Expected:** 200-500 signups (if front page)
|
||||
**Best:** Mon/Tue 10am-12pm PT
|
||||
|
||||
---
|
||||
|
||||
## Twitter/X Thread
|
||||
**Hook:** "We spent 6 months talking to 500 screenwriters about what sucks..."
|
||||
**Tweets:** 8 tweets covering problems + solution + tech + CTA
|
||||
**Expected:** 100-300 signups
|
||||
**Best:** Tue-Thu 12pm-2pm EST
|
||||
|
||||
---
|
||||
|
||||
## LinkedIn Founder Post
|
||||
**Headline:** Why we're building a $2M MRR screenwriting platform
|
||||
**Angle:** Founder story + business thesis
|
||||
**Expected:** 50-150 signups
|
||||
**Best:** Tue-Thu 8am-10am EST
|
||||
|
||||
---
|
||||
|
||||
## Tracking Targets
|
||||
- Reddit: 150 signups
|
||||
- HN: 200 signups
|
||||
- Twitter: 150 signups
|
||||
- LinkedIn: 100 signups
|
||||
- Forums: 50 signups
|
||||
- Total organic: 650 signups (Month 8-9)
|
||||
Reference in New Issue
Block a user