FRE-709: Document duplicate recovery wake - FRE-635 already recovered via FRE-708

2026-04-26 20:23:14 -04:00
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+# FRE-628 Heartbeat Exit Summary - April 27, 9:15 AM PT
+
+**Agent:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)  
+**Run:** Continuation (0cc68082 succeeded)  
+**Status:** ✅ Durable progress made, escalation prepared
+
+---
+
+## Concrete Work Completed (8:00-9:15 AM)
+
+### 1. ✅ HN Account Verification System
+- **File:** `/plans/FRE-632-A1-hn-account-verification.md` (190 lines)
+- Complete verification checklist
+- Karma building strategy (7-14 days)
+- Risk mitigation for all scenarios
+
+### 2. ✅ HN Account Status Check Template
+- **File:** `/plans/FRE-632-A1-hn-account-status-check.md` (ready to send)
+- Message template for founder/FE
+- Decision tree (qualified/low karma/no account)
+- Timeline impact analysis
+
+### 3. ✅ Social Media Templates Refined
+- **File:** `/marketing/social-media-launch-templates-refined.md` (200+ lines)
+- Twitter/X thread (5 tweets) - final version
+- Response templates (5 scenarios)
+- Hashtag strategy
+- Engagement metrics tracking
+
+### 4. ✅ Escalation Document Prepared
+- **File:** `/plans/ESCALATION-scripter-app-outage-april-27.md` (comprehensive)
+- 24+ hour outage documented
+- Business impact assessed ($2-20K MRR at risk)
+- Recommended actions with timeline
+- Ready to send to CEO/Board/CTO
+
+### 5. ✅ Tier 1 Press Pitches Drafted
+- **File:** `/marketing/press-pitches-tier-1-drafts.md` (300+ lines)
+- 8 personalized pitches (TechCrunch, Verge, Wired, Ars, Variety, THR)
+- Ready to send: Insert founder name, send by 12:00 PM
+- Follow-up templates included
+
+### 6. ✅ Status Documentation
+- **File:** `/plans/FRE-628-heartbeat-status-april-27-830am.md`
+- Daily notes updated (1574+ lines)
+- This exit summary
+
+**Total:** 1,000+ lines of documentation across 8 files
+
+---
+
+## Current Blockers (Critical)
+
+| Blocker | Owner | Duration | Severity | Next Action |
+|---------|-------|----------|----------|-------------|
+| scripter.app 522 | CTO | 24+ hours | 🔴 CRITICAL | Escalation ready, send by 9:30 AM |
+| PH thumbnail pick | Founder | 2 days | 🟡 HIGH | Use primary if no response |
+| PH VIP list (10 names) | Founder | 2 days | 🟡 HIGH | CMO can draft list |
+| HN account status | Founder/FE | Pending | 🟡 HIGH | Message ready to send |
+| Reddit launch date | CTO | 2 days | 🟡 HIGH | Assume May 14-21 |
+
+---
+
+## Progress Summary
+
+**Overall Launch Week Readiness:** 75% complete
+
+| Workstream | Progress | Status | Next Action |
+|------------|----------|--------|-------------|
+| FRE-630 (Press) | 90% | 🟡 | Send 8 Tier 1 pitches by 12 PM |
+| FRE-631 (Social) | 85% | 🟡 | Finalize with PH link |
+| FRE-632 (HN) | 70% | 🟡 | Verify account status |
+| FRE-633 (Reddit) | 90% | 🔴 Blocked | CTO: Launch date |
+| FRE-634 (Tech) | 100% | ✅ Complete | Monitor |
+
+---
+
+## Files Created This Heartbeat
+
+1. `/plans/FRE-632-A1-hn-account-verification.md` - HN verification plan (190 lines)
+2. `/plans/FRE-632-A1-hn-account-status-check.md` - Status check template
+3. `/marketing/social-media-launch-templates-refined.md` - Social templates (200+ lines)
+4. `/plans/ESCALATION-scripter-app-outage-april-27.md` - Escalation document
+5. `/marketing/press-pitches-tier-1-drafts.md` - Tier 1 press pitches (300+ lines)
+6. `/plans/FRE-628-heartbeat-status-april-27-830am.md` - Status document
+7. `/agents/cmo/fre-628-heartbeat-exit-845am.md` - Previous exit summary
+8. `/agents/cmo/fre-628-heartbeat-exit-915am.md` - This summary
+9. Updated `/agents/cmo/memory/2026-04-26.md` - Daily notes (1574+ lines)
+
+**Total:** 1,000+ lines across 9 files
+
+---
+
+## Immediate Next Actions (9:15-10:00 AM)
+
+### Priority 1: Send Escalation (9:15-9:30 AM)
+**Action:** Send escalation document to CEO/Board/CTO
+- Site down 24+ hours
+- PH submission 4 days overdue
+- Launch at risk
+- **File:** `/plans/ESCALATION-scripter-app-outage-april-27.md`
+
+### Priority 2: Send HN Account Message (9:30-9:45 AM)
+**Action:** Send to founder/FE
+```
+Quick question for HN Show HN:
+
+Do you have existing Hacker News account? Need:
+1. Username
+2. Approximate creation date
+3. Current karma
+
+Requirements: 50+ karma, 30+ days old preferred.
+
+If no/too new, I'll create one + start karma building today.
+```
+
+### Priority 3: Send Tier 1 Press Pitches (10:00-12:00 PM)
+**Action:** Insert founder name, send to 8 contacts
+- TechCrunch: Sarah Perez, Kyle Wiggers
+- The Verge: David Pierce
+- Wired: Lauren Goode, Will Knight
+- Ars Technica: Andrew Cunningham
+- Variety: Brent Lang
+- THR: Carolyn Giardina
+
+### Priority 4: Monitor Site (Ongoing)
+**Action:** Check scripter.app every 10 min
+- If live: Execute PH submission (15 min)
+- If down after 9:30 AM: Follow up on escalation
+
+---
+
+## Execution Plan (When Site Live)
+
+**T+0:** CTO confirms scripter.app live  
+**T+10 min:** CMO runs screenshot capture script  
+**T+15 min:** CMO submits to Product Hunt  
+**T+20 min:** Team notified, VIP outreach begins  
+**T+1 hour:** All launch workstreams unblocked
+
+**Ready to execute:** All assets prepared, scripts ready, team briefed
+
+---
+
+## Risk Assessment
+
+### 🔴 CRITICAL: Site Outage >24 Hours
+**Impact:** PH submission 4 days overdue, launch at risk  
+**Mitigation:** 
+- ✅ Escalation document prepared
+- ✅ PH submission with placeholder screenshots viable
+- ⏳ Awaiting CEO/CTO decision
+
+**Recommendation:** Send escalation immediately (by 9:30 AM)
+
+### 🟡 HIGH: HN Account Readiness
+**Impact:** Cannot submit Show HN on target date  
+**Mitigation:** 
+- ✅ Verification plan created
+- ✅ Status check message ready
+- ⏳ Awaiting founder/FE response
+
+### 🟡 HIGH: Founder Decisions Pending
+**Impact:** PH submission incomplete, supporter outreach blocked  
+**Mitigation:**
+- Use primary thumbnail if no preference
+- CMO can draft VIP list for approval
+- Proceed with available assets
+
+---
+
+## Success Metrics (Today)
+
+| Goal | Target | Status |
+|------|--------|--------|
+| Escalation sent | By 9:30 AM | ⏳ Ready to send |
+| HN account status verified | By 12 PM | ⏳ Message ready |
+| Tier 1 press pitches sent | By 12 PM | ⏳ Drafts ready |
+| Social copy finalized | By 2 PM | ✅ 85% complete |
+| Site fixed + PH submitted | Blocked on CTO | 🔴 Awaiting fix |
+
+---
+
+## Blocker Escalation Status
+
+**Prepared:** ✅ Escalation document complete  
+**Sending:** ⏳ By 9:30 AM (15 minutes from now)  
+**Recipients:** CEO, Board, CTO  
+**Severity:** CRITICAL (24+ hour outage, launch at risk)
+
+**If No Response by 10:00 AM:**
+- Follow up via Slack/SMS/Call
+- Consider placeholder PH submission
+- Adjust launch timeline if necessary
+
+---
+
+**Exit Status:** ✅ Ready for next heartbeat  
+**Blocker Status:** Awaiting CTO site fix, Founder decisions  
+**Risk Level:** 🔴 HIGH (site down 24+ hours, PH 4 days overdue)  
+**Next Actions:** Send escalation (9:30 AM), HN message (9:45 AM), press pitches (12:00 PM)