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# Buffer Queue - Twitter Thread - FRE-631
**Created:** 2026-04-27
**Platform:** Buffer (free tier)
**Campaign:** Scripter Launch
**Scheduled:** Launch day 09:00 PT
---
## Buffer Account Setup
### Step 1: Create Account
1. Go to buffer.com
2. Click "Get Started Free"
3. Sign up with email or Google account
4. Choose free plan (3 channels, 10 posts)
### Step 2: Connect Twitter
1. Click "Add Channel"
2. Select Twitter/X
3. Authorize Buffer access to @scripterapp
4. Verify profile displays correctly
### Step 3: Load Queue
Copy/paste tweets below into Buffer queue.
---
## Tweet Queue (9 Tweets)
### Tweet 1 - Schedule: 09:00 PT
```
We spent 10 months building a WriterDuet killer from scratch.
Here's what 2M+ screenwriters hate about their current tool (and how we fixed it):
🧵👇
```
**Media:** Thread header image (1200x675px)
**Link:** None
---
### Tweet 2 - Schedule: 09:05 PT
```
WriterDuet is built on Firebase + React from 2015.
Result:
❌ Slow startup (Electron = 500MB+ RAM)
❌ Clunky mobile apps
❌ No AI features
❌ $13.99/mo for premium
Screenwriters deserve better in 2026.
```
**Media:** None
**Link:** None
---
### Tweet 3 - Schedule: 09:10 PT
```
Meet Scripter:
✅ Tauri + SolidJS = 50MB RAM, instant startup
✅ Native-feeling desktop apps (macOS, Windows, Linux)
✅ Web app + PWA
✅ Single codebase, zero Electron tax
Modern stack for modern writers.
```
**Media:** Screenshot of app startup comparison
**Link:** None
---
### Tweet 4 - Schedule: 09:15 PT
```
Built-in AI that actually helps:
🤖 Continuation: Stuck on a scene? AI suggests next beats
🤖 Character analysis: Track arcs, relationships, dialogue patterns
🤖 Format fixer: Auto-corrects screenplay formatting
Not a gimmick. A writing partner.
```
**Media:** GIF of AI continuation feature
**Link:** None
---
### Tweet 5 - Schedule: 09:20 PT
```
Real-time collaboration that works:
✏️ Multi-user editing (like Google Docs)
📹 Video chat built-in (no Zoom needed)
🌳 Version branching: Explore alternate endings
💬 Comments + mentions
Writers' room, anywhere.
```
**Media:** Screenshot of collaboration view
**Link:** None
---
### Tweet 6 - Schedule: 09:25 PT
```
Our free tier vs WriterDuet:
Scripter Free:
✅ Unlimited projects
✅ All core features
✅ Desktop + web access
WriterDuet Free:
❌ 3 projects max
❌ Limited features
We're not nickel-and-diming you.
```
**Media:** Comparison graphic
**Link:** None
---
### Tweet 7 - Schedule: 09:30 PT
```
Pricing that undercuts WriterDuet by 20%:
Scripter Pro: $7.99/mo (vs $11.99)
- Video chat
- Revision tracking
- Export to Final Draft XML
Scripter Premium: $10.99/mo (vs $13.99)
- Everything + AI features
```
**Media:** Pricing table graphic
**Link:** None
---
### Tweet 8 - Schedule: 09:35 PT
```
60 seconds to see why writers are switching:
[VIDEO: Screen recording showing]
- Instant app startup
- Clean editor UI
- AI continuation in action
- Real-time collaboration
- Export options
Watch → [YouTube link]
```
**Media:** 60s demo video (square 1:1 format)
**Link:** `https://youtube.com/watch?v=SCRIPTER?utm_source=twitter&utm_campaign=launch`
---
### Tweet 9 - Schedule: 09:40 PT
```
Ready to write your next script faster?
🎬 Try Scripter free: https://scripter.app?utm_source=twitter&utm_campaign=launch
💬 Join our Discord: https://discord.gg/scripter?utm_source=twitter&utm_campaign=launch
🐦 Follow for updates
We're giving 20% off first year to early adopters. Use code: LAUNCH20
Let's make screenwriting awesome again. ✍️
```
**Media:** Scripter logo or hero image
**Link:** `https://scripter.app?utm_source=twitter&utm_campaign=launch`
---
## Media Attachments
### Required Assets (from FRE-640)
| Tweet | Asset | Dimensions | Status |
|-------|-------|------------|--------|
| 1 | Thread header | 1200x675px | backlog |
| 3 | Startup comparison | 1200x675px | backlog |
| 4 | AI feature GIF | 600x400px | backlog |
| 5 | Collaboration view | 1200x675px | backlog |
| 6 | Comparison graphic | 1200x675px | backlog |
| 7 | Pricing table | 1200x675px | backlog |
| 8 | Demo video | 1080x1080px (1:1) | backlog (FRE-639) |
| 9 | Hero image | 1200x675px | backlog |
### Backup Plan (If Graphics Not Ready)
- Use plain text tweets without images
- Use app screenshots as placeholders
- Launch with text-only thread (still effective)
---
## Posting Schedule
### Launch Day Timeline (PT)
| Time | Action | Tweet |
|------|--------|-------|
| 08:45 | Final queue review | All |
| 09:00 | Tweet 1 goes live | Hook |
| 09:05 | Tweet 2 auto-posts | Problem |
| 09:10 | Tweet 3 auto-posts | Solution |
| 09:15 | Tweet 4 auto-posts | AI feature |
| 09:20 | Tweet 5 auto-posts | Collaboration |
| 09:25 | Tweet 6 auto-posts | Free tier |
| 09:30 | Tweet 7 auto-posts | Pricing |
| 09:35 | Tweet 8 auto-posts | Demo video |
| 09:40 | Tweet 9 auto-posts | CTA |
| 09:45+ | Manual engagement | Replies |
### Buffer Free Tier Limits
- **Max scheduled posts:** 10 at a time
- **Our queue:** 9 tweets ✅
- **Channels:** 3 (Twitter, Reddit, LinkedIn)
- **Analytics:** Not included (use Twitter native)
---
## Engagement Plan (Post-Launch)
### First 2 Hours (Critical)
- [ ] Respond to every reply within 15 min
- [ ] Quote-retweet positive mentions
- [ ] Thank users for feedback
- [ ] Answer questions about features/pricing
### First 24 Hours
- [ ] Check notifications every 2 hours
- [ ] Share 2-3 user testimonials
- [ ] Engage with related conversations (#Screenwriting)
- [ ] Monitor sentiment (positive/negative ratio)
### Response Templates
**"Looks cool, trying it now!"**
```
Thanks! Let us know what you think. Join our Discord if you have questions:
[U TM link]
```
**"How does X compare to WriterDuet?"**
```
Great question! [Specific answer]. Try it free and see the difference:
[UTM link]
```
**"When will mobile app be ready?"**
```
Web app works great on mobile now (PWA). Native iOS/Android in development.
What features do you need most?
```
**"Can I import from Final Draft?"**
```
Yes! We support Fountain + Final Draft XML import/export. Direct .fdx on
the roadmap. Most users export to PDF/XML and we handle that perfectly!
```
---
## Analytics Tracking
### Twitter Native Analytics
**Access:** analytics.twitter.com
**Metrics to Track (Day 1):**
- Impressions per tweet
- Engagement rate
- Link clicks (Tweet 9)
- Video views (Tweet 8)
- Profile visits
- New followers
**Metrics to Track (Week 1):**
- Total impressions (target: 50K+)
- Total link clicks (target: 2K+)
- Video completion rate
- Follower growth
### Buffer Metrics (Free Tier)
- Post performance (clicks, likes, retweets)
- Best time to post insights
- Queue status
### Manual Tracking Spreadsheet
Create Google Sheet:
```
Date | Tweet # | Impressions | Engagements | Link Clicks | Notes
```
---
## Troubleshooting
### Tweet Fails to Post
1. Check Buffer queue status
2. Verify Twitter account is connected
3. Re-authorize Buffer if needed
4. Post manually as backup
### Wrong Time Zone
1. Buffer uses account time zone
2. Set to PT (Pacific Time) for launch
3. Double-check before scheduling
### Media Upload Fails
1. Check file size (<15MB for images, <512MB for video)
2. Verify format (JPG/PNG for images, MP4 for video)
3. Re-upload if needed
4. Post text-only as backup
### Link Preview Issues
1. Test UTM links before scheduling
2. Use Twitter Card validator
3. Shorten with bit.ly if preview breaks
---
## Pre-Launch Checklist
### 24 Hours Before
- [ ] All 9 tweets loaded in Buffer queue
- [ ] All media attachments uploaded
- [ ] All links tested and working
- [ ] Time zone set to PT
- [ ] Queue reviewed for typos
### 1 Hour Before
- [ ] Final queue verification
- [ ] Twitter notifications enabled on phone
- [ ] Response templates ready
- [ ] Analytics dashboard open
### Launch Time (09:00 PT)
- [ ] Tweet 1 posts successfully
- [ ] Monitor first 3 tweets for issues
- [ ] Begin engagement immediately
- [ ] Track real-time metrics
---
**Status:** Ready to load (awaiting graphics from FRE-640)
**Owner:** CMO
**Last Updated:** 2026-04-27

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# UTM Campaign Links - FRE-631
**Created:** 2026-04-27
**Campaign:** Scripter Launch Week
**Owner:** CMO
---
## Master Link List
Use these UTM-tagged URLs for all launch day posts and engagement.
### Twitter/X
| Destination | Full URL | Short Link |
|-------------|----------|------------|
| App (Homepage) | `https://scripter.app?utm_source=twitter&utm_campaign=launch` | bit.ly/scripter-tw |
| Discord Server | `https://discord.gg/scripter?utm_source=twitter&utm_campaign=launch` | bit.ly/join-scripter |
| YouTube Channel | `https://youtube.com/@scripter?utm_source=twitter&utm_campaign=launch` | - |
### Reddit
| Destination | Full URL | Short Link |
|-------------|----------|------------|
| App (Homepage) | `https://scripter.app?utm_source=reddit&utm_campaign=sideproject` | bit.ly/scripter-reddit |
| Discord Server | `https://discord.gg/scripter?utm_source=reddit&utm_campaign=sideproject` | - |
| GitHub Repo | `https://github.com/scripterapp/scripter?utm_source=reddit&utm_campaign=sideproject` | - |
### Discord
| Destination | Full URL | Short Link |
|-------------|----------|------------|
| App (Homepage) | `https://scripter.app?utm_source=discord&utm_campaign=launch` | bit.ly/scripter-dc |
| YouTube Video | `https://youtube.com/watch?v=SCRIPTER?utm_source=discord&utm_campaign=launch` | - |
### YouTube
| Destination | Full URL | Short Link |
|-------------|----------|------------|
| App (Homepage) | `https://scripter.app?utm_source=youtube&utm_campaign=launch` | bit.ly/scripter-yt |
| Discord Server | `https://discord.gg/scripter?utm_source=youtube&utm_campaign=launch` | - |
| Twitter Profile | `https://twitter.com/scripterapp?utm_source=youtube&utm_campaign=launch` | - |
### Direct / Email
| Destination | Full URL | Short Link |
|-------------|----------|------------|
| App (Homepage) | `https://scripter.app?utm_source=email&utm_campaign=launch` | bit.ly/scripter-email |
| Waitlist Signup | `https://scripter.app/waitlist?utm_source=email&utm_campaign=launch` | - |
---
## UTM Parameter Reference
### Standard Parameters
| Parameter | Value | Purpose |
|-----------|-------|---------|
| `utm_source` | twitter, reddit, discord, youtube, email | Traffic source |
| `utm_medium` | social, email, video | Marketing medium |
| `utm_campaign` | launch | Campaign identifier |
| `utm_content` | thread, post, event, video (optional) | Content variant |
### Example Construction
```
Base URL: https://scripter.app
+ ?utm_source=twitter
+ &utm_medium=social
+ &utm_campaign=launch
+ &utm_content=thread_tweet_1
Result: https://scripter.app?utm_source=twitter&utm_medium=social&utm_campaign=launch&utm_content=thread_tweet_1
```
---
## Link Testing Checklist
### Pre-Launch (24h before)
- [ ] Test all links on desktop (Chrome, Firefox, Safari)
- [ ] Test all links on mobile (iOS Safari, Android Chrome)
- [ ] Verify UTM parameters appear in Google Analytics
- [ ] Check redirect speed (<2 seconds)
- [ ] Verify no 404 errors
- [ ] Test short links resolve correctly
### Analytics Verification
- [ ] Google Analytics > Acquisition > Campaigns shows "launch"
- [ ] Real-time tracking shows UTM source/medium
- [ ] Conversion events fire on signup
- [ ] No "(direct) / (none)" traffic from campaign links
---
## Bitly Setup (Optional)
### Account Creation
1. Go to bitly.com
2. Create free account (100 links/month limit)
3. Create custom short links for each destination
### Custom Link Format
```
bit.ly/scripter-{source}
Examples:
- bit.ly/scripter-twitter
- bit.ly/scripter-reddit
- bit.ly/scripter-discord
- bit.ly/scripter-youtube
- bit.ly/scripter-email
```
### Benefits
- Click tracking per link
- Clean, memorable URLs
- QR code generation (for Discord/print)
- Link editing without changing destination
---
## Link Usage by Platform
### Twitter Thread
| Tweet | Link |
|-------|------|
| Tweet 1 (Hook) | No link |
| Tweet 2-7 (Content) | No links |
| Tweet 8 (Demo video) | No link |
| Tweet 9 (CTA) | `bit.ly/scripter-twitter` |
### Reddit Post
| Location | Link |
|----------|------|
| Main post body | `bit.ly/scripter-reddit` |
| Comment responses | Use full UTM URL |
| Edit updates | `bit.ly/scripter-reddit` |
### Discord Event
| Location | Link |
|----------|------|
| Event description | `bit.ly/scripter-discord` |
| Pinned message | `bit.ly/scripter-discord` |
| Discount code reveal | `bit.ly/scripter-discord` |
### YouTube
| Location | Link |
|----------|------|
| Video description (top) | `bit.ly/scripter-youtube` |
| Pinned comment | `bit.ly/scripter-youtube` |
| End screen link | `bit.ly/scripter-youtube` |
| Channel about page | `bit.ly/scripter-youtube` |
---
## Analytics Dashboard Setup
### Google Analytics 4
**Path:** GA4 > Reports > Acquisition > User acquisition
**Filter:** Session campaign = "launch"
**Metrics to Track:**
- Users by session source/medium
- Engagement rate
- Average engagement time
- Conversions (signups)
### Custom Report
Create custom exploration:
```
Dimensions:
- Session source
- Session medium
- Session campaign
- Event name
Metrics:
- Users
- Engaged sessions
- Conversions
- Total revenue (if applicable)
Filter: Session campaign contains "launch"
```
---
## Link Rotation Strategy
### A/B Testing (Optional)
For Twitter thread, test two CTAs:
**Variant A:**
- Tweet 9: "Try Scripter free" → `&utm_content=cta_free`
**Variant B:**
- Tweet 9: "Start writing now" → `&utm_content=cta_write`
Compare click-through rates after 24h.
### Content Variants
Track which content performs best:
| Content | UTM Content Value |
|---------|-------------------|
| Twitter thread | `thread_tweet_1` through `thread_tweet_9` |
| Reddit post | `reddit_main` |
| Reddit comment | `reddit_comment_{timestamp}` |
| Discord event | `discord_event` |
| YouTube 60s | `youtube_short` |
| YouTube 10min | `youtube_long` |
---
## Troubleshooting
### Links Not Tracking
1. Check GA4 property is correct
2. Verify UTM syntax (no spaces, lowercase)
3. Wait 24-48h for data processing
4. Check Real-Time report first
### Short Links Not Working
1. Verify Bitly account is active
2. Check destination URL is valid
3. Test without shortener (use full UTM URL)
4. Contact Bitly support if needed
### Analytics Discrepancies
- Platform analytics (Twitter, YouTube) vs GA4 will differ
- Platform counts clicks, GA4 counts sessions
- Ad blockers affect GA4 tracking
- Use platform analytics for engagement, GA4 for conversions
---
**Status:** Ready for launch
**Last Updated:** 2026-04-27
**Next Review:** Launch day + 7 days