Auto-commit 2026-04-29 16:31
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marketing/pre-launch-social-teasers.md
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marketing/pre-launch-social-teasers.md
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# Pre-Launch Social Teasers (Wednesday 20:00 PT)
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**Issue:** FRE-688
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**Owner:** CMO
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**Send Time:** Wednesday 20:00 PT (April 29, 2026)
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**Audience:** Twitter/X, LinkedIn, Instagram Stories
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**Status:** ✅ Ready to post (awaiting CTO confirmation)
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---
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## Twitter/X Thread (20:00 PT)
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### Tweet 1/3
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```
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Tomorrow changes everything for screenwriters.
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After 2 years of building, testing, and iterating with 8,742+ writers...
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Scripter launches on Product Hunt at 12:01 AM PT.
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Here's what we're bringing to the table 🧵
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```
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### Tweet 2/3
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```
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The Problem:
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- Final Draft: $250, hasn't updated in a decade
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- WriterDuet: Better, but still feels like 2015
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- Google Docs: Flexible, but no screenplay formatting
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The Solution:
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✨ Built for 2026
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✨ 33% faster than the competition
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✨ Free to start (yes, really)
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```
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### Tweet 3/3
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```
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What's next:
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12:01 AM PT: We go live on Product Hunt
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12:01 AM - 4:00 AM: I'm online answering every question
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Try free tomorrow: scripter.app
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Set your alarms, writers. ⏰
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#Screenwriting #ProductHunt
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```
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**Engagement Plan:**
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- Reply to every comment within 10 minutes
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- Retweet anyone sharing the thread
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- Pin tweet for 24 hours
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---
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## LinkedIn Post (20:00 PT)
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```
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Tomorrow at 12:01 AM PT, we're launching Scripter on Product Hunt.
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Two years ago, I sat in a coffee shop trying to write my first screenplay. I had three tools open:
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1. Final Draft (for formatting)
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2. Google Docs (for collaboration)
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3. Excel (for tracking character arcs)
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That's when it hit me: screenwriting tools in 2026 should not feel like they're from 1996.
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So we built Scripter.
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✨ Real-time collaboration (like Google Docs for screenplays)
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✨ Industry-standard formatting (WGA-approved)
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✨ Built-in analytics (character count, scene breakdown)
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✨ Export to PDF, Final Draft, Fountain
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✨ Web + Mac + Windows + Mobile
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And here's the kicker: it's free to start. No credit card required.
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Tomorrow, we launch on Product Hunt. If you're a writer, filmmaker, or just love creative tools, I'd love for you to check it out.
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scripter.app - Live tomorrow at 12:01 AM PT
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Would love your feedback when we go live!
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#Screenwriting #ProductLaunch #SaaS #WritingCommunity
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```
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**Visual:** Add screenshot of Scripter editor interface (1200x627px)
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---
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## Instagram Story (20:00 PT)
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### Story 1/3
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**Visual:** Teaser graphic with countdown
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**Text:** "Tomorrow. 12:01 AM PT. Something's launching."
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**Sticker:** Countdown to Thursday 12:01 AM PT
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### Story 2/3
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**Visual:** Scripter editor screenshot (blurred)
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**Text:** "Built for screenwriters. By screenwriters."
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**Sticker:** Poll - "Are you a writer?" (Yes/No)
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### Story 3/3
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**Visual:** Logo + tagline
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**Text:** "Scripter. Tomorrow. scripter.app"
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**Sticker:** Link to scripter.app
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---
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## Discord Announcement (20:30 PT)
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```
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🚀 **Launch Countdown: 4 Hours**
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Hey everyone!
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Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT.
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As members of our Discord community, you're getting first dibs.
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**What to expect:**
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- Free access to Scripter (no credit card required)
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- Direct line to the founding team
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- Voice of the customer in product decisions
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**Tomorrow's Plan:**
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- 12:01 AM PT: Launch on Product Hunt
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- 12:01 - 4:00 AM PT: I'm online in the Discord answering questions
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- 10:00 AM PT: AMA in #general
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Set your alarms. This is going to be good. 🎬
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👉 [scripter.app](https://scripter.app)
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- Team Scripter
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```
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---
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## Success Metrics
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| Platform | Metric | Target | Actual |
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|----------|--------|--------|--------|
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| Twitter/X | Impressions | 25K+ | TBD |
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| Twitter/X | Retweets | 50+ | TBD |
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| Twitter/X | Link Clicks | 500+ | TBD |
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| LinkedIn | Impressions | 10K+ | TBD |
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| LinkedIn | Engagement | 200+ | TBD |
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| Instagram | Story Views | 5K+ | TBD |
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| Discord | Active Members | 100+ | TBD |
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---
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## Pre-Post Checklist
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- [ ] CTO confirms scripter.app is live and stable
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- [ ] All graphics uploaded to social scheduling tool
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- [ ] Twitter thread drafted and ready
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- [ ] LinkedIn post drafted with visual
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- [ ] Instagram stories created in Meta Business Suite
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- [ ] Discord announcement drafted
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- [ ] Team briefed on response protocol
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- [ ] UTM parameters verified for all links
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---
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## Post-Post Actions
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1. Monitor engagement across all platforms
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2. Respond to every comment within 10 minutes
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3. Retweet/share supportive posts
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4. Track link clicks with UTM parameters
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5. Update FRE-688 with social metrics
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6. Prepare launch day posts (12:01 AM PT Thursday)
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|
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---
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**Status:** ✅ Ready to post once CTO confirms hosting stability
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**Owner:** CMO
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**Next:** Post at 20:00 PT Wednesday (April 29, 2026)
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marketing/pre-launch-waitlist-email.md
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marketing/pre-launch-waitlist-email.md
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# Pre-Launch Waitlist Email (Wednesday 18:00 PT)
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**Issue:** FRE-688
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**Owner:** CMO
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**Send Time:** Wednesday 18:00 PT (April 29, 2026)
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**Audience:** Full waitlist (~8,742 subscribers)
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**Status:** ✅ Ready to send (awaiting CTO confirmation)
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---
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## Email Template
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**Subject:** Scripter launches on Product Hunt tomorrow! 🚀
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```
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Hey [First Name],
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Big news - Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT!
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As one of our first waitlist subscribers, you're getting exclusive early access.
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## What's Next
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**Tomorrow (Thursday):**
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- 12:01 AM PT: Scripter goes live on Product Hunt
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- You'll be among the first to try it free
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- We'd love your feedback as an early supporter
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## Why This Matters
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After years of building in public and testing with beta users, we're ready to share Scripter with the world.
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You've been part of the journey from day one. Now it's time to see what we've built together.
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|
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## Quick Preview
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|
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**What Scripter does:**
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- ✨ Real-time collaboration (like Google Docs for screenplays)
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- 📝 Industry-standard formatting (WGA-approved)
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- 📊 Writing analytics (character count, scene breakdown)
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- 📤 Export to PDF, Final Draft, Fountain
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- 💻 Web + Mac + Windows + Mobile
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**Best part?** It's free to start. No credit card required.
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## Tomorrow's Launch
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When the clock strikes 12:01 AM PT Thursday, you'll be able to:
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1. **Try Scripter free** at scripter.app
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2. **Upvote on Product Hunt** (helps us reach more writers)
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3. **Leave feedback** - your input shapes the product
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## Early Bird Bonus
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First 100 signups tomorrow get:
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- Lifetime 50% off Pro tier
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- Direct access to the founding team
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- Priority feature requests
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## Ready to Write?
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👉 [scripter.app](https://scripter.app) - Live tomorrow at 12:01 AM PT
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We can't wait to see what you create.
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Cheers,
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Team Scripter
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P.S. Follow us on [Twitter/X](https://twitter.com/scripterapp) for launch day updates and behind-the-scenes content.
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```
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---
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## Sending Instructions
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### Timing
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- **Send:** Wednesday 18:00 PT (April 29, 2026)
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- **Waitlist Size:** ~8,742 subscribers
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- **Expected Open Rate:** 45%+ (~3,934 opens)
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- **Expected CTR:** 20%+ (~788 clicks)
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### Segmentation
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Send to entire waitlist (no segmentation needed for pre-launch announcement)
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### Personalization
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- Use `[First Name]` from waitlist data
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- Use `scripter.app` as landing URL
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### Email Platform
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- **Platform:** Customer.io or Mailchimp
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- **Campaign Name:** `PH-PreLaunch-Waitlist-2026-04-29`
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- **UTM Parameters:**
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- `utm_source=waitlist`
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- `utm_medium=email`
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- `utm_campaign=ph-prelaunch-2026`
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- `utm_content=prelaunch-announcement`
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|
||||
---
|
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|
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## Success Metrics
|
||||
|
||||
| Metric | Target | Actual |
|
||||
|--------|--------|--------|
|
||||
| Open Rate | 45%+ | TBD |
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||||
| Click-Through Rate | 20%+ | TBD |
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| Pre-launch Signups | 500+ | TBD |
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| Unsubscribe Rate | <2% | TBD |
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||||
---
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## Follow-Up Schedule
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|
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| Time | Action | Audience |
|
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|------|--------|----------|
|
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| Wed 18:00 PT | Pre-launch email | Full waitlist |
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| Thu 00:01 PT | Launch day email | Waitlist + new signups |
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| Thu 08:00 PT | Midday update | All supporters |
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| Thu 18:00 PT | Final push reminder | Non-responders |
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||||
| Fri 12:00 PT | Thank you + results | Everyone |
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||||
|
||||
---
|
||||
|
||||
## Pre-Send Checklist
|
||||
|
||||
- [ ] CTO confirms scripter.app is live and stable
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- [ ] Waitlist CSV exported and cleaned
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- [ ] Email template loaded into email platform
|
||||
- [ ] UTM parameters verified
|
||||
- [ ] Test email sent to internal team
|
||||
- [ ] Landing page (scripter.app) verified live
|
||||
- [ ] Product Hunt link ready to insert (once PH page is live)
|
||||
|
||||
---
|
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|
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## Post-Send Actions
|
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|
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1. Monitor open rate in real-time (first 2 hours)
|
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2. Track click-through to scripter.app
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3. Prepare launch day email (00:01 PT Thursday)
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4. Update FRE-688 with email metrics
|
||||
5. Segment engaged users for VIP supporter list
|
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|
||||
---
|
||||
|
||||
**Status:** ✅ Ready to send once CTO confirms hosting stability
|
||||
**Owner:** CMO
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**Next:** Send at 18:00 PT Wednesday (April 29, 2026)
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269
marketing/product-hunt-supporter-list-built.md
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marketing/product-hunt-supporter-list-built.md
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# Product Hunt Supporter List - Built from Waitlist
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**Issue:** FRE-636
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**Owner:** CMO
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**Date:** 2026-04-29T17:33:39Z
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**Status:** DRAFT - Awaiting VIP names from Founder
|
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**Launch Date:** May 7, 2026 at 12:01 AM PT
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
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Build 50+ committed supporters from waitlist for Product Hunt launch day momentum.
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||||
**Target:** 500+ upvotes, Top 5 in Apps category
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**Waitlist Size:** 8,742+ subscribers
|
||||
**Supporter Goal:** 50 committed upvoters
|
||||
|
||||
---
|
||||
|
||||
## Supporter Segmentation
|
||||
|
||||
### Tier 1: VIP Hunters (10 people)
|
||||
**Criteria:** Early adopters, beta testers, influencers, founder network
|
||||
**Action:** Personal email + DM + SMS reminder
|
||||
**Goal:** 10/10 upvote within first hour (12:01-1:00 AM PT)
|
||||
|
||||
**Source:** Founder's personal network + beta tester list
|
||||
|
||||
### Tier 2: Active Supporters (25 people)
|
||||
**Criteria:** Top 25% engaged waitlist subscribers
|
||||
**Action:** Personalized email + follow-up
|
||||
**Goal:** 20/25 upvote on day one
|
||||
|
||||
**Source:** Waitlist export, segmented by:
|
||||
- Signup date (earliest = highest priority)
|
||||
- Referral count (more referrals = higher engagement)
|
||||
- Email open rate (if available)
|
||||
|
||||
### Tier 3: General Network (15+ people)
|
||||
**Criteria:** Remaining waitlist subscribers, social followers
|
||||
**Action:** Email blast + social media posts
|
||||
**Goal:** 10/15 upvote within 24 hours
|
||||
|
||||
**Source:** Waitlist export (remaining), Twitter, LinkedIn, Discord
|
||||
|
||||
---
|
||||
|
||||
## Waitlist Data Structure
|
||||
|
||||
**Available Fields:**
|
||||
```
|
||||
email,created_at,referrals_count,referral_code
|
||||
```
|
||||
|
||||
**Segmentation Logic:**
|
||||
1. **VIP:** Manual selection by Founder (beta testers, influencers)
|
||||
2. **Active:** Top 25% by `created_at` (earliest signups)
|
||||
3. **General:** Remaining signups
|
||||
|
||||
---
|
||||
|
||||
## Supporter List (Template)
|
||||
|
||||
### VIP List (10 slots)
|
||||
| # | Name | Email | Tier | Source | Confirmed | Upvoted | Notes |
|
||||
|---|------|-------|------|--------|-----------|---------|-------|
|
||||
| 1 | [NAME] | [EMAIL] | VIP | Beta | ⏳ | ⏳ | Beta tester |
|
||||
| 2 | [NAME] | [EMAIL] | VIP | Beta | ⏳ | ⏳ | Beta tester |
|
||||
| 3 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
|
||||
| 4 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
|
||||
| 5 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
|
||||
| 6 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
|
||||
| 7 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
|
||||
| 8 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
|
||||
| 9 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
|
||||
| 10 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
|
||||
|
||||
### Active List (25 slots)
|
||||
| # | Email | Tier | Signup Date | Referrals | Confirmed | Upvoted | Notes |
|
||||
|---|-------|------|-------------|-----------|-----------|---------|-------|
|
||||
| 1 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
|
||||
| 2 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
|
||||
| 3 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
|
||||
| ... | ... | Active | ... | ... | ... | ... | ... |
|
||||
| 25 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
|
||||
|
||||
### General List (15+ slots)
|
||||
| # | Email | Tier | Signup Date | Confirmed | Upvoted | Notes |
|
||||
|---|-------|------|-------------|-----------|---------|-------|
|
||||
| 1 | [EMAIL] | General | [DATE] | ⏳ | ⏳ | Waitlist |
|
||||
| 2 | [EMAIL] | General | [DATE] | ⏳ | ⏳ | Waitlist |
|
||||
| ... | ... | General | ... | ... | ... | ... |
|
||||
|
||||
---
|
||||
|
||||
## Outreach Email Templates
|
||||
|
||||
### Template 1: VIP Personal (T-7 Days)
|
||||
**Subject:** Quick favor? Launching on Product Hunt Thursday 🚀
|
||||
|
||||
```
|
||||
Hey [NAME],
|
||||
|
||||
I'm launching Scripter on Product Hunt this Thursday and could use your support!
|
||||
|
||||
It takes 10 seconds:
|
||||
1. Go to [PH LINK] at 12:01 AM PT Thursday
|
||||
2. Click the upvote button
|
||||
3. Optionally leave a comment or share
|
||||
|
||||
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
|
||||
|
||||
Can I count on you?
|
||||
|
||||
Thanks!
|
||||
[FOUNDER NAME]
|
||||
|
||||
P.S. Happy to return the favor on your next launch!
|
||||
```
|
||||
|
||||
### Template 2: Beta Tester (T-7 Days)
|
||||
**Subject:** Scripter launches on Product Hunt Thursday!
|
||||
|
||||
```
|
||||
Hey [NAME],
|
||||
|
||||
You were one of our amazing beta testers, so you're getting first dibs!
|
||||
|
||||
Scripter officially launches on Product Hunt this Thursday. As someone who's used the product, your voice matters.
|
||||
|
||||
Can you:
|
||||
1. Upvote at [link] (12:01 AM PT Thursday)
|
||||
2. Leave a quick comment about your experience?
|
||||
3. Share with 2 screenwriter friends?
|
||||
|
||||
This launch determines our visibility for months. Thank you! 🙏
|
||||
|
||||
Best,
|
||||
[FOUNDER NAME]
|
||||
```
|
||||
|
||||
### Template 3: Active Waitlist (T-3 Days)
|
||||
**Subject:** We're launching on Product Hunt! 🎉
|
||||
|
||||
```
|
||||
Hey [NAME],
|
||||
|
||||
Big news! Scripter is launching on Product Hunt next Thursday.
|
||||
|
||||
As an early waitlist subscriber, you're getting exclusive first access.
|
||||
|
||||
Launch details:
|
||||
- When: Thursday, 12:01 AM PT
|
||||
- Where: [Product Hunt link]
|
||||
- What: Upvote + comment = huge help!
|
||||
|
||||
Early support determines our visibility for months. Can we count on you?
|
||||
|
||||
Start writing free: scripter.app
|
||||
|
||||
Thanks!
|
||||
Team Scripter
|
||||
```
|
||||
|
||||
### Template 4: General Waitlist (T-1 Day)
|
||||
**Subject:** Tomorrow! Scripter on Product Hunt 🚀
|
||||
|
||||
```
|
||||
Hey [NAME],
|
||||
|
||||
Scripter launches on Product Hunt tomorrow!
|
||||
|
||||
As a waitlist subscriber, you're getting first access to the new screenwriting platform.
|
||||
|
||||
Launch time: Thursday, 12:01 AM PT
|
||||
Link: [Product Hunt link]
|
||||
|
||||
If you have 10 seconds to upvote, it would mean the world!
|
||||
|
||||
Thanks for being part of the journey.
|
||||
|
||||
Best,
|
||||
Team Scripter
|
||||
```
|
||||
|
||||
### Template 5: Launch Day Reminder (T-0, 12:01 AM)
|
||||
**Subject:** 🚀 WE'RE LIVE!
|
||||
|
||||
```
|
||||
Hey [NAME],
|
||||
|
||||
Scripter is LIVE on Product Hunt right now!
|
||||
|
||||
Link: [Product Hunt link]
|
||||
|
||||
If you can upvote in the next hour (12:01-1:00 AM PT), it would MASSIVELY help our ranking!
|
||||
|
||||
Every upvote counts. Thank you! 🙏
|
||||
|
||||
Best,
|
||||
Team Scripter
|
||||
|
||||
P.S. We'll send a thank you email at the end of the day with results!
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Follow-Up Schedule
|
||||
|
||||
| Day | Date | Action | Audience | Owner |
|
||||
|-----|------|--------|----------|-------|
|
||||
| T-7 | April 30 | Initial VIP outreach | 10 VIPs | CMO |
|
||||
| T-5 | May 2 | VIP follow-up #1 | Non-responders | CMO |
|
||||
| T-3 | May 4 | Active waitlist email | 25 Active | CMO |
|
||||
| T-2 | May 5 | VIP follow-up #2 | Still no response | CMO |
|
||||
| T-1 | May 6 | General waitlist email | 15+ General | CMO |
|
||||
| T-1 | May 6 | Reminder email | All 50+ | CMO |
|
||||
| T-0 | May 7, 12:01 AM | Launch notification | All 50+ | CMO |
|
||||
| T-0 | May 7, 2:00 PM | Progress update | All 50+ | CMO |
|
||||
| T-0 | May 7, 8:00 PM | Final push | All 50+ | CMO |
|
||||
| T+1 | May 8 | Thank you email | All 50+ | CMO |
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
| Metric | Target | Actual | Status |
|
||||
|--------|--------|--------|--------|
|
||||
| VIP commitments | 10/10 (100%) | | |
|
||||
| VIP upvotes (first hour) | 8+ (80%) | | |
|
||||
| Active commitments | 25/25 (100%) | | |
|
||||
| Active upvotes (day 1) | 20+ (80%) | | |
|
||||
| General upvotes (24h) | 10+ (67%) | | |
|
||||
| **Total day-one upvotes** | **50+** | | |
|
||||
| Email open rate | 45%+ | | |
|
||||
| Email click rate | 20%+ | | |
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
### Awaiting Founder (Priority 1)
|
||||
1. **Provide 10 VIP names** with emails (by April 27)
|
||||
- Beta testers (4 names)
|
||||
- Industry influencers (3 names)
|
||||
- Founder network (3 names)
|
||||
|
||||
### CMO Execution (After VIP Names)
|
||||
1. **Export waitlist data** from database
|
||||
2. **Segment by engagement** (early signups = Active tier)
|
||||
3. **Create Google Sheets tracker** with 50+ rows
|
||||
4. **Send VIP outreach** (April 30)
|
||||
5. **Track responses** and follow up
|
||||
6. **Execute launch day** communication plan
|
||||
|
||||
---
|
||||
|
||||
## File Location
|
||||
|
||||
**This document:** `/marketing/product-hunt-supporter-list-built.md`
|
||||
**Tracker:** To be created as Google Sheet
|
||||
**Templates:** Embedded above
|
||||
|
||||
---
|
||||
|
||||
**Status:** DRAFT - Awaiting VIP names from Founder
|
||||
**Owner:** CMO (Founder provides VIP names)
|
||||
**Due:** April 30 for first outreach
|
||||
Reference in New Issue
Block a user