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# Pre-Launch Social Teasers (Wednesday 20:00 PT)
**Issue:** FRE-688
**Owner:** CMO
**Send Time:** Wednesday 20:00 PT (April 29, 2026)
**Audience:** Twitter/X, LinkedIn, Instagram Stories
**Status:** ✅ Ready to post (awaiting CTO confirmation)
---
## Twitter/X Thread (20:00 PT)
### Tweet 1/3
```
Tomorrow changes everything for screenwriters.
After 2 years of building, testing, and iterating with 8,742+ writers...
Scripter launches on Product Hunt at 12:01 AM PT.
Here's what we're bringing to the table 🧵
```
### Tweet 2/3
```
The Problem:
- Final Draft: $250, hasn't updated in a decade
- WriterDuet: Better, but still feels like 2015
- Google Docs: Flexible, but no screenplay formatting
The Solution:
✨ Built for 2026
✨ 33% faster than the competition
✨ Free to start (yes, really)
```
### Tweet 3/3
```
What's next:
12:01 AM PT: We go live on Product Hunt
12:01 AM - 4:00 AM: I'm online answering every question
Try free tomorrow: scripter.app
Set your alarms, writers. ⏰
#Screenwriting #ProductHunt
```
**Engagement Plan:**
- Reply to every comment within 10 minutes
- Retweet anyone sharing the thread
- Pin tweet for 24 hours
---
## LinkedIn Post (20:00 PT)
```
Tomorrow at 12:01 AM PT, we're launching Scripter on Product Hunt.
Two years ago, I sat in a coffee shop trying to write my first screenplay. I had three tools open:
1. Final Draft (for formatting)
2. Google Docs (for collaboration)
3. Excel (for tracking character arcs)
That's when it hit me: screenwriting tools in 2026 should not feel like they're from 1996.
So we built Scripter.
✨ Real-time collaboration (like Google Docs for screenplays)
✨ Industry-standard formatting (WGA-approved)
✨ Built-in analytics (character count, scene breakdown)
✨ Export to PDF, Final Draft, Fountain
✨ Web + Mac + Windows + Mobile
And here's the kicker: it's free to start. No credit card required.
Tomorrow, we launch on Product Hunt. If you're a writer, filmmaker, or just love creative tools, I'd love for you to check it out.
scripter.app - Live tomorrow at 12:01 AM PT
Would love your feedback when we go live!
#Screenwriting #ProductLaunch #SaaS #WritingCommunity
```
**Visual:** Add screenshot of Scripter editor interface (1200x627px)
---
## Instagram Story (20:00 PT)
### Story 1/3
**Visual:** Teaser graphic with countdown
**Text:** "Tomorrow. 12:01 AM PT. Something's launching."
**Sticker:** Countdown to Thursday 12:01 AM PT
### Story 2/3
**Visual:** Scripter editor screenshot (blurred)
**Text:** "Built for screenwriters. By screenwriters."
**Sticker:** Poll - "Are you a writer?" (Yes/No)
### Story 3/3
**Visual:** Logo + tagline
**Text:** "Scripter. Tomorrow. scripter.app"
**Sticker:** Link to scripter.app
---
## Discord Announcement (20:30 PT)
```
🚀 **Launch Countdown: 4 Hours**
Hey everyone!
Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT.
As members of our Discord community, you're getting first dibs.
**What to expect:**
- Free access to Scripter (no credit card required)
- Direct line to the founding team
- Voice of the customer in product decisions
**Tomorrow's Plan:**
- 12:01 AM PT: Launch on Product Hunt
- 12:01 - 4:00 AM PT: I'm online in the Discord answering questions
- 10:00 AM PT: AMA in #general
Set your alarms. This is going to be good. 🎬
👉 [scripter.app](https://scripter.app)
- Team Scripter
```
---
## Success Metrics
| Platform | Metric | Target | Actual |
|----------|--------|--------|--------|
| Twitter/X | Impressions | 25K+ | TBD |
| Twitter/X | Retweets | 50+ | TBD |
| Twitter/X | Link Clicks | 500+ | TBD |
| LinkedIn | Impressions | 10K+ | TBD |
| LinkedIn | Engagement | 200+ | TBD |
| Instagram | Story Views | 5K+ | TBD |
| Discord | Active Members | 100+ | TBD |
---
## Pre-Post Checklist
- [ ] CTO confirms scripter.app is live and stable
- [ ] All graphics uploaded to social scheduling tool
- [ ] Twitter thread drafted and ready
- [ ] LinkedIn post drafted with visual
- [ ] Instagram stories created in Meta Business Suite
- [ ] Discord announcement drafted
- [ ] Team briefed on response protocol
- [ ] UTM parameters verified for all links
---
## Post-Post Actions
1. Monitor engagement across all platforms
2. Respond to every comment within 10 minutes
3. Retweet/share supportive posts
4. Track link clicks with UTM parameters
5. Update FRE-688 with social metrics
6. Prepare launch day posts (12:01 AM PT Thursday)
---
**Status:** ✅ Ready to post once CTO confirms hosting stability
**Owner:** CMO
**Next:** Post at 20:00 PT Wednesday (April 29, 2026)

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# Pre-Launch Waitlist Email (Wednesday 18:00 PT)
**Issue:** FRE-688
**Owner:** CMO
**Send Time:** Wednesday 18:00 PT (April 29, 2026)
**Audience:** Full waitlist (~8,742 subscribers)
**Status:** ✅ Ready to send (awaiting CTO confirmation)
---
## Email Template
**Subject:** Scripter launches on Product Hunt tomorrow! 🚀
```
Hey [First Name],
Big news - Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT!
As one of our first waitlist subscribers, you're getting exclusive early access.
## What's Next
**Tomorrow (Thursday):**
- 12:01 AM PT: Scripter goes live on Product Hunt
- You'll be among the first to try it free
- We'd love your feedback as an early supporter
## Why This Matters
After years of building in public and testing with beta users, we're ready to share Scripter with the world.
You've been part of the journey from day one. Now it's time to see what we've built together.
## Quick Preview
**What Scripter does:**
- ✨ Real-time collaboration (like Google Docs for screenplays)
- 📝 Industry-standard formatting (WGA-approved)
- 📊 Writing analytics (character count, scene breakdown)
- 📤 Export to PDF, Final Draft, Fountain
- 💻 Web + Mac + Windows + Mobile
**Best part?** It's free to start. No credit card required.
## Tomorrow's Launch
When the clock strikes 12:01 AM PT Thursday, you'll be able to:
1. **Try Scripter free** at scripter.app
2. **Upvote on Product Hunt** (helps us reach more writers)
3. **Leave feedback** - your input shapes the product
## Early Bird Bonus
First 100 signups tomorrow get:
- Lifetime 50% off Pro tier
- Direct access to the founding team
- Priority feature requests
## Ready to Write?
👉 [scripter.app](https://scripter.app) - Live tomorrow at 12:01 AM PT
We can't wait to see what you create.
Cheers,
Team Scripter
P.S. Follow us on [Twitter/X](https://twitter.com/scripterapp) for launch day updates and behind-the-scenes content.
```
---
## Sending Instructions
### Timing
- **Send:** Wednesday 18:00 PT (April 29, 2026)
- **Waitlist Size:** ~8,742 subscribers
- **Expected Open Rate:** 45%+ (~3,934 opens)
- **Expected CTR:** 20%+ (~788 clicks)
### Segmentation
Send to entire waitlist (no segmentation needed for pre-launch announcement)
### Personalization
- Use `[First Name]` from waitlist data
- Use `scripter.app` as landing URL
### Email Platform
- **Platform:** Customer.io or Mailchimp
- **Campaign Name:** `PH-PreLaunch-Waitlist-2026-04-29`
- **UTM Parameters:**
- `utm_source=waitlist`
- `utm_medium=email`
- `utm_campaign=ph-prelaunch-2026`
- `utm_content=prelaunch-announcement`
---
## Success Metrics
| Metric | Target | Actual |
|--------|--------|--------|
| Open Rate | 45%+ | TBD |
| Click-Through Rate | 20%+ | TBD |
| Pre-launch Signups | 500+ | TBD |
| Unsubscribe Rate | <2% | TBD |
---
## Follow-Up Schedule
| Time | Action | Audience |
|------|--------|----------|
| Wed 18:00 PT | Pre-launch email | Full waitlist |
| Thu 00:01 PT | Launch day email | Waitlist + new signups |
| Thu 08:00 PT | Midday update | All supporters |
| Thu 18:00 PT | Final push reminder | Non-responders |
| Fri 12:00 PT | Thank you + results | Everyone |
---
## Pre-Send Checklist
- [ ] CTO confirms scripter.app is live and stable
- [ ] Waitlist CSV exported and cleaned
- [ ] Email template loaded into email platform
- [ ] UTM parameters verified
- [ ] Test email sent to internal team
- [ ] Landing page (scripter.app) verified live
- [ ] Product Hunt link ready to insert (once PH page is live)
---
## Post-Send Actions
1. Monitor open rate in real-time (first 2 hours)
2. Track click-through to scripter.app
3. Prepare launch day email (00:01 PT Thursday)
4. Update FRE-688 with email metrics
5. Segment engaged users for VIP supporter list
---
**Status:** ✅ Ready to send once CTO confirms hosting stability
**Owner:** CMO
**Next:** Send at 18:00 PT Wednesday (April 29, 2026)

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# Product Hunt Supporter List - Built from Waitlist
**Issue:** FRE-636
**Owner:** CMO
**Date:** 2026-04-29T17:33:39Z
**Status:** DRAFT - Awaiting VIP names from Founder
**Launch Date:** May 7, 2026 at 12:01 AM PT
---
## Executive Summary
Build 50+ committed supporters from waitlist for Product Hunt launch day momentum.
**Target:** 500+ upvotes, Top 5 in Apps category
**Waitlist Size:** 8,742+ subscribers
**Supporter Goal:** 50 committed upvoters
---
## Supporter Segmentation
### Tier 1: VIP Hunters (10 people)
**Criteria:** Early adopters, beta testers, influencers, founder network
**Action:** Personal email + DM + SMS reminder
**Goal:** 10/10 upvote within first hour (12:01-1:00 AM PT)
**Source:** Founder's personal network + beta tester list
### Tier 2: Active Supporters (25 people)
**Criteria:** Top 25% engaged waitlist subscribers
**Action:** Personalized email + follow-up
**Goal:** 20/25 upvote on day one
**Source:** Waitlist export, segmented by:
- Signup date (earliest = highest priority)
- Referral count (more referrals = higher engagement)
- Email open rate (if available)
### Tier 3: General Network (15+ people)
**Criteria:** Remaining waitlist subscribers, social followers
**Action:** Email blast + social media posts
**Goal:** 10/15 upvote within 24 hours
**Source:** Waitlist export (remaining), Twitter, LinkedIn, Discord
---
## Waitlist Data Structure
**Available Fields:**
```
email,created_at,referrals_count,referral_code
```
**Segmentation Logic:**
1. **VIP:** Manual selection by Founder (beta testers, influencers)
2. **Active:** Top 25% by `created_at` (earliest signups)
3. **General:** Remaining signups
---
## Supporter List (Template)
### VIP List (10 slots)
| # | Name | Email | Tier | Source | Confirmed | Upvoted | Notes |
|---|------|-------|------|--------|-----------|---------|-------|
| 1 | [NAME] | [EMAIL] | VIP | Beta | ⏳ | ⏳ | Beta tester |
| 2 | [NAME] | [EMAIL] | VIP | Beta | ⏳ | ⏳ | Beta tester |
| 3 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
| 4 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
| 5 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
| 6 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 7 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 8 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 9 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 10 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
### Active List (25 slots)
| # | Email | Tier | Signup Date | Referrals | Confirmed | Upvoted | Notes |
|---|-------|------|-------------|-----------|-----------|---------|-------|
| 1 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
| 2 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
| 3 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
| ... | ... | Active | ... | ... | ... | ... | ... |
| 25 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
### General List (15+ slots)
| # | Email | Tier | Signup Date | Confirmed | Upvoted | Notes |
|---|-------|------|-------------|-----------|---------|-------|
| 1 | [EMAIL] | General | [DATE] | ⏳ | ⏳ | Waitlist |
| 2 | [EMAIL] | General | [DATE] | ⏳ | ⏳ | Waitlist |
| ... | ... | General | ... | ... | ... | ... |
---
## Outreach Email Templates
### Template 1: VIP Personal (T-7 Days)
**Subject:** Quick favor? Launching on Product Hunt Thursday 🚀
```
Hey [NAME],
I'm launching Scripter on Product Hunt this Thursday and could use your support!
It takes 10 seconds:
1. Go to [PH LINK] at 12:01 AM PT Thursday
2. Click the upvote button
3. Optionally leave a comment or share
Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
Can I count on you?
Thanks!
[FOUNDER NAME]
P.S. Happy to return the favor on your next launch!
```
### Template 2: Beta Tester (T-7 Days)
**Subject:** Scripter launches on Product Hunt Thursday!
```
Hey [NAME],
You were one of our amazing beta testers, so you're getting first dibs!
Scripter officially launches on Product Hunt this Thursday. As someone who's used the product, your voice matters.
Can you:
1. Upvote at [link] (12:01 AM PT Thursday)
2. Leave a quick comment about your experience?
3. Share with 2 screenwriter friends?
This launch determines our visibility for months. Thank you! 🙏
Best,
[FOUNDER NAME]
```
### Template 3: Active Waitlist (T-3 Days)
**Subject:** We're launching on Product Hunt! 🎉
```
Hey [NAME],
Big news! Scripter is launching on Product Hunt next Thursday.
As an early waitlist subscriber, you're getting exclusive first access.
Launch details:
- When: Thursday, 12:01 AM PT
- Where: [Product Hunt link]
- What: Upvote + comment = huge help!
Early support determines our visibility for months. Can we count on you?
Start writing free: scripter.app
Thanks!
Team Scripter
```
### Template 4: General Waitlist (T-1 Day)
**Subject:** Tomorrow! Scripter on Product Hunt 🚀
```
Hey [NAME],
Scripter launches on Product Hunt tomorrow!
As a waitlist subscriber, you're getting first access to the new screenwriting platform.
Launch time: Thursday, 12:01 AM PT
Link: [Product Hunt link]
If you have 10 seconds to upvote, it would mean the world!
Thanks for being part of the journey.
Best,
Team Scripter
```
### Template 5: Launch Day Reminder (T-0, 12:01 AM)
**Subject:** 🚀 WE'RE LIVE!
```
Hey [NAME],
Scripter is LIVE on Product Hunt right now!
Link: [Product Hunt link]
If you can upvote in the next hour (12:01-1:00 AM PT), it would MASSIVELY help our ranking!
Every upvote counts. Thank you! 🙏
Best,
Team Scripter
P.S. We'll send a thank you email at the end of the day with results!
```
---
## Follow-Up Schedule
| Day | Date | Action | Audience | Owner |
|-----|------|--------|----------|-------|
| T-7 | April 30 | Initial VIP outreach | 10 VIPs | CMO |
| T-5 | May 2 | VIP follow-up #1 | Non-responders | CMO |
| T-3 | May 4 | Active waitlist email | 25 Active | CMO |
| T-2 | May 5 | VIP follow-up #2 | Still no response | CMO |
| T-1 | May 6 | General waitlist email | 15+ General | CMO |
| T-1 | May 6 | Reminder email | All 50+ | CMO |
| T-0 | May 7, 12:01 AM | Launch notification | All 50+ | CMO |
| T-0 | May 7, 2:00 PM | Progress update | All 50+ | CMO |
| T-0 | May 7, 8:00 PM | Final push | All 50+ | CMO |
| T+1 | May 8 | Thank you email | All 50+ | CMO |
---
## Success Metrics
| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| VIP commitments | 10/10 (100%) | | |
| VIP upvotes (first hour) | 8+ (80%) | | |
| Active commitments | 25/25 (100%) | | |
| Active upvotes (day 1) | 20+ (80%) | | |
| General upvotes (24h) | 10+ (67%) | | |
| **Total day-one upvotes** | **50+** | | |
| Email open rate | 45%+ | | |
| Email click rate | 20%+ | | |
---
## Next Actions
### Awaiting Founder (Priority 1)
1. **Provide 10 VIP names** with emails (by April 27)
- Beta testers (4 names)
- Industry influencers (3 names)
- Founder network (3 names)
### CMO Execution (After VIP Names)
1. **Export waitlist data** from database
2. **Segment by engagement** (early signups = Active tier)
3. **Create Google Sheets tracker** with 50+ rows
4. **Send VIP outreach** (April 30)
5. **Track responses** and follow up
6. **Execute launch day** communication plan
---
## File Location
**This document:** `/marketing/product-hunt-supporter-list-built.md`
**Tracker:** To be created as Google Sheet
**Templates:** Embedded above
---
**Status:** DRAFT - Awaiting VIP names from Founder
**Owner:** CMO (Founder provides VIP names)
**Due:** April 30 for first outreach