Gap 1 — click and served share one label: trackDownload now takes a
stage ("click" | "served") carried on a new VisitorAnalytics.stage
column; the Nook door and the tRPC proxy record clicks, the DMG file
route records served. summariseDownloads() and the /analytics downloads
block are untouched — the stage is a separate column, so the path
grouping cannot change.
Gap 2 — checkout start records nothing: the checkout route records a
created Stripe session through the shared trackRequest writer (same
referrer, campaign, country dimensions as every door) under its own
path, and STAGES.checkout reads it instead of the /checkout page proxy.
Gap 3 — loopback addresses, no host dimension: every writer now
resolves the client address through resolveClientIp, which trusts
x-forwarded-for only when the direct peer is the loopback production
proxy (trust boundary stated in request-client.ts), and records the
host on each row through the same site-context extractor routing uses.
stage and host reach the table through VISITOR_ANALYTICS_ADDED_COLUMNS;
the weekly job applies the same bootstrap before reading so it renders
seven stages against a database no deploy has migrated yet.
The weekly read splits downloadClick/dmgServed, scopes visits to
nook.freno.me, and computes its caveats from the window: pre-instrumentation
rows are stated and excluded, and the loopback warning now fires only
when rows recorded since the instrumentation still carry it.
`marketing/metrics/weekly.md` has been a placeholder since the marketing tree
landed — it promised a funnel and the one thing that moved, and nothing
produced it. This adds the producer: one command reads the live databases and
rewrites the file.
`scripts/weekly-metrics.ts` writes `marketing/metrics/weekly.md` from
`VisitorAnalytics` (visits, downloads, campaigns) and the-nook's `trials`,
`licenses`, `activations` (the paid funnel). It needs four env vars —
TURSO_DB_URL/TOKEN and NOOK_DB_URL/TOKEN — and imports no server env, so the
job runs from a checkout that has no Stripe or Apple secrets.
`src/server/weekly-metrics.ts` holds the queries and the renderer, taking both
connections as arguments; the tests run them against an in-memory SQLite shaped
like production, the same way the backfill suite does.
The campaign breakdown groups exactly as `getAnalyticsSummary.topCampaigns`
does (top 10, untagged excluded), so the weekly read and /analytics cannot
drift into different label sets.
The first real report says more about the instrumentation than about demand,
and the renderer computes that rather than asserting it:
- every addressed row the table has ever held (12,035 of 12,048) is loopback,
so "unique visitors" is one host and per-channel reach cannot be read;
- the landing door and the file route both write `/api/downloads/thenook`, so
"download click" and "DMG served" are one label — one served click writes two
rows, a failed click one, a Sparkle update one;
- `POST /api/the-nook/checkout` records nothing, so checkout start is only a
page-view proxy;
- `VisitorAnalytics` has no host dimension, so the Nook's `/` is freno.me's `/`.
Those three gaps are reported beside the numbers, not papered over. Week 0
(2026-10-22 → 2026-10-29): visit 61, download 156, trial 2, checkout 0,
purchase 0, activation 0 — and the one thing that moved is the download stage,
0 → 156, because the label was introduced that week.
Tests: `bun test src/server/weekly-metrics.test.ts` — 12 pass, 0 fail. The full
suite's 15 failures are pre-existing: this checkout's .env lacks
NOOK_LICENSE_PRIVATE_KEY, NOOK_STRIPE_SK/WEBHOOK/PRICE and LINEAGE_JWT_SECRET,
and every failure is that env validation.
Scripts/ is gitignored, so `scripts/weekly-metrics.ts` was added with `-f`, the
way the existing tracked scripts are.
FRE-202
