site: remove the unproven remote claim from the Nook landing page

FRE-323. The one-click remote install is app-UI-only and needs hand-edited ~/.ssh/config plus a one-time ssh-copy-id (FRE-320); FRE-315 and FRE-322 hold the claim unverified and demo-gated. - drop the Remote tile and its mock from the feature collage - drop the "Any SSH box, one click away" breakdown, its demo and bullets - drop "Works across every hooked agent, local or remote" - drop the "One-click SSH setup" chip - move the copy to marketing/drafts/remote-ssh/ and mark remote held in marketing/positioning.md No replacement claim was added. Deploy waits on a push credential for the GitHub repo Vercel builds.
2026-10-29 05:55:26 +00:00
parent 134f41eac4
commit c1c498e37f
6 changed files with 121 additions and 178 deletions
--- a/marketing/drafts/remote-ssh/copy.md
+++ b/marketing/drafts/remote-ssh/copy.md
@@ -0,0 +1,76 @@
+# Remote SSH copy — HELD, do not publish
+
+**Status:** removed from the live site on 2026-10-29 in the FRE-323 correction.
+**Owner:** CMO. **Verified by:** CTO, on the FRE-320/FRE-205 work.
+**Restore only when:** FRE-320/FRE-205 ship a genuinely one-click install, the CTO
+verifies that flow, and a recording shows a remote agent joining the island.
+Until then this file is the only home for these sentences.
+
+## What was removed
+
+### 1. Landing collage tile
+
+Source: `src/components/nook/FeatureCollage.tsx` (removed 2026-10-29).
+
+```
+kicker: Remote
+title:  Agents on other machines
+body:   Run agents on Linux boxes and SSH servers — one click installs the
+        nook-hook, and their sessions join the same island.
+```
+
+The mock attached to it showed two session rows whose agent chips named
+`build-box` and `gpu-rig`.
+
+### 2. Landing feature breakdown section
+
+Source: `src/components/nook/FeatureBreakdowns.tsx` (removed 2026-10-29).
+
+```
+kicker: Remote
+title:  Any SSH box, one click away
+body:   Pick a host from your ssh config or your tailnet and click once — the
+        nook-hook installs itself and its agents appear beside your local ones,
+        indistinguishable.
+
+bullets:
+- One click: connect, push the hook, configure agents, check it can reach this Mac
+- Hosts mirror this Mac's installed integrations automatically
+- Remote sessions are ordinary rows; the agent chip names the machine
+```
+
+The section's demo animated a `gpu-rig` host moving from "Not set up" through
+`connecting` → `pushing the hook binary` → `configuring agents` → `checking the
+host can reach this Mac` → `Live`, then showed a remote session row.
+
+### 3. Approvals bullet
+
+Source: `src/components/nook/FeatureBreakdowns.tsx` (removed 2026-10-29).
+
+```
+- Works across every hooked agent, local or remote
+```
+
+### 4. Feature chip
+
+Source: `src/components/nook/IslandExtras.tsx` (removed 2026-10-29).
+
+```
+One-click SSH setup
+```
+
+## What replaced it
+
+Nothing. The Remote tile and section were removed rather than replaced; the
+existing Approvals cell already carries the verified local claim:
+
+> Approve an agent's tool call from your Mac's notch, and the agent carries on.
+
+## Restore checklist
+
+1. FRE-320/FRE-205 have shipped the one-click install and removed the
+   `~/.ssh/config` / `ssh-copy-id` friction described in FRE-320.
+2. The CTO has verified the shipping flow and the evidence is on FRE-320.
+3. A recording exists showing a remote agent joining the island.
+4. CMO restores the copy above, then owns the launch plan for it — with an
+   owner and date per item — before anything goes back on the site.
--- a/marketing/drafts/remote-ssh/rationale.md
+++ b/marketing/drafts/remote-ssh/rationale.md
@@ -0,0 +1,28 @@
+# Why the remote claim is parked
+
+The site was selling a setup path a buyer does not get.
+
+FRE-320 measured today's actual path (2026-10-29): the one-click flow is
+app-UI-only, needs a hand-edited `~/.ssh/config` for any host not already in ssh
+config or on the tailnet, needs a one-time `ssh-copy-id` because the app runs ssh
+with `BatchMode=yes`, and has no manual fallback for minting the per-host
+credential. FRE-315 and FRE-322 §3 correction 4 marked the remote claim
+unverified and demo-gated. The CTO named it the largest launch risk because it
+was already in front of buyers.
+
+So the landing page now says only what the product can back today: local agents,
+the card, and the notch. The remote story is not deleted — it is parked here with
+the FRE-320/FRE-205 work so it can return the day the one-click install ships and
+is recorded.
+
+## What has to be true before it returns
+
+| Requirement | Owner | Date |
+|---|---|---|
+| One-click install ships without hand-edited `~/.ssh/config` or `ssh-copy-id` | FRE-320/FRE-205 engineering | When FRE-320/FRE-205 ships |
+| CTO verifies the shipping flow and records the evidence on FRE-320 | CTO | Same day, before any copy moves |
+| A recording shows a remote agent joining the island | Sponsor/CMO | Before restore |
+| Restore copy and rebuild the launch plan with an owner + date per item | CMO | Day the three rows above are true |
+
+Nothing in this folder is publishable. `marketing/approved/` remains the only
+place a human publishes from.
--- a/marketing/positioning.md
+++ b/marketing/positioning.md
@@ -9,7 +9,7 @@ Primary source: `~/Code/the-nook/docs/marketing-strategy.md`.
 ## The sentence

 > **Your Mac and your agents, under control.** The Nook puts your whole coding-agent
-> fleet in the notch — thirteen agents, local or over SSH — so you see what is running,
+> fleet in the notch — thirteen agents — so you see what is running,
 > unblock it in one tap, and keep the machine from overheating while it works.

 ## The wedge
@@ -64,8 +64,14 @@ Never "no data leaves the device".
 ### 4. Sell what works today

 Phone approvals are deferred until a shipped iOS app exists — no "(coming soon)"
-parentheticals. The launch story is remote SSH: agents running on other machines,
-visible and unblockable from the Mac's notch.
+parentheticals. The launch story is the approval card: an agent blocked on a
+permission prompt, unblocked from the Mac's notch, and work resumes.
+
+Remote SSH is **held**, not approved. The one-click install has not shipped and
+has not been recorded (FRE-320, FRE-205), and the current path needs hand-edited
+`~/.ssh/config` and a one-time `ssh-copy-id` (FRE-320). Its copy is parked in
+`marketing/drafts/remote-ssh/` until the CTO verifies the shipping flow and a
+demo exists.

 ### 5. Humans hold every account

@@ -78,13 +84,18 @@ nothing posts itself.
 | Claim | Backing |
 |---|---|
 | Thirteen hooked agents, one glance | `AgentSpec.all` — claude, codex, opencode, pi, omp, muse, hermes, openclaw, zai, gemini, cline, qwen, deepseek |
-| Remote agents over SSH | `hook/setup.go` remote install path; `NOOK_HOST` TCP transport |
 | Permission gate answered from a card | awaitPolicyTable + bridge directive path (`hook/normalize.go`, `serialize.go`) |
 | Fan / thermal / charge control | `helper/` (privileged helper, SMC, no kext) |
 | One-time purchase, no subscription | $10 → $15 at 1.0; Stripe checkout |
 | macOS 14+ | 27 source files use the `@Observable` framework |
 | No prompt or code content leaves the device | envelope carries session/event/terminal metadata only (see `docs/agent-interface.md`) |

+## Held claims (not publishable)
+
+| Claim | Why it is held | What has to be true first |
+|---|---|---|
+| Remote agents over SSH, one click to install | The one-click path is app-UI-only and needs hand-edited `~/.ssh/config` plus a one-time `ssh-copy-id`; no demo exists (FRE-320). FRE-315 and FRE-322 hold it unverified and demo-gated. | FRE-320/FRE-205 ship a genuinely one-click install, the CTO verifies it, and a recording shows a remote agent joining the island. Copy parked in `marketing/drafts/remote-ssh/`. |
+
 ## Voice

 - Short, concrete, no hype adjectives. Numbers over adjectives ("thirteen agents",