Files

fixture e12a063aa9 marketing: FRE-199 third pair of informational pages (drafts) + pitch narrowed to the no-figure shape

Pair 3 (internal target Thu 2026-11-12, six days early):
- agent-worktree-contention — 'How do you manage worktrees when your agents
  end up waiting on each other?' (backlog 1xlz2bs, Scan 6 #4); git worktree +
  Docker Compose project-name docs fetched and read 2026-11-05.
- agent-keeps-asking — 'Why does your coding agent keep stopping to ask you
  questions?' (handback cluster: 1xlfqmo, 1xk0ghj, 1xlxw0q); permission +
  hooks claims re-verified live 2026-11-05 against code.claude.com; the
  1xlfqmo poster's measurement figures deliberately not cited.

Pitch narrowed per CTO reopening verdict: trial→paid placeholder deleted
(FRE-202 cohort too young; ratio waits for FRE-197), second breakage chosen
(NOOK-815 uninvoked suite), any count named as activations, downloads never
quoted.

2026-11-05 22:54:53 +00:00

approved

marketing: FRE-199 CTO review fixes — B1 precedence order, B2 false git-push example dropped, N1 hooks-guide attribution

2026-11-05 21:42:26 +00:00

briefs

marketing: FRE-199 registry wave-2 brief — targets verified, copy inherited from signed claims

2026-11-05 20:15:30 +00:00

drafts

marketing: FRE-199 third pair of informational pages (drafts) + pitch narrowed to the no-figure shape

2026-11-05 22:54:53 +00:00

metrics

analytics: fix the two FRE-369 findings in the funnel instrumentation

2026-10-29 18:05:44 +00:00

pending

marketing: add the scaffolding and positioning source of truth

2026-10-04 23:22:28 -04:00

posted

marketing: add the scaffolding and positioning source of truth

2026-10-04 23:22:28 -04:00

calendar.json

marketing: add the scaffolding and positioning source of truth

2026-10-04 23:22:28 -04:00

listening.md

marketing: add the scaffolding and positioning source of truth

2026-10-04 23:22:28 -04:00

positioning.md

site: state the agent count as eighteen (FRE-997, count half)

2026-11-04 00:21:35 +00:00

README.md

metrics: stand up the weekly funnel job (FRE-202)

2026-10-29 15:58:51 +00:00

README.md

Marketing tree

One voice, one place. Every later artifact draws on positioning.md — do not invent framing per-asset.

positioning.md        # source of truth: wedge, voice, banned phrasings, approved claims
calendar.json         # scheduled pushes: date, channel, status
briefs/<channel>.md   # per-channel rules, format, limits, what "good" looks like
drafts/<id>/          # agent output: copy.md, assets/, rationale.md
pending/ approved/ posted/   # human gate by directory move
metrics/weekly.md     # funnel snapshot, generated
listening.md          # buying-intent threads + drafted replies

Hard rule

approved/ is the only thing a human ever publishes from. Nothing posts itself.

Workflow: agent drafts into drafts/<id>/ → moves to pending/ when complete → a human reviews and moves it to approved/ → the human publishes from approved/ under their own account → the artifact (or a pointer) lands in posted/.

Nothing in drafts/ or pending/ is ever publishable, by anyone, by any means.

The weekly read

bun --env-file=.env scripts/weekly-metrics.ts (or bun run metrics:weekly) rewrites metrics/weekly.md from the live databases: the staged funnel, the campaign breakdown (getAnalyticsSummary.topCampaigns' grouping), and the one stage that moved. It needs TURSO_DB_URL, TURSO_DB_TOKEN, NOOK_DB_URL and NOOK_DB_TOKEN — no other production secret. The file is generated; never hand-edit it. The numbers are engineering's; the interpretation is the CMO's.