/** * Pure content + metadata for the Nessa subdomain landing page. * * Sourced from the real product positioning doc in * `~/code/Nessa/plans/2026-03-16-marketing-strategy-launch-positioning.md` * and the profitability plan (`nessa_profitability_plan_2026-03-09.md`). * * Intentionally imports NOTHING from solid-js / @solidjs / * @solidjs/meta so it can be unit-tested with `bun:test` and referenced from * the route render layer without dragging the router into pure tests. */ export const TAGLINE = "The fitness app that puts you first." as const; export const SUBTITLE = "Track, train, and connect — without the paywall." as const; export const ICON_DEFAULT = "/Nessa Exports/Nessa-iOS-Default-1024x1024.png" as const; export const ICON_DARK = "/Nessa Exports/Nessa-iOS-Dark-1024x1024.png" as const; export const SCREENSHOTS = { home: { src: "/Nessa Exports/01-home-tab.png", alt: "Nessa home dashboard with activity metrics" }, segments: { src: "/Nessa Exports/40-segment-list.png", alt: "Segment leaderboards and KOM/QOM contenders" }, clubs: { src: "/Nessa Exports/09-clubs-list.png", alt: "Clubs and social feed" }, workoutSummary: { src: "/Nessa Exports/38-workout-summary.png", alt: "Workout summary and training log" }, plans: { src: "/Nessa Exports/04-plans-tab-strength.png", alt: "AI-powered training plans and structured workouts" }, appleHealth: { src: "/Nessa Exports/29-apple-health.png", alt: "Apple Health integration" } } as const; export interface Feature { title: string; description: string; free: boolean; } export const FEATURES: readonly Feature[] = [ { title: "Track every sport", description: "Activity tracking for running, cycling, swimming, and 8+ sports with full GPS, heart-rate, and duration metrics.", free: true }, { title: "Segment leaderboards — free forever", description: "Create segments and compete on leaderboards without paying a subscription. Nessa keeps the features other apps gate behind paywalls free.", free: true }, { title: "Clubs & community challenges", description: "Join clubs, run monthly challenges, post to the social feed, and cheer friends on with kudos and comments.", free: true }, { title: "Native Apple Watch companion", description: "Start, follow, and finish workouts from your wrist. Built from the ground up for the Apple ecosystem with Apple Health integration.", free: true }, { title: "Route planning & offline maps", description: "Plan routes with turn-by-turn navigation and download maps so you stay on track when coverage drops.", free: false }, { title: "AI training plans", description: "Get personalized training plans shaped around your goals, schedule, and fitness history.", free: false } ] as const; export interface PricingTier { key: "free" | "plus" | "pro"; header: string; price: string; badge?: string; headline: string; features: readonly string[]; cta: string; } export const PRICING: readonly PricingTier[] = [ { key: "free", header: "Everything You Need", price: "$0 — Always Free", headline: "Most fitness apps charge for the basics. We don't. Track your activities, compete on segments, and connect with friends — completely free.", features: [ "Activity tracking for 8+ sports", "Segment creation + leaderboards", "Social feed, kudos & comments", "Training log & activity history", "Customizable heart-rate zones", "Clubs & community challenges", "Apple Watch companion app", "Apple Health integration" ], cta: "Get Started Free" }, { key: "plus", header: "Take It Further", price: "$4.99/month or $49.99/year", badge: "17% savings with annual", headline: "Plan your routes, go offline, and dive deeper into your performance data. Everything you need to train smarter.", features: [ "Route planning with turn-by-turn navigation", "Offline maps for areas without coverage", "Advanced segment analytics", "Personal heatmaps showing all your adventures" ], cta: "Start Free Trial" }, { key: "pro", header: "Train Smarter", price: "$9.99/month or $99.99/year", badge: "17% savings with annual", headline: "AI-powered training plans, advanced analytics, and premium challenges. For athletes who mean business.", features: [ "AI-powered personalized training plans", "Premium challenges with rewards", "Fitness & freshness tracking", "Matched activities for route comparison", "Priority customer support" ], cta: "Start Free Trial" } ] as const; export const COMPARISON: readonly { feature: string; nessa: string }[] = [ { feature: "Segment leaderboards", nessa: "Free forever" }, { feature: "Privacy", nessa: "On-device first" }, { feature: "Premium price", nessa: "From $4.99/mo" }, { feature: "Apple Watch", nessa: "Native experience" } ] as const; export const WHY_NESSA = [ { title: "Segment leaderboards free forever", body: "The features other apps gate behind a subscription are included in Nessa's free tier." }, { title: "Affordable premium", body: "Premium tiers start at $4.99/mo with no surprise paywalls." }, { title: "Privacy-first", body: "Your fitness data stays on your device. No data mining, no targeted ads." }, { title: "Built for Apple Watch", body: "A native watch experience, not an afterthought. Apple Health included." } ] as const;