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site: remove the unproven remote claim from the Nook landing page

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FRE-323. The one-click remote install is app-UI-only and needs hand-edited ~/.ssh/config plus a one-time ssh-copy-id (FRE-320); FRE-315 and FRE-322 hold the claim unverified and demo-gated.

- drop the Remote tile and its mock from the feature collage
- drop the "Any SSH box, one click away" breakdown, its demo and bullets
- drop "Works across every hooked agent, local or remote"
- drop the "One-click SSH setup" chip
- move the copy to marketing/drafts/remote-ssh/ and mark remote held in marketing/positioning.md

No replacement claim was added. Deploy waits on a push credential for the GitHub repo Vercel builds.
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Paperclip Agent
2026-10-29 05:55:26 +00:00
parent 134f41eac4
commit c1c498e37f
6 changed files with 121 additions and 178 deletions
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marketing/positioning.md
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@@ -9,7 +9,7 @@ Primary source: `~/Code/the-nook/docs/marketing-strategy.md`.
## The sentence
> **Your Mac and your agents, under control.** The Nook puts your whole coding-agent
> fleet in the notch — thirteen agents, local or over SSH — so you see what is running,
> fleet in the notch — thirteen agents — so you see what is running,
> unblock it in one tap, and keep the machine from overheating while it works.
## The wedge
@@ -64,8 +64,14 @@ Never "no data leaves the device".
### 4. Sell what works today
Phone approvals are deferred until a shipped iOS app exists — no "(coming soon)"
parentheticals. The launch story is remote SSH: agents running on other machines,
visible and unblockable from the Mac's notch.
parentheticals. The launch story is the approval card: an agent blocked on a
permission prompt, unblocked from the Mac's notch, and work resumes.
Remote SSH is **held**, not approved. The one-click install has not shipped and
has not been recorded (FRE-320, FRE-205), and the current path needs hand-edited
`~/.ssh/config` and a one-time `ssh-copy-id` (FRE-320). Its copy is parked in
`marketing/drafts/remote-ssh/` until the CTO verifies the shipping flow and a
demo exists.
### 5. Humans hold every account
@@ -78,13 +84,18 @@ nothing posts itself.
| Claim | Backing |
|---|---|
| Thirteen hooked agents, one glance | `AgentSpec.all` — claude, codex, opencode, pi, omp, muse, hermes, openclaw, zai, gemini, cline, qwen, deepseek |
| Remote agents over SSH | `hook/setup.go` remote install path; `NOOK_HOST` TCP transport |
| Permission gate answered from a card | awaitPolicyTable + bridge directive path (`hook/normalize.go`, `serialize.go`) |
| Fan / thermal / charge control | `helper/` (privileged helper, SMC, no kext) |
| One-time purchase, no subscription | $10 → $15 at 1.0; Stripe checkout |
| macOS 14+ | 27 source files use the `@Observable` framework |
| No prompt or code content leaves the device | envelope carries session/event/terminal metadata only (see `docs/agent-interface.md`) |
## Held claims (not publishable)
| Claim | Why it is held | What has to be true first |
|---|---|---|
| Remote agents over SSH, one click to install | The one-click path is app-UI-only and needs hand-edited `~/.ssh/config` plus a one-time `ssh-copy-id`; no demo exists (FRE-320). FRE-315 and FRE-322 hold it unverified and demo-gated. | FRE-320/FRE-205 ship a genuinely one-click install, the CTO verifies it, and a recording shows a remote agent joining the island. Copy parked in `marketing/drafts/remote-ssh/`. |
## Voice
- Short, concrete, no hype adjectives. Numbers over adjectives ("thirteen agents",