fix: product subdomain cleanup

AGENTS.md

@@ -1,6 +1,7 @@
 # Agent Guidelines for freno-dev
 
 ### Tech Stack
+
 - **Framework**: SolidJS with SolidStart (Vinxi)
 - **Routing**: @solidjs/router
 - **API**: tRPC v10 with Zod validation
@@ -9,20 +10,33 @@
 - **Runtime**: Bun (Node >=22)
 - **Deployment**: Vercel preset
 
+## Content Rules
+
+### No Competitor Mentions
+
+- **Never mention a competitor's product by name** in any user-facing content (landing pages, marketing copy, comparison tables, meta descriptions, emails, FAQs, etc.).
+  - This includes but is not limited to products like Strava, Garmin, etc.
+  - Describe the product's own merits and positioning on its own terms. Use generic descriptions instead of naming competitors.
+  - This applies to ALL products (Nessa, Lineage, Gaze, InputHalo) and the main site.
+  - If existing content already names a competitor, remove or generalize it when working in that file.
+
 ## Code Style
 
 ### Naming Conventions
+
 - **Files/Components**: PascalCase (e.g., `Button.tsx`, `UserProfile.tsx`)
 - **Variables/Functions**: camelCase (e.g., `getUserID`, `displayName`)
 - **Types/Interfaces**: PascalCase (e.g., `User`, `ButtonProps`)
 - **Constants**: camelCase or UPPER_SNAKE_CASE for true constants
 
 ### Imports
+
 - Prefer named imports from solid-js: `import { createSignal, Show, For } from "solid-js"`
 - Use `~/*` path alias for src imports: `import { api } from "~/lib/api"`
 - Group imports: external deps → solid-js → local (~/)
 
 ### SolidJS Patterns (NOT React!)
+
 - **State**: Use `createSignal()` not `useState`. Always call signals: `count()` to read
 - **Effects**: Use `createEffect()` not `useEffect`. Auto-tracks dependencies (no array)
 - **Conditionals**: Prefer `<Show when={condition()}>` over `&&` or ternary
@@ -31,6 +45,7 @@
 - **Refs**: Use `let ref` binding or `createSignal()` for reactive refs
 
 ### TypeScript
+
 - **Strict mode enabled** - always type function params and returns
 - Use interfaces for props: `export interface ButtonProps extends JSX.HTMLAttributes<T>`
 - Use `splitProps()` for component prop destructuring
@@ -38,6 +53,7 @@
 - Database types: Cast with `as unknown as User` for SQL results
 
 ### API/Server Patterns
+
 - **tRPC routers**: Export from `src/server/api/routers/*.ts`
 - **Procedures**: Use `.query()` for reads, `.mutation()` for writes
 - **Validation**: Use Zod schemas in `.input()` - validate all user input
@@ -46,17 +62,20 @@
 - **Database**: Use `ConnectionFactory()` singleton, parameterized queries only
 
 ### Error Handling
+
 - Use TRPCError with semantic codes on server
 - Validate inputs with Zod schemas before processing
 - Check auth state before mutations: throw UNAUTHORIZED if missing userId
 - Return structured responses: `{ success: boolean, message?: string }`
 
 ### Comments
+
 - **Minimal comments** - prefer self-documenting code
 - JSDoc for exported functions/components only
 - Inline comments for non-obvious logic only
 
 ### File Organization
+
 - Routes in `src/routes/` (file-based routing)
 - Components in `src/components/` (reusable) or co-located with routes
 - API routers in `src/server/api/routers/`
@@ -73,7 +92,9 @@ This project serves four product subdomains (`nessa.freno.me`, `lineage.freno.me
 - **Auth:** Host-scoped only — no cookie domain broadening.
 
 ## Key Differences from React
+
 See `src/lib/SOLID-PATTERNS.md` for comprehensive React→Solid conversion guide. Key gotchas:
+
 - Signals must be called with `()` to read value
 - `onChange` → `onInput` for real-time input updates
 - `useEffect` → `createEffect` (auto-tracking, no deps array)

src/app.tsx

@@ -5,6 +5,7 @@ import {
   ErrorBoundary,
   onMount,
   onCleanup,
+  Show,
   Suspense
 } from "solid-js";
 import "./app.css";
@@ -15,7 +16,7 @@ import ErrorBoundaryFallback from "./components/ErrorBoundaryFallback";
 import { BarsProvider, useBars } from "./context/bars";
 import { DarkModeProvider } from "./context/darkMode";
 import { AuthProvider } from "./context/auth";
-import { SiteProvider } from "./context/SiteContext";
+import { SiteProvider, useSite } from "./context/SiteContext";
 import { createWindowWidth, isMobile } from "~/lib/resize-utils";
 import { MOBILE_CONFIG } from "./config";
 import CustomScrollbar from "./components/CustomScrollbar";
@@ -155,16 +156,52 @@ function AppLayout(props: { children: any }) {
     }
   };
 
+  const site = useSite();
+  const isMainSite = () => site().id === "main";
+
   return (
     <>
-      <div class="flex max-w-screen flex-row overflow-x-hidden">
+      <Show when={isMainSite()}>
-        <LeftBar />
+        <div class="flex max-w-screen flex-row overflow-x-hidden">
-        <div
+          <LeftBar />
-          id="center-body"
+          <div
-          class="bg-base relative h-screen w-screen overflow-x-hidden md:ml-[250px] md:w-[calc(100vw-500px)]"
+            id="center-body"
-        >
+            class="bg-base relative h-screen w-screen overflow-x-hidden md:ml-[250px] md:w-[calc(100vw-500px)]"
+          >
+            <noscript>
+              <div class="bg-yellow text-crust border-text fixed top-0 z-150 border-b-2 p-4 text-center font-semibold md:w-[calc(100vw-500px)]">
+                JavaScript is disabled. Features will be limited.
+              </div>
+            </noscript>
+            <ErrorBoundary
+              fallback={(error, reset) => (
+                <ErrorBoundaryFallback error={error} reset={reset} />
+              )}
+            >
+              <div
+                onMouseUp={handleCenterTapRelease}
+                onTouchEnd={handleCenterTapRelease}
+              >
+                <Suspense fallback={<TerminalSplash inverse />}>
+                  <CustomScrollbar
+                    autoHide={true}
+                    autoHideDelay={1500}
+                    rightOffset={250}
+                  >
+                    {props.children}
+                  </CustomScrollbar>
+                </Suspense>
+              </div>
+            </ErrorBoundary>
+          </div>
+          <RightBar />
+        </div>
+      </Show>
+
+      <Show when={!isMainSite()}>
+        <div class="bg-base min-h-screen w-full overflow-x-hidden">
           <noscript>
-            <div class="bg-yellow text-crust border-text fixed top-0 z-150 border-b-2 p-4 text-center font-semibold md:w-[calc(100vw-500px)]">
+            <div class="bg-yellow text-crust border-text fixed top-0 z-150 w-full border-b-2 p-4 text-center font-semibold">
               JavaScript is disabled. Features will be limited.
             </div>
           </noscript>
@@ -173,24 +210,12 @@ function AppLayout(props: { children: any }) {
               <ErrorBoundaryFallback error={error} reset={reset} />
             )}
           >
-            <div
+            <Suspense fallback={<TerminalSplash inverse />}>
-              onMouseUp={handleCenterTapRelease}
+              {props.children}
-              onTouchEnd={handleCenterTapRelease}
+            </Suspense>
-            >
-              <Suspense fallback={<TerminalSplash inverse />}>
-                <CustomScrollbar
-                  autoHide={true}
-                  autoHideDelay={1500}
-                  rightOffset={250}
-                >
-                  {props.children}
-                </CustomScrollbar>
-              </Suspense>
-            </div>
           </ErrorBoundary>
         </div>
-        <RightBar />
+      </Show>
-      </div>
     </>
   );
 }

src/components/SubdomainHeader.tsx

@@ -0,0 +1,87 @@
+/**
+ * Minimal top navigation for product subdomains.
+ *
+ * Replaces the dual-left/right sidebar used on `freno.me` for each product
+ * subdomain (`nessa.*`, `lineage.*`, `gaze.*`, `inputhalo.*`). The header is
+ * sticky, site-aware, and derives its links from `NAV_CONFIG` so the nav set
+ * remains the single source of truth. `lineage.freno.me/` intentionally does
+ * not use this component so the original full-bleed parallax landing page is
+ * preserved.
+ */
+import { For, Show } from "solid-js";
+import { A, useLocation } from "@solidjs/router";
+import { useSite } from "~/context/SiteContext";
+import { NAV_CONFIG, BACK_TO_FRENO } from "~/lib/nav-config";
+
+export default function SubdomainHeader() {
+  const site = useSite();
+  const location = useLocation();
+
+  const brandName = () => site().displayName;
+  const brandColor = () => site().brandColor;
+  const navItems = () =>
+    NAV_CONFIG[site().id].filter((item) => item.label !== "Home");
+
+  const isActive = (href: string) => {
+    const path = location.pathname;
+    return href === "/" ? path === "/" : path === href;
+  };
+
+  return (
+    <header class="bg-base/80 border-surface0 sticky top-0 z-50 w-full border-b backdrop-blur-md">
+      <div class="mx-auto flex h-14 max-w-7xl items-center justify-between px-4">
+        <A
+          href="/"
+          class="text-lg font-bold tracking-tight transition-opacity hover:opacity-80"
+          style={{ color: brandColor() }}
+        >
+          {brandName()}
+        </A>
+
+        <nav
+          aria-label={`${brandName()} navigation`}
+          class="flex items-center gap-4 overflow-x-auto text-sm whitespace-nowrap"
+        >
+          <For each={navItems()}>
+            {(item) => (
+              <Show
+                when={item.external}
+                fallback={
+                  <A
+                    href={item.href}
+                    end
+                    class="transition-opacity hover:opacity-80"
+                    classList={{
+                      "font-semibold": isActive(item.href),
+                      "opacity-70": !isActive(item.href)
+                    }}
+                  >
+                    {item.label}
+                  </A>
+                }
+              >
+                <a
+                  href={item.href}
+                  target="_blank"
+                  rel="noopener noreferrer"
+                  class="opacity-70 transition-opacity hover:opacity-100"
+                >
+                  {item.label}
+                </a>
+              </Show>
+            )}
+          </For>
+
+          <a
+            href={BACK_TO_FRENO.href}
+            target="_blank"
+            rel="noopener noreferrer"
+            class="text-text/60 hover:text-text text-xs transition-colors"
+          >
+            {BACK_TO_FRENO.label}
+          </a>
+        </nav>
+      </div>
+    </header>
+  );
+}

src/context/SiteContext.tsx

@@ -8,8 +8,10 @@
  *  - Client (hydration): reads the SSR-injected `window.__SITE__` id (written
  *    into the document shell by `entry-server.tsx`) so the post-hydration
  *    value matches the `data-site` attribute on `<html>`. Falls back to
- *    `resolveSiteFromHost(window.location.hostname)` if the injected id is
+ *    `resolveSiteFromLocation(window.location.hostname, window.location.pathname)`
- *    missing (e.g. client-side navigation / hard refresh quirks).
+ *    if the injected id is missing — the pathname fallback covers localhost
+ *    dev where the host is `localhost` but the URL still carries a subdomain
+ *    prefix (`/nessa/contact`).
  *
  * NOTE on race-safety: SSR of a personal site is single-render-per-request in
  * practice; the module-level holder is adequate here. Server functions that
@@ -29,6 +31,7 @@ import { isServer } from "solid-js/web";
 import {
   resolveSiteFromHost,
   resolveSiteFromLocation,
+  resolveSiteFromPath,
   SITE_CONFIG,
   MAIN_SITE,
   type Site,
@@ -59,7 +62,13 @@ export function resolveClientSite(): Site {
   if (typeof window === "undefined") return MAIN_SITE;
   const injected = window.__SITE__;
   if (injected && SITE_CONFIG[injected]) return SITE_CONFIG[injected];
-  return resolveSiteFromLocation(window.location.hostname);
+  // Fall back to hostname + URL-path prefix. On localhost (dev) the host is
+  // `localhost` (→ main) but the path carries the subdomain prefix
+  // (`/nessa/contact` → nessa), so we must consider both.
+  return resolveSiteFromLocation(
+    window.location.hostname,
+    window.location.pathname
+  );
 }
 
 // ── Context ──────────────────────────────────────────────────────────────
@@ -101,4 +110,4 @@ export function useSite(): Accessor<Site> {
 
 export { SITE_CONFIG, MAIN_SITE };
 export type { Site, SiteId };
-export { resolveSiteFromHost, resolveSiteFromLocation };
+export { resolveSiteFromHost, resolveSiteFromLocation, resolveSiteFromPath };

src/lib/nav-config.test.ts

@@ -16,13 +16,7 @@ import {
 } from "./nav-config";
 import { SITE_CONFIG, type SiteId } from "./site-context";
 
-const ALL_SITES: SiteId[] = [
+const ALL_SITES: SiteId[] = ["main", "nessa", "lineage", "gaze", "inputhalo"];
-  "main",
-  "nessa",
-  "lineage",
-  "gaze",
-  "inputhalo"
-];
 
 describe("NAV_CONFIG — per-site link sets", () => {
   it("main → Home, Blog, Downloads, Resume, Contact, GitHub, LinkedIn", () => {
@@ -55,12 +49,22 @@ describe("NAV_CONFIG — per-site link sets", () => {
     ]);
   });
 
-  it("gaze → Home, Contact, Privacy", () => {
+  it("gaze → Home, Contact, Privacy, Downloads", () => {
-    expect(navLabelsFor("gaze")).toEqual(["Home", "Contact", "Privacy"]);
+    expect(navLabelsFor("gaze")).toEqual([
+      "Home",
+      "Contact",
+      "Privacy",
+      "Downloads"
+    ]);
   });
 
-  it("inputhalo → Home, Contact, Privacy", () => {
+  it("inputhalo → Home, Contact, Privacy, Downloads", () => {
-    expect(navLabelsFor("inputhalo")).toEqual(["Home", "Contact", "Privacy"]);
+    expect(navLabelsFor("inputhalo")).toEqual([
+      "Home",
+      "Contact",
+      "Privacy",
+      "Downloads"
+    ]);
   });
 });
 

src/lib/nav-config.ts

@@ -69,8 +69,8 @@ export const BACK_TO_FRENO: NavItem = {
  *  - main: Home, Blog, Downloads, Resume, Contact, GitHub, LinkedIn
  *  - nessa: Home, Contact, Privacy
  *  - lineage: Home, Downloads, Contact, Privacy, Account Deletion
- *  - gaze: Home, Contact, Privacy
+ *  - gaze: Home, Contact, Privacy, Downloads
- *  - inputhalo: Home, Contact, Privacy
+ *  - inputhalo: Home, Contact, Privacy, Downloads
  */
 export const NAV_CONFIG: Record<SiteId, NavItem[]> = {
   main: [
@@ -107,12 +107,14 @@ export const NAV_CONFIG: Record<SiteId, NavItem[]> = {
   gaze: [
     { label: "Home", href: "/", icon: "home" },
     { label: "Contact", href: "/contact", icon: "contact" },
-    { label: "Privacy", href: "/privacy", icon: "privacy" }
+    { label: "Privacy", href: "/privacy", icon: "privacy" },
+    { label: "Downloads", href: "/downloads", icon: "downloads" }
   ],
   inputhalo: [
     { label: "Home", href: "/", icon: "home" },
     { label: "Contact", href: "/contact", icon: "contact" },
-    { label: "Privacy", href: "/privacy", icon: "privacy" }
+    { label: "Privacy", href: "/privacy", icon: "privacy" },
+    { label: "Downloads", href: "/downloads", icon: "downloads" }
   ]
 };
 

src/lib/site-context.test.ts

@@ -8,6 +8,8 @@
 import { describe, it, expect } from "bun:test";
 import {
   resolveSiteFromHost,
+  resolveSiteFromPath,
+  resolveSiteFromLocation,
   SITE_CONFIG,
   type SiteId
 } from "./site-context";
@@ -80,15 +82,12 @@ describe("resolveSiteFromHost", () => {
   });
 
   it("every SITE_CONFIG entry has a non-empty baseRoutePrefix for subdomains", () => {
-    for (const id of [
+    for (const id of ["nessa", "lineage", "gaze", "inputhalo"] as SiteId[]) {
-      "nessa",
-      "lineage",
-      "gaze",
-      "inputhalo"
-    ] as SiteId[]) {
       expect(SITE_CONFIG[id].baseRoutePrefix).toBe(`/${id}`);
       expect(SITE_CONFIG[id].subdomain).toBe(id);
-      expect(SITE_CONFIG[id].titleSuffix).toBe(` | ${SITE_CONFIG[id].displayName}`);
+      expect(SITE_CONFIG[id].titleSuffix).toBe(
+        ` | ${SITE_CONFIG[id].displayName}`
+      );
     }
   });
 
@@ -97,3 +96,67 @@ describe("resolveSiteFromHost", () => {
     expect(SITE_CONFIG.main.baseRoutePrefix).toBe("");
   });
 });
+
+describe("resolveSiteFromPath", () => {
+  it("maps a subdomain-prefixed path to the right site", () => {
+    expect(resolveSiteFromPath("/nessa/contact")?.id).toBe("nessa");
+    expect(resolveSiteFromPath("/lineage/downloads")?.id).toBe("lineage");
+    expect(resolveSiteFromPath("/gaze/")?.id).toBe("gaze");
+    expect(resolveSiteFromPath("/inputhalo/privacy")?.id).toBe("inputhalo");
+  });
+
+  it("matches the exact prefix (landing page)", () => {
+    expect(resolveSiteFromPath("/nessa")?.id).toBe("nessa");
+    expect(resolveSiteFromPath("/gaze")?.id).toBe("gaze");
+  });
+
+  it("returns null for non-subdomain paths", () => {
+    expect(resolveSiteFromPath("/")).toBeNull();
+    expect(resolveSiteFromPath("/contact")).toBeNull();
+    expect(resolveSiteFromPath("/blog/post")).toBeNull();
+    expect(resolveSiteFromPath("/downloads")).toBeNull();
+  });
+
+  it("does not match prefix substrings (no false positives)", () => {
+    // `/nessa-extra` must NOT match `/nessa`.
+    expect(resolveSiteFromPath("/nessa-extra")).toBeNull();
+    expect(resolveSiteFromPath("/gazette")).toBeNull();
+  });
+
+  it("handles empty / null / undefined", () => {
+    expect(resolveSiteFromPath("")).toBeNull();
+    expect(resolveSiteFromPath(null)).toBeNull();
+    expect(resolveSiteFromPath(undefined)).toBeNull();
+  });
+
+  it("returns the full SITE_CONFIG entry", () => {
+    expect(resolveSiteFromPath("/nessa/contact")).toEqual(SITE_CONFIG.nessa);
+    expect(resolveSiteFromPath("/gaze")).toEqual(SITE_CONFIG.gaze);
+  });
+});
+
+describe("resolveSiteFromLocation", () => {
+  it("prefers the host when it identifies a subdomain", () => {
+    expect(resolveSiteFromLocation("nessa.freno.me", "/contact").id).toBe(
+      "nessa"
+    );
+    expect(resolveSiteFromLocation("gaze.localhost", "/").id).toBe("gaze");
+  });
+
+  it("falls back to the path prefix when the host is localhost/main", () => {
+    expect(resolveSiteFromLocation("localhost", "/nessa/contact").id).toBe(
+      "nessa"
+    );
+    expect(resolveSiteFromLocation("localhost", "/lineage/").id).toBe(
+      "lineage"
+    );
+    expect(resolveSiteFromLocation("freno.me", "/gaze/downloads").id).toBe(
+      "gaze"
+    );
+  });
+
+  it("returns main when neither host nor path identifies a subdomain", () => {
+    expect(resolveSiteFromLocation("localhost", "/contact").id).toBe("main");
+    expect(resolveSiteFromLocation("freno.me", "/").id).toBe("main");
+  });
+});

src/lib/site-context.ts

@@ -159,13 +159,54 @@ export function resolveSiteFromHost(host: string | null | undefined): Site {
   return MAIN_SITE;
 }
 
+/**
+ * Resolve a `Site` from a URL pathname by matching a known subdomain route
+ * prefix (e.g. `/nessa/contact` → nessa, `/gaze/downloads` → gaze).
+ *
+ * Returns `null` when the path does not begin with a subdomain prefix so the
+ * caller can distinguish "no match" from "main" and decide whether to fall
+ * back to the host-based result.
+ *
+ * This is the dev-server safety net: on `localhost:3000/nessa/contact` the
+ * Host header is `localhost` (→ main), but the URL path still carries the
+ * subdomain prefix because vercel.json host rewrites do not run locally.
+ * Without this fallback, `useSite()` returns `main` on every subdomain page
+ * in dev, causing `<SubdomainHeader>` to render the main-site nav.
+ *
+ * In production the host rewrite strips the prefix, so the path is `/contact`
+ * (no prefix) and this returns `null` — the host-based result already
+ * resolved correctly.
+ *
+ * Pure & synchronous — no I/O, no env access.
+ */
+export function resolveSiteFromPath(
+  pathname: string | null | undefined
+): Site | null {
+  if (!pathname) return null;
+  for (const site of SUBDOMAIN_SITES) {
+    const prefix = site.baseRoutePrefix; // e.g. "/nessa"
+    // Exact prefix (`/nessa`) or prefix + `/` (`/nessa/contact`).
+    if (pathname === prefix || pathname.startsWith(prefix + "/")) {
+      return site;
+    }
+  }
+  return null;
+}
+
 /**
  * Resolve the active site from a client `window.location`, used by the
  * SolidJS `SiteContext` provider during hydration. Server codepaths should
  * use `getSiteFromEvent` / `getSiteFromRequest` instead.
+ *
+ * When the hostname does not identify a subdomain (e.g. `localhost` in dev),
+ * falls back to checking the URL pathname for a subdomain route prefix so
+ * that `localhost:3000/nessa/contact` resolves to nessa.
  */
 export function resolveSiteFromLocation(
-  hostname: string | null | undefined
+  hostname: string | null | undefined,
+  pathname?: string | null | undefined
 ): Site {
-  return resolveSiteFromHost(hostname);
+  const hostResult = resolveSiteFromHost(hostname);
+  if (hostResult.id !== "main") return hostResult;
+  return resolveSiteFromPath(pathname) ?? hostResult;
 }

src/routes/gaze/contact.tsx

@@ -1,4 +1,5 @@
 import { ContactForm } from "~/components/ContactForm";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 /**
  * Gaze contact page (`gaze.freno.me/contact`).
@@ -16,5 +17,10 @@ import { ContactForm } from "~/components/ContactForm";
  * `[Gaze] Contact Request`.
  */
 export default function GazeContactPage() {
-  return <ContactForm />;
+  return (
+    <>
+      <SubdomainHeader />
+      <ContactForm />
+    </>
+  );
 }

src/routes/gaze/downloads.tsx

@@ -0,0 +1,130 @@
+/**
+ * Gaze per-subdomain downloads page — `gaze.freno.me/downloads`.
+ *
+ * Public browser path `/downloads`; vercel.json host rewrites serve this
+ * from the internal `/gaze/*` route prefix while keeping the URL clean.
+ *
+ * Mirrors the download surface already exposed on the Gaze landing page:
+ *  - Direct signed-S3 DMG download via `downloads.getDownloadUrl({ asset_name: "gaze" })`.
+ *  - macOS App Store listing link.
+ */
+import { A } from "@solidjs/router";
+import { createSignal } from "solid-js";
+import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
+import DownloadOnAppStoreDark from "~/components/icons/DownloadOnAppStoreDark";
+import Button from "~/components/ui/Button";
+import { useSite } from "~/context/SiteContext";
+import { downloadAsset } from "~/lib/download-asset";
+
+const GAZE_APP_STORE_URL = "https://apps.apple.com/us/app/gaze/id6757759498";
+const GAZE_MIN_MACOS = "14.6";
+
+export default function GazeDownloadsPage() {
+  const site = useSite();
+  const [loading, setLoading] = createSignal(false);
+
+  const handleDownload = () => {
+    if (loading()) return;
+    setLoading(true);
+    import("~/lib/api")
+      .then(({ api }) =>
+        downloadAsset({
+          api,
+          assetName: "gaze",
+          onError: (error) => {
+            console.error("Gaze download error:", error);
+            alert("Failed to initiate download. Please try again.");
+          }
+        })
+      )
+      .finally(() => setLoading(false));
+  };
+
+  return (
+    <>
+      <PageHead
+        title="Download Gaze"
+        description="Download Gaze for macOS — menu bar app for eye and posture health."
+      />
+
+      <SubdomainHeader />
+
+      <main class="bg-base relative min-h-screen w-full overflow-hidden px-4 pb-16">
+        <div
+          class="pointer-events-none fixed inset-0 z-0"
+          aria-hidden="true"
+          style={{
+            background: `radial-gradient(50% 40% at 50% 0%, ${site().brandColor}18 0%, transparent 70%)`
+          }}
+        />
+
+        <div class="relative z-10 mx-auto flex max-w-2xl flex-col items-center pt-[12vh] text-center">
+          <img
+            src={
+              site().id === "gaze"
+                ? "/Gaze Exports/Gaze-iOS-Default-1024x1024@1x.png"
+                : ""
+            }
+            alt="Gaze app icon"
+            width={128}
+            height={128}
+            class="mb-6 h-28 w-28 rounded-[22%] object-cover shadow-2xl"
+          />
+
+          <h1 class="mb-2 text-4xl font-bold tracking-tight">Download Gaze</h1>
+          <p class="text-text/70 mb-10 max-w-md text-lg">
+            Eye and posture health reminders for your Mac menu bar.
+          </p>
+
+          <div class="flex w-full flex-col items-center justify-center gap-8 sm:flex-row">
+            <div class="flex flex-col items-center gap-3">
+              <span class="text-subtext0 text-sm tracking-wider uppercase">
+                Direct download
+              </span>
+              <Button
+                variant="download"
+                size="lg"
+                loading={loading()}
+                onClick={handleDownload}
+              >
+                gaze.dmg
+              </Button>
+              <span class="text-subtext1 max-w-[240px] text-center text-xs">
+                macOS {GAZE_MIN_MACOS}+ · signed macOS build
+              </span>
+            </div>
+
+            <div class="bg-surface0/40 hidden h-24 w-px sm:block" />
+
+            <div class="flex flex-col items-center gap-3">
+              <span class="text-subtext0 text-sm tracking-wider uppercase">
+                App Store
+              </span>
+              <A
+                class="transition-all duration-200 ease-out hover:scale-105 active:scale-95"
+                href={GAZE_APP_STORE_URL}
+                target="_blank"
+                rel="noopener noreferrer"
+              >
+                <DownloadOnAppStoreDark size={50} />
+              </A>
+              <span class="text-subtext1 max-w-[240px] text-center text-xs">
+                Also available on the Mac App Store.
+              </span>
+            </div>
+          </div>
+
+          <p class="text-subtext0 mt-16 text-center text-sm">
+            <A
+              href="/"
+              class="text-text/80 hover:text-text underline underline-offset-4 transition-colors"
+            >
+              ← back to Gaze
+            </A>
+          </p>
+        </div>
+      </main>
+    </>
+  );
+}

src/routes/gaze/index.tsx

@@ -1,26 +1,30 @@
-import { createSignal } from "solid-js";
+import { createSignal, For } from "solid-js";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 import DownloadOnAppStoreDark from "~/components/icons/DownloadOnAppStoreDark";
 import Button from "~/components/ui/Button";
 import { useDarkMode } from "~/context/darkMode";
 import { downloadAsset } from "~/lib/download-asset";
 
-const GAZE_APP_STORE_URL =
+const GAZE_APP_STORE_URL = "https://apps.apple.com/us/app/gaze/id6757759498";
-  "https://apps.apple.com/us/app/gaze/id6757759498";
+const GAZE_MIN_MACOS = "14.6";
-const GAZE_MIN_MACOS = "13.0";
 
 const FEATURES = [
   {
-    title: "Take regular breaks",
+    title: "Blink reminders",
-    body: "Gentle, dismissable reminders nudge you to step away from the screen so you can rest and reset."
+    body: "Subtle prompts help you remember to blink more often, reducing dry-eye strain during long sessions."
   },
   {
-    title: "Eye health reminders",
+    title: "20-20-20 eye breaks",
     body: "Follow the 20-20-20 rule — every 20 minutes, look at something 20 feet away for 20 seconds."
   },
   {
-    title: "Posture reminders",
+    title: "Posture check-ins",
-    body: "Periodic check-ins help you catch slouching before it becomes a habit."
+    body: "Periodic reminders help you catch slouching before it becomes a habit."
+  },
+  {
+    title: "Customizable intervals",
+    body: "Set the reminder cadence that fits your workflow, from gentle nudges to strict schedules."
   },
   {
     title: "Lives in your menu bar",
@@ -53,19 +57,21 @@ export default function GazeLanding() {
     <>
       <PageHead
         title="Eye & posture health reminder for macOS"
-        description="Gaze is a macOS menu bar app for eye and posture health — gentle reminders to take breaks, rest your eyes, and sit up straight. Download Gaze for macOS."
+        description="Gaze is a macOS menu bar app for eye and posture health — blink reminders, 20-20-20 breaks, posture check-ins, and customizable reminder intervals."
         ogImage="/look-away.png"
         ogTitle="Gaze — Eye and posture health reminder for macOS"
-        ogDescription="A macOS menu bar app that helps you remember to take breaks and rest your eyes."
+        ogDescription="A macOS menu bar app that helps you remember to blink, take breaks, and sit up straight."
       />
 
+      <SubdomainHeader />
+
       {/* ── Hero ─────────────────────────────────────────────────────── */}
       <div class="relative flex min-h-screen flex-col">
         <div class="fixed inset-0 z-0 overflow-hidden brightness-75">
           <img
             src="/look-away.png"
             alt="Look away — Gaze hero background"
-            class="h-full w-full select-none object-cover"
+            class="h-full w-full object-cover select-none"
             style={{ "pointer-events": "none" }}
           />
         </div>
@@ -120,17 +126,17 @@ export default function GazeLanding() {
           <h2 class="text-text mb-12 text-center text-3xl font-bold">
             Small reminders, healthier habits
           </h2>
-          <div class="grid grid-cols-1 gap-8 sm:grid-cols-2">
+          <div class="grid grid-cols-1 gap-8 sm:grid-cols-2 lg:grid-cols-3">
-            {FEATURES.map((feature) => (
+            <For each={FEATURES}>
-              <div
+              {(feature) => (
-                class="border-overlay0 bg-surface0 rounded-lg border p-6"
+                <div class="border-overlay0 bg-surface0 rounded-lg border p-6">
-              >
+                  <h3 class="text-text mb-2 text-xl font-semibold">
-                <h3 class="text-text mb-2 text-xl font-semibold">
+                    {feature.title}
-                  {feature.title}
+                  </h3>
-                </h3>
+                  <p class="text-subtext0 leading-relaxed">{feature.body}</p>
-                <p class="text-subtext0 leading-relaxed">{feature.body}</p>
+                </div>
-              </div>
+              )}
-            ))}
+            </For>
           </div>
         </div>
       </section>

src/routes/gaze/privacy.tsx

@@ -15,6 +15,7 @@
  */
 import { A } from "@solidjs/router";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 export default function GazePrivacyPolicy() {
   return (
@@ -23,9 +24,10 @@ export default function GazePrivacyPolicy() {
         title="Privacy Policy"
         description="Privacy policy for Gaze, a macOS eye health reminder app."
       />
+      <SubdomainHeader />
       <div class="min-h-screen px-[8vw] py-[10vh]">
         <div class="py-4 text-xl">Gaze&apos;s Privacy Policy</div>
-        <div class="py-2">Last Updated: February 9, 2026</div>
+        <div class="py-2">Last Updated: July 23, 2026</div>
         <div class="py-2">
           Welcome to Gaze (&apos;We&apos;, &apos;Us&apos;, &apos;Our&apos;).
           Your privacy is important to us. This privacy policy will help you

src/routes/index.tsx

@@ -1,8 +1,55 @@
+import { Switch, Match, type JSX } from "solid-js";
 import { PageHead } from "~/components/PageHead";
 import { DarkModeToggle } from "~/components/DarkModeToggle";
 import { Typewriter } from "~/components/Typewriter";
+import { useSite } from "~/context/SiteContext";
+import NessaLanding from "./nessa";
+import LineageLanding from "./lineage";
+import GazeLanding from "./gaze";
+import InputHaloLanding from "./inputhalo";
 
-export default function Home() {
+/**
+ * Root route handler.
+ *
+ * SolidStart's file router cannot match on host, so `vercel.json` host
+ * rewrites (`nessa.freno.me/(.*) → /nessa/$1`) map each subdomain onto its
+ * `src/routes/<prefix>/*` file route in production. The vinxi dev server
+ * ignores `vercel.json`, however — so in dev a subdomain root (`nessa.localhost/`)
+ * would otherwise fall through to this `index.tsx` and render Mike's personal
+ * page with only the sidebar changing.
+ *
+ * The AGENTS.md-sanctioned remedy is to branch on the resolved `Site` (via
+ * the `useSite()` accessor from `src/lib/site-context.ts`, NOT raw host
+ * sifting) and render the matching subdomain landing component here. This
+ * makes the subdomain roots render their unique landing pages in dev *and*
+ * acts as a production safety net should a Vercel rewrite ever fail to fire.
+ * In production the vercel rewrite still wins — `nessa.freno.me/` →
+ * `/nessa/index.tsx` directly — so the two paths render the same component:
+ * `NessaLanding`.
+ */
+export default function Home(): JSX.Element {
+  const site = useSite();
+
+  return (
+    <Switch fallback={<MainHome />}>
+      <Match when={site().id === "nessa"}>
+        <NessaLanding />
+      </Match>
+      <Match when={site().id === "lineage"}>
+        <LineageLanding />
+      </Match>
+      <Match when={site().id === "gaze"}>
+        <GazeLanding />
+      </Match>
+      <Match when={site().id === "inputhalo"}>
+        <InputHaloLanding />
+      </Match>
+    </Switch>
+  );
+}
+
+/** The freno.me personal site landing page (default/main host only). */
+function MainHome(): JSX.Element {
   return (
     <>
       <PageHead

src/routes/inputhalo/contact.tsx

@@ -1,4 +1,5 @@
 import { ContactForm } from "~/components/ContactForm";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 /**
  * InputHalo contact page (`inputhalo.freno.me/contact`).
@@ -16,5 +17,10 @@ import { ContactForm } from "~/components/ContactForm";
  * `[InputHalo] Contact Request`.
  */
 export default function InputHaloContactPage() {
-  return <ContactForm />;
+  return (
+    <>
+      <SubdomainHeader />
+      <ContactForm />
+    </>
+  );
 }

src/routes/inputhalo/downloads.tsx

@@ -0,0 +1,134 @@
+/**
+ * InputHalo per-subdomain downloads page — `inputhalo.freno.me/downloads`.
+ *
+ * Public browser path `/downloads`; vercel.json host rewrites serve this
+ * from the internal `/inputhalo/*` route prefix while keeping the URL clean.
+ *
+ * Mirrors the download surface already exposed on the InputHalo landing page:
+ *  - Direct signed-S3 DMG download via `downloads.getDownloadUrl({ asset_name: "inputhalo" })`.
+ *  - macOS App Store listing link (paid variant — currently a placeholder URL).
+ */
+import { A } from "@solidjs/router";
+import { createSignal } from "solid-js";
+import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
+import DownloadOnAppStoreDark from "~/components/icons/DownloadOnAppStoreDark";
+import Button from "~/components/ui/Button";
+import { useDarkMode } from "~/context/darkMode";
+import { useSite } from "~/context/SiteContext";
+import { api } from "~/lib/api";
+import {
+  INPUTHALO_APP_STORE_URL,
+  INPUTHALO_ICON_DARK,
+  INPUTHALO_ICON_DEFAULT,
+  INPUTHALO_MIN_SYSTEM_VERSION,
+  performInputHaloDownload
+} from "~/routes/inputhalo/download";
+
+export default function InputHaloDownloadsPage() {
+  const site = useSite();
+  const { isDark } = useDarkMode();
+  const [loading, setLoading] = createSignal(false);
+
+  const iconSrc = () =>
+    isDark() ? INPUTHALO_ICON_DARK : INPUTHALO_ICON_DEFAULT;
+
+  const download = () => {
+    if (loading()) return;
+    setLoading(true);
+    performInputHaloDownload(
+      (input) => api.downloads.getDownloadUrl.query(input),
+      (url) => {
+        window.location.href = url;
+      },
+      () => {
+        alert("Failed to initiate download. Please try again.");
+      }
+    ).finally(() => setLoading(false));
+  };
+
+  return (
+    <>
+      <PageHead
+        title="Download InputHalo"
+        description="Download InputHalo for macOS — menu bar app for keyboard, mouse, and scroll visualization."
+      />
+
+      <SubdomainHeader />
+
+      <main class="bg-base relative min-h-screen w-full overflow-hidden px-4 pb-16">
+        <div
+          class="pointer-events-none fixed inset-0 z-0"
+          aria-hidden="true"
+          style={{
+            background: `radial-gradient(50% 40% at 50% 0%, ${site().brandColor}16 0%, transparent 70%)`
+          }}
+        />
+
+        <div class="relative z-10 mx-auto flex max-w-2xl flex-col items-center pt-[12vh] text-center">
+          <img
+            src={iconSrc()}
+            alt="InputHalo app icon"
+            width={128}
+            height={128}
+            class="mb-6 h-28 w-28 rounded-[22%] object-cover shadow-2xl"
+          />
+
+          <h1 class="mb-2 text-4xl font-bold tracking-tight">
+            Download InputHalo
+          </h1>
+          <p class="text-text/70 mb-10 max-w-md text-lg">
+            Show every keystroke, click, and scroll on macOS.
+          </p>
+
+          <div class="flex w-full flex-col items-center justify-center gap-8 sm:flex-row">
+            <div class="flex flex-col items-center gap-3">
+              <span class="text-subtext0 text-sm tracking-wider uppercase">
+                Direct download
+              </span>
+              <Button
+                variant="download"
+                size="lg"
+                loading={loading()}
+                onClick={download}
+              >
+                inputhalo.dmg
+              </Button>
+              <span class="text-subtext1 max-w-[240px] text-center text-xs">
+                macOS {INPUTHALO_MIN_SYSTEM_VERSION}+ · auto-updates via Sparkle
+              </span>
+            </div>
+
+            <div class="bg-surface0/40 hidden h-24 w-px sm:block" />
+
+            <div class="flex flex-col items-center gap-3">
+              <span class="text-subtext0 text-sm tracking-wider uppercase">
+                App Store
+              </span>
+              <A
+                class="transition-all duration-200 ease-out hover:scale-105 active:scale-95"
+                href={INPUTHALO_APP_STORE_URL}
+                target="_blank"
+                rel="noopener noreferrer"
+              >
+                <DownloadOnAppStoreDark size={50} />
+              </A>
+              <span class="text-subtext1 max-w-[240px] text-center text-xs">
+                Paid App Store variant coming soon.
+              </span>
+            </div>
+          </div>
+
+          <p class="text-subtext0 mt-16 text-center text-sm">
+            <A
+              href="/"
+              class="text-text/80 hover:text-text underline underline-offset-4 transition-colors"
+            >
+              ← back to InputHalo
+            </A>
+          </p>
+        </div>
+      </main>
+    </>
+  );
+}

src/routes/inputhalo/index.tsx

@@ -1,29 +1,23 @@
 /**
- * InputHalo landing page — net-new marketing page for inputhalo.freno.me
+ * InputHalo landing page — net-new marketing page for inputhalo.freno.me.
- * (task 06).
  *
- * Routes:
+ * InputHalo is a polished macOS menu bar app that visualizes mouse and
- *  - vercel.json rewrites `inputhalo.freno.me/(.*)` → `/inputhalo/$1`, so
+ * keyboard input on screen: keyboard indicators, cursor halos, click ripples,
- *    this `src/routes/inputhalo/index.tsx` serves the subdomain root.
+ * scroll indicators, and sensitive-input detection. It is built with SwiftUI
+ * and distributed via direct DMG (Sparkle auto-updates) with a paid App Store
+ * variant planned.
  *
- * Sections:
+ * The download orchestration stays in the testable pure `./download.ts` module;
- *  - Hero: app icon (dark/light variant via `useDarkMode`), title, tagline
+ * this component is a thin wrapper around it plus the landing-page UX.
- *  - Feature highlights (real-time tracking, menu bar, customizable, native)
- *  - Download: inline macOS DMG button (tRPC → signed S3 URL) + App Store link
- *
- * The download orchestration lives in the pure, unit-tested
- * `./download.ts` helper — this component is a thin wrapper that supplies the
- * real tRPC client + `window.location.href` redirect and the loading/error
- * UX. The pattern mirrors `downloads.tsx` and the site-aware PageHead /
- * nav-config split.
  */
-import { PageHead } from "~/components/PageHead";
+import { For, createSignal } from "solid-js";
-import Button from "~/components/ui/Button";
-import DownloadOnAppStore from "~/components/icons/DownloadOnAppStore";
-import { glitchText } from "~/lib/client-utils";
-import { useDarkMode } from "~/context/darkMode";
 import { A } from "@solidjs/router";
-import { createSignal, onMount, onCleanup } from "solid-js";
+import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
+import Button from "~/components/ui/Button";
+import DownloadOnAppStoreDark from "~/components/icons/DownloadOnAppStoreDark";
+import { useDarkMode } from "~/context/darkMode";
+import { useSite } from "~/context/SiteContext";
 import { api } from "~/lib/api";
 import {
   INPUTHALO_APP_STORE_URL,
@@ -33,9 +27,55 @@ import {
   performInputHaloDownload
 } from "./download";
 
+const FEATURES = [
+  {
+    title: "Keyboard indicator overlay",
+    body: "Display the keys you press in a clean, configurable on-screen overlay — perfect for demos and tutorials."
+  },
+  {
+    title: "Mouse halo & click ripples",
+    body: "Add a subtle halo around your cursor and visual click feedback so viewers never lose track of your pointer."
+  },
+  {
+    title: "Scroll indicators",
+    body: "Show scroll direction and intensity in real time, useful for screencasts and accessibility demos."
+  },
+  {
+    title: "Sensitive input detection",
+    body: "InputHalo automatically hides visual feedback when you type into password or secure fields."
+  },
+  {
+    title: "Fully customizable",
+    body: "Choose colors, sizes, animations, position, and behavior to match your setup and brand."
+  },
+  {
+    title: "Native macOS menu bar app",
+    body: "Built with SwiftUI, runs quietly in the menu bar, and uses system accessibility APIs responsibly."
+  }
+] as const;
+
+const USE_CASES = [
+  {
+    title: "Streamers & creators",
+    body: "Let your audience see exactly what you're clicking and typing without cluttering your scene."
+  },
+  {
+    title: "Presenters & educators",
+    body: "Make keyboard shortcuts and cursor movement crystal clear during demos and recordings."
+  },
+  {
+    title: "Developers",
+    body: "Show input interactions in bug reports, design reviews, and pair-programming sessions."
+  },
+  {
+    title: "Accessibility",
+    body: "Visualize inputs to make workflows easier to follow for users who benefit from clear feedback."
+  }
+] as const;
+
 export default function InputHaloLanding() {
+  const site = useSite();
   const { isDark } = useDarkMode();
-  const [titleText, setTitleText] = createSignal("InputHalo");
   const [loading, setLoading] = createSignal(false);
 
   const download = () => {
@@ -52,142 +92,196 @@ export default function InputHaloLanding() {
     ).finally(() => setLoading(false));
   };
 
-  onMount(() => {
+  const iconSrc = () =>
-    const interval = glitchText(titleText(), setTitleText);
+    isDark() ? INPUTHALO_ICON_DARK : INPUTHALO_ICON_DEFAULT;
-    onCleanup(() => clearInterval(interval));
+  const brandColor = () => site().brandColor;
-  });
-
-  const iconSrc = () => (isDark() ? INPUTHALO_ICON_DARK : INPUTHALO_ICON_DEFAULT);
 
   return (
     <>
       <PageHead
         title="InputHalo"
-        description="Input visualization for mouse and keyboard — a macOS menu bar app for real-time input tracking and customization."
+        description="A polished macOS menu bar app that visualizes keyboard presses, mouse clicks, cursor halos, and scroll events on screen — for streamers, presenters, and developers."
       />
 
-      <div class="bg-base relative min-h-screen overflow-hidden px-4 pt-[15vh] pb-12 md:px-8">
+      <SubdomainHeader />
-        {/* Subtle scanline effect */}
+
-        <div class="pointer-events-none absolute inset-0 opacity-5">
+      <main
+        class="relative min-h-screen w-full overflow-x-hidden"
+        style={{ "--brand-color": brandColor() }}
+      >
+        {/* Soft pink halos in the background */}
+        <div
+          class="pointer-events-none fixed inset-0 z-0"
+          aria-hidden="true"
+          style={{
+            background: isDark()
+              ? `radial-gradient(60% 50% at 80% 0%, ${brandColor()}20 0%, transparent 70%), radial-gradient(50% 40% at 20% 100%, ${brandColor()}16 0%, transparent 70%)`
+              : `radial-gradient(60% 50% at 80% 0%, ${brandColor()}16 0%, transparent 70%), radial-gradient(50% 40% at 20% 100%, ${brandColor()}12 0%, transparent 70%)`
+          }}
+        />
+
+        {/* ─── Hero ───────────────────────────────────────────────── */}
+        <section class="relative z-10 flex flex-col items-center px-4 pt-24 pb-16 text-center md:pt-32">
           <div
-            class="h-full w-full"
+            class="mb-8 flex h-28 w-28 items-center justify-center rounded-[1.75rem] shadow-2xl md:h-32 md:w-32"
-            style={{
+            style={{ color: brandColor() }}
-              "background-image":
+          >
-                "repeating-linear-gradient(0deg, transparent, transparent 2px, rgba(0,0,0,0.2) 2px, rgba(0,0,0,0.2) 4px)"
+            <img
-            }}
+              src={iconSrc()}
-          />
+              alt="InputHalo app icon"
-        </div>
+              width={128}
-
+              height={128}
-        <div class="relative z-10 mx-auto max-w-5xl">
+              class="h-full w-full rounded-[1.75rem] object-cover"
-          {/* Hero Section */}
+            />
-          <div class="mb-16 text-center">
-            {/* App Icon — dark/light variant matches the Gaze pattern */}
-            <div class="mb-8 flex justify-center">
-              <img
-                src={iconSrc()}
-                alt="InputHalo app icon"
-                class="h-32 w-32 rounded-2xl shadow-lg transition-transform duration-200 hover:scale-105"
-              />
-            </div>
-
-            {/* Title */}
-            <h1 class="text-text mb-4 font-mono text-4xl md:text-5xl">
-              <span class="text-red">{">"}</span> {titleText()}
-            </h1>
-
-            {/* Tagline (from appcast-template.xml) */}
-            <p class="text-subtext0 mb-2 text-xl italic">
-              Input visualization for mouse and keyboard
-            </p>
-
-            {/* Platform note */}
-            <span class="text-subtext1 font-mono text-sm">
-              macOS menu bar app · minimum macOS {INPUTHALO_MIN_SYSTEM_VERSION}
-            </span>
           </div>
 
-          {/* Feature Highlights */}
+          <h1 class="text-5xl font-bold tracking-tight md:text-7xl">
-          <div class="mb-16 grid gap-6 sm:grid-cols-2 lg:grid-cols-4">
+            InputHalo
-            <div class="border-overlay0 rounded-lg border p-6 transition-transform duration-200 hover:scale-105">
+          </h1>
-              <h3 class="text-text mb-2 font-mono text-lg">
+          <p class="text-text/85 mt-4 max-w-2xl text-lg md:text-2xl">
-                <span class="text-red">{">"}</span> Real-time Tracking
+            Show every keystroke, click, and scroll.
-              </h3>
+          </p>
-              <p class="text-subtext0">
+          <p class="text-text/70 mt-3 max-w-xl text-base md:text-lg">
-                Visualize every mouse click and keyboard press as it happens
+            A polished macOS menu bar app for input visualization — built for
-              </p>
+            streamers, presenters, developers, and anyone who wants their inputs
-            </div>
+            seen.
+          </p>
 
-            <div class="border-overlay0 rounded-lg border p-6 transition-transform duration-200 hover:scale-105">
+          <div class="mt-10 flex flex-col items-center gap-4 sm:flex-row">
-              <h3 class="text-text mb-2 font-mono text-lg">
+            <Button
-                <span class="text-red">{">"}</span> Menu Bar App
+              variant="download"
-              </h3>
+              size="lg"
-              <p class="text-subtext0">
+              loading={loading()}
-                Lightweight presence in your menu bar — access settings anytime
+              onClick={download}
-              </p>
+            >
-            </div>
+              download.dmg
-
+            </Button>
-            <div class="border-overlay0 rounded-lg border p-6 transition-transform duration-200 hover:scale-105">
+            <A
-              <h3 class="text-text mb-2 font-mono text-lg">
+              class="my-auto transition-all duration-200 ease-out hover:scale-105 active:scale-95"
-                <span class="text-red">{">"}</span> Customizable
+              href={INPUTHALO_APP_STORE_URL}
-              </h3>
+              target="_blank"
-              <p class="text-subtext0">
+              rel="noreferrer"
-                Personalize colors, styles, and behavior to match your workflow
+            >
-              </p>
+              <DownloadOnAppStoreDark size={50} />
-            </div>
+            </A>
-
-            <div class="border-overlay0 rounded-lg border p-6 transition-transform duration-200 hover:scale-105">
-              <h3 class="text-text mb-2 font-mono text-lg">
-                <span class="text-red">{">"}</span> Native macOS
-              </h3>
-              <p class="text-subtext0">
-                Built with Swift and SwiftUI for optimal performance
-              </p>
-            </div>
           </div>
+          <p class="text-text/50 mt-3 text-sm">
+            macOS {INPUTHALO_MIN_SYSTEM_VERSION}+ · auto-updates via Sparkle
+          </p>
+        </section>
 
-          {/* Download Section */}
+        {/* ─── Feature highlights ─────────────────────────────────── */}
-          <div class="border-overlay0 rounded-lg border p-6 md:p-8">
+        <section class="bg-surface0/30 relative z-10 px-4 py-20">
-            <h2 class="text-text mb-6 font-mono text-2xl">
+          <div class="mx-auto max-w-6xl">
-              <span class="text-red">{">"}</span> Download
+            <h2 class="text-text mb-12 text-center text-3xl font-bold md:text-4xl">
+              Made for showing your inputs
             </h2>
-
+            <div class="grid grid-cols-1 gap-6 sm:grid-cols-2 lg:grid-cols-3">
-            <div class="flex flex-col gap-8 lg:flex-row lg:justify-around">
+              <For each={FEATURES}>
-              {/* DMG Download (tRPC → signed S3 URL) */}
+                {(feature) => (
-              <div class="flex flex-col items-center gap-3">
+                  <div class="border-surface0 bg-base/80 flex flex-col gap-3 rounded-2xl border-2 p-6 backdrop-blur-sm">
-                <span class="text-subtext0 font-mono text-sm">
+                    <div
-                  platform: macOS ({INPUTHALO_MIN_SYSTEM_VERSION}+)
+                      class="mb-1 flex h-8 w-8 items-center justify-center rounded-full text-white"
-                </span>
+                      style={{ background: brandColor() }}
-                <Button
+                    >
-                  variant="download"
+                      <svg
-                  size="lg"
+                        xmlns="http://www.w3.org/2000/svg"
-                  loading={loading()}
+                        viewBox="0 0 24 24"
-                  onClick={download}
+                        class="h-5 w-5"
-                >
+                        fill="none"
-                  download.dmg
+                        stroke="currentColor"
-                </Button>
+                        stroke-width="2"
-                <span class="text-subtext1 text-xs">
+                        stroke-linecap="round"
-                  # auto-updates via Sparkle
+                        stroke-linejoin="round"
-                </span>
+                      >
-              </div>
+                        <circle cx="12" cy="12" r="10" />
-
+                        <path d="m9 12 2 2 4-4" />
-              {/* App Store (paid — coming soon) */}
+                      </svg>
-              <div class="flex flex-col items-center gap-3">
+                    </div>
-                <span class="text-subtext0 font-mono text-sm">
+                    <h3 class="text-lg font-semibold">{feature.title}</h3>
-                  variant: paid (coming soon)
+                    <p class="text-text/80 text-sm leading-relaxed">
-                </span>
+                      {feature.body}
-                <A
+                    </p>
-                  class="transition-all duration-200 ease-out hover:scale-105 active:scale-95"
+                  </div>
-                  href={INPUTHALO_APP_STORE_URL}
+                )}
-                  target="_blank"
+              </For>
-                  rel="noreferrer"
-                >
-                  <DownloadOnAppStore size={50} />
-                </A>
-              </div>
             </div>
           </div>
-        </div>
+        </section>
-      </div>
+
+        {/* ─── Use cases ──────────────────────────────────────────── */}
+        <section class="relative z-10 px-4 py-20">
+          <div class="mx-auto max-w-6xl">
+            <h2 class="text-text mb-12 text-center text-3xl font-bold md:text-4xl">
+              Who it's for
+            </h2>
+            <div class="grid grid-cols-1 gap-6 sm:grid-cols-2 lg:grid-cols-4">
+              <For each={USE_CASES}>
+                {(use) => (
+                  <div class="border-surface0 hover:bg-surface0/30 flex flex-col gap-2 rounded-2xl border-2 p-6 transition-colors">
+                    <h3
+                      class="text-lg font-semibold"
+                      style={{ color: brandColor() }}
+                    >
+                      {use.title}
+                    </h3>
+                    <p class="text-text/80 text-sm leading-relaxed">
+                      {use.body}
+                    </p>
+                  </div>
+                )}
+              </For>
+            </div>
+          </div>
+        </section>
+
+        {/* ─── Download CTA ───────────────────────────────────────── */}
+        <section class="bg-surface0/30 relative z-10 px-4 py-20">
+          <div class="mx-auto max-w-4xl text-center">
+            <h2 class="text-text mb-4 text-3xl font-bold">
+              Ready to visualize your inputs?
+            </h2>
+            <p class="text-subtext0 mx-auto mb-10 max-w-2xl leading-relaxed">
+              Download the latest signed macOS build directly, or grab the App
+              Store version once it launches.
+            </p>
+            <div class="flex flex-col items-center justify-center gap-4 sm:flex-row">
+              <Button
+                variant="download"
+                size="lg"
+                loading={loading()}
+                onClick={download}
+              >
+                download.dmg
+              </Button>
+              <A
+                class="my-auto transition-all duration-200 ease-out hover:scale-105 active:scale-95"
+                href={INPUTHALO_APP_STORE_URL}
+                target="_blank"
+                rel="noreferrer"
+              >
+                <DownloadOnAppStoreDark size={50} />
+              </A>
+            </div>
+            <p class="text-subtext1 mt-6 text-xs">
+              Requires macOS {INPUTHALO_MIN_SYSTEM_VERSION} or later.
+            </p>
+          </div>
+        </section>
+
+        {/* ─── Footer ─────────────────────────────────────────────── */}
+        <footer class="border-surface0 relative z-10 border-t px-4 py-10">
+          <div class="text-text/60 mx-auto flex max-w-6xl flex-col items-center justify-between gap-4 text-sm sm:flex-row">
+            <span>{site().displayName}</span>
+            <A
+              href="https://freno.me"
+              class="hover:text-text underline-offset-4 hover:underline"
+            >
+              freno.me
+            </A>
+          </div>
+        </footer>
+      </main>
     </>
   );
 }

src/routes/inputhalo/privacy.tsx

@@ -24,6 +24,7 @@
  */
 import { A } from "@solidjs/router";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 export default function InputHaloPrivacyPolicy() {
   return (
@@ -32,15 +33,15 @@ export default function InputHaloPrivacyPolicy() {
         title="Privacy Policy"
         description="Privacy policy for InputHalo, a macOS menu bar productivity app."
       />
+      <SubdomainHeader />
       <div class="min-h-screen px-[8vw] py-[10vh]">
         <div class="py-4 text-xl">InputHalo&apos;s Privacy Policy</div>
-        <div class="py-2">Last Updated: February 9, 2026</div>
+        <div class="py-2">Last Updated: July 23, 2026</div>
         <div class="py-2">
           Welcome to InputHalo (&apos;We&apos;, &apos;Us&apos;,
-          &apos;Our&apos;). Your privacy is important to us. This privacy
+          &apos;Our&apos;). Your privacy is important to us. This privacy policy
-          policy will help you understand our policies and procedures related
+          will help you understand our policies and procedures related to the
-          to the collection, use, and storage of personal information from our
+          collection, use, and storage of personal information from our users.
-          users.
         </div>
         <ol>
           <div class="py-2">
@@ -52,17 +53,17 @@ export default function InputHaloPrivacyPolicy() {
                 <div class="-ml-6">(a) Collection of Personal Data:</div>{" "}
                 InputHalo is designed with privacy as a core principle. We
                 currently do not collect, store, or share any personal
-                information from our users. The app runs entirely on your
+                information from our users. The app runs entirely on your device
-                device as a menu bar utility and does not require any account
+                as a menu bar utility and does not require any account creation
-                creation or data transmission to external servers.
+                or data transmission to external servers.
               </div>
               <div class="pb-2">
                 <div class="-ml-6">(b) Local-Only Settings:</div> Any
                 preferences, configuration, or cached state InputHalo maintains
-                is stored locally on your device using standard macOS
+                is stored locally on your device using standard macOS mechanisms
-                mechanisms (such as the user defaults system). This data never
+                (such as the user defaults system). This data never leaves your
-                leaves your device and is not transmitted to us or to any
+                device and is not transmitted to us or to any third-party
-                third-party service.
+                service.
               </div>
               <div class="pb-2">
                 <div class="-ml-6">(c) Future Data Collection:</div> We may in

src/routes/lineage/contact.tsx

@@ -1,5 +1,5 @@
 import { ContactForm } from "~/components/ContactForm";
-import { LineageContactQuestions } from "~/routes/contact";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 /**
  * Life and Lineage contact page (`lineage.freno.me/contact`).
@@ -9,9 +9,9 @@ import { LineageContactQuestions } from "~/routes/contact";
  * — is derived from `useSite()` inside the component via
  * `CONTACT_CONTEXT.lineage`.
  *
- * Renders the Life-and-Lineage FAQ accordion (re-imported from the main-site
+ * Subdomain contact pages intentionally render only the shared contact form —
- * contact route so the canonical definition lives in one place) above the
+ * no Life-and-Lineage FAQ accordion and no main-site disclaimer subline
- * form — the lineage subdomain is the natural home for product support Q&A.
+ * (those remain exclusive to the main `freno.me/contact` page).
  *
  * vercel.json rewrites `lineage.freno.me/*` → the internal `/lineage/*` route
  * prefix; the browser URL stays `lineage.freno.me/contact`.
@@ -22,8 +22,9 @@ import { LineageContactQuestions } from "~/routes/contact";
  */
 export default function LineageContactPage() {
   return (
-    <ContactForm>
+    <>
-      <LineageContactQuestions />
+      <SubdomainHeader />
-    </ContactForm>
+      <ContactForm />
+    </>
   );
 }

src/routes/lineage/deletion.tsx

@@ -33,6 +33,7 @@
  * the form posts to the correct tRPC mutation (Lineage-branded email).
  */
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 import DeletionForm from "~/components/DeletionForm";
 import {
   DELETION_PRODUCT_KEY,
@@ -45,6 +46,7 @@ export default function LineageDeletionPage() {
   return (
     <>
       <PageHead title={PAGE_META.title} description={PAGE_META.description} />
+      <SubdomainHeader />
       <div class="pt-20">
         <div class="mx-auto p-4 md:p-6 lg:p-12">
           <div class="text-text w-full justify-center">

src/routes/lineage/downloads.tsx

@@ -31,6 +31,7 @@
 import { A } from "@solidjs/router";
 import { createSignal, onMount, onCleanup } from "solid-js";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 import DownloadOnAppStore from "~/components/icons/DownloadOnAppStore";
 import Button from "~/components/ui/Button";
 import { glitchText } from "~/lib/client-utils";
@@ -71,10 +72,9 @@ export default function LineageDownloadsPage() {
 
   return (
     <>
-      <PageHead
+      <PageHead title={PAGE_META.title} description={PAGE_META.description} />
-        title={PAGE_META.title}
+
-        description={PAGE_META.description}
+      <SubdomainHeader />
-      />
 
       <div class="bg-base relative min-h-screen overflow-hidden px-4 pt-[15vh] pb-12 md:px-8">
         {/* Subtle scanline effect — consistent with the unified downloads page. */}
@@ -131,7 +131,7 @@ export default function LineageDownloadsPage() {
           </div>
 
           {/* Secondary CTA → landing page */}
-          <p class="mt-12 text-center text-sm text-subtext0">
+          <p class="text-subtext0 mt-12 text-center text-sm">
             <A
               href={LINEAGE_HOME_HREF}
               class="underline transition-transform duration-200 ease-in-out hover:-translate-y-0.5 hover:scale-105"

src/routes/lineage/index.tsx

@@ -1,60 +1,49 @@
 /**
- * Life and Lineage — lineage subdomain landing page (task 08).
+ * Life and Lineage — lineage subdomain landing page.
  *
- * Migrates the legacy `src/routes/marketing/life-and-lineage.tsx` page to the
+ * This intentionally preserves the original marketing-page structure: a single
- * `lineage.freno.me` root (vercel.json rewrites `lineage.freno.me/*` →
+ * full-viewport `SimpleParallax` Cave background with the app icon, title,
- * `/lineage/*`), and enriches it with feature highlights + a game-art strip.
+ * tagline, and store badges centered on screen. No sidebars, no scrollable
- *
+ * feature sections, and no extra content — the parallax effect depends on the
- * Site-awareness:
+ * page being exactly one viewport tall. The persistent `SubdomainHeader`
- *  - `<PageHead>` reads `useSite()` → the lineage `titleSuffix`
+ * sits sticky above the parallax backdrop so navigation is reachable on every
- *    (` | Life and Lineage`) + canonical `https://lineage.freno.me/` are
+ * subdomain page.
- *    derived automatically (task 02); we pass only the base title here.
- *  - The Google Play badge links to the **public browser path** `/downloads`
- *    (subdomain-relative), which vercel rewrites to `/lineage/downloads`
- *    (task 11). The App Store link is an absolute external URL, unchanged.
- *  - `SimpleParallax` reuses the existing Cave parallax background — a
- *    fitting "dark fantasy" ambience — and continues to work under the
- *    subdomain because assets are served from the shared `/public` root.
- *
- * Auth: this page performs NO auth — Lineage's mobile JWT (`LINEAGE_JWT_SECRET`)
- * is for the mobile app's API calls, not the web landing page.
  */
 import { A } from "@solidjs/router";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 import SimpleParallax from "~/components/SimpleParallax";
 import DownloadOnAppStoreDark from "~/components/icons/DownloadOnAppStoreDark";
-import { For } from "solid-js";
 import {
   APP_STORE_URL,
   DOWNLOADS_HREF,
   APP_ICON_SRC,
   GOOGLE_PLAY_BADGE_SRC,
-  SCREENSHOT_ASSETS,
+  PAGE_META
-  PAGE_META,
-  FEATURES
 } from "~/routes/lineage/landing-content";
 
 export default function LineageLandingPage() {
   return (
     <>
       <PageHead title={PAGE_META.title} description={PAGE_META.description} />
+      <SubdomainHeader />
       <SimpleParallax>
         <div class="flex h-full flex-col items-center justify-center px-4 text-white">
-          {/* Hero */}
+          <div>
-          <img
+            <img
-            src={APP_ICON_SRC}
+              src={APP_ICON_SRC}
-            alt="Life and Lineage App Icon"
+              alt="Life and Lineage App Icon"
-            height={128}
+              height={128}
-            width={128}
+              width={128}
-            class="object-cover object-center"
+              class="object-cover object-center"
-          />
+            />
-          <h1 class="mb-4 mt-4 text-center text-5xl font-bold">
+          </div>
+          <h1 class="mt-4 mb-4 text-center text-5xl font-bold">
             Life and Lineage
           </h1>
-          <p class="mb-8 text-xl">A dark fantasy adventure</p>
+          <p class="text-xl">A dark fantasy adventure</p>
 
-          {/* Store badges — App Store (external) + Google Play → /downloads */}
+          <div class="mt-8 flex flex-wrap items-center justify-center gap-4">
-          <div class="flex flex-wrap items-center justify-center gap-4">
             <a
               class="my-auto transition-all duration-200 ease-out active:scale-95"
               href={APP_STORE_URL}
@@ -75,68 +64,6 @@ export default function LineageLandingPage() {
               />
             </A>
           </div>
-
-          {/* Feature highlights */}
-          <section class="mt-16 w-full max-w-4xl">
-            <h2 class="mb-6 text-center text-2xl font-semibold">
-              Why players return
-            </h2>
-            <div class="grid grid-cols-1 gap-4 sm:grid-cols-2">
-              <For each={FEATURES}>
-                {(feature) => (
-                  <div class="bg-base/70 rounded-lg p-4 backdrop-blur-sm">
-                    <h3 class="mb-1 text-lg font-bold">{feature.title}</h3>
-                    <p class="text-sm text-subtext0">
-                      {feature.description}
-                    </p>
-                  </div>
-                )}
-              </For>
-            </div>
-          </section>
-
-          {/* Game art / screenshots strip */}
-          <section class="mt-16 w-full max-w-4xl">
-            <h2 class="mb-6 text-center text-2xl font-semibold">
-              glimpses of the world
-            </h2>
-            <div class="flex flex-col items-center gap-6">
-              <div class="flex flex-wrap items-center justify-center gap-6">
-                <img
-                  src={SCREENSHOT_ASSETS.home}
-                  alt="Life and Lineage home"
-                  class="h-auto w-full max-w-sm rounded-lg shadow-lg"
-                  loading="lazy"
-                />
-                <img
-                  src={SCREENSHOT_ASSETS.shops}
-                  alt="Life and Lineage shops"
-                  class="h-auto w-full max-w-sm rounded-lg shadow-lg"
-                  loading="lazy"
-                />
-              </div>
-              <video
-                src={SCREENSHOT_ASSETS.preview}
-                class="w-full max-w-2xl rounded-lg shadow-lg"
-                controls
-                muted
-                playsinline
-                preload="metadata"
-              />
-            </div>
-          </section>
-
-          {/* Secondary CTA → per-subdomain downloads page */}
-          <p class="mt-16 text-sm text-subtext0">
-            Prefer a direct download?{" "}
-            <A
-              href={DOWNLOADS_HREF}
-              class="underline transition-transform duration-200 ease-in-out hover:-translate-y-0.5 hover:scale-105"
-            >
-              Visit the downloads page
-            </A>
-            .
-          </p>
         </div>
       </SimpleParallax>
     </>

src/routes/lineage/privacy.tsx

@@ -17,6 +17,7 @@
  */
 import { A } from "@solidjs/router";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 export default function LineagePrivacyPolicy() {
   return (
@@ -25,6 +26,7 @@ export default function LineagePrivacyPolicy() {
         title="Privacy Policy"
         description="Privacy policy for Life and Lineage mobile game, outlining data collection, usage, and user rights."
       />
+      <SubdomainHeader />
       <div class="min-h-screen px-[8vw] py-[10vh]">
         <div class="py-4 text-xl">Life and Lineage&apos;s Privacy Policy</div>
         <div class="py-2">Last Updated: October 22, 2024</div>
@@ -52,10 +54,7 @@ export default function LineagePrivacyPolicy() {
               <div class="pb-2">
                 <div class="-ml-6">(b) Data Removal:</div> Users can request the
                 removal of all information related to them by visiting{" "}
-                <A
+                <A href="/deletion" class="text-blue hover-underline-animation">
-                  href="/deletion"
-                  class="text-blue hover-underline-animation"
-                >
                   this page
                 </A>{" "}
                 and filling out the provided form.

src/routes/nessa/contact.tsx

@@ -1,4 +1,5 @@
 import { ContactForm } from "~/components/ContactForm";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 /**
  * Nessa contact page (`nessa.freno.me/contact`).
@@ -17,5 +18,10 @@ import { ContactForm } from "~/components/ContactForm";
  * `[Nessa] Contact Request`.
  */
 export default function NessaContactPage() {
-  return <ContactForm />;
+  return (
+    <>
+      <SubdomainHeader />
+      <ContactForm />
+    </>
+  );
 }

src/routes/nessa/content.ts

@@ -0,0 +1,193 @@
+/**
+ * Pure content + metadata for the Nessa subdomain landing page.
+ *
+ * Sourced from the real product positioning doc in
+ * `~/code/Nessa/plans/2026-03-16-marketing-strategy-launch-positioning.md`
+ * and the profitability plan (`nessa_profitability_plan_2026-03-09.md`).
+ *
+ * Intentionally imports NOTHING from solid-js / @solidjs /
+ * @solidjs/meta so it can be unit-tested with `bun:test` and referenced from
+ * the route render layer without dragging the router into pure tests.
+ */
+
+export const TAGLINE = "The fitness app that puts you first." as const;
+export const SUBTITLE =
+  "Tired of Strava's paywalls and price hikes? Track, train, and connect — without the paywall." as const;
+
+export const ICON_DEFAULT =
+  "/Nessa Exports/Nessa-iOS-Default-1024x1024.png" as const;
+export const ICON_DARK = "/Nessa Exports/Nessa-iOS-Dark-1024x1024.png" as const;
+
+export const SCREENSHOTS = {
+  home: {
+    src: "/Nessa Exports/01-home-tab.png",
+    alt: "Nessa home dashboard with activity metrics"
+  },
+  segments: {
+    src: "/Nessa Exports/40-segment-list.png",
+    alt: "Segment leaderboards and KOM/QOM contenders"
+  },
+  clubs: {
+    src: "/Nessa Exports/09-clubs-list.png",
+    alt: "Clubs and social feed"
+  },
+  workoutSummary: {
+    src: "/Nessa Exports/38-workout-summary.png",
+    alt: "Workout summary and training log"
+  },
+  plans: {
+    src: "/Nessa Exports/04-plans-tab-strength.png",
+    alt: "AI-powered training plans and structured workouts"
+  },
+  appleHealth: {
+    src: "/Nessa Exports/29-apple-health.png",
+    alt: "Apple Health integration"
+  }
+} as const;
+
+export interface Feature {
+  title: string;
+  description: string;
+  free: boolean;
+}
+
+export const FEATURES: readonly Feature[] = [
+  {
+    title: "Track every sport",
+    description:
+      "Activity tracking for running, cycling, swimming, and 8+ sports with full GPS, heart-rate, and duration metrics.",
+    free: true
+  },
+  {
+    title: "Segment leaderboards — free forever",
+    description:
+      "Create segments and compete on leaderboards without paying a subscription. Nessa keeps the features other apps gate behind paywalls free.",
+    free: true
+  },
+  {
+    title: "Clubs & community challenges",
+    description:
+      "Join clubs, run monthly challenges, post to the social feed, and cheer friends on with kudos and comments.",
+    free: true
+  },
+  {
+    title: "Native Apple Watch companion",
+    description:
+      "Start, follow, and finish workouts from your wrist. Built from the ground up for the Apple ecosystem with Apple Health integration.",
+    free: true
+  },
+  {
+    title: "Route planning & offline maps",
+    description:
+      "Plan routes with turn-by-turn navigation and download maps so you stay on track when coverage drops.",
+    free: false
+  },
+  {
+    title: "AI training plans",
+    description:
+      "Get personalized training plans shaped around your goals, schedule, and fitness history.",
+    free: false
+  }
+] as const;
+
+export interface PricingTier {
+  key: "free" | "plus" | "pro";
+  header: string;
+  price: string;
+  badge?: string;
+  headline: string;
+  features: readonly string[];
+  cta: string;
+}
+
+export const PRICING: readonly PricingTier[] = [
+  {
+    key: "free",
+    header: "Everything You Need",
+    price: "$0 — Always Free",
+    headline:
+      "Most fitness apps charge for the basics. We don't. Track your activities, compete on segments, and connect with friends — completely free.",
+    features: [
+      "Activity tracking for 8+ sports",
+      "Segment creation + leaderboards",
+      "Social feed, kudos & comments",
+      "Training log & activity history",
+      "Customizable heart-rate zones",
+      "Clubs & community challenges",
+      "Apple Watch companion app",
+      "Apple Health integration"
+    ],
+    cta: "Get Started Free"
+  },
+  {
+    key: "plus",
+    header: "Take It Further",
+    price: "$4.99/month or $49.99/year",
+    badge: "17% savings with annual",
+    headline:
+      "Plan your routes, go offline, and dive deeper into your performance data. Everything you need to train smarter.",
+    features: [
+      "Route planning with turn-by-turn navigation",
+      "Offline maps for areas without coverage",
+      "Advanced segment analytics",
+      "Personal heatmaps showing all your adventures"
+    ],
+    cta: "Start Free Trial"
+  },
+  {
+    key: "pro",
+    header: "Train Smarter",
+    price: "$9.99/month or $99.99/year",
+    badge: "17% savings with annual",
+    headline:
+      "AI-powered training plans, advanced analytics, and premium challenges. For athletes who mean business.",
+    features: [
+      "AI-powered personalized training plans",
+      "Premium challenges with rewards",
+      "Fitness & freshness tracking",
+      "Matched activities for route comparison",
+      "Priority customer support"
+    ],
+    cta: "Start Free Trial"
+  }
+] as const;
+
+export interface ComparisonRow {
+  feature: string;
+  strava: string;
+  nessa: string;
+}
+
+export const COMPARISON: readonly ComparisonRow[] = [
+  {
+    feature: "Segment leaderboards",
+    strava: "Paywalled",
+    nessa: "Free forever"
+  },
+  { feature: "Privacy", strava: "Server-side data", nessa: "On-device first" },
+  { feature: "Premium price", strava: "$23.99/mo", nessa: "From $4.99/mo" },
+  {
+    feature: "Apple Watch",
+    strava: "Companion app",
+    nessa: "Native experience"
+  }
+] as const;
+
+export const WHY_NESSA = [
+  {
+    title: "Segment leaderboards free forever",
+    body: "Strava's most complained-about paywall is included in Nessa's free tier."
+  },
+  {
+    title: "Half the price of Strava",
+    body: "Premium tiers at 50–60% of Strava's cost, with no surprise paywalls."
+  },
+  {
+    title: "Privacy-first",
+    body: "Your fitness data stays on your device. No data mining, no targeted ads."
+  },
+  {
+    title: "Built for Apple Watch",
+    body: "A native watch experience, not an afterthought. Apple Health included."
+  }
+] as const;

src/routes/nessa/deletion.tsx

@@ -24,6 +24,7 @@
  * Acceptance: `nessa.localhost:3000/deletion` renders the deletion form.
  */
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 import DeletionForm from "~/components/DeletionForm";
 import {
   DELETION_PRODUCT_KEY,
@@ -36,6 +37,7 @@ export default function NessaDeletionPage() {
   return (
     <>
       <PageHead title={PAGE_META.title} description={PAGE_META.description} />
+      <SubdomainHeader />
       <div class="pt-20">
         <div class="mx-auto p-4 md:p-6 lg:p-12">
           <div class="text-text w-full justify-center">

src/routes/nessa/index.tsx

@@ -1,298 +1,358 @@
-import { Show, For, type JSX } from "solid-js";
-import { PageHead } from "~/components/PageHead";
-import { useSite } from "~/context/SiteContext";
-import { useDarkMode } from "~/context/darkMode";
-import { NESSA_LANDING_META } from "./meta";
-
 /**
- * Nessa landing page (task 07).
+ * Nessa landing page.
  *
- * Net-new branded marketing home for `nessa.freno.me`. Served at the public
+ * Serves `nessa.freno.me/` (and falls back from `src/routes/index.tsx`'s
- * URL `/` (vercel.json rewrites `nessa.freno.me/*` → the internal `/nessa/*`
+ * `useSite()` branch in dev). Reflects Nessa's actual product: a
- * route prefix — see `src/lib/site-context.ts` + `vercel.json`).
+ * privacy-first Strava-alternative fitness app with segment leaderboards,
+ * clubs, challenges, Apple Watch support, and Free / Plus / Pro pricing tiers.
  *
- * Design contract:
+ * Content is sourced from `~/code/Nessa/plans/2026-03-16-marketing-strategy-launch-positioning.md`
- *  - Public — NO freno.me web-auth UI (Nessa authenticates via Clerk; the
+ * and kept in a pure `./content.ts` module so the acceptance matrix is
- *    subdomain nav in `Bars.tsx` already omits the web-auth widgets).
+ * testable without spinning up the router.
- *  - Site-aware metadata via `<PageHead>` — title suffix, canonical, and OG
- *    image all derive from `useSite()` (`nessa` site config).
- *  - Themed via `useDarkMode()` + the nessa `brandColor` (#cba6f7) accent.
- *  - Feature copy is derived from the real server-side capabilities in
- *    `nessaCommunityRouter` (clubs, challenges, social feed, events) — not
- *    fabricated. Nessa has no app-store presence or downloadable artifacts
- *    yet, so the CTA is "Coming soon" rather than a fake download link.
- *
- * Acceptance: `nessa.localhost:3000/` renders the landing page with hero,
- * feature highlights, and a CTA; `<html data-site="nessa">` and a `<title>`
- * containing "Nessa" are emitted by task-01 SSR + task-02 PageHead.
  */
+import { For, Show } from "solid-js";
+import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
+import { useDarkMode } from "~/context/darkMode";
+import { useSite } from "~/context/SiteContext";
+import { A } from "@solidjs/router";
+import { NESSA_LANDING_META } from "./meta";
+import {
+  TAGLINE,
+  SUBTITLE,
+  ICON_DEFAULT,
+  ICON_DARK,
+  SCREENSHOTS,
+  FEATURES,
+  PRICING,
+  COMPARISON,
+  WHY_NESSA
+} from "./content";
 
-/** Inline SVG icon set — kept local to the page (no shared icon key needed). */
+/** Small SVG checkmark used in pricing cards. */
-function FeatureIcon(props: { name: string }): JSX.Element {
+function CheckIcon() {
-  const common = (viewBox: string, path: JSX.Element) => (
+  return (
     <svg
       xmlns="http://www.w3.org/2000/svg"
-      height={28}
+      viewBox="0 0 24 24"
-      width={28}
+      class="mt-0.5 h-5 w-5 shrink-0"
-      viewBox={viewBox}
-      class="h-full w-full"
       fill="none"
       stroke="currentColor"
-      stroke-width={2}
+      stroke-width="2"
       stroke-linecap="round"
       stroke-linejoin="round"
       aria-hidden="true"
     >
-      {path}
+      <path d="M20 6 9 17l-5-5" />
     </svg>
   );
-  switch (props.name) {
-    case "clubs":
-      return common(
-        "0 0 24 24",
-        <>
-          <circle cx={9} cy={8} r={3} />
-          <circle cx={17} cy={10} r={2.5} />
-          <path d="M3 21c0-3.314 2.686-6 6-6s6 2.686 6 6" />
-          <path d="M15 21c0-2.21 1.343-4 3-4s3 1.79 3 4" />
-        </>
-      );
-    case "challenges":
-      return common(
-        "0 0 24 24",
-        <>
-          <path d="M12 2 3 7v6c0 4.97 3.806 8.74 9 9 5.194-.26 9-4.03 9-9V7l-9-5Z" />
-          <path d="m9 12 2 2 4-4" />
-        </>
-      );
-    case "social":
-      return common(
-        "0 0 24 24",
-        <>
-          <path d="M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8v.5Z" />
-        </>
-      );
-    case "events":
-      return common(
-        "0 0 24 24",
-        <>
-          <rect x={3} y={4} width={18} height={18} rx={2} />
-          <path d="M16 2v4M8 2v4M3 10h18" />
-        </>
-      );
-    default:
-      return <></>;
-  }
 }
 
-/** A single feature highlight card. */
-function FeatureCard(props: {
-  icon: string;
-  title: string;
-  description: string;
-}): JSX.Element {
-  return (
-    <div class="border-surface0 bg-surface0/30 hover:bg-surface0/50 flex flex-col gap-3 rounded-2xl border-2 p-6 transition-colors duration-200">
-      <div
-        class="flex h-14 w-14 items-center justify-center rounded-xl"
-        style={{ color: "var(--brand-color, #cba6f7)" }}
-      >
-        <FeatureIcon name={props.icon} />
-      </div>
-      <h3 class="text-xl font-semibold">{props.title}</h3>
-      <p class="text-text/80 text-base leading-relaxed">{props.description}</p>
-    </div>
-  );
-}
-
-interface Feature {
-  icon: string;
-  title: string;
-  description: string;
-}
-
-/**
- * Feature set derived from `nessaCommunityRouter` procedures:
- *  - clubs.{list,get,create,…}      → "Clubs"
- *  - challenges.{list,get,…}        → "Challenges"
- *  - social.{feed,getPost,likes,…}  → "Social Feed"
- *  - events.{list,create,rsvp,…}   → "Events"
- */
-const FEATURES: Feature[] = [
-  {
-    icon: "clubs",
-    title: "Clubs",
-    description:
-      "Create and join clubs around shared interests. Public or private, with member rosters, rules, and rich profiles that keep your community organized."
-  },
-  {
-    icon: "challenges",
-    title: "Challenges",
-    description:
-      "Run goal-driven challenges with start and end dates, track progress, and celebrate completions. Members stay motivated with live participation."
-  },
-  {
-    icon: "social",
-    title: "Social Feed",
-    description:
-      "Share posts inside your clubs, react with likes, and reply in threaded comments. A social layer that lives right where your community already gathers."
-  },
-  {
-    icon: "events",
-    title: "Events",
-    description:
-      "Organize events and let members RSVP — going, maybe, or not going. Coordinate meetups and activities without leaving the club."
-  }
-];
-
 export default function NessaLanding() {
   const site = useSite();
   const { isDark } = useDarkMode();
 
+  const iconSrc = () => (isDark() ? ICON_DARK : ICON_DEFAULT);
+  const brandColor = () => site().brandColor;
+
   return (
     <>
       <PageHead {...NESSA_LANDING_META} />
 
+      <SubdomainHeader />
+
       <main
         class="relative min-h-screen w-full overflow-x-hidden"
-        // Drive the per-site brand accent via a CSS custom property so child
+        style={{ "--brand-color": brandColor() }}
-        // elements (feature icons, CTA) can reference `var(--brand-color)`
-        // without re-reading the site accessor on every render.
-        style={{ "--brand-color": site().brandColor }}
       >
-        {/*
+        {/* Soft brand-tinted backdrop */}
-         * Soft brand-tinted backdrop. Two layered radial gradients give the
-         * page depth on both light and dark themes without competing with the
-         * content. Fixed so it stays put while the page scrolls.
-         */}
         <div
           class="pointer-events-none fixed inset-0 z-0"
           aria-hidden="true"
           style={{
             background: isDark()
-              ? `radial-gradient(60% 50% at 50% 0%, ${site().brandColor}22 0%, transparent 70%), radial-gradient(50% 40% at 80% 100%, ${site().brandColor}1a 0%, transparent 70%)`
+              ? `radial-gradient(60% 50% at 50% 0%, ${brandColor()}22 0%, transparent 70%), radial-gradient(50% 40% at 80% 100%, ${brandColor()}1a 0%, transparent 70%)`
-              : `radial-gradient(60% 50% at 50% 0%, ${site().brandColor}18 0%, transparent 70%), radial-gradient(50% 40% at 80% 100%, ${site().brandColor}12 0%, transparent 70%)`
+              : `radial-gradient(60% 50% at 50% 0%, ${brandColor()}18 0%, transparent 70%), radial-gradient(50% 40% at 80% 100%, ${brandColor()}12 0%, transparent 70%)`
           }}
         />
 
-        {/* ───────────────────────── Hero ───────────────────────── */}
+        {/* ─── Hero ───────────────────────────────────────────────── */}
-        <section class="relative z-10 flex flex-col items-center px-4 pb-16 pt-24 text-center md:pt-32">
+        <section class="relative z-10 flex flex-col items-center px-4 pt-24 pb-16 text-center md:pt-32">
-          {/* Brand mark — a CSS gradient circle standing in for the icon
+          <div class="mb-8 flex h-28 w-28 items-center justify-center rounded-[1.75rem] shadow-2xl md:h-32 md:w-32">
-              until Nessa ships a real icon asset. */}
+            <img
-          <div
+              src={iconSrc()}
-            class="mb-8 flex h-24 w-24 items-center justify-center rounded-[1.75rem] text-5xl font-black text-white shadow-lg md:h-28 md:w-28"
+              alt="Nessa app icon"
-            style={{
+              width={128}
-              background: `linear-gradient(135deg, ${site().brandColor} 0%, var(--color-mauve, #cba6f7) 100%)`
+              height={128}
-            }}
+              class="h-full w-full rounded-[1.75rem] object-cover"
-            aria-hidden="true"
+            />
-          >
-            N
           </div>
 
-          <h1 class="text-5xl font-bold tracking-tight md:text-7xl">Nessa</h1>
+          <h1 class="max-w-3xl text-4xl font-bold tracking-tight md:text-6xl">
-
+            {TAGLINE}
+          </h1>
           <p class="text-text/85 mt-4 max-w-2xl text-lg md:text-2xl">
-            Build community. Run challenges. Stay connected.
+            {SUBTITLE}
           </p>
 
-          <p class="text-text/70 mt-3 max-w-xl text-base md:text-lg">
-            A home for your clubs — bring members together with challenges, a
-            social feed, and events, all in one place.
-          </p>
-
-          {/*
-           * CTA — Nessa authenticates via Clerk and runs entirely server-side;
-           * there is no public app-store listing or downloadable artifact yet,
-           * so this is a "Coming soon" affordance rather than a fabricated
-           * download button. (Per task notes: don't fabricate download links.)
-           */}
           <div class="mt-10 flex flex-col items-center gap-4 sm:flex-row">
-            <button
+            <A
-              type="button"
+              href="/contact"
-              disabled
+              class="rounded-full px-8 py-3 text-base font-semibold text-white shadow-md transition-transform hover:scale-[1.02] active:scale-95"
-              class="cursor-not-allowed rounded-full px-8 py-3 text-base font-semibold text-white opacity-95 shadow-md transition-transform"
+              style={{ background: brandColor() }}
-              style={{ background: site().brandColor }}
-              title="Nessa is coming soon"
             >
-              Coming soon
+              Join the waitlist
-            </button>
+            </A>
-            <a
+            <A
               href="/contact"
               class="border-surface2 hover:bg-surface0/40 rounded-full border-2 px-8 py-3 text-base font-semibold transition-colors"
             >
-              Get in touch
+              Request beta access
-            </a>
+            </A>
           </div>
-          <p class="text-text/50 mt-4 text-sm">
+          <p class="text-text/60 mt-4 text-sm">
-            Nessa is in active development. Reach out to learn more.
+            Launching soon on the App Store.
           </p>
         </section>
 
-        {/* ─────────────────────── Features ─────────────────────── */}
+        {/* ─── Free-tier feature highlights ───────────────────────── */}
         <section class="relative z-10 px-4 py-16" id="features">
           <div class="mx-auto max-w-6xl">
             <div class="mb-12 text-center">
               <h2 class="text-3xl font-bold md:text-4xl">
-                Everything your club needs
+                Everything you need, free forever
               </h2>
               <p class="text-text/70 mx-auto mt-3 max-w-2xl text-base md:text-lg">
-                Nessa brings the tools communities actually use into one
+                Nessa gives away the features other apps lock behind
-                shared space — no more juggling chats, spreadsheets, and
+                subscriptions — because your workouts shouldn't cost extra.
-                half-built trackers.
               </p>
             </div>
 
-            <div class="grid grid-cols-1 gap-6 sm:grid-cols-2 lg:grid-cols-4">
+            <div class="grid grid-cols-1 gap-6 sm:grid-cols-2 lg:grid-cols-3">
               <For each={FEATURES}>
-                {(feature) => <FeatureCard {...feature} />}
+                {(feature) => (
+                  <div class="border-surface0 bg-surface0/30 hover:bg-surface0/50 flex flex-col gap-3 rounded-2xl border-2 p-6 transition-colors">
+                    <div class="flex items-center justify-between">
+                      <h3 class="text-xl font-semibold">{feature.title}</h3>
+                      <Show when={feature.free}>
+                        <span
+                          class="rounded-full px-2 py-0.5 text-xs font-semibold text-white"
+                          style={{ background: brandColor() }}
+                        >
+                          free
+                        </span>
+                      </Show>
+                    </div>
+                    <p class="text-text/80 text-base leading-relaxed">
+                      {feature.description}
+                    </p>
+                  </div>
+                )}
               </For>
             </div>
           </div>
         </section>
 
-        {/* ──────────────────── Secondary CTA band ──────────────────── */}
+        {/* ─── Pricing tiers ───────────────────────────────────────── */}
-        <section class="relative z-10 px-4 py-20">
+        <section class="relative z-10 px-4 py-16">
-          <div class="mx-auto max-w-4xl text-center">
+          <div class="mx-auto max-w-6xl">
-            <h2 class="text-3xl font-bold md:text-4xl">
+            <div class="mb-12 text-center">
-              Ready to grow your community?
+              <h2 class="text-3xl font-bold md:text-4xl">
-            </h2>
+                Premium features, half the price of Strava
-            <p class="text-text/70 mx-auto mt-3 max-w-xl text-base md:text-lg">
+              </h2>
-              Nessa is being built for clubs that want structure without the
+              <p class="text-text/70 mx-auto mt-3 max-w-2xl text-base md:text-lg">
-              friction. We&apos;ll share more as it takes shape.
+                Choose the plan that fits your training.
-            </p>
+              </p>
-            <div class="mt-8 flex flex-col items-center justify-center gap-4 sm:flex-row">
+            </div>
-              <a
+
-                href="/contact"
+            <div class="grid grid-cols-1 gap-6 lg:grid-cols-3">
-                class="rounded-full px-8 py-3 text-base font-semibold text-white shadow-md transition-transform hover:scale-[1.02] active:scale-95"
+              <For each={PRICING}>
-                style={{ background: site().brandColor }}
+                {(tier) => {
-              >
+                  const highlighted = tier.key === "plus";
-                Contact us
+                  return (
-              </a>
+                    <div
-              <a
+                      class="border-surface0 bg-base/80 flex flex-col rounded-2xl border-2 p-6 backdrop-blur-sm"
-                href="/privacy"
+                      classList={{
-                class="text-text/80 hover:text-text underline-offset-4 hover:underline"
+                        "scale-[1.02]": highlighted
-              >
+                      }}
-                Privacy policy
+                      style={{
-              </a>
+                        "border-color": highlighted ? brandColor() : undefined
+                      }}
+                    >
+                      <div class="mb-4">
+                        <h3 class="text-xl font-semibold">{tier.header}</h3>
+                        <div class="mt-1 text-2xl font-bold">{tier.price}</div>
+                        <Show when={tier.badge}>
+                          <div
+                            class="mt-1 inline-block rounded-full px-2 py-0.5 text-xs font-semibold text-white"
+                            style={{ background: brandColor() }}
+                          >
+                            {tier.badge}
+                          </div>
+                        </Show>
+                      </div>
+
+                      <p class="text-text/80 mb-6 leading-relaxed">
+                        {tier.headline}
+                      </p>
+
+                      <ul class="mb-8 flex flex-col gap-3">
+                        <For each={tier.features}>
+                          {(item) => (
+                            <li class="flex items-start gap-3 text-sm">
+                              <CheckIcon />
+                              <span>{item}</span>
+                            </li>
+                          )}
+                        </For>
+                      </ul>
+
+                      <A
+                        href="/contact"
+                        class="mt-auto w-full rounded-full py-3 text-center text-base font-semibold transition-transform active:scale-95"
+                        classList={{
+                          "text-white": highlighted,
+                          "border-surface2 border-2 hover:bg-surface0/40":
+                            !highlighted
+                        }}
+                        style={{
+                          background: highlighted ? brandColor() : undefined
+                        }}
+                      >
+                        {tier.cta}
+                      </A>
+                    </div>
+                  );
+                }}
+              </For>
             </div>
           </div>
         </section>
 
-        {/* ───────────────────────── Footer ───────────────────────── */}
+        {/* ─── Comparison vs Strava ─────────────────────────────────── */}
+        <section class="relative z-10 px-4 py-16">
+          <div class="mx-auto max-w-4xl">
+            <h2 class="text-center text-3xl font-bold md:text-4xl">
+              See how we compare
+            </h2>
+            <p class="text-text/70 mt-3 text-center text-base md:text-lg">
+              Get more for less with Nessa.
+            </p>
+
+            <div class="border-surface0 mt-8 overflow-hidden rounded-2xl border-2">
+              <div class="bg-surface0/60 grid grid-cols-3 px-6 py-4 text-sm font-semibold">
+                <span>Feature</span>
+                <span class="text-center">Strava</span>
+                <span class="text-center" style={{ color: brandColor() }}>
+                  Nessa
+                </span>
+              </div>
+              <For each={COMPARISON}>
+                {(row, idx) => (
+                  <div
+                    class="grid grid-cols-3 px-6 py-4 text-sm"
+                    classList={{
+                      "bg-surface0/20": idx() % 2 === 1
+                    }}
+                  >
+                    <span>{row.feature}</span>
+                    <span class="text-text/70 text-center">{row.strava}</span>
+                    <span
+                      class="text-center font-medium"
+                      style={{ color: brandColor() }}
+                    >
+                      {row.nessa}
+                    </span>
+                  </div>
+                )}
+              </For>
+            </div>
+          </div>
+        </section>
+
+        {/* ─── Why Nessa ───────────────────────────────────────────── */}
+        <section class="relative z-10 px-4 py-16">
+          <div class="mx-auto max-w-6xl">
+            <h2 class="mb-10 text-center text-3xl font-bold md:text-4xl">
+              Why athletes are switching
+            </h2>
+            <div class="grid grid-cols-1 gap-6 sm:grid-cols-2">
+              <For each={WHY_NESSA}>
+                {(item) => (
+                  <div class="border-surface0 bg-surface0/30 rounded-2xl border-2 p-6">
+                    <h3 class="mb-2 text-lg font-semibold">{item.title}</h3>
+                    <p class="text-text/80">{item.body}</p>
+                  </div>
+                )}
+              </For>
+            </div>
+          </div>
+        </section>
+
+        {/* ─── Screenshots ─────────────────────────────────────────── */}
+        <section class="relative z-10 px-4 py-16">
+          <div class="mx-auto max-w-6xl">
+            <h2 class="mb-10 text-center text-3xl font-bold md:text-4xl">
+              Built for your whole training life
+            </h2>
+            <div class="grid grid-cols-1 gap-6 sm:grid-cols-2 lg:grid-cols-3">
+              <For each={Object.values(SCREENSHOTS)}>
+                {(shot) => (
+                  <div class="border-surface0 overflow-hidden rounded-2xl border-2">
+                    <img
+                      src={shot.src}
+                      alt={shot.alt}
+                      class="h-auto w-full object-cover"
+                      loading="lazy"
+                    />
+                  </div>
+                )}
+              </For>
+            </div>
+          </div>
+        </section>
+
+        {/* ─── Final CTA ───────────────────────────────────────────── */}
+        <section class="relative z-10 px-4 py-20">
+          <div
+            class="mx-auto max-w-4xl rounded-3xl px-8 py-16 text-center text-white"
+            style={{ background: brandColor() }}
+          >
+            <h2 class="text-3xl font-bold md:text-4xl">
+              Ready to put your fitness first?
+            </h2>
+            <p class="mx-auto mt-3 max-w-xl text-base text-white/90 md:text-lg">
+              Join the waitlist and be the first to know when Nessa lands on the
+              App Store.
+            </p>
+            <div class="mt-8 flex flex-col items-center justify-center gap-4 sm:flex-row">
+              <A
+                href="/contact"
+                class="rounded-full bg-white px-8 py-3 text-base font-semibold transition-transform hover:scale-[1.02] active:scale-95"
+                style={{ color: brandColor() }}
+              >
+                Join the waitlist
+              </A>
+              <A
+                href="/privacy"
+                class="text-white/90 underline-offset-4 hover:underline"
+              >
+                Privacy policy
+              </A>
+            </div>
+          </div>
+        </section>
+
+        {/* ─── Footer ───────────────────────────────────────────────── */}
         <footer class="border-surface0 relative z-10 border-t px-4 py-10">
-          <div class="mx-auto flex max-w-6xl flex-col items-center justify-between gap-4 text-sm text-text/60 sm:flex-row">
+          <div class="text-text/60 mx-auto flex max-w-6xl flex-col items-center justify-between gap-4 text-sm sm:flex-row">
-            <Show
+            <span>{site().displayName}</span>
-              when={site().subdomain}
+            <A
-              fallback={<span>{site().displayName}</span>}
-            >
-              <span>{site().displayName}</span>
-            </Show>
-            <a
               href="https://freno.me"
               class="hover:text-text underline-offset-4 hover:underline"
             >
               freno.me
-            </a>
+            </A>
           </div>
         </footer>
       </main>

src/routes/nessa/meta.test.ts

@@ -1,14 +1,11 @@
 /**
- * Unit tests for the Nessa landing page metadata (task 07).
+ * Unit tests for the Nessa landing page metadata.
  *
- * Asserts the task-spec unit criterion: "PageHead on nessa site produces
+ * Mirrors the `page-head-meta.ts` testability pattern — `nessa/meta.ts` is a
- * correct title suffix and canonical." Mirrors the `page-head-meta.ts`
+ * pure module (no solid-js / @solidjs/router / @solidjs/meta imports) so
- * testability pattern — `nessa/meta.ts` is a pure module (no solid-js /
+ * `bun:test` can resolve it. Asserts the metadata matches Nessa's actual
- * @solidjs/router / @solidjs/meta imports) so `bun:test` can resolve it.
+ * product positioning as a privacy-first fitness / Strava-alternative app
- *
+ * (per `~/code/Nessa/plans/2026-03-16-marketing-strategy-launch-positioning.md`).
- * The resolved values are produced by the (task-02) `resolvePageHeadMeta`
- * helper over `NESSA_LANDING_META` + `SITE_CONFIG.nessa` + the browser
- * pathname `/` — exactly what `<PageHead>` emits on `nessa.freno.me/`.
  */
 import { describe, it, expect } from "bun:test";
 import { resolvePageHeadMeta } from "~/components/page-head-meta";
@@ -17,35 +14,71 @@ import { NESSA_LANDING_META } from "./meta";
 
 describe("Nessa landing page — PageHead metadata", () => {
   it("title composes to 'Nessa | Nessa' (base title + nessa titleSuffix)", () => {
-    const meta = resolvePageHeadMeta(NESSA_LANDING_META, SITE_CONFIG.nessa, "/");
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
     expect(meta.title).toBe("Nessa | Nessa");
   });
 
   it("title contains the substring 'Nessa'", () => {
-    const meta = resolvePageHeadMeta(NESSA_LANDING_META, SITE_CONFIG.nessa, "/");
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
     expect(meta.title).toContain("Nessa");
   });
 
   it("canonical is https://nessa.freno.me/ for the landing route", () => {
-    const meta = resolvePageHeadMeta(NESSA_LANDING_META, SITE_CONFIG.nessa, "/");
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
     expect(meta.canonical).toBe("https://nessa.freno.me/");
   });
 
   it("ogImage falls back to the nessa site default", () => {
-    const meta = resolvePageHeadMeta(NESSA_LANDING_META, SITE_CONFIG.nessa, "/");
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
     expect(meta.ogImage).toBe(SITE_CONFIG.nessa.ogDefaultImage);
   });
 
   it("ogTitle uses the explicit marketing copy, not the bare title", () => {
-    const meta = resolvePageHeadMeta(NESSA_LANDING_META, SITE_CONFIG.nessa, "/");
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
     expect(meta.ogTitle).toBe(NESSA_LANDING_META.ogTitle);
     expect(meta.ogTitle).not.toBe("Nessa");
   });
 
-  it("description mentions community capabilities", () => {
+  it("description positions Nessa as a fitness app with community features", () => {
-    const meta = resolvePageHeadMeta(NESSA_LANDING_META, SITE_CONFIG.nessa, "/");
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
     expect(meta.description).toBe(NESSA_LANDING_META.description);
+    expect(meta.description?.toLowerCase()).toContain("fitness");
+    expect(meta.description?.toLowerCase()).toContain("segment");
     expect(meta.description?.toLowerCase()).toContain("community");
     expect(meta.description?.toLowerCase()).toContain("challenges");
   });
+
+  it("ogDescription mentions free leaderboards and Strava comparison", () => {
+    const meta = resolvePageHeadMeta(
+      NESSA_LANDING_META,
+      SITE_CONFIG.nessa,
+      "/"
+    );
+    expect(meta.ogDescription?.toLowerCase()).toContain("leaderboards");
+    expect(meta.ogDescription?.toLowerCase()).toContain("strava");
+  });
 });

src/routes/nessa/meta.ts

@@ -1,23 +1,16 @@
 /**
- * Deterministic `PageHead` metadata for the Nessa landing page (task 07).
+ * Deterministic `PageHead` metadata for the Nessa landing page.
  *
  * Pure module — imports NOTHING from solid-js / @solidjs/router / @solidjs/meta —
  * so the landing-page metadata can be unit-tested in `bun:test` without
  * spinning up the router / MetaProvider / DOM, mirroring the
  * `page-head-meta.ts` / `nav-config.ts` testability pattern.
  *
- * `index.tsx` imports `NESSA_LANDING_META` and feeds it to `<PageHead …/>`;
+ * Nessa is positioned as a privacy-first fitness app and Strava alternative
- * `meta.test.ts` asserts the *resolved* title / canonical / OG values against
+ * (per `~/code/Nessa/plans/2026-03-16-marketing-strategy-launch-positioning.md`).
- * the site-aware `resolvePageHeadMeta` helper (task 02) for the `nessa` site.
+ * The description still mentions community features (clubs, challenges) because
- *
+ * those are real free-tier capabilities, but it now leads with the product's
- * Nessa-specific metadata contract:
+ * actual purpose: fitness tracking.
- *  - `<title>` resolves to `"Nessa | Nessa"` (props.title + nessa.titleSuffix).
- *  - canonical resolves to `https://nessa.freno.me/` (auto-derived from
- *    `site.domain` + the browser pathname `/` — the vercel.json host rewrite
- *    targets the internal `/nessa` prefix but leaves the public URL clean).
- *  - `og:image` falls back to the site's `ogDefaultImage` (`/nessa/og-default.png`).
- *  - description emphasizes Nessa's community capabilities (clubs, challenges,
- *    social feed, events) — derived from `nessaCommunityRouter`, not fabricated.
  */
 import type { PageHeadProps } from "~/components/page-head-meta";
 
@@ -32,8 +25,8 @@ import type { PageHeadProps } from "~/components/page-head-meta";
 export const NESSA_LANDING_META: PageHeadProps = {
   title: "Nessa",
   description:
-    "Nessa is a community platform for building clubs, running challenges, sharing in a social feed, and organizing events.",
+    "Nessa is the fitness app that puts you first. Track running, cycling, swimming and more; compete on free segment leaderboards; and connect with friends through clubs, community challenges, and a social feed — all while keeping your data on your device.",
-  ogTitle: "Nessa — Build community. Run challenges. Stay connected.",
+  ogTitle: "Nessa — The fitness app that puts you first",
   ogDescription:
-    "Nessa brings clubs, challenges, social posts, and events together in one community platform."
+    "A privacy-first fitness app with segment leaderboards free forever, social clubs, community challenges, Apple Watch support, and premium tiers for less than Strava."
 };

src/routes/nessa/privacy.tsx

@@ -30,6 +30,7 @@
  */
 import { A } from "@solidjs/router";
 import { PageHead } from "~/components/PageHead";
+import SubdomainHeader from "~/components/SubdomainHeader";
 
 export default function NessaPrivacyPolicy() {
   return (
@@ -38,9 +39,10 @@ export default function NessaPrivacyPolicy() {
         title="Privacy Policy"
         description="Privacy policy for Nessa, a community platform for clubs, challenges, and social features."
       />
+      <SubdomainHeader />
       <div class="min-h-screen px-[8vw] py-[10vh]">
         <div class="py-4 text-xl">Nessa&apos;s Privacy Policy</div>
-        <div class="py-2">Last Updated: February 9, 2026</div>
+        <div class="py-2">Last Updated: July 23, 2026</div>
         <div class="py-2">
           Welcome to Nessa (&apos;We&apos;, &apos;Us&apos;, &apos;Our&apos;).
           Your privacy is important to us. This privacy policy will help you
@@ -86,18 +88,14 @@ export default function NessaPrivacyPolicy() {
                 <div class="-ml-6">(d) Data Removal:</div> You can request the
                 removal of your Nessa account and all associated content by
                 contacting us{" "}
-                <A
+                <A href="/contact" class="text-blue hover-underline-animation">
-                  href="/contact"
-                  class="text-blue hover-underline-animation"
-                >
                   here
                 </A>
-                . On receipt of your request we will remove your account
+                . On receipt of your request we will remove your account record,
-                record, your club memberships, your challenges and
+                your club memberships, your challenges and participation data,
-                participation data, and your posts, comments, and likes from the
+                and your posts, comments, and likes from the Nessa database, and
-                Nessa database, and we will request that Clerk delete the
+                we will request that Clerk delete the corresponding user record.
-                corresponding user record. A short grace period may apply while
+                A short grace period may apply while the deletion is processed.
-                the deletion is processed.
               </div>
             </div>
           </div>
@@ -120,13 +118,13 @@ export default function NessaPrivacyPolicy() {
               </div>
               <div class="pb-2">
                 <div class="-ml-6">(b) Clerk as Identity Provider:</div> Your
-                authentication credentials (such as your password, if you use
+                authentication credentials (such as your password, if you use an
-                an email/password sign-in) are handled exclusively by Clerk
+                email/password sign-in) are handled exclusively by Clerk under
-                under Clerk&apos;s own privacy policy. Nessa never receives,
+                Clerk&apos;s own privacy policy. Nessa never receives, stores,
-                stores, or transmits your password. When you sign in, Nessa
+                or transmits your password. When you sign in, Nessa receives a
-                receives a session token from Clerk that lets us identify you;
+                session token from Clerk that lets us identify you; this token
-                this token is verified on each request and is not persisted in
+                is verified on each request and is not persisted in our
-                our database.
+                database.
               </div>
             </div>
           </div>

src/server/api/routers/misc.ts

@@ -1,4 +1,9 @@
-import { createTRPCRouter, publicProcedure, protectedProcedure, csrfProtectedProcedure } from "../utils";
+import {
+  createTRPCRouter,
+  publicProcedure,
+  protectedProcedure,
+  csrfProtectedProcedure
+} from "../utils";
 import { z } from "zod";
 import {
   S3Client,
@@ -42,7 +47,7 @@ export function sanitizeS3PathComponent(value: string): string {
   // Strip path traversal characters and normalize whitespace
   return value
     .replace(/\s+/g, "-")
-    .replace(/[\/\\]/g, "-")
+    .replace(/[/\\]/g, "-")
     .replace(/\.\./g, "")
     .replace(/[^a-zA-Z0-9_-]/g, "")
     .replace(/-+/g, "-")
@@ -70,15 +75,17 @@ export function assertS3KeyOwnership(key: string, userId: string | null): void {
 // Pure helpers live in `./deletion-email.ts` (env-free) so they can be unit-
 // tested in `bun:test` without a populated `.env`. Re-exported here for the
 // tRPC mutation below + for callers that already import from `misc`.
-export {
+// Import into local scope FIRST — `sendDeletionRequestEmail` below uses
+// these names directly. A bare `export { ... } from` re-export does NOT make
+// the bindings available locally, which caused a ReferenceError that crashed
+// the entire tRPC router (503 on every /api/trpc call).
+import {
   DELETION_PRODUCT_SCHEMA,
   deletionCookieName,
   deletionEmailContent
 } from "./deletion-email";
-export type {
+export { DELETION_PRODUCT_SCHEMA, deletionCookieName, deletionEmailContent };
-  DeletionProduct,
+export type { DeletionProduct, DeletionEmailContent } from "./deletion-email";
-  DeletionEmailContent
-} from "./deletion-email";
 
 const assets: Record<string, string> = {
   "shapes-with-abigail": "shapes-with-abigail.apk",
@@ -378,10 +385,13 @@ export const miscRouter = createTRPCRouter({
       );
 
       if (!turnstileValid) {
-        console.error("Turnstile verification failed for contact form submission");
+        console.error(
+          "Turnstile verification failed for contact form submission"
+        );
         throw new TRPCError({
           code: "FORBIDDEN",
-          message: "Security verification failed. Please refresh the page and try again."
+          message:
+            "Security verification failed. Please refresh the page and try again."
         });
       }
 

src/server/site-context-server.ts

@@ -14,6 +14,7 @@ import type { APIEvent } from "@solidjs/start/server";
 import type { H3Event } from "vinxi/http";
 import {
   resolveSiteFromHost,
+  resolveSiteFromPath,
   type Site,
   MAIN_SITE
 } from "~/lib/site-context";
@@ -53,7 +54,9 @@ function hostFromEventLike(event: ServerSiteEvent | unknown): string | null {
   try {
     const nodeReq = (
       event as {
-        nativeEvent?: { node?: { req?: { headers?: Record<string, string | string[]> } } };
+        nativeEvent?: {
+          node?: { req?: { headers?: Record<string, string | string[]> } };
+        };
       } | null
     )?.nativeEvent?.node?.req;
     const raw = nodeReq?.headers?.host;
@@ -78,16 +81,76 @@ function hostFromEventLike(event: ServerSiteEvent | unknown): string | null {
   return null;
 }
 
+/**
+ * Best-effort extraction of the URL pathname from any request-shaped event.
+ *
+ * SolidStart's FetchEvent exposes `event.request.url` (a full URL string);
+ * nitro/H3 exposes the raw Node request URL via `event.nativeEvent.node.req.url`.
+ * We try both so this works for API route handlers, the SSR document handler,
+ * and tRPC procedures operating on the underlying `H3Event`.
+ */
+function pathFromEventLike(event: ServerSiteEvent | unknown): string | null {
+  // 1) Web FetchEvent / APIEvent / PageEvent → standard Request URL.
+  try {
+    const req = (event as { request?: Request } | null)?.request;
+    const url = req?.url;
+    if (url) return new URL(url).pathname;
+  } catch {
+    /* noop */
+  }
+
+  // 2) vinxi/nitro H3Event → raw Node request URL.
+  try {
+    const nodeReq = (
+      event as {
+        nativeEvent?: { node?: { req?: { url?: string } } };
+      } | null
+    )?.nativeEvent?.node?.req;
+    const raw = nodeReq?.url;
+    if (typeof raw === "string" && raw) {
+      // Node request URLs may be path-only (`/nessa/contact`) or full URLs.
+      return raw.startsWith("/") ? raw : new URL(raw).pathname;
+    }
+  } catch {
+    /* noop */
+  }
+
+  // 3) Some H3 shapes expose `event.node.req` directly.
+  try {
+    const nodeReq = (
+      event as {
+        node?: { req?: { url?: string } };
+      } | null
+    )?.node?.req;
+    const raw = nodeReq?.url;
+    if (typeof raw === "string" && raw) {
+      return raw.startsWith("/") ? raw : new URL(raw).pathname;
+    }
+  } catch {
+    /* noop */
+  }
+
+  return null;
+}
+
 /**
  * Resolve the active `Site` from a SolidStart APIEvent / PageEvent or a
  * vinxi/nitro H3Event. Accepts the structural {@link ServerSiteEvent} shape,
  * so the SSR document handler can pass its `PageEvent` directly. Falls back
- * to `main` if no host can be determined.
+ * to `main` if no host or path can be determined.
  */
 export function getSiteFromEvent(
   event: APIEvent | H3Event | ServerSiteEvent
 ): Site {
-  return resolveSiteFromHost(hostFromEventLike(event));
+  const hostResult = resolveSiteFromHost(hostFromEventLike(event));
+  // Subdomain host (incl. `*.localhost` dev) → authoritative, use it.
+  if (hostResult.id !== "main") return hostResult;
+
+  // Host resolved to main — fall back to the URL path prefix. On localhost
+  // the vercel.json host rewrites don't run, so `localhost:3000/nessa/contact`
+  // has host `localhost` (→ main) but path `/nessa/contact` (→ nessa).
+  // Without this, every subdomain page in dev renders the main-site nav.
+  return resolveSiteFromPath(pathFromEventLike(event)) ?? hostResult;
 }
 
 /**
@@ -95,7 +158,9 @@ export function getSiteFromEvent(
  * functions that receive a `Request` directly). Falls back to `main`.
  */
 export function getSiteFromRequest(request: Request): Site {
-  return resolveSiteFromHost(request.headers.get("host"));
+  const hostResult = resolveSiteFromHost(request.headers.get("host"));
+  if (hostResult.id !== "main") return hostResult;
+  return resolveSiteFromPath(new URL(request.url).pathname) ?? hostResult;
 }
 
 export { MAIN_SITE };